The Timing Effects Of Reward, Business Longevity, And Involvement On Consumers’ Responses To A Reward Program,
2021
Department of Management, Airlangga University, Surabaya, Indonesia
The Timing Effects Of Reward, Business Longevity, And Involvement On Consumers’ Responses To A Reward Program, Badri Munir Sukoco, Meng-Kuan Lai, Wan-Jou Weng
ASEAN Marketing Journal
The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
E-Travel Adoption By Small Travel Enterprises (Stes): An Initial Study In Indonesia And Malaysia,
2021
Management Department, Andalas University, Limau Manis, Padang
E-Travel Adoption By Small Travel Enterprises (Stes): An Initial Study In Indonesia And Malaysia, Vera Pujani, Yazrina Yahya, Alfitman Alfitman, Refdinal Nazir
ASEAN Marketing Journal
This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of …
Marketing Collaboration And Sme Strategy Implementation In Blora, Indonesia,
2021
Semarang University, Semarang
Marketing Collaboration And Sme Strategy Implementation In Blora, Indonesia, Kesi Widjajanti
ASEAN Marketing Journal
The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the discussion of the findings that emerged from the qualitative study of SMEs. This is related to the characteristics of creative industries which mostly consist of SMEs with limited knowledge and skills to enter in the field of marketing. To expand the business SMEs is very difficult if done alone. To …
The Relationship Between Brand Equity, Customer Satisfaction, And Brand Loyalty On Coffee Shop: Study Of Excelso And Starbucks,
2021
Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro, Semarang
The Relationship Between Brand Equity, Customer Satisfaction, And Brand Loyalty On Coffee Shop: Study Of Excelso And Starbucks, Aries Susanty, Eirene Kenny
ASEAN Marketing Journal
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of this study was 270 respondents, 135 respondents for each brand. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. The results of this study showed that The Physical Quality, the Ideal Self-Congruence, and the Lifestyle Congruence have a positive and significant impact …
Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia,
2021
PPM School Of Management, Indonesia
Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia
ASEAN Marketing Journal
The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses …
Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands,
2021
University of Greenwich, London, United Kingdom
Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson
ASEAN Marketing Journal
This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …
The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta,
2021
Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone: +62 85729939107
The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi
ASEAN Marketing Journal
This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …
Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia,
2021
Department of Management, Faculty of Economics and Business, Universitas Indonesia
Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin
ASEAN Marketing Journal
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study …
The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students,
2021
Department of Family and Consumer Sciences, Faculty of Human Ecology, Institut Pertanian Bogor
The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara
ASEAN Marketing Journal
Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, …
Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand,
2021
Faculty of Economics and Business Universitas Padjadjaran
Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma
ASEAN Marketing Journal
The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese …
Consumer Empowerment Profile In Rural And Urban Area,
2021
Department of Family and Consumer Sciences, Faculty of Human Ecology, Institut Pertanian Bogor
Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari
ASEAN Marketing Journal
The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher …
The Effects Of Applying Revenue Management On Customer Satisfaction In Airline Industry: An Experimental Study In Indonesia,
2021
Department of Management, Faculty of Economics and Business Universitas Indonesia
The Effects Of Applying Revenue Management On Customer Satisfaction In Airline Industry: An Experimental Study In Indonesia, Rambat Lupiyoadi, Bramana Putra
ASEAN Marketing Journal
This research mainly discusses about the effects of applying revenue management, specifically in the contexts of inventory control (variation in ticket prices for the same flight and class) and denied boarding (permissibility of reservations exceeding carrying capacity as a hedging practice over the possibility of tickets cancellation) on the customers’ satisfaction toward airlines in Indonesia. Experimental method was applied on the research, involving students from University of Indonesia asparticipants. The results showed that inventory control policy partly affected customer satisfaction, while the denied boarding policy fully affected their satisfaction. These research findings can contributeto further studies on consumers’ behaviour in …
Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products,
2021
Department of Management, Faculty of Economics, Universitas Indonesia
Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products, Maeyta Selli, Heri Kurniawan
ASEAN Marketing Journal
