Marketing Commons^™

2021-August-27-Etsu Students Return With Increase In Freshmen Transfers.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (August 27, 2021) The Bucs are truly back!

One week into the fall 2021 semester, the campus of East Tennessee State University resembles past days prior to the pandemic. Though numerous safety precautions are still in place, classrooms, residence halls, dining halls and the Basler Center for Physical Activity are bustling, and in-person activities and events are being held every day.

“Not only are we back in person, but we have grown as a campus community,” ETSU President Dr. Brian Noland said.  “We anticipate that the number of new freshmen and transfer undergraduate students will be up …

2021-August-27-Wgs On Wednesdays Project Self-Discovery.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 27, 2021) — Years of teaching and collaborating with students in academia have inspired current faculty members at East Tennessee State University to write a book about change and growth in a student’s journey. The final product, “Project Self-Discovery,” developed by Drs. Bethany Novotny, Stacy Cummings Onks and Michelle Hurley, was published this year by Kendall Hunt.

The authors plan to discuss the process of writing their text while sharing some of its content in “Project Self-Discovery: The Journey” on Wednesday, Sept. 1, at noon, via Zoom. This free virtual talk may be viewed at https://etsu.zoom.us/j/94363259129. …

2021-August-27-Student Media Center To Host Open House.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 27, 2021) – East Tennessee State University’s Student Media Center will host an open house on Thursday, Sept. 2, from 2-4 p.m. as part of the campus Weeks of Welcome.

The Student Media Center (SMC), part of the D.P. Culp Student Center’s $45 million renovation, houses the East Tennessean, the student-run newspaper of ETSU, and will soon be the new home of The Edge 89.5 HD 4, the student-run radio station of ETSU.

The center also features the One Button Studio, a one-stop shop professional-quality presentation recording studio, and an audio-video editing suite. Assistance with various media-related …

The Impact Of Adaptive Learning In Principles Of Microeconomics, Doris S. Bennett, Cynthia S. Mccarty, Michael S. Carter

Southwestern Business Administration Journal

Abstract

The spread of Covid-19, which forced almost all learning to move to online in March, 2020, abruptly increased the number of undergraduates taking at least one online course by approximately 177% between the fall of 2019 and the spring of 2020 (Koksal, 2020; Carey, 2020; National Center for Education Statistics, 2020). Even without the Covid-19 disruption, online education has become increasing prevalent due to the decreasing allocation of resources to higher education and the pressure on college administrators to make a college education effective, affordable, and accessible for more students. Originally online instruction differed from in-class instruction only be …

Teaching, Learning And Academic Integrity During The Pandemic, William Saunders, Carlton Perkins

Southwestern Business Administration Journal

Abstract

The COVID 19 pandemic is responsible for instructional delivery changes in the higher education environment. The forced closing of many traditional classrooms, and teaching virtually, is taking the transfer of knowledge to students into a different realm. Adjustments must be made by students and professors alike to ensure that students continue to learn. However, as institutions transition away from the face to face classroom setting to the virtual platform, opportunities for cheating increases and changes to teaching and assessment should be implemented. Included among the innovations and adjustments must be testing and assessment methods that will hopefully guarantee learning …

2021-August-26-Carter Railroad Museum August Heritage Day.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 26, 2021) – The “Wild West” is the theme of this month’s Heritage Day at East Tennessee State University’s George L. Carter Railroad Museum this Saturday, Aug. 28.

One of the highlights of this free monthly event at the museum, located in ETSU’s Campus Center Building, will be models of the world’s largest steam engine, the Union Pacific Railroad’s 4-8-8-4 Big Boy design made famous during World War II. This, as well as equipment from other famous operations like the Santa Fe, Southern Pacific and today’s Union Pacific and BNSF super railroads, will make this an event …

2021-August-26-Meet Commissioner Galloway.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (August 26, 2021) Ethan Galloway, a senior at East Tennessee State University, has been appointed to the Tennessee Higher Education Commission as a student member.

Galloway is from Surgoinsville and is currently a chemistry major with plans to attend medical school.  At ETSU, he has been active with the Chemistry Club, which he serves as vice president, and he is an officer and member of Circle K International sponsored by Kiwanis.  He is also employed by ETSU’s Center for Academic Achievement as an academic coach.

A 2018 graduate of Volunteer High School, he is the son of …

2021-August-26-Scientists Join Quillen.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (August 26, 2021) Crown Laboratories Chief Science Officer Dr. Thomas Hitchcock and Director of Biological Science Dr. Mun Su Rhee have been appointed as adjunct faculty members in the East Tennessee State University Department of Biomedical Sciences. The skin care company scientists join the university as part of a collaboration to foster research activity.

The appointments into the department will provide opportunities for collaboration, internships and more between Crown and ETSU, particularly in skin and microbiome science. Additionally, this will provide a potential pipeline of ETSU graduate recruiting to more technical roles within the skin care company. …

2021-August-26-Etsu Snpha Earns National Honors.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

National honors

JOHNSON CITY, TN (August 26, 2021) — At the recent national Student National Pharmaceutical Association (SNPhA) conference, East Tennessee State University Bill Gatton College of Pharmacy’s SNPhA chapter took home four national honors, including winning the National Scrapbook Competition. 

This year’s honorees from Gatton College of Pharmacy included:

• Dr. Horace and Ethel Bynum Endowed Scholarship—Nitin Joshi (’23) 

• Rite Aid Endowed …

Analysis Of The Ship Investment Decision-Making In The Dry Bulk Market, Dizhe Fan

World Maritime University Dissertations

No abstract provided.

