Marketing Commons^™

Digital Marketing For Small Businesses During Covid-19 And Beyond, Emily Lenore Guyer

Theses

The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website https://eguyer123.wixsite.com/directedproject2 for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.

2021-June-30-Etsu Health Hosting July Covid-19 Vaccine Clinics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 30, 2021) – ETSU Health will host several upcoming Janssen Johnson & Johnson COVID-19 vaccine clinics throughout July. This single-dose vaccine is free and available to anyone age 18 and older. No appointments are required.
 
The July clinics are as follows:

• Thursday-Friday, July 8-9
• Wednesday-Friday, July 14-16
• Wednesday-Friday, July 21-23

All of these clinics will be on the second floor of the D.P. Culp Student Center from 2-4 p.m. Enter on the second-floor entrance off of Seehorn Road (below the third-floor ramp).

The ETSU Health vaccine clinic will administer Johnson & Johnson’s Janssen COVID-19 …

2021-June-30-Computed Tomography Certificate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 30, 2021) – East Tennessee State University, through the College of Clinical and Rehabilitative Health Sciences’ Department of Allied Health Sciences and the College of Graduate and Continuing Studies’ Office of Professional Development, will offer the Computed Tomography Certification Program.

Beginning Aug. 20 and continuing for 16 weeks through December, the course will meet online and requires clinical assignments held in affiliated hospitals. This is an opportunity for those in radiology to increase their knowledge and add to their skill base.

Applicants must meet the requirements for this program as outlined at etsu.edu/crhs/allied-health/ctc.php.

Completed application packets …

2021-June-29-Reece Museum Leadership, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 29, 2021) – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services announces a change in leadership for the B. Carroll Reece Museum. Current director Randy Sanders will retire as museum director on June 30, and collections manager Rebecca Proffitt will become the interim director.  

A seventh-generation East Tennessean, Sanders is an ETSU graduate and an accomplished artist. He joined the Center of Excellence in March 2006 as managing editor of Now and Then magazine and as coordinator of marketing and public relations. He became interim director of the Reece Museum in 2014 and …

2021-June-29-When The Water Goes Down, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 29, 2021) — Members of the East Tennessee State University Bluegrass Pride Band and director of ETSU Bluegrass, Old-Time and County Music Studies, Dan Boner, have been climbing national bluegrass charts alongside two nationally-known alums. Together they released the single, “When the Water Goes Down,” to weave a tale of mystery that adds to the region’s rich folklore.

Recording "When the Water Goes Down"

“When the Water …

2021-June-29-Worlds Of Opportunity, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">JOHNSON CITY – (June 29, 2021) East Tennessee State University has announced the creation of a new Center for Global Engagement.

According to Dr. Chris Keller, Senior International Officer at ETSU, the center will serve as a catalyst for “comprehensive internationalization” at the university by infusing international and comparative perspectives within its teaching, service and community engagement missions.

The center will be the hub for several international educational initiatives, including study abroad programs as well as the forthcoming ETSU Global Year project that is in planning stages.

“Global learning can be obtained abroad, but we often forget that …

Incorporating Online Simulated Environments Into An Mis Curriculum To Accommodate For Disruptions Caused By The Covid-19 Pandemic, Richard Taylor, Marion Smith

Southwestern Business Administration Journal

The Covid-19 pandemic has become a major disruption to colleges and universities around the world with most institutions moving to online-only instruction. As a result, the use of controlled environments to deliver hands-on experiences in typical MIS curriculum courses, such as programming, database management, network administration, information security, and web design was no longer available. This paper discusses a variety of simulated environments where students get hands-on experiences to replace the traditional learning environment in a classroom or computer lab setting.

Fostering Engagement And Learning In Students Through Assignment Modifications During Covid-19, Madhu Bala Sahoo

Southwestern Business Administration Journal

Critical thinking and innovative problem solving are two crucial skills for management students to develop in this fast-changing business world. These skills are even more relevant in today’s turbulent times of the COVID-19 pandemic. Case analysis and simulation games are popular pedagogical tools to develop these skills in a classroom setting. Remote learning due to COVID-19 has made it challenging for instructors to use these tools effectively. While working within the same course timeframe and budgets, an instructor in a national southern university, opportunistically used the current context of COVID-19 to modify a written assignment for an introductory HR course …

Covid-19: Impact On Business Students' Transition From Face-To-Face To Online Instructional Delivery, Beverly A. Bryant, Cynthia R. Mayo, Keisha M. Williams, Danielle Colbert-Lewis

Southwestern Business Administration Journal

ABSTRACT

The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher learning caught in the crosshairs. Consequently, every facet of higher education has been indelibly affected. Traditional classroom instruction immediately changed, and a nontraditional delivery method emerged inclusive of both hybrid and online instruction. This delivery method was new to many students as all instruction shifted from face-to-face to virtual. To mitigate the spread of the virus, immediate action was required and campuses had to determine the probability of closing. This was a challenge for many reasons, some students did not have the resources to …

Going Glocal In A Pandemic: Can Japan Offer Lessons For Others?, Masaaki Takemura

Markets, Globalization & Development Review

This Dialogue contribution draws some lessons from the Japanese countermeasures against the COVID-19 pandemic. It approaches this issue from a social point of view. Specifically, it focuses on social and cultural understanding process of an uncertainty event – in this case the COVID-19 pandemic, but also early instances – by the Japanese.