This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ willingness to purchase imported product; and (3) examine whetherproduct quality comparison between domestic vis-à-vis imported products moderates the relationships between: (a) consumer animosity and consumers’ willingness to purchase (b)ethnocentrism and consumers’ willingness to purchase. A survey was conducted to 209 respondents that have boughtMalaysian products in the past three months and lived in Jabodetabek (Jakarta, Bogor, Depok, and Bekasi) area. The result shows that ethnocentrism mediated the relationship between …
Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product,
2021
STIE Kesatuan Bogor, Management Study Program, Indonesia
Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product, Budi Setiawan
ASEAN Marketing Journal
Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, sothis condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking oil product in Bogor, Indonesia based on SES established from the household monthly routine consumption. Questionnaires were used as primary data collection instrument in this study, while data analysis was carried out with variance based structural equation modeling (SEM) which is also known as Partial Least Square (PLS) model, and Kruskall …
Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective,
2021
Research Scholar, College of management, School of Business, Shri Mata Vaishno Devi University Jammu, India
Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra
ASEAN Marketing Journal
In the competitive era of retailing, retailers need to understand the importance of store format preferences. The study aimed to understand consumer store loyalty; in-depth interview was conducted to examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand stores. The study conceptualizes store loyalty factors like program loyalty, trust and brand commitment. Trust and brand commitment act as mediating factors between store image and store loyalty formats, and also between brand image and store loyalty formats. The findings highlight how consumer store loyalty preference differ for these two formats.
Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country,
2021
North South University, Bashundhara, Dhaka-1229, Bangladesh
Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana
ASEAN Marketing Journal
This exploratory study focuses on doctors’ perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and users. The difference in perception was measured in terms of products, brand image and pricing. Data were collected from a sample of 15 doctors (n=15) using a questionnaire comprised of 12 questions measured in Likert scales. The study reveals that brand image is the most influential factor for price of medicines and brand image is highly related to quality and the …
Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation,
2021
International Business at Graduate School of Pan-Pacific International Studies, Kyung Hee University, Republic of Korea
Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto
ASEAN Marketing Journal
Although music could diversely influence consumer judgment process and behavior, it is still unclear whether music can evoke discrete emotions on consumers and influence consumer evaluation toward certain advertisements. This research proposes that music could evoke sad and anxious emotion on consumers; subsequently, consumers would regulate their negative emotions in accordance to their emotion orientations: Consumers who feel sad would show high evaluation toward happy-themed advertisement, while consumers who feel anxious would show high evaluation toward calm-themed advertisement. This paper concludes with the discussion of theoretical and practical implications and conclusion of this study.
Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors,
2021
Master of Business Administration Program- School of Business and Management, Institut Teknologi Bandung
Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors, Rachmi Rida Utami, Reza Ashari Nasution
ASEAN Marketing Journal
Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the company is required to have good alliances and collaborations between departments, develop a clear focus and seek innovative ways of doing business, particularly between marketing and product divisions. This study analyzed the alignment between product and marketing divisions of a telecommunication …
Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance,
2021
Universitas Indonesia
Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff
ASEAN Marketing Journal
This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the different level of customer value proposition positively affects brand performance. Price-quality relationship for attribute-based customer value, self-construal for consequences-based customer value and self-regulatory focus as goal-based customer value are used to test this moderating fit relationship. Other findings show that this moderating fit is strongest toward the …
Country Of Origin Effect And Animosity On The Attitude And Purchase Intention Of Foreign Products,
2021
Dept.of Management, University of Tanjungpura, Indonesia
Country Of Origin Effect And Animosity On The Attitude And Purchase Intention Of Foreign Products, Ramadania Ramadania, Sri Gunawan, Jamaliah Jamaliah
ASEAN Marketing Journal
The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of …