2021-August-25-Exploring Black Appalachian Music Podcast.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 25, 2021) — A six-part podcast series, “Sepia Tones: Exploring Black Appalachian Music,” is in the works, co-hosted by Dr. Ted Olson, an East Tennessee State University professor of Appalachian Studies and Bluegrass, Old-Time and Country Music Studies, and Dr. William Turner, a noted scholar on African American communities in Appalachia.

The first two episodes are now available on all popular podcast streaming platforms through the Great Smoky Mountains Association’s “Smoky Mountain Air” podcast.

Dr. Ted Olson

2021-August-24-Perreault Publishes Book Chapter On Esports.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 24, 2021) — Video gaming played competitively, or eSports, has grown in such popularity that universities, including ETSU, have established their own teams to compete against similar lineups at peer educational institutions. eSports is also piquing the interests of university researchers and those in marketing and communication.  

That is why Dr. Mimi Perreault, an associate professor in the Department of Media and Communication at East Tennessee State University, said she took the opportunity to contribute a chapter on the news coverage of eSports to the “Handbook of Research on Pathways and Opportunities Into the Business of eSports,” …

External And Internal Factors Of Sports Sponsorship Selling Cycles In North American Professional Sports, Dan Kaufmann

USF Tampa Graduate Theses and Dissertations

In sports sponsorship, sellers and management seek to shorten their sales cycles to renew, upsell, and close new business. This research covers what professional sports organizations can do to help shorten the sales process. The study includes an industry analysis, literature review, and a mixed method survey of 212 people within the North American Sports Sponsorship Industry. The surveyed individuals are C-suite sponsorship salespeople and managers. These individuals work in the following professional sports leagues in North America: The National Football League (NFL), National Basketball League (NBA), National Hockey League (NHL), Major League Baseball (MLB), and Major League Soccer (MLS). …

Strengthening Sisters: How Latter-Day Saint Missionary Service Prepares Women For Leadership, Sara Mcphee Lafkas, Wendy Fox-Kirk, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Women, especially those from highly religious societies, are underrepresented in professional and civic leadership positions. Considering how women's life experiences, especially from religious volunteer opportunities, can be reframed as training for broader leadership roles could help address this disparity. The potential for women to learn leadership skills from volunteer religious service is an overlooked, but possibly important, means of transferability to larger leadership roles. The current article describes a qualitative study of women's perceptions of leadership skills gained while serving as full-time volunteer missionaries for The Church of Jesus Christ of Latter-day Saints during young adulthood. Respondents described perceptions of …

The Effects Of Political Ideology And Brand Familiarity On Conspicuous Consumption Of Fashion Products, Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman

Marketing & Entrepreneurship Faculty Publications

From the lens of conspicuous consumption, this research examines the interactive effect of brand logo size and political ideology on consumers’ intentions toward fashion products. Specifically, in a series of four studies, we address how consumer political ideology influences intentions toward items displaying smaller, inconspicuous logos versus larger, conspicuous logos for unfamiliar and familiar brands. We show that liberal consumers are more likely to prefer a large (rather than small) logo when a brand is unfamiliar. We suggest that liberals’ greater desire for product uniqueness elevates their risk propensity, which in turn increases preference for conspicuous consumption when familiarity with …

2021-August-20-Distinguished Faculty Awards.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (August 20, 2021) Three East Tennessee State University faculty members were presented with the Distinguished Faculty Award in the areas of teaching, research and service.  This award is the highest honor given to an ETSU professor.  Each honoree receives a medallion and a $5,000 prize provided by the ETSU Foundation.

Dr. Sean Fox, a lecturer and laboratory coordinator (microbiology) in the Department of Health Sciences in the College of Public Health, is the recipient of the Distinguished Faculty Award for Teaching.

Fox joined ETSU as a lecturer in June 2013.  He received his B.S. in …

2021-August-20-College Of Nursing Hosts Convocation And Pinning Ceremony.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

August Convocation and Pinning

JOHNSON CITY (Aug. 20, 2021) — The East Tennessee State University College of Nursing held a virtual and in-person pinning and convocation ceremony on Friday, Aug. 13, for its almost 200 August graduates. The ceremony was held at ETSU’s new Martin Center for the Arts.

“The ETSU College of Nursing is one of the few colleges of nursing across the state graduating such a large group of nurses over the summer,” said Dr. Kathryn Wilhoit, who served as interim dean …

Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady

Articles

Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …

The Impact Of Covid-19 On Utah Women And Work: Resilient Mindset And Wellbeing, Jared Hansen, Chris Hartwell, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 continues to impact all Utahns’ daily lives. Nationally, the Bureau of Labor Statistics, Pew Research Center, the Federal Reserve Bank, and sources such as the Wall Street Journal continue to report that women’s employment and careers have been disproportionately impacted during this time. Utah has seen similar negative impacts on working women. For example, the Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males.

2021-August-18-Tri-Cities College Fair.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 18, 2021) – Over 50 colleges and universities from across the Southeast will be represented at the annual Tri-Cities College Fair hosted by East Tennessee State University’s Office of Undergraduate Admissions on Thursday, Sept. 2, from 9 a.m.-noon and 6-8 p.m. at Freedom Hall Civic Center. 

All area high school students, prospective transfer students and their families are invited to attend this college fair, which is free and open to the public. Representatives of regional two- and four-year institutions will be present to discuss admission requirements, scholarships, academic programs, campus life and more.

“We know there have …