Marketing Commons^™

2021-June-18-Karsai Coauthors Book On Mathematical Biology, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 18, 2021) — Dr. Istvan Karsai, a professor in the Department of Biological Sciences at East Tennessee State University, along with former ETSU Basler chairholders George Kampis and Thomas Schmickl, hope to spur discussions about the ways in which mathematics can help researchers better understand ecology, how ecology can provide new ways of thinking in mathematics, and how all of that as mathematical biology relates to such events as climate change and their effect on the world’s organisms.

In their new book, a monograph titled “Resilience and Stability of Ecological and Social Systems,” the trio of researchers …

2021-June-17-Ev Charging Stations, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (June 17, 2021) East Tennessee State University and BrightRidge celebrated the installation of eight electric vehicle (EV) charging stations on campus today.  The project marked the 100th installation by Seven States Power Corporation in the Tennessee Valley.

The stations are funded through student fees and powered by BrightRidge, which is providing the electric fuel.  Seven States Power Corporation, an energy solutions company, is serving as project manager.

According to Seven States, these eight Level 2 Clipper Creek EV charging stations are capable of providing 25 miles of range per hour for any electric vehicle manufactured for North …

2021-June-16-Students Gain High-Demand Technology Skills Through Innovation Lab Member, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 16, 2021) – Cloud Wise Academy, an East Tennessee State University Innovation Lab affiliate member, recently concluded a six-week-long course designed to teach valuable coding skills and train students for technology professions.

The Website Coding for Beginners course was the first coding experience for most students, and they learned to create websites with HTML, JavaScript and CSS. Through this course and others, Cloud Wise Academy’s mission is to train and equip the region’s workforce with online marketing and technology skills. Additionally, the course aligns with the Innovation Lab’s mission to champion entrepreneurs and promote innovation.

“The way …

2021-June-16-Spring 2021 Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

The Oversharenting Paradox: When Frequent Parental Sharing Negatively Affects Observers’ Desire To Affiliate With Parents, Sona Klucarova, Jonathan Hasford

Marketing & Entrepreneurship Faculty Publications

Modern-day parents increasingly engage in sharing of their children’s information and photos on social media. However, when parents post about their children on social media with high frequency, the phenomenon of “oversharenting” occurs. This research explores the impact of oversharenting on others’ desire to affiliate with parents. While parents post about their children to socialize with others, three experimental studies conducted with U.S. residents recruited via Amazon Mechanical Turk demonstrate that parents who oversharent are viewed as less desirable acquaintances than parents who do not. This effect is mediated by observers’ perception that oversharenting constitutes a social norm violation (Study …

Corporate Sociopolitical Activism And Nonprofit Identity Orientation On An Individual's Likelihood To Support, Tara Duenas

University Honors Theses

The purpose of this study aims to identify whether corporate sociopolitical activism (CSA) as a marketing strategy impacts individual stakeholders and their likelihood to support (time, money, or for-profit partnership) a nonprofit who may have different identity orientations (collectivistic or relational). The two nonprofits that inspired this study are Portland State University (PSU) and SNACK BLOC. Both organizations vary greatly in size and have implemented CSA in response to police abolition within the past year and currently receive public funding. There are various organizational differences between these nonprofits but there has been a suggested link in research that an organization’s …

2021-June-11-Harrison Coauthors Marketing Analytics Textbook, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 11, 2021) — Dr. Dana Harrison, assistant professor of marketing, director of MBA programs and Stanley P. Williams Faculty Fellow at East Tennessee State University, has co-authored “The Essentials of Marketing Analytics,” a textbook that will be utilized by students throughout the industry to gain insights into the most frequently applied marketing analytics techniques in today’s changing business landscapes. 

Having written the text with fellow scholars Dr. Joe F. Hair of the University of South Alabama and Dr. Haya Ajjan of Elon University, Harrison said it aims to help marketing students grasp the complex and ever-evolving …

2021-June-11-New Advisement Leader, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (June 11, 2021) Megan Roberts has been named Executive Director for Academic Advisement at East Tennessee State University.

The Executive Director for Academic Advisement, a newly created role at ETSU, is the university’s principal leader of undergraduate advisement.  Her office will work in close partnership with advisors and other student success professionals at ETSU to create and carry out initiatives to promote student success, retention and graduation.  This includes fostering the application of national best practices in advising and serving as an advocate for ETSU’s advising professionals across campus.

