Marketing Commons^™

2021-June-01-Meet Luis Mora, University Marketing And Communication, East Tennessee State University

ETSU News

As a first-generation college student, ETSU senior Luis Mora was uncertain if college was the right path for him. Today, as a double major in construction engineering technology and surveying, he said he looks forward to providing not only for himself, but also his family and to the day when he opens his own business.

“College has given me the opportunity to plan my parents’ retirement, plan my retirement and, hopefully, plan my kid’s future,” said Mora, who chose ETSU’s construction engineering technology major because of his family’s history in the construction business. “I was unsure but I knew if …

2021-June-01-Training Aimed At Improving Local Health Care For Transgender Patients, University Marketing And Communication, East Tennessee State University

ETSU News

TransACCESS Research Study

JOHNSON CITY – A research project examining health care access for transgender patients culminated in a training event attended by more than 35 health care providers who were interested in learning more about local resources to improve care for this population.

The online training event, held on May 7, 2021, was the result of the Transgender Access to Comprehensive Care Experiences Study in South Central Appalachia (TransACCESS). Funded by …

2021-June-01-Etsu Expanding Rehabilitative Sciences Footprint With Two New Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University is preparing to launch two in-demand programs that will expand its footprint in the rehabilitative sciences – a Doctor of Occupational Therapy and a Master of Science in Orthotics and Prosthetics.

ETSU will begin accepting applications for both programs this July, and will welcome the first cohorts of students in May 2022. 

The programs will be housed on the VA campus in Building 2, which is set to undergo renovations that will transform it into ETSU’s rehabilitative sciences hub. Currently, Building 2 houses ETSU’s Physical Therapy Program on the second floor. A …

2021-June-01-Meet Adam Derrick, University Marketing And Communication, East Tennessee State University

ETSU News

After finishing an undergraduate degree at another university, Adam Derrick wasn’t quite sure what they wanted to do next.  It was at this crossroad that Adam “stumbled” into the AmeriCorps program.

And from there, the future suddenly became clear. 

Adam’s first AmeriCorps assignment was in Austin working with College Forward, an organization that assisted first-generation and low-income students in setting higher education goals and helping them succeed. Adam served as a mentor to these students and loved the experience.

A second AmeriCorps assignment brought Adam back to East Tennessee to help with the Second Harvest Food Bank’s summer program that …

How Association With Physical Waste Attenuates Consumer Preferences For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen

Marketing & Supply Chain Faculty Publications

In an effort to combat food waste, many firms have introduced rescue-based foods (RBFs), which are made from ingredients that are safe to eat but would otherwise be wasted, often due to aesthetic issues or oversupply. Although the benefits of RBF are varied, some firms adopt strategies that highlight RBF’s waste-reduction benefits, such as reduced landfill use or lower environmental impact. This research posits that when firms adopt strategies that highlight associations between physical waste and RBF, those associations can generate negative mental imagery, which can trigger disgust and mitigate positive consumer attitudes toward RBF. When such associations are not …

An Investigation Into Disruptive Innovation In The Entertainment Industry., Lais Viter

Business ETD Collections

As society moves towards digital developments, people demand more flexible forms of consumption. In the craving for new products and services, globalisation presents itself as a driving factor for economic and social changes, accelerating innovations arise. Thus, this paper aims to discuss the role of disruptive innovation as a democratic process to introduce new technologies to the world. The analysis of existent literature indicates that disruptive business models not only respond for significant changes in consumers behaviour but also induce competitors to reshape their strategy. In addition, an investigation into disruptive innovations in the entertainment industry, particularly in the subscription …

Light At The End Of The Tunnel: Visitors' Virtual Reality (Versus In-Person) Attraction Site Tour-Related Behavioral Intentions During And Post-Covid-19, Omar S. Itani, Linda D. Hollebeek

Marketing Faculty Publications

Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling attraction sites to find new ways of offering safe tours to visitors. Based on protection motivation theory, we develop and test a model that examines key drivers of visitors' COVID-19-induced social distancing behavior and its effect on their intent to use virtual reality-based (vs. in-person) attraction site tours during and post-COVID-19. Our analyses demonstrate that visitor-perceived threat severity, response efficacy, and self-efficacy raise social distancing behavior. In turn, social distancing increases (decreases) visitors' intent to use virtual reality (in-person) tours during the pandemic. We find social …

Toward A Doctrine Of Socially Responsible Marketing (Srm): A Macro And Normative-Ethical Perspective, Gene R. Laczniak, Clifford Schultz

Marketing Faculty Research and Publications

In this conceptual article, the authors use a macro-level analysis and normative ethical theory to delineate and to explicate a doctrine of socially responsible marketing (SRM). Applying a theory-in-formation approach, we postulate a literature-informed definition of SRM. We discuss why a macro and normative-ethical rather than a micro and positive-descriptive perspective is essential to justifying the elements of SRM. We explore and explain why the roots of an authentic doctrine of SRM can be discerned from the literatures of marketing history, corporate social responsibility, institutional economics and moral philosophy. In so doing, the mandate to engage in socially responsible marketing …

2021-June-01-From The Classroom To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

Windshield Survey

KINGSPORT (June 1, 2021) – An assignment in a class at East Tennessee State University turned into an opportunity for Kingsport native and nursing student Aaron “Max” Chesser to advocate for additional seating options and sheltered coverings at Kingsport area bus stops.

