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2021-July-28-Etsu Covid Response New Cdc Guidelines, University Marketing And Communication, East Tennessee State University

ETSU News

A memo sent to campus on Wednesday, July 28, 2021 regarding the new CDC COVID-19 recommendations that were released on Tuesday, July 27, 2021:

Dear ETSU community,

Yesterday afternoon, the Centers for Disease Control and Prevention announced new recommendations regarding face coverings for fully-vaccinated individuals. This guidance comes in the wake of growing concerns over the Delta variant of COVID-19 and declining vaccine uptake rates. 

In accordance with these new CDC guidelines, ETSU encourages the use of face coverings indoors for everyone during this period of “substantial transmission.” While wearing face coverings on campus is not required, we encourage …

2021-July-28-Perreault Journalists Approach To Covid, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 28, 2021) – Dr. Mildred F. (Mimi) Perreault of East Tennessee State University is the coauthor of a second article examining the work of journalists during the COVID-19 pandemic. 

“Metajournalistic Discourse as a Stabilizer within the Journalistic Field: Journalistic Practice in the COVID-19 Pandemic,” published in Journalism Practice, a top media and communication journal, was written by Perreault, along with her partner and research colleague, Dr. Gregory P. Perreault of Appalachian State University in Boone, North Carolina, and Phoebe Maares of the Department of Communication at the University of Vienna, Austria.

The authors note that gathering and …

2021-July-28-Learn Wordpress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (July 28, 2021) With increasing E-commerce and rising unemployment across the country, Cloud Wise Academy, an ETSU Innovation Lab affiliate member, is hosting a “WordPress for Beginners Workshop.” The six-week-long course is designed to teach one of the most in-demand website hosting technologies.

The workshop begins Sept. 13 and runs through Oct. 20, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W Market St. in Johnson City. The class may also be taken synchronously online. Registration fees are $350 per participant, and participants may …

Visual Representation Of Black Students And Its Effect On Enrollment At Predominantly White, Faith-Based Universities, Namon Pope

McNair Scholars Research

As higher education institutions diversify their student body, they employ tactics specifically aimed at reaching prospective students from minority groups. This study examined marketing tactics used by universities through a content analysis of photographs posted to the Instagram accounts of three faith-based universities in the United States. Photographed individuals were classified into different ethnic groups to understand how frequently members of those groups were visually represented. A Pearson Correlation using data gathered from the content analysis and each university’s enrollment and retention data for Black students did not find statistical significance. Limitations of the study and future research are discussed.

Uk Consumers’ Preferences For Ethical Attributes Of Floating Rice: Implications For Environmentally Friendly Agriculture In Vietnam, Vo Hong Tu, Steven W. Kopp, Nguyen Thuy Trang, Andreas Kontoleon, Mitsuyasu Yabe

Marketing Faculty Publications and Presentations

Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for …

2021-July-27-Etsu Health Hosting Free Covid-19 Vaccine Clinic At Johnson City Public Library, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 27, 2021) – ETSU Health will host a free Johnson & Johnson Janssen COVID-19 vaccine clinic at the Johnson City Public Library on Monday, Aug. 2, from 9 a.m. until noon. This single-dose vaccine is available to anyone age 18 and older. No appointments are required.  

“Throughout the summer, ETSU Health has offered regular clinics on our campus and throughout the community to reach as many people as we can with the COVID-19 vaccine,” said Donna Noland, manager of the ETSU Health COVID-19 Vaccine Clinic. “The Johnson City Public Library is an important community hub and a …

2021-July-27-Etsu Wscc Digital Media Articulation Agreement, University Marketing And Communication, East Tennessee State University

ETSU News

(July 27, 2021) The presidents of Walters State Community College and East Tennessee State University today announced an articulation agreement between the digital media programs of each college. This agreement allows students to transfer from Walters State’s new digital media major directly into its undergraduate counterpart at ETSU with advanced standing.

