Marketing Commons^™

2021-September-01-Simulation Standardized Patient (Sp) Program, University Marketing And Communication, East Tennessee State University

ETSU News

The Role of a Standardized Patient

"Being an SP takes a special mix of skills: teaching, acting and a love of working with students," said Perry Butler, Simulation SP Manager.

East Tennessee State University's Simulation Standardized Patient (SP) program is used to train students in all five of the health sciences colleges, including Quillen College of Medicine, Bill Gatton College of Pharmacy, College of Nursing, College of Public Health, and College of Clinical and Rehabilitative Health Sciences.

A standardized patient (SP) is a person trained to portray a realistic patient, their family member or others to recreate a scenario accurately …

2021-September-01-Meet Mason Mosier, University Marketing And Communication, East Tennessee State University

ETSU News

The desire to give back drives Mason Mosier in most everything he does – from academics to public service.

The Student Government Association President for 2021-22 is a junior University Honors Scholar from nearby Piney Flats, with a double major in political science and media and communication.

“I’ve really been blessed,” Mosier said. “My mother was a single mother for a number of years until my stepfather, who became my father, came into our lives, and there were a lot of things that we had to overcome. She showed me that through hard work and perseverance, you can do anything. …

2021-September-Etsu Geosciences Graduate Student Devotes Research To Ensure Clean Drinking Water For Netn Residents, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU graduate student, Lukman Fashina, devotes research to ensure clean drinking water for NETN residents.

2021-September-01-The Simulation Laboratory, University Marketing And Communication, East Tennessee State University

ETSU News

Simulation Laboratory

The Simulation Laboratory at ETSU consists of six simulation rooms at ETSU’s Bishop Hall (Interprofessional Education and Research Center) that mimic the real-life patient care setting. In these labs, users practice their skills on human patient (mannequin) simulators in a controlled environment so that they have the necessary skills and confidence needed to transfer to a real-world hospital setting. 

Lab Manager Andy Berry describes the capabilities of the …

The Impact Of Information Presentation Format On User Purchase Decision-Making, Muhammad Jawad

Dissertations, Theses, and Capstone Projects

Online reviews have garnered considerable attention, especially in recent years, from scholars in various domains (such as information systems and marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding the role of information presentation format in online decision-making becomes crucial. While prior research has explored how presentation formats affect users’ perceptions differently, the extent of these differences and their implications in purchase decision-making stages are not yet fully understood. Specifically, this dissertation work examines the role of presentation format of online reviews in two decision-making stages: 1) choice-reduction stage, which …

2021 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2021.

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has not been able to …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019). In China, Zara targeted young women entering …

Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie Mccombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon

Symposium of Student Scholars

As the world is looking at sustainable energy sources, electric vehicles are likely to be a big part of the perceived future. China has 18.47% of the world’s population, is one of the highest emitters of carbon dioxide, and is the world’s largest market for electric vehicles (Country Meters). China’s GDP was USD 13.608 trillion in 2018 and is expected to increase substantially in coming years (Wang, 2019). With 25 million vehicles sold in 2019, China’s automobile market is the biggest in the world. With that, China accounts for 27.52% of the world’s CO2 emissions (Statista). To decrease that number, …

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of 4.6 …

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country and main cities, …

Market Research: How To Keep And Gain Customers, Chris Mccall

Symposium of Student Scholars

Customer-centered market research is essential to the creation and management of successful marketing campaigns. A company that understands their customers will be able to provide those customers with products and services that fit their needs better than the competition, and ultimately increase profits. My research focuses on a database containing customer information for a telecommunications company called Telco. Within this research, I will focus on a number of customer attributes including demographics, services provided, payment methods, contract lengths, monthly charges, and tenure with the company. Considering how these attributes relate to one another will give me a better understanding of …

