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Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy 2021 Youngstown State University

Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy

Markets, Globalization & Development Review

No abstract provided.


Michael Kwet, People’S Tech For People’S Power: A Guide To Digital Self Defense And Empowerment (2020), Gokcen Y. Karanfil 2021 Izmir University of Economics

Michael Kwet, People’S Tech For People’S Power: A Guide To Digital Self Defense And Empowerment (2020), Gokcen Y. Karanfil

Markets, Globalization & Development Review

No abstract provided.


Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka 2021 Tokyo Metropolitan University

Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka

Markets, Globalization & Development Review

This dialogue contribution discusses whether it is possible to create favorable new social assistance under the market principles, based on the Ouen or Õen (aid) consumption in Japan. The meaning of consumption has changed due to the COVID-19 pandemic. In Japan, aid consumption is increasing. This means helping local restaurants and producers by willfully and proactively buying and consuming their services and products. This is a favorable form of new social assistance and the result of strong marketing and market functions. The penetration of market forces may surpass pure altruistic behavior such as donations and gifts, by creating new market-linked …


Platformization Of Covid And The Rise Of Biosocial Surveillance, Handan Vicdan 2021 Emlyon Business School

Platformization Of Covid And The Rise Of Biosocial Surveillance, Handan Vicdan

Markets, Globalization & Development Review

The emergence of participatory medicine and patient-generated medical research and knowledge is gaining more traction, especially with the current global health crisis. Digital platform organizations bring together diverse market actors for partnership for the creation and distribution of aggregate medical data and find cures for diseases, hence challenging the conventional medical knowledge production and disease control. In this paper, I articulate how such platformization of patient/citizen-led medical research and disease control is organized and sustained through Foucauldian notion of biopower and Rabinow’s concept of biosociality to then draw attention to what I call biosocial surveillance, which is becoming increasingly relevant …


Rethink Everything 2: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik 2021 University of Rhode Island

Rethink Everything 2: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Moving From Shelter To A Housing First Reponse, Robyn Kennedy 2021 Clark University

Moving From Shelter To A Housing First Reponse, Robyn Kennedy

School of Professional Studies

Massachusetts is a right to shelter state for families who experience homelessness. Based on decisions made several decades ago, the state assigned the response to families who experience homelessness to the Department of Welfare (now the Department of Transitional Assistance) and a shelter, rather than a housing response was adopted. Following national best practice, the state has decided to transition the system to a Housing First response. Through this research, I will be evaluating the trends in the industry and assessing what Massachusetts needs to do to achieve a Housing First approach to serving families who are experiencing homelessness. Unless …


Advertising In The Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion And Self-Versus-Other Benefit Appeals., Lyndsay Swanston 2021 Bryant University

Advertising In The Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion And Self-Versus-Other Benefit Appeals., Lyndsay Swanston

Honors Projects in Marketing

This study aims to analyze how consumers perceive advertisements in the volunteer tourism industry when influenced by social exclusion and benefit appeals. The authors examined feelings, attitudes, and behavioral intentions of consumers in reference to an international volunteer trip advertisement. Based on data from a sample (n=259), findings demonstrated that consumers who felt more socially excluded responded more favorably to other-benefit appeals, opposed to self-benefit appeals. An interaction effect was discovered when looking at the degree of sympathy that participants felt regarding the advertisements. Participants who were socially excluded felt more sympathetic after viewing the other-benefit appeal advertisements, whereas those …


Willingness-To-Pay For Halal And Branded Poultry In Northern Mozambique, Alison Creasey 2021 University of Arkansas, Fayetteville

Willingness-To-Pay For Halal And Branded Poultry In Northern Mozambique, Alison Creasey

Agricultural Education, Communications and Technology Undergraduate Honors Theses

While price typically drives consumers’ food purchasing decisions in low-income countries, religious attributes associated with food production and corporate branding could influence buying patterns. In Mozambique more than 46% of people were living below the poverty line of ($0.31 USD) per day in 2018. That being said, in the Nampula Province (the location of this study), which is the second poorest province in the country, over 25% of the population is Muslim and may be willing-to-pay (WTP) a premium for Halal meat products to uphold Islamic beliefs. Like many parts of sub-Saharan Africa, poultry is the fastest growing source of …


Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino 2021 Clark University

Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino

School of Professional Studies

This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to …


The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon 2021 Clark University

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …


Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu 2021 Clark University

Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu

School of Professional Studies

Originally designed for social networking and interactions, social media has gained precedence in business and organizational operations. Politics which has had a long relationship with the media has seen some changes in its campaign and communication due to the evolution of the media. Social media has proven to be an effective strategy in political communication and campaign. Given its numerous features such as the like button, live videos, content sharing, comment option, photo sharing, status update, tags, amongst others it has enabled the dialogue between political stakeholders. Furthermore, social media impacts elections and democratic discourse with its dialogic feature which …


Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah 2021 Clark University

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …


Examining The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett 2021 Clark University

Examining The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett

School of Professional Studies

This paper evaluates how effective influencer marketing is across the two most popular influencer platforms, YouTube and Instagram. This paper uses a case study approach to analyze popular brands that use influencer marketing on both platforms to determine which platform is more successful at engaging and reaching audiences from influencers. The brands analyzed for case studies are food delivery service HelloFresh and haircare brand Function of Beauty. Both brands use influencer marketing on Instagram and YouTube. The HelloFresh case study analyzes sponsored content from YouTube creator Jacksfilms and Instagram influencer Marisa Hen. The Function of Beauty case study analyzes sponsored …


A Comparison Of Community Development Corporations (Cdcs) In Worcester, Massachusetts, Benjamin L. Gessel 2021 Clark University

A Comparison Of Community Development Corporations (Cdcs) In Worcester, Massachusetts, Benjamin L. Gessel

School of Professional Studies

This paper examines the factors that influence the effectiveness of two community development corporations (CDCs) in Worcester, Massachusetts. The Main South CDC is more community-oriented and has a comprehensive approach to improving its neighborhood. Worcester Community Housing Resources (WCHR) has a narrower approach that is limited to developing and financing affordable homes. The paper investigates the success of these two organizations on factors widely considered important for CDCs, including their ability to provide affordable housing, the extent of services they offer, their level of community control, and their financial security


Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie 2021 Clark University

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …


Her Picture Is Worth A Thousand Words: An Investigation Into The Relationship Between Resume Photos And Perceived Morality, Hannah Daab 2021 Murray State University

Her Picture Is Worth A Thousand Words: An Investigation Into The Relationship Between Resume Photos And Perceived Morality, Hannah Daab

Honors College Theses

It was once believed that a woman’s physical appearance benefited her in many aspects of life, including her career. Following the progression of the #MeToo movement, society has seen beauty become a liability for women in the workplace. This investigation dives into this phenomenon and redirects the focus to an earlier point in the timeline of a female’s professional career: the hiring process. Specifically, this paper begins to uncover an answer to the long- standing question of whether or not a woman should include a photo of herself on her resumé or CV. Across two quantitative studies, I investigate whether …


Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee 2021 University of Arkansas, Fayetteville

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …


Consumer Behavior And Coronavirus: How The Pandemic Transformed The American Shopper, Gina L. Riedell 2021 University of Arkansas, Fayetteville

Consumer Behavior And Coronavirus: How The Pandemic Transformed The American Shopper, Gina L. Riedell

Supply Chain Management Undergraduate Honors Theses

This study examines the changes in consumer shopping behavior resulting from the coronavirus pandemic in the United States as well as the effects on in-store and e-commerce sales and market share within the CPG industry. Most Americans faced some level of disruption throughout developments in the coronavirus outbreak. The study of their ongoing behavior changes in shopping preferences and purchasing decisions is revealed through CPG sales and offers insight into how it has affected the industry long-term. This paper analyzes the consumer behavior shifts in chronological order as new developments in the pandemic affected shopping decisions from January 2020 to …


Employee Retention Rate, Lila Sorenson 2021 Clark University

Employee Retention Rate, Lila Sorenson

School of Professional Studies

This paper addresses the following problem regarding low employee retention rates in non-profit mental health organizations, specifically at NFI. The problem at hand is that majority of staff at NFI have an average length of stay of one year or less. The purpose of this paper is to address the current problem and hypothesize factors that could impact the low retention rates. Additionally, the purpose of the paper is to brainstorm potential solutions regarding the low retention rates and suggestions of how to implement the solutions. The documents contained in this paper include data analysis of employee average length of …


Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof 2021 East Tennessee State University

Ethical And Sustainable Cosmetics And Their Importance On Consumer Purchase Behavior, Warda Rawof

Undergraduate Honors Theses

“Sustainability is increasingly important to consumers as they consider not only the effects products they buy have on their personal health, but also the impact they have on our wildlife, soil, and the people who work at every level of the supply chain. As climate change has moved from a future concern to a present reality, going green has become a driving force for innovation in every industry, including beauty” (Linkage, 2020). The importance of ethical and sustainable products is on the rise in the beauty industry, it is becoming increasingly apparent that having ethical and clean products are important …


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