Marketing Commons^™

2021-June-01-Financial Aid Get Ready For Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University officials urge both current and incoming students to make sure their financial aid is ready for the fall semester.

“There is so much excitement that comes with the start of a new academic year,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “Ahead of this exciting time, why not eliminate what stress you can by making sure your financial aid is ready to go?”

Students should take the following three steps if they have not already done so:

• File the 2021-22 Free Application for Federal Student Aid (FAFSA) before July …

Light At The End Of The Tunnel: Visitors' Virtual Reality (Versus In-Person) Attraction Site Tour-Related Behavioral Intentions During And Post-Covid-19, Omar S. Itani, Linda D. Hollebeek

Marketing Faculty Publications

Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling attraction sites to find new ways of offering safe tours to visitors. Based on protection motivation theory, we develop and test a model that examines key drivers of visitors' COVID-19-induced social distancing behavior and its effect on their intent to use virtual reality-based (vs. in-person) attraction site tours during and post-COVID-19. Our analyses demonstrate that visitor-perceived threat severity, response efficacy, and self-efficacy raise social distancing behavior. In turn, social distancing increases (decreases) visitors' intent to use virtual reality (in-person) tours during the pandemic. We find social …

Toward A Doctrine Of Socially Responsible Marketing (Srm): A Macro And Normative-Ethical Perspective, Gene R. Laczniak, Clifford Schultz

Marketing Faculty Research and Publications

In this conceptual article, the authors use a macro-level analysis and normative ethical theory to delineate and to explicate a doctrine of socially responsible marketing (SRM). Applying a theory-in-formation approach, we postulate a literature-informed definition of SRM. We discuss why a macro and normative-ethical rather than a micro and positive-descriptive perspective is essential to justifying the elements of SRM. We explore and explain why the roots of an authentic doctrine of SRM can be discerned from the literatures of marketing history, corporate social responsibility, institutional economics and moral philosophy. In so doing, the mandate to engage in socially responsible marketing …

2021-June-01-From The Classroom To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

Windshield Survey

KINGSPORT (June 1, 2021) – An assignment in a class at East Tennessee State University turned into an opportunity for Kingsport native and nursing student Aaron “Max” Chesser to advocate for additional seating options and sheltered coverings at Kingsport area bus stops.

During the spring semester, Chesser was enrolled in ETSU’s “Community and Public Nursing” course, taught by Dr. Cindy Phillips. In this class, Phillips requires students to complete a “windshield survey,” in which …

2021-June-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in May.  Thank you for your service!

Anita DeAngelis – Director, Mary B. Martin School of the Arts; Associate Dean, College of Arts and Sciences; and Professor, Department of Art and Design, 26 years of service

Sarah Dickeson – Custodian, Custodial Services, five years of service

Joseph Florence – Professor, Department of Family Medicine, 18 years of service

Joshua Ragan – Patient Care Specialist, Department of Family Medicine, four years of service

Published June 2021 as part of the Accent email newsletter for faculty and staff.

2021-June-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following individuals who recently joined the university community:

Latoya Anderson is a family-focused solutions counselor in the Center for Community Outreach. Before coming to ETSU, she was an outreach admission counselor with Job Corps. She holds a master’s degree in counseling from Capella University.

Mark Bialkoski is an assistant men’s basketball coach in Intercollegiate Athletics after serving as director of operations at the University of Maryland. He holds a bachelor’s degree from Georgia Southern University.

Lucas Campbell is director of basketball operations for men’s basketball in Intercollegiate Athletics. He was previously a graduate assistant at the University …

2021-June-01-Honoring Dr Wilsie S Bishop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Interprofessional Education and Research Center, also known as Building 60, on the Veterans Affairs Medical Center Campus will now be called “Bishop Hall” in honor of longtime administrator Dr. Wilsie S. Bishop, senior vice president for academic and interim provost. Bishop is retiring on June 30, 2021, after 43 years of service at ETSU.

The ETSU Board of Trustees approved the naming of Bishop Hall at its special called meeting on June 15, 2021. On June 18, the ETSU community gathered to celebrate Bishop’s contributions to the university with a reception that was …

An Investigation Into Disruptive Innovation In The Entertainment Industry., Lais Viter

Business ETD Collections

As society moves towards digital developments, people demand more flexible forms of consumption. In the craving for new products and services, globalisation presents itself as a driving factor for economic and social changes, accelerating innovations arise. Thus, this paper aims to discuss the role of disruptive innovation as a democratic process to introduce new technologies to the world. The analysis of existent literature indicates that disruptive business models not only respond for significant changes in consumers behaviour but also induce competitors to reshape their strategy. In addition, an investigation into disruptive innovations in the entertainment industry, particularly in the subscription …

2021 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2021.