During the spring semester, Chesser was enrolled in ETSU’s “Community and Public Nursing” course, taught by Dr. Cindy Phillips. In this class, Phillips requires students to complete a “windshield survey,” in which …

2021-June-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in May.  Thank you for your service!

Anita DeAngelis – Director, Mary B. Martin School of the Arts; Associate Dean, College of Arts and Sciences; and Professor, Department of Art and Design, 26 years of service

Sarah Dickeson – Custodian, Custodial Services, five years of service

Joseph Florence – Professor, Department of Family Medicine, 18 years of service

Joshua Ragan – Patient Care Specialist, Department of Family Medicine, four years of service

Published June 2021 as part of the Accent email newsletter for faculty and staff.

2021-June-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following individuals who recently joined the university community:

Latoya Anderson is a family-focused solutions counselor in the Center for Community Outreach. Before coming to ETSU, she was an outreach admission counselor with Job Corps. She holds a master’s degree in counseling from Capella University.

Mark Bialkoski is an assistant men’s basketball coach in Intercollegiate Athletics after serving as director of operations at the University of Maryland. He holds a bachelor’s degree from Georgia Southern University.

Lucas Campbell is director of basketball operations for men’s basketball in Intercollegiate Athletics. He was previously a graduate assistant at the University …

2021-June-01-Honoring Dr Wilsie S Bishop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Interprofessional Education and Research Center, also known as Building 60, on the Veterans Affairs Medical Center Campus will now be called “Bishop Hall” in honor of longtime administrator Dr. Wilsie S. Bishop, senior vice president for academic and interim provost. Bishop is retiring on June 30, 2021, after 43 years of service at ETSU.

The ETSU Board of Trustees approved the naming of Bishop Hall at its special called meeting on June 15, 2021. On June 18, the ETSU community gathered to celebrate Bishop’s contributions to the university with a reception that was …

2021-June-01-Etsu Announces Salary Enhancements Bishop Hall And New Board Officers, University Marketing And Communication, East Tennessee State University

ETSU News

Dear ETSU Faculty and Staff,

The ETSU Board of Trustees convened a special called meeting earlier today (Tuesday, June 15, 2021) to consider and take action on a series of agenda items.  Given the significance of these announcements, I want to provide a brief summary update to members of the university community. 

• Salary enhancements:  I am pleased to announce that the Board of Trustees endorsed a one-time bonus of $500 for all regular, non-temporary employees who were employed during the period of April 1-May 30, 2021.  The bonus will be reflected in your June 30 paychecks. 
  
  In addition, we are …

2021-June-01-Etsu Best In Tennessee For Computing Degree Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University offers the best computing degree programs in Tennessee, according to ranking websites CollegeFactual.com and Universities.com. Both sites recently ranked ETSU the No. 1 “2021 Best College for Computer Information Systems in Tennessee” and the No. 2 “Best Computer and Information Sciences College in Tennessee for 2021,” respectively.

“This recognition underscores the value of an ETSU computing education, as well as the quality and effectiveness of work from both our faculty and our students,” said Dr. Tony Pittarese, department of computing chair and professor. “The department of computing is a place of opportunity for …

2021-June-01-Etsu Health To Bring Covid-19 Vaccine To Summer Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – ETSU Health will continue to offer opportunities for members of the community who are 18 and older to receive the free, one-dose Janssen Johnson & Johnson COVID-19 vaccine at various locations throughout the Appalachian Highlands. 

“This summer, we will be utilizing some non-traditional settings to reach as many people as we can with the vaccine,” said Donna Noland, manager of the ETSU Health COVID-19 Vaccine Clinic. “While we have had a good response to our vaccine clinics on the campus of East Tennessee State University and will continue to offer those to the public, we realize that …

2021-June-01-Financial Aid Get Ready For Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University officials urge both current and incoming students to make sure their financial aid is ready for the fall semester.

“There is so much excitement that comes with the start of a new academic year,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “Ahead of this exciting time, why not eliminate what stress you can by making sure your financial aid is ready to go?”

Students should take the following three steps if they have not already done so:

• File the 2021-22 Free Application for Federal Student Aid (FAFSA) before July …

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …

2021 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2021.

J Mich Dent Assoc June 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story “Team-Based Treatment of Oral Cancer: The U-M Experience”.
• A feature article, “Dental Management of the Head and Neck Cancer Patient Treated with Radiation Therapy: Update 2021”.
• A feature article on “Understanding Cyber Threats and the Risk they Pose to Your Practice”.
• "A Train-the-Trainer Education Model and Rural Dental Opioid Prescribing Outcomes”, a …