Marketing Commons^™

The Effect Of Service Quality And Switching Barrier On Customer Loyalty: A Study Of Saudi Mobile Telecommunication Services, Yomen Ghazi Bamatraf

Effat Undergraduate Research Journal

The Saudi mobile telecommunication services industry is currently facing lots of complaints, criticism and dissatisfaction from their customers regarding the quality of services, and customer loyalty may be in question. The industry is reportedly shifting its strategic focus away from attracting new customers towards keeping existing customers. The present study examined the relationship between service quality and customer loyalty, as well as between switching barriers and customer loyalty among a sample of 271 users of telecommunication services from Jeddah. A survey consisting of the Customer Loyalty Scale, the Service Quality Scale, and the Switching Barriers Scale, and some demographic related …

2021-August-04-Weeks Of Welcome Concert.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 4, 2021) – Country artist Kip Moore will headline East Tennessee State University’s SGA Weeks of Welcome Outdoor Country Concert on Sunday, Aug. 29, at 7:30 p.m.

This concert, sponsored by the Student Government Association at ETSU, will be held at the Wayne G. Basler Center for Physical Activity “Back Yard.” Admission is free for ETSU students, staff and faculty with ID.

Kip Moore’s stop at ETSU is part of his “How High Tour” in support of his latest album, “Wild World.”

“I’ve always felt different, like when other people see blue, I see red,” the singer/songwriter …

2021-August-04-Etsu Honors College Introduces Minor In Changemaking.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (August 4, 2021) —Beginning this fall, a new Changemaker minor will be offered through the Honors College at East Tennessee State University. The Changemaker Scholars minor is an update and revision to the current Presidential Honors Community Service Scholars program for which it replaces. The first cohort of 25 Changemaker Scholars was selected in spring 2021.

The purpose of the new minor is to engage students to think about and work on problems at a more systemic level and to develop innovative, sustainable, scalable, and measurable solutions.

Dr. Chris Keller, dean of ETSU Honors College, identified the term …

2021-August-04-Competition Begins.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (August 4, 2021) The annual MATE ROV Competition World Championship is Aug. 5-7 at East Tennessee State University. Some of the brightest minds from around the globe will compete with remotely operated vehicles (ROVs) they designed and built both in-person and through telepresence.

After the 2020 competition was cancelled due to COVID-19, this year’s championship has been reimagined to include an in-person event on the ETSU campus, a telepresence competition requiring video submissions of ROVs performing tasks and virtual presentations, and a MATE Virtual Reality World. In-person underwater challenges will take place at the ETSU Basler Center …

2021-August-03-Etsu Kicks Off Renovation To New Physical Rehabilitative Sciences Hub.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU's physical rehabilitative science hub

JOHNSON CITY (August 3, 2021)  – East Tennessee State University kicked off a $4 million renovation project that will transform 14,000 square feet of space into a state-of-the-art physical rehabilitative sciences hub for the university’s new Master of …

Influence Of Demographic Factors On Interest Of Lis Undergraduates In Infopreneurship: A Comparative Analysis, Temitope Kehinde Bamgbose Msc

Library Philosophy and Practice (e-journal)

Infopreneurship is a lucrative skill that can create self-employed job opportunities for the LIS undergraduates, even before graduation, to curb the unemployment rate that keeps growing in our society. It is critical to be able earn profit without sole dependence on traditional librarian jobs. However, the effectiveness of this skill is determinable by some factors. This study examined and conducted a comparative analysis of the influence of demographic factors on UI and TASUED LIS undergraduates' interest in infopreneurship. A descriptive survey research design was employed for the study using a systematic sampling technique to select 226 respondents that represented the …

Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen

Marketing and Strategy Faculty Publications

The benefits of physical activity are well documented and improve all aspects of health and overall wellbeing. Globally, on average, 37.1% of women are insufficiently physically active while only 23.4% of men are; this trend is also found in Utah, where 19.4% of women are insufficiently physically active while only 17.6% of men are. While women often live longer than men, they are frequently in worse health. Physical inactivity contributes to the development and severity of chronic diseases including cardiovascular disease, diabetes, and hypertension. In addition to affecting physical health, physical inactivity is also associated with poor mental health. Physical …

2021-August-03-Covid-19 Response: Updated Face Covering Policy.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

2021-August-03-COVID-19 Response Updated Face Covering Policy

How Does Global-Local Identity Impact Consumer Decision-Making, Xiaodong Nie

Marketing Dissertations - Archive

Globalization has exacerbated the birth of the sharing economy on a global scale, and it has made global–local identity essential in understanding consumer decisions. For example, an emerging literature has uncovered the effects of global–local identity on various consumer responses, including price sensitivity, preference for local/global products and brands, preference for eco-friendly products, and a tendency to use price as a signal of product quality. Extending the literature, this dissertation aims to advance the understandings of the effect of global-local identity on various consumer behavior. Specifically, in the first essay, consumers face the decision as to whether to choose a …

The Evaluation Of S-D Orientation On Service Innovation And Performance Of Airline, Inci Polat, Ozlem Atalik

University of South Florida (USF) M3 Publishing

The aim of the study is to reveal the relationship between S-D orientation and service innovation and performance variables. The empirical data were collected from airline passengers in Turkey through an online survey. PLS-SEM method was used to test the relationship between variables of the study. The results of the study exposure that there is a significant relationship between S-D orientation and service innovation. There is also a correlation between service innovation and firm performance. However, this does not apply to the relationship between S-D orientation and firm performance. The major results indicated that S-D orientation has a critical role …