Roberts has been with ETSU since 2012.  She …

2021-June-09-Broadway Bucs Virtual Workshops, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 9, 201) — The inaugural Broadway Bucs Workshop for high school students, grades 10-12, will be presented virtually via Zoom on July 20-21. The event, for which a total of 20 student applicants must be pre-screened and accepted, will offer eight master classes instructed by nine, seasoned Broadway performers along with special guest, Broadway musical director Mary-Mitchell Campbell, and four East Tennessee State University professors.

Topics covered will include intermediate to advanced singing, acting, and dance techniques, as well as pre-professional and entrepreneurship master classes. The application deadline is June 15, and those accepted into the workshops …

2021-June-09-Radiologic Science Program Pass Rate And Job Placements, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 9, 2021) – Garrett Hall, a May 2021 graduate of East Tennessee State University’s Radiologic Science Program, is still celebrating his academic and professional achievements more than a month after commencement.

Within weeks of receiving his diploma from ETSU, he took and passed the national certification examination administered by the American Registry of Radiologic Technologists (ARRT). In addition, he has already begun a full-time job as a radiologic technologist at Johnson City Medical Center. (Hall pictured above)

His classmate, Madison Triebel (pictured left), also passed her registry exam and will begin a …

2021-June-07-Etsu Health Llevará La Vacuna Covid-19 A Eventos Y Reuniones De Verano, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (7 de junio de 2021) – ETSU Health continuará ofreciendo oportunidades para que los miembros de la comunidad mayores de 18 años reciban la vacuna COVID-19 de Janssen Johnson & Johnson de una dosis gratuita en varios lugares en la región.

“Este verano, utilizaremos algunos ubicaciones no tradicionales para llegar a tantas personas como podamos con la vacuna”, dijo Donna Noland, gerente de la ETSU Health COVID-19 Vaccine Clinic. “Mientras que hemos tenido una buena respuesta a nuestras clínicas de vacunas en el campus de la East Tennessee State University y continuaremos ofreciéndolas al público, nos damos cuenta …

2021-June-03-Etsu To Partner In New Tennessee Heart Health Network, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 3, 2021) – East Tennessee State University’s Center for Cardiovascular Risks Research is collaborating with researchers from the University of Tennessee Health Science Center and other key academic partners across the state to create a statewide network to identify, develop and implement patient-centered approaches to improve quality of care and outcomes for people with cardiovascular disease.

The UT-led research proposal received a $4.5 million grant over three years from the Agency for Healthcare Research and Quality (AHRQ) to lead the Tennessee Heart Health Network, which will identify evidence-based interventions to aid primary care providers across the state …

Honours Bachelor Of Commerce Degree (Digital Marketing) - Pac Minutes- June 2, 2021, Meghan Jennings

PAC Minutes

No abstract provided.

The Impact Of Covid-19 On Utah Women And Work: Childcare And Homeschooling, Chris Hartwell, Jared Hansen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 has impacted workers across the globe. Women have been disproportionately impacted during this time. At one point during the pandemic, a publication from the National Women’s Law Center reported that women dropped out of the workforce at a rate four times that of men. Utah has seen similar negative impacts on working women. The Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males. One major reason …

2021-June-02-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2021) — East Tennessee State University’s Board of Trustees will hold a special called meeting on Tuesday, June 15 at 11 a.m.

The meeting will be conducted in person at the D.P. Culp Student Center, East Tennessee Room, and will be livestreamed at etsu.edu/trustees/livestream.php.  When they become available, the agenda and accompanying materials for the meeting will be posted at etsu.edu/trustees under “Meeting Schedule & Materials.” 

For more information, call 423-439-4317.  For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.

2021-June-02-David Carney Creates Storymap Of Gray Fossil Site, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2021) – A “storymap” telling the story of the Gray Fossil Site using maps of fossils clarifies how the site formed and improves paleontological research.

“Spatial Analyses of the Gray Fossil Site Vertebrate Remains” was created by David Carney, a May graduate of ETSU’s master’s degree program in geosciences with a concentration in paleontology. This study combined geographic information systems (GIS) and vertebrate taphonomy – the study of what happens to animals after death and burial – and was published as his master’s thesis. 

Carney won three awards for his work this spring from the annual …

2021-June-02-Dr Daryl Carter Named Associate Dean, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2021) – Dr. Daryl A. Carter has been named associate dean of equity and inclusion in East Tennessee State University’s College of Arts and Sciences.

Dr. Daryl A. Carter

This is the first equity and inclusion officer position at the college level at ETSU. The seed for this new position was planted during a strategic planning process for the college under the leadership of former …

The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu

Perspectives@SMU

Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward

Gucci: Steering Into The Post-Covid Era, Singapore Management University

Perspectives@SMU

Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one

Sport And Event Marketing Pac Minutes 2021, Meghan Jennings

PAC Minutes

No abstract provided.