Marketing Commons^™

Capstone Case Study Guide Mapfre, Apoorva Arbooj, Ahamad Waqas, K C Prabhat, Manju Jayam, Rashmi Sakleshpur Rajashekar

School of Professional Studies

Mapfre is a Top-Notch insurer and a competitive and fast-evolving insurance company. Clark team will help Mapfre to organize to secure systems availability and resilience to support the business process. Assist and recommend the IT team for further analysis and identify data, trends, and patterns and come up with to improve the services

Business Plan And Analysis For Uplifting Small Business (Sb), Prexa Dedhia, Sivarubiny Shanmuganathan, William Livis

School of Professional Studies

A business plan plays a vital responsibility in the Company's well-being due to the high impact on profitability, stability, and situation in the market. A robust and detailed plan provides a clear road map for the future, forces us to deliberate through the validity of a business idea, and can better understand the business's financial data and the competition (Ashe-Edmunds, 2016). This project develops a business plan for Ruby Enterprise LLC for launching their first product Amma Genie, which supports small businesses and links consumers to purchase products from their local stores. As businesses move towards data and AI, the …

Collegiate Athletic Fans Perception Of The Use Of Social Media In Marketing, Anna K. Gdovka, Steve Chen

Kentucky Journal of Undergraduate Scholarship

Social media has become the dominant tool for sports fans to receive news and messages. Many sports fans turns to the four main social media platforms, Facebook, Twitter, Instagram, and Snapchat, to receive marketing information, highlights, updates, and statistics while consuming sports content. Past studies indicated the greatest advantages for all levels of sports organizations using social media to promote the events and engage their fans. To fully understand the utilization of social media and its effectiveness for marketing intercollegiate athletic events, this study examined 203 athletic spectators’ (62% males and 38% females) preferable methods for obtaining athletic information and …

How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi

School of Professional Studies

Social media plays a significant role in social communication and interaction, connecting people from different continents and facilitating information flaws worldwide. Meanwhile, along with the evolution of embedded recommender algorithms that clustering people with similar demographic features, social media has become the most important means of communication for modern society. However, the prosper of interconnecting platforms also have potential flows alongside. One of the major issues is the unexpected political consequence. This paper delivers the first comprehensive analysis of the political impacts posed by social media and embedded recommending algorithms. The article identifies three major political concerns through literature review, …

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

2021-June-01-Studying Heart-Healthy Plant Oils, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 1, 2021) — Dr. Aruna Kilaru, associate professor of biological sciences at East Tennessee State University, and her research team have been working on a new way to combat cardiovascular disease as American’s leading cause of death by studying how to produce more “good,” monounsaturated fats found in plant oils, often used in cooking, and how to make them more abundant for future generations by using plants that are otherwise genetically deficient.

Dr. Aruna Kilaru

“Saturated fats, or animals fats, increase bad cholesterol leading …

2021-June-01-Etsu's Yaomoorman Group Publishes First Covid-19 Paper, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 1, 2021)  – A group of East Tennessee State University scientists recently published their first COVID-19 related paper emerging from funding awarded to Dr. Zhi Q. Yao by the American Diabetes Association (ADA).

The paper, titled “Blockage of SARS-CoV-2 spike protein-mediated cell–cell fusion using COVID-19 convalescent plasma,” was recently published in Scientific Reports. The funding Yao received from the ADA in 2020 was the university’s first major funding for COVID-19-specific research.

The ongoing COVID-19 pandemic remains a serious threat to global public health. In an effort to treat individuals suffering from severe COVID illness, …

2021-June-01-Gads Lab Earns Fema Recognition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — The Geoinformatics and Disaster Science (GADS) Lab at East Tennessee State University has received national recognition from FEMA, being featured in the federal agency’s Mitigation Planning Success Stories series. Currently, the online storymap only includes 13 stories nationally.

“To be featured in FEMA's Mitigation Success Stories is a huge deal since they only do a handful of these per month for the entire country,” said Andrew Joyner, director of the ETSU GADS Lab. “It means that ETSU's comprehensive hazard mitigation plan, approved in 2019, was among the best and most innovative plans approved by FEMA over …

2021-June-01-Meet Rochelly Rivera Matos, University Marketing And Communication, East Tennessee State University

ETSU News

Rochelly Rivera Matos grew up speaking Spanish as her primary language in her hometown of Toa Alta, Puerto Rico. 

However, language has not been a significant barrier for her at East Tennessee State University Bill Gatton College of Pharmacy. The third-year student pharmacist has immersed herself in student organizations and helped her peers from different cultures and languages adapt to life in East Tennessee.

“My best friends in pharmacy school are from different cultures,” Rivera Matos said. “One is from China, one is from Vietnam, and another friend is Filipino/Mexican. I love that because we learn from different cultures, …

2021-June-01-Open And Frankness, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – In his classrooms and in other supervisory settings, Dr. Mickey White prepares his students at East Tennessee State University to step into the role of a counselor.

He trains them for the types of situations they may face.  He provides feedback in the clinical setting.  He shares research and best practices, and he leads important exploratory discussions on the complex ethical standards that govern the profession.

Unfortunately, when turning to any research and best practices that specifically address the experiences of LGBTQ counselors, White says the bookshelves are almost bare.

It’s something he hopes to change.

Prior …

2021-June-01-Meet Luis Mora, University Marketing And Communication, East Tennessee State University

ETSU News

As a first-generation college student, ETSU senior Luis Mora was uncertain if college was the right path for him. Today, as a double major in construction engineering technology and surveying, he said he looks forward to providing not only for himself, but also his family and to the day when he opens his own business.