Students desiring graduate study have the option to go on to complete the new MFA degree in digital media from ETSU.

“Digital media skills are in demand both locally and nationally, and our students want to fill that demand. This degree originated after students requested an associate’s program that …

2021-July-27-Johnson City Community Health Center Implements New System To Help Diabetic Patients, University Marketing And Communication, East Tennessee State University

ETSU News

Improving Patient Care

JOHNSON CITY (July 27, 2021) – The Johnson City Community Health Center (JCCHC), which is managed by the East Tennessee State University College of Nursing, has implemented a new tracking system that has been instrumental in improving the health of patients with diabetes.

Since the system was put in place, the clinic has recorded a significant decrease in the percentage of patients who have uncontrolled diabetes, which …

2021-July-26-Quillen College Of Medicine Co-Hosting Screening Of Black Men In White Coats, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (July 26, 2021) – East Tennessee State University Quillen College of Medicine is partnering with Carver Recreation Center and the City of Johnson City to host a screening of “Black Men in White Coats,” a documentary that seeks to increase the number of black men in the field of medicine.

The free screening and discussion will be Thursday, July 29 from 6-8 p.m. at Carver Recreation Center, 322 W. Watauga Avenue, Johnson City.

It is open to people of all ages, and organizers hope that students, parents, grandparents, leaders and educators will attend. In addition to the movie, …

2021-July-26-Dr. Keith Johnson Is Newest Asee Fellow, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 26, 2021) — Dr. Keith Johnson, vice president for Equity and Inclusion and chair of the Department of Engineering, Engineering Technology and Surveying at East Tennessee State University, has been selected as one of nine new fellows to the American Society for Engineering Education (ASEE).

“I was delighted to receive notice that I have been awarded such a prestigious recognition. When I was a junior faculty member starting out at ETSU, I always admired the folks who were chosen for their outstanding contributions to the Engineering and Engineering Education disciplines,” said Johnson. “Their contributions were so outstanding …

Making Memories: A Consumer-Based Model Of Authenticity Applied To Living History Sites, Muhammet Kesgin, Babak Taheri, Rajendran S. Murthy, Juilee Decker, Martin Joseph Gannon

Articles

Purpose: Underpinned by the consumer-based model of authenticity (CBA), this study investigated whether leisure involvement, object-based and existential authenticity, host sincerity, and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Methodology: Quantitative data were gathered from living history site visitors (n=1004), with partial least squares structural equation modelling used to test the hypothesized relationships. Findings: The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity, and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of positive memorable experience, contingent on CBA …

2021-July-23-Big-Time Railroading Returns To Carter Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 23, 2021) – The free-admission George L. Carter Railroad Museum, located in the Campus Center Building of East Tennessee State University, will highlight some of the most distinctive railroads that ever existed in America as the 2021 Heritage Day program continues. 

“Non-Stop Northeast” is the name of the July 31 event that will focus on the important lines north of Washington, D.C. and east of the gateway city of Buffalo, New York. Known as the metropolitan corridor, these were, and remain, some of the highest-density transportation routes in the world centered on New York, Philadelphia, Baltimore and …

2021-July-22-Etsu Recruiting Participants For Covid-19 Long Haulers Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 22, 2021) – To learn more about the long-term effects of the COVID-19 virus, researchers at East Tennessee State University are seeking research participants who have been diagnosed with COVID-19 and who have continued to experience ongoing effects 90 days after recovery.

Individuals who experience lingering symptoms from the virus often describe themselves as COVID-19 “long haulers.”