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …

Impact Of Covid Responses On Brand Performance, Emy Rezkalla

Theses and Dissertations

The main objective of this study is to understand and evaluate whether COVID responses have a significant positive impact on brand performance. Accordingly, the proposed conceptual model focused on the top four COVID-19 responses: donations in cash, donations in kind, customer service, and employers/suppliers and evaluated the impact of each proposed response on brand value, brand growth, and brand ranking in 2020 versus 2019.

The research question of this paper is, Do COVID responses (customer service, employers/suppliers, donations in kind, and donations in cash) have a significant positive impact on brand performance (brand value, brand growth, and brand ranking vs. …

2021-May-28-Etsu Earns Military Friendly Designations, University Marketing And Communication, East Tennessee State University

ETSU News

Top 10 large public institution and Military Spouse Friendly

JOHNSON CITY (May 28, 2021) – East Tennessee State University has again earned the Military Friendly® School designation for the 11th consecutive year and ranking among the nation’s top 10. ETSU was also designated Military Spouse Friendly® for its commitment to leading practices, outcomes and effective programming for military spouses.

Institutions earning these designations are evaluated using both public data sources and responses from a proprietary survey. ETSU ranks No. 1 in Tennessee and in the top 10 overall in the large public institutions category and made the selective list of …

The Automation Of Management And Business Science, Clark D. Johnson, Brittney C. Bauer, Fred Niederman

School of Business: Faculty Publications and Other Works

Many key tasks in the research process for the physical sciences have been successfully automated, resulting in prototype “automated scientists” that have been effective in producing and reporting original research. The purpose of this paper is to explore (a) the possibility of automating key tasks in the scientific research process for the management and business sciences, (b) where our technology currently stands with respect to automating these processes, and (c) the implications and resulting research questions of a future of automated, or at least partially automated, management and business science. We synthesize reports from the mass media, academic literature, and …

2021-May-27-Etsu Students Offer Free Tax Filing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 27, 2021) — For almost a decade, groups of East Tennessee State University business student volunteers have offered free tax preparation assistance through the Internal Revenue Service Volunteer Income Tax Assistance (VITA) Program. This year, having dealt with limitations brought on by COVID-19, the program has concluded for the season with a total of 95 tax returns filed, according to accountancy faculty member Dr. Michelle Freeman. In all, eight students, two alumni, one support staff, and three professors helped make the process happen.

“We considered not opening the ETSU VITA site this year, but we have so …

2021-May-27-Etsu Welcomes Pharmacy Postgraduates, University Marketing And Communication, East Tennessee State University

ETSU News

Bill Gatton College of Pharmacy Postgraduate Residents

JOHNSON CITY (May 27, 2021) – East Tennessee State University Bill Gatton College of Pharmacy welcomes two new residents who will be furthering their postgraduate pharmacy training over the next year at the college.

Dr. Brittney Bright, of Knoxville, matched as a Postgraduate Year 2 (PGY2) Internal Medicine Resident.

“I am originally from East Tennessee and am so excited to return to the area to complete my postgraduate training at ETSU …

2021-May-25-Etsu Health Announces Additional Vaccine Clinics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 25, 2021) – ETSU Health will host several upcoming Janssen Johnson & Johnson COVID-19 vaccine clinics. This single-dose vaccine is free and available to anyone age 18 and older. No appointments are required. 

The upcoming clinics are as follows:

• Saturday, May 29, from 10 a.m. to noon in the ballroom at ETSU’s Millennium Centre, 2001 Millennium Place. Patients may park on the third level or above in the parking garage adjacent to the Millennium Center and follow the signs to the ballroom.
• June 2, 3, 4, 16, 17, 18, 23, 24, 25, from 2:30-4:30 p.m. on the …

2021-May-25-Sammie L Nicely, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 25, 2021) – East Tennessee State University’s Reece Museum recently received a donation of 50 artworks from the Sammie L. Nicely estate.

Nicely, a resident of Atlanta at the time of his death, served as the Reece Museum’s artist-in-residence during the 2014-2015 academic year. That year, he worked with youth at Johnson City’s North Side Elementary School, the Carver Recreation Center after-school program, and students in the Department of Art and Design at ETSU.

Sammie L. Nicely

2021-May-25-Track State Championship, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-24-Dr Brenda Louw Awarded Carnegie Fellowship For Third Time, University Marketing And Communication, East Tennessee State University

ETSU News

h2> Carnegie African Diaspora Fellowship Program Dr. Brenda Louw, of ETSU, left, is leading one of 56 projects nationwide that pairs African Diaspora scholars at higher education institutions with peers in Africa to work together. She is pictured with Professor Juan Bornman of University of Pretoria.

JOHNSON CITY (May 24, 2021) – Dr. Brenda Louw, professor in the Department Audiology and Speech-Language Pathology at East Tennessee State University (ETSU), was recently awarded a fellowship by the Carnegie African Diaspora Fellowship Program to collaborate with Juan Bornman, professor in the Center for Alternative and Augmentative Communication, University of Pretoria (UP), in …