2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April,
2021
East Tennessee State University
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.
After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall.
Local …
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April,
2021
East Tennessee State University
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.
After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall.
Local …
Tiktok Has Influenced The Way We Buy Beauty,
2021
Craig Newmark Graduate School of Journalism
Tiktok Has Influenced The Way We Buy Beauty, Keira R. Wingate, Angela Palumbo
Capstones
The purpose of this capstone project is to show how the popular social media platform, TikTok, is influencing and changing the way consumers buy and the companies sell beauty products.
Since the start of the pandemic, a record number of people logged into TikTok, which has become one of the top social media platforms in the world. While the app grew, so did the number of users who made videos reviewing and using makeup products. Soon, TikTok went from an entertainment platform to a marketing opportunity for large companies in the beauty industry.
Now, hundreds of influencers are paid large …
Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan,
2021
Department of Business Administration, Jinnah University for Women, Karachi, Pakistan
Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan, Sherbaz Khan, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah
Publications and Research
Purpose – The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).
Design/methodology/approach – The suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.
Findings – With the help of a KBS, the performance …
2021-December-11-Congratulations Class Of 2021,
2021
East Tennessee State University
2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.
Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.
The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates. ETSU also conferred 96 doctoral degrees today. Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …
2021-December-11-Congratulations Class Of 2021,
2021
East Tennessee State University
2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.
Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.
The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates. ETSU also conferred 96 doctoral degrees today. Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …
2021-December-10-Winter Transformations A Reece Museum Update,
2021
East Tennessee State University
2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter.
The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.
“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …
2021-December-10-Winter Transformations A Reece Museum Update,
2021
East Tennessee State University
2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter.
The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.
“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …
Selling For The Social Good: A Commentary And Extension To Pedagogy Place,
2021
University of Nebraska at Omaha
Selling For The Social Good: A Commentary And Extension To Pedagogy Place, Shannon Cummins
Marketing & Entrepreneurship Faculty Publications
This paper describes an adaptation of “Social Marketing, Consumer Behavior, and the SDGs” available from the Pedagogy Place website to an introductory sales class. The extension provides an example of how the structure of a macromarketing project can be adapted to every part of the marketing curriculum—even personal selling. The project details how sales skills can be developed using experiential learning while simultaneously providing an opportunity to discuss macromarketing principles and use sales techniques toward sustainability goals and societal good.
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products,
2021
Universidad de Ciencias Aplicadas y Ambientales U.D.C.A.
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Journal of Extension
We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.
Entrepreneurship Processes And Success In Developing Nations,
2021
Utah State University
Entrepreneurship Processes And Success In Developing Nations, Hayden Egley
Fall Student Research Symposium 2021
This research provides insights into the entrepreneurial process of small business owners (SBOs) in developing nations. Much of the existing entrepreneurship research has focused on small and medium sized businesses in developed nations such as the United States and United Kingdom; very little is known about the topic in the context of developing nations. Furthermore, while entrepreneurship is important to the economies of developing nations, entrepreneurship is often hampered in them due to lack of capital and financial innovation. This research uses the results of depth interviews of 70 SBOs in developing nations, focusing on Mongolia and the Philippines. The …
Is The Adoption Of Sustainability Financing An Effective Solution To Environmental Issues?,
2021
Utah State University
Is The Adoption Of Sustainability Financing An Effective Solution To Environmental Issues?, Andrew Damas
Fall Student Research Symposium 2021
With the growing use of green financing, environmentally conscious banks and investors can help incentivize firms to create more sustainable business practices. This poster aims to provide insight on how effective green financing is on lessening CO2 emissions and improving the environmental and social responsibility of the firm. The results indicate how complex the issue is. While green financing certainly helps to lessen a firms environmental impact, it also lacks clear guidelines, reducing it potential benefit.
2021-December-09-Mh Teacher Retention Project,
2021
East Tennessee State University
2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.
According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …
2021-December-09-Pmhnp Program Third In Nation,
2021
East Tennessee State University
2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com.
ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.
Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.
The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …
2021-December-09-Mh Teacher Retention Project,
2021
East Tennessee State University
2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.
According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …
2021-December-09-Pmhnp Program Third In Nation,
2021
East Tennessee State University
2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com.
ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.
Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.
The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …
The Determinants Of Satisfaction And Loyalty To Digital Libraries: Islamic Economics Student Perspective In Indonesia,
2021
Tazkia Islamic University College, Indonesia
The Determinants Of Satisfaction And Loyalty To Digital Libraries: Islamic Economics Student Perspective In Indonesia, Anisa Syahidah Mujahidah, Aam Slamet Rusydiana, Fatin Fadhilah Hasib, Agus Ahmad Nasrulloh
Library Philosophy and Practice (e-journal)
This study aims to determine the factors that influence the satisfaction and loyalty of Islamic economics students in Indonesia to digital libraries. To test the structural and measurement models, the Partial Least Square Structural equation modeling (SEM) approach was used. Online questionnaires were distributed to purposively selected respondents throughout Indonesia, consisting of all major islands. In total, there were 104 respondents collected. This study found that the Perceived Usefulness variable had no significant effect on digital library user satisfaction for Islamic economics students in Indonesia. while the Perceived Ease of Use variable has a significant effect on user satisfaction. In …
2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs,
2021
East Tennessee State University
2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.
Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.
At the time …
2021-December-08-Etsu Students Present At Appalachian Symposium,
2021
East Tennessee State University
2021-December-08-Etsu Students Present At Appalachian Symposium, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 8, 2021) – East Tennessee State University students earned valuable professional experience and contributed important research while participating in the 21st annual Appalachian Teaching Project Symposium, an economic development conference sponsored by the Appalachian Regional Commission.
The Appalachian Teaching Project is administered by the ETSU Center of Excellence for Appalachian Studies and Services, and students in the Appalachian Community Engagement course taught by Dr. Rebecca Adkins Fletcher carried out ETSU’s project.
The students in this year’s class – Jeremy Dubhros, Krystiane Evans, Richard Lloyd, Nathaniel McMullen, Kayla Rose and Ada Sloop – worked …
2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs,
2021
East Tennessee State University
2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.
Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.
At the time …