Consumption Behavior Of Algerians During The Period Of The Covid-19 Pandemic Crisis, Kamel Chikhi

Markets, Globalization & Development Review

This Dialogue contribution is a reflection on the impact of crises and in particular that of Covid-19 on the behavior of Algerian consumers: before, during and post-crisis. It is recognized that during crises, consumers adopt unusual and more rational behaviors: buy basic necessities; save more to deal with possible difficult situations; place more importance on nutrition, health, food quality characteristics, price, psychological and socio-demographic characteristics; have purchasing and consumption intentions based on their cultural background and prefer to adopt planned behaviors. Observed events during the Covid-19 pandemic allows us to illustrate the evolution of consumption behavior of Algerians and to …

Pandemic, Human Precarity And Post-Pandemic Metaverses, Tracy Harwood

Markets, Globalization & Development Review

With the global COVID-19 pandemic and its continuing impacts, we have reached a nexus which places new emphasis on our understanding of ourselves and our relationship with others – other nations, other species, other worlds. A critical question is: Does this mean that our transition into the posthuman is complete? It is therefore with some interest that this Dialogue contribution approaches the review of Francesca Ferrando’s book (2019) titled Philosophical Posthumanism. Prior to and after the detailed review of the book, this Dialogue essay reflects on the precarity induced by the pandemic and possible socio-technological ways out of the current …

Fasten: An Iot Platform For Supply Chain Management In A Covid-19 Pandemic Scenario, Fernando Lemos, Thays Do Nascimento, Gustavo Dalmarco

Markets, Globalization & Development Review

This paper points out the major disruptions caused by the COVID-19 pandemic. It proposes an automated Internet-of-Things (IoT) based manufacturing and supply chain system, termed FASTEN, that can deal with such severe disruptions.

Rethink Everything 3: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2021-June-25-Dr. Stacey Williams Lgbtq Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 25, 2021) — When Dr. Stacey Williams, an East Tennessee State University psychology professor, began to research the societal experiences of Appalachia’s LGBTQ community, she was already focused on her own study concerning the social stigmas encountered by these groups. But when a student expressed greater local interest in the subject, Williams took a deeper look at LGBTQ life in Appalachia and, today, devotes much of her time to promoting a better understanding of those regional issues. 

“Once I started, there was no looking back, because there is such a demand for knowledge about this population particularly …

2021-June-24-Hospitality And Tourism Certificate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 24, 2021) — Registration is now open for the Hospitality and Tourism Management Certification Program, a partnership with the East Tennessee State University Office of Professional Development and Northeast Tennessee Tourism Association (NETTA). The certification is a regional first, having grown over the past two years to include more than two dozen graduates.

Classes will be held each Tuesday, Aug. 17-Nov. 16, from 6-9 p.m., at the Hands On! Discovery Center, located in Gray at the ETSU Natural History Museum and Gray Fossil Site. Registration is required.

Certification is for anyone interested in expanding their skills …

Improving Environmental Protection: One Imagined Touch At A Time, Luke Ingalls Liska

USF Tampa Graduate Theses and Dissertations

Can imagined touch of flora and fauna (i.e., the plants and animals of the natural world) make you more willing to support environmental protection efforts? Across seven studies, I demonstrate that by asking consumers to imagine touching fauna, marketers can encourage consumers to become more engaged in environmental protection efforts. This effect occurs because imagined touch generates haptic imagery, which enhances a consumer’s emotional attachment to fauna. I demonstrate that emotional attachment to fauna induced via imagined touch enhances individual’s willingness to share Facebook posts, improves their willingness to support increased fines for environment-related offenses, and increases the number of …

2021-June-23-Grant To Accelerate Regions Behavioral Health Workforce, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 23, 2021) – Two faculty members at East Tennessee State University’s Quillen College of Medicine received a grant to develop, implement and evaluate a program for training and retaining a behavioral health workforce in Northeast Tennessee.

Dr. Jodi Polaha, project director, and Dr. Matthew Tolliver, co-director, were awarded $1,855,118 from the Health Resources and Services Administration (HRSA) for their project titled “Integrated Care Appalachia: A Model Training Program to Accelerate the Behavioral Health Workforce in Northeast Tennessee.” 

 “We have a profound workforce need in this region across the gamut of mental health providers,” said Tolliver, a clinical …

2021-June-22-Strong Brain Institute Update, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 22, 2021) – Over the past year, leaders of the East Tennessee State University Ballad Health Strong BRAIN Institute have worked to develop its infrastructure, deliver training and education opportunities, and expand research activities with a goal of promoting a trauma-informed citizenry and workforce throughout the region.

The Strong BRAIN (Building Resilience through ACEs-Informed Networking) Institute was established in 2020 by Ballad Health and ETSU to promote awareness of and research on ACEs, or adverse childhood experiences, which can have a profound effect on individuals’ mental and physical health throughout life.

The Strong BRAIN Institute is led …

2021-June-22-Ted Olson Eths Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 22, 2021) — Dr. Ted Olson, a professor of Appalachian Studies and Bluegrass, Old-Time and Country Music Studies at East Tennessee State University, has received the East Tennessee Historical Society’s (ETHS) Ramsey Award for Lifetime Achievement.

Dr. Ted Olson

The Knoxville-based society’s most prestigious honor, named for ETHS founder Dr. J.G.M. Ramsey, is reserved for one individual annually, who, over the course of a …