 “New evidence suggests that COVID-19 negatively impacts various body systems, both during time of infection, and in some, for weeks to months after recovery,” said James L. Adkins, clinical research coordinator for ETSU’s Center of Excellence in Inflammation, Infectious Disease …

The Impact Of Live Cases On Student Skill Development In Marketing Courses, Shannon Cummins, Jeff S. Johnson

Marketing & Entrepreneurship Faculty Publications

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational impacts of live cases on student skill development. Specifically, the paper explores student teamwork, conflict handling, time management, presentation, communication, and critical thinking skills. Additionally, the article explores how student skill development is affected by the amount of course time …

2021-July-21-Etsu Students Named To Appalachian Highlands Twenty Under, University Marketing And Communication, East Tennessee State University

ETSU News

h2 class=""> ETSU Twenty Under 20 Honorees ETSU students Sam Garcia and Caitlyn Ison were among the 20 area college and high school students honored during the 2021 Appalachian Highlands Twenty Under 20 Awards.

JOHNSON CITY (July 21, 2021)  — Two East Tennessee State University students are among 20 area college and high school students to receive the 2021 Appalachian Highlands Twenty Under 20 Award, presented earlier this year by Kingsport-based STREAMWORKS, an educational program delivering enhanced opportunities to participate in mentor and project-based programs focused on science, technology, engineering and math (STEM) skills. 

In a virtual awards ceremony streamed …

2021-July-21-Etsu To Host Equity And Inclusion Conference, University Marketing And Communication, East Tennessee State University

ETSU News

Keynote Speakers

JOHNSON CITY (July 21, 2021)  – Registration is open for the third annual Equity and Inclusion Conference at East Tennessee State University featuring keynote speakers and presenters from across the country. This virtual event is scheduled for Sept. 20-21, with a new student track on Sept. 22. 

The conference theme, “From Discussion to Action: Bold Steps Toward Equity and Inclusion,” highlights the …

2021-July-21-Stem Teachers Attend Acoustic Guitar Building Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (July 21, 2021) STEM teachers from across the nation are on the campus of East Tennessee State University this week and back in the classroom building acoustic guitars. 

In five days, these teachers will be transforming a kit of spruce, mahogany, ebony, laser-cut plywood, and steel into something one-of-a-kind, and their classroom is the woodworking shop in Wilson-Wallis Hall, home to several Engineering Technology programs.

It all leads to one fantastic product when, on Friday, the teachers will leave the STEM Guitar Project’s Acoustic Workshop with a custom-built acoustic guitar they have spent the week constructing.  The …

2021-July-20-Etsu Health Obgyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 20, 2021) – After seeing the positive influence of physicians in her hometown, Dr. Charlotte Alexander, OB/GYN, knew she wanted to pursue a medical degree to unite her love for science and community.

She is accepting new patients at ETSU Health OB/GYN.

“I wanted to work for ETSU Health because I like their mission to offer quality, evidence-based care to people of all backgrounds and walks of life,” Alexander said. “I had a lot of physician role models in my community. They were all generous, charismatic adults who used their privilege and knowledge as physicians to …

2021-July-19-Fl3tch3r Exhibit Calling For 2021 Exhibition Entries, University Marketing And Communication, East Tennessee State University

ETSU News

2021 FL3TCH3R Exhibit

JOHNSON CITY (July 19, 2021) – Entries are sought for the 2021 “FL3TCH3R Exhibit: Social & Politically Engaged Art,” which will be held at East Tennessee State University’s Reece Museum from Oct. 4-Dec. 10.

This annual exhibit continues to represent the spirit of social and political movements of the country and world.

“There will be no general theme for entries except a focus on …

2021-July-16-Quillen College Of Medicine Welcomes The Largest Class In Its History, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 16, 2021) – This week, East Tennessee State University Quillen College of Medicine welcomed 79 medical students in the Class of 2025, the largest class in the medical school’s history, during an orientation week that culminated with a traditional White Coat Ceremony today.

“Despite the challenges of the pandemic, which prevented in-person visits and shifted our admissions process to online interviews, we received more applications and conducted more interviews than ever before in the history of Quillen College of Medicine,” said Doug Taylor, associate dean for Admissions and Records at Quillen. 

Earlier this year, Quillen announced that …