The Impact Of Consumers Price Level Perception On Emotions Towards Supermarkets, Abdulcelil Cakici, Sena Tekeli

University of South Florida (USF) M3 Publishing

Although cognition and emotion have been regarded as opposing concepts, recent studies have shown that they are closely connected to each other. Consumers’ purchasing decisions depend on the emotions evoked by their price perceptions rather than the actual price of the products or services. Thus, the purpose of this study is to find out the effects of price perception level on emotions towards supermarkets. Based on the literature review, Cognitive Appraisal Theory was adapted including price level perceptions- perceived expensiveness and perceived cheapness- and emotions- negative and positive- towards supermarkets. Data were collected through a questionnaire in Mersin’s (Turkey) central …

From Home To The Store: Combined Effect Of Music And Traffic On Consumers Shopping Behaviour, Luigi Piper, Lucrezia M. De Cosmo, Maria I. Prete, Gianluigi Guido

University of South Florida (USF) M3 Publishing

This study provides a theoretical framework to assess the combined effect that traffic stream and music could have on consumers’ shopping behavior throughout their journey to the stores. Through the Virtual Reality (VR) simulation of a car journey, two traffic conditions (light/heavy) and two types of music (relaxing/energizing) were tested, evaluating the effects on the time spent during shopping and on consumption choices (in terms of expense, number of items purchased). Moreover, participants’ physiological reactions have been analyzed by measuring their heartbeat variation (ΔHR). The results indicate that regardless of the type of music listened, heavy traffic leads consumers to …

2021-August-01-Etsu Health Hosting September Covid-19 Vaccine Clinics.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – ETSU Health will continue to offer free COVID-19 vaccines throughout September on the campus of East Tennessee State University.

In addition to the one-dose Janssen Johnson & Johnson vaccine, ETSU Health will offer first, second or third (for moderately to severely immunocompromised people) doses of the Pfizer-BioNTech COVID-19 vaccine, which this week became the first COVID-19 vaccine to receive approval from the U.S. Food and Drug Administration. 

The one-dose Johnson & Johnson vaccine is available to all persons age 18 and older. The Pfizer vaccine is administered as a two-dose series, three weeks apart, and is available …

2021-August-01-Meet Kate Hollenbeck.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

“From the time I could walk, I was dancing,” Kate Hollenbeck laughs.

And she hasn’t stopped.

While a student at Unicoi County High School, she combined dancing with acting and appeared in numerous school shows.

She has also been active with the Jonesborough Repertory Theatre, where she was seen in recent productions of “Guys & Dolls,” “Rodgers and Hammerstein’s Cinderella,” “The 1940s USO Christmas Show,” and “Steel Magnolias.”

This week, Kate begins her second year at ETSU and is majoring in theater and dance.

“Having the Martin Center for the Arts is such a big deal, and I can’t wait …

2021-August-01-Going Places.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Nam Le is a graduation analyst in the Office of the Registrar.

Janice Levasseur is assistant director of the Center for Academic Achievement. Before coming to ETSU, she was a supplemental instruction coordinator at Mt. San Jacinto College. She holds an M.S. degree in statistics from the University of California-Riverside.

Christina L. Maness is a patient care specialist with ETSU Health Family Physicians Kingsport. She is a registered medical assistant and is pursuing a nursing degree at Virginia Highlands Community College.

Daniel K. Martin is an academic advisor in CASE after serving the university as an information research technician. He …

2021-August-Middle School Cross Country Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Materialistic Social Consumption Amidst Covid-19 Pandemic: Terror Management Theory In The Malaysia Context, Seong-Yuen Toh, Siew W. Yuan

University of South Florida (USF) M3 Publishing

This study investigates the relationship between materialism and social consumption motivation in the context of Covid-19 based on terror management theory. The findings contradict the theory offering possible boundary conditions to the theory suggesting that the theory which is based heavily on the Western concept of individualism may not be applicable to the Asian context, like in Malaysia.

A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan

University of South Florida (USF) M3 Publishing

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experiences. However, the antecedents of the flow experience and its outcomes are still limited in the literature. Considering the gaps in the literature, this study is aimed at developing a conceptual model for the mediating effect of the flow experience on the relationship between destination brand experience and destination …

Investigating Drivers Influencing Choice Behaviour Of Islamic Investment Products, Hanudin Amin

University of South Florida (USF) M3 Publishing

Drawing upon the theory of consumption value (TCV), this research is aimed at investigating factors influencing bank customers' choice behaviour of Islamic investment products. The effects of functional value, emotional value, epistemic value, conditional value and social value on choice behaviour are examined using a questionnaire survey. A total of 350 respondents sourced from bank customers were approached to elicit their choice behaviours of Islamic investment products offered currently by various Islamic banks in Malaysia. Using the Partial Least Squares (PLS), the empirical results obtained indicate that all proposed variables are of their influence on the bank customers’ decision to …

Social Media Framework For Businesses, Nawel Amrouche

University of South Florida (USF) M3 Publishing

Social media is gaining popularity and many studies are investigating the topic by providing contradictory conclusions about its effectiveness. To scrutinize this incongruence, we first differentiate social media from other communication tools and describe its challenges. Next, based on an extensive literature review collecting research papers from 2004 to 2016, we propose a structural framework explaining the role of managerial, individual, and contextual variables that affect the social media value chain. We find that social media has a controversial effect on businesses’ objectives depending on the context of studies. We also find that social media’s objectives could be classified into …