“College has given me the opportunity to plan my parents’ retirement, plan my retirement and, hopefully, plan my kid’s future,” said Mora, who chose ETSU’s construction engineering technology major because of his family’s history in the construction business. “I was unsure but I knew if …

2021-June-01-Training Aimed At Improving Local Health Care For Transgender Patients, University Marketing And Communication, East Tennessee State University

ETSU News

TransACCESS Research Study

JOHNSON CITY – A research project examining health care access for transgender patients culminated in a training event attended by more than 35 health care providers who were interested in learning more about local resources to improve care for this population.

The online training event, held on May 7, 2021, was the result of the Transgender Access to Comprehensive Care Experiences Study in South Central Appalachia (TransACCESS). Funded by …

Do Animated Line Graphs Increase Risk Inferences?, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

This article shows that animated display of time-varying data (e.g., stock or commodity prices) enhances risk judgments. We outline a process whereby animated display enhances the visual salience of transitions in a trajectory (i.e., successive changes in data values), which leads to transitions being utilized more to form cognitive inferences about risk. In turn, this leads to inflated risk judgments. The studies reported in this article provide converging evidence via eye tracking (Study 1), serial mediation analyses (Studies 2 and 3), and experimental manipulations of transition salience (graph type; Study 3) and utilization of transitions (global trend; Study 4 and …

2021-June-01-Etsu Expanding Rehabilitative Sciences Footprint With Two New Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University is preparing to launch two in-demand programs that will expand its footprint in the rehabilitative sciences – a Doctor of Occupational Therapy and a Master of Science in Orthotics and Prosthetics.

ETSU will begin accepting applications for both programs this July, and will welcome the first cohorts of students in May 2022. 

The programs will be housed on the VA campus in Building 2, which is set to undergo renovations that will transform it into ETSU’s rehabilitative sciences hub. Currently, Building 2 houses ETSU’s Physical Therapy Program on the second floor. A …

2021-June-01-Meet Adam Derrick, University Marketing And Communication, East Tennessee State University

ETSU News

After finishing an undergraduate degree at another university, Adam Derrick wasn’t quite sure what they wanted to do next.  It was at this crossroad that Adam “stumbled” into the AmeriCorps program.

And from there, the future suddenly became clear. 

Adam’s first AmeriCorps assignment was in Austin working with College Forward, an organization that assisted first-generation and low-income students in setting higher education goals and helping them succeed. Adam served as a mentor to these students and loved the experience.

A second AmeriCorps assignment brought Adam back to East Tennessee to help with the Second Harvest Food Bank’s summer program that …

How Association With Physical Waste Attenuates Consumer Preferences For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen

Marketing & Supply Chain Faculty Publications

In an effort to combat food waste, many firms have introduced rescue-based foods (RBFs), which are made from ingredients that are safe to eat but would otherwise be wasted, often due to aesthetic issues or oversupply. Although the benefits of RBF are varied, some firms adopt strategies that highlight RBF’s waste-reduction benefits, such as reduced landfill use or lower environmental impact. This research posits that when firms adopt strategies that highlight associations between physical waste and RBF, those associations can generate negative mental imagery, which can trigger disgust and mitigate positive consumer attitudes toward RBF. When such associations are not …

J Mich Dent Assoc June 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story “Team-Based Treatment of Oral Cancer: The U-M Experience”.
• A feature article, “Dental Management of the Head and Neck Cancer Patient Treated with Radiation Therapy: Update 2021”.
• A feature article on “Understanding Cyber Threats and the Risk they Pose to Your Practice”.
• "A Train-the-Trainer Education Model and Rural Dental Opioid Prescribing Outcomes”, a …

2021-June-01-Etsu Announces Salary Enhancements Bishop Hall And New Board Officers, University Marketing And Communication, East Tennessee State University

ETSU News

Dear ETSU Faculty and Staff,

The ETSU Board of Trustees convened a special called meeting earlier today (Tuesday, June 15, 2021) to consider and take action on a series of agenda items.  Given the significance of these announcements, I want to provide a brief summary update to members of the university community. 

• Salary enhancements:  I am pleased to announce that the Board of Trustees endorsed a one-time bonus of $500 for all regular, non-temporary employees who were employed during the period of April 1-May 30, 2021.  The bonus will be reflected in your June 30 paychecks. 
  
  In addition, we are …

2021-June-01-Etsu Best In Tennessee For Computing Degree Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University offers the best computing degree programs in Tennessee, according to ranking websites CollegeFactual.com and Universities.com. Both sites recently ranked ETSU the No. 1 “2021 Best College for Computer Information Systems in Tennessee” and the No. 2 “Best Computer and Information Sciences College in Tennessee for 2021,” respectively.

“This recognition underscores the value of an ETSU computing education, as well as the quality and effectiveness of work from both our faculty and our students,” said Dr. Tony Pittarese, department of computing chair and professor. “The department of computing is a place of opportunity for …

2021-June-01-Etsu Health To Bring Covid-19 Vaccine To Summer Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – ETSU Health will continue to offer opportunities for members of the community who are 18 and older to receive the free, one-dose Janssen Johnson & Johnson COVID-19 vaccine at various locations throughout the Appalachian Highlands. 

“This summer, we will be utilizing some non-traditional settings to reach as many people as we can with the vaccine,” said Donna Noland, manager of the ETSU Health COVID-19 Vaccine Clinic. “While we have had a good response to our vaccine clinics on the campus of East Tennessee State University and will continue to offer those to the public, we realize that …