The Mediation Role Of Customer Satisfaction On Service Quality And Corporate Image - An Evidence From Lebanese Private Universities, Lama Mohammad Khawaja, Alaaeldine Abbass Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The higher education sector in Lebanon faces a number of challenges due to its rapid expansion, which has had many implications for the development of the sector. However, each university competes for a limited resources. Thus, promoting the image of the university becomes an essential factor for survival. The purpose of this study is to explore the relationship between service quality and corporate image with customer satisfaction as an intermediary in private universities in Lebanon. A survey of 378 respondents was conducted. A judgmental sample of university students was selected. The framework was tested by structural equation modeling (SEM). The …

Reserve Price Optimization In Display Advertising, Achir Kalra

Dissertations

Display advertising is the main type of online advertising, and it comes in the form of banner ads and rich media on publishers' websites. Publishers sell ad impressions, where an impression is one display of an ad in a web page. A common way to sell ad impressions is through real-time bidding (RTB). In 2019, advertisers in the United States spent nearly 60 billion U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 billion U.S. dollars. In general, the remaining impressions are sold directly by the publishers. The only way for publishers …

Service Quality Analysis Of Mhealth Services Using Text Mining Method : Alodokter And Halodoc, Nadya Paramita, Siska Noviarisanti

International Journal of Management, Finance and Accounting

The digital transformation of health services causes an increasing number of digital health service providers in Indonesia. The user shares their experiences and reviews each other on the online platform. This study aims to understand user perceptions of m-health services in Indonesia based on m-health service quality with a big data approach. Research using text mining is derived from the results of the reviews of the application Alodokter and Halodoc. User-generated content was gathered from the platform Google Play Store in the period April to December 2020. Based on the sentiment analysis, Alodokter performs well with 73% positive and 27% …

The Money Supply And Economic Activities In Malaysia, Muhamad Lokman Hakimi Suid

International Journal of Management, Finance and Accounting

This study examined how economic activities affect the direction of money supply in Malaysia. The overnight policy rate is the interest rate set by Bank Negara Malaysia (BNM) as its monetary policy tool. Based on the Keynesian Economic Theory, the autoregressive distributed lag (ARDL) model was applied to analyse how the industrial production index, interest rate and consumer price index influenced money supply. The findings of this study supported the notion that economic growth significantly affected the money supply in the short run. There was no evidence of such a relationship in the long run. Maintaining a stable money supply …

2021-August-30-Mixed Americans Exhibit At Tipton Gallery.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2021) – “Mixed Americans,” an exhibition featuring works by a diverse group of artists of mixed racial heritage, is on display at Tipton Gallery through Oct. 8.

A panel discussion and reception are planned this week in conjunction with the exhibit, which is presented by the East Tennessee State University Department of Art and Design.

The “Mixed Race: Negotiating Shifting Identities” panel will be held Thursday, Sept. 2, at 6 p.m. at the Langston Centre, 315 Elm Street. It will be moderated by Adam Dickson, Langston Centre supervisor, alderman for the town of Jonesborough, and adjunct …

2021-August-30-Trio Programs Receive Federal Grant Renewals.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2021) — East Tennessee State University’s federal TRIO Program has been selected by the U.S. Department of Education to receive renewed funding for two of its programs, both for each of the next five years.

The Educational Talent Search Program was awarded $323,420 per year and will help middle and high school students prepare for and enter post-secondary education. In addition to current students, Talent Search also works with individuals to complete their education at the secondary or postsecondary level. Eligible students receive tutoring, career coaching, mentoring, workshops and a variety of other services. The grant …

B Corps’ Social Media Communications During The Covid-19 Pandemic: Through The Lens Of The Triple Bottom Line, Manveer Mann, Sang-Eun Byun, Whitney Ginder

Department of Marketing Faculty Scholarship and Creative Works

The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how they communicate on social media during a crisis. Therefore, we examined social media communications of B Corps to (1) identify salient topics and themes, (2) analyze how these themes align with the TBL, and (3) evaluate social media performance against industry benchmarks. We focused on the apparel, footwear, and accessories (AFA) …