Consumer Preference For Genetically Modified Halal Yogurt Drinks,
2021
Universiti Sains Malaysia, Malaysia
Consumer Preference For Genetically Modified Halal Yogurt Drinks, Siti Hasnah Hassan, Qaisar Iqbal
ASEAN Marketing Journal
This study strives to understand the importance placed by consumers on the features of a product when purchasing yogurt drinks. In addition, their attitude towards genetically modified foods, generally, and their purchase intention towards genetically modified yogurt drinks, in particular, was also determined. Convenience sampling was employed; 120 usable responses were received from the self-administered survey. The research findings showed that nutrition was deemed as being the most important product feature that influenced the decision in purchasing yogurt drinks. This was followed by freshness, price, flavor, variety, and origin. Furthermore, it was found that respondents presented a neutral attitude and …
Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India),
2021
Universitas Indonesia, Indonesia
Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India), Nesya Vanessa, Arnold Japutra
ASEAN Marketing Journal
The objectives of this research are to identify customer purchase behavior, obtain the number of customer clusters, and form customer profile in order to find situation-based customer purchase be- havior pattern. From the given data, the RFM method and K-Means clustering are used to identify the customer purchase behavior and profiles. The result of this research showed that the customer clusters are formed differently in every product category based on the RFM value and K-Means clustering. There are also differences in peak hour for each customer cluster. The best time to deliver notifica- tions and personal messages is near the …
Measuring Brand Loyalty Of Coffee Shop Visitors In Jakarta,
2021
Faculty of Economics, Universitas Negeri Jakarta, Indonesia
Measuring Brand Loyalty Of Coffee Shop Visitors In Jakarta, Usep Suhud, Cattleya Dewi Puter, Setyo Ferry Wibowo
ASEAN Marketing Journal
This study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted – the links between brand trust and brand loyalty, self-image congruity and functional congruity, and functional congruity and brand loyalty. This study suggests an alternative model in order to have all hypotheses significant and positive. Brand affect and self-image …
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers,
2021
Atma Jaya Yogyakarta University, Indonesia
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati
ASEAN Marketing Journal
The purpose of this study is to identify customers’ response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education levels; and their complaining behaviors. Based on a survey of 173 randomly selected of Indonesian consumers who have experienced with service failure, complainers and non-complainers are identified. It is also identified the type of …
Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions,
2021
University of Paramadina, Faculty of Economics and Business, Jakarta, Indonesia
Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions, Iin Mayasari, Iyus Wiadi
ASEAN Marketing Journal
The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively …
How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy,
2021
Faculty Economics and Business Universitas Indonesia
How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy, Lisia Astari Pertiwi, Tengku Ezni Balqiah
ASEAN Marketing Journal
Increasing in demand of CSR from various stakeholders has caused company¡¯s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. This study investigate whether CSR motives could enhance customer trust and satisfaction. Focus on two CSR initiatives conducted by GrabTaxi (transportation industry) and Alfamart (retail industry), the purposes is to demonstrate how two type CSR initiative could delivered perceived motives and create loyalty. Cross-sectional offline and on- line survey was conducted on 175 respondents of GrabTaxi and …
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior,
2021
Faculty of Economics, Management and Accounting Yazd University, Iran
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
ASEAN Marketing Journal
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand …
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products,
2021
Department of Management, Faculty of Economics and Business, University of Pancasila
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso
ASEAN Marketing Journal
The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in …
Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion,
2021
Department of Management, Faculty of Economics and Business, Universtas Indonesia
Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar
ASEAN Marketing Journal
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that …
E-Procurement Service Quality In Malaysia,
2021
Dept. of Operations and Information Systems Management, Faculty of Business and Accountancy, Universiti Malaya, Malaysia
E-Procurement Service Quality In Malaysia, Shafirah Latifah Binti Syed A Kadir
ASEAN Marketing Journal
The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral …
Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions,
2021
Management Department, Shiraz University, Shiraz, Islamic Republic Of Iran
Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions, Abolghasem Ebrahimi, Abbas Abbasi, Mojtaba Khalifeh, Mehdi Samizadeh, Farzaneh Abkhiz
ASEAN Marketing Journal
Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating …
Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands,
2021
Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge, United Kingdom
Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane
ASEAN Marketing Journal
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship …
Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation,
2021
Kwikkiangie School of Business, Indonesia
Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation, Bilson Simamora
ASEAN Marketing Journal
Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others …
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch,
2021
Doctoral of Business Management Program, Institut Pertanian Bogor, Indonesia
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
ASEAN Marketing Journal
Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified …
100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia,
2021
Department of Management, Faculty of Economics, Universitas Indonesia
100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin
ASEAN Marketing Journal
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does …
Socio-Economic Classification And Its Scope In Crafting Rural Segments,
2021
Department of Business Administration, Gauhati University, India
Socio-Economic Classification And Its Scope In Crafting Rural Segments, Rinalini Pathak Kakati, Shazeed Ahmed
ASEAN Marketing Journal
With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC) 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important …
Entrepreneurs` Cognitive And Decision Making Styles,
2021
Department of Entrepreneurship, Tehran University, Tehran, Iran
Entrepreneurs` Cognitive And Decision Making Styles, Mahmoud Motvaseli, Fariba Lotfizadeh
ASEAN Marketing Journal
The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the …
Examination Of Transport Performance And Authenticity On Behavioural Intention,
2021
School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid
ASEAN Marketing Journal
This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.
The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions,
2021
STIE Kesatuan Bogor, Indonesia
The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions, Budi Setiawan, Ratih Puspitasari, Tarida Marlin Surya Manurung
ASEAN Marketing Journal
This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been …
Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels,
2021
Department of Management, Faculty of Economics and Business University of Indonesia
Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels, Arga Hananto
ASEAN Marketing Journal
The use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes thatconsumers actually consider in their purchase decision. This study aims to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition,this study also aims to describe positioning of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool …
