The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence,
2026
Bryant University
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
Atlantic Marketing Association Proceedings
No abstract provided.
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas,
2026
Mercer University
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Atlantic Marketing Association Proceedings
No abstract provided.
A Research Typology For Investigating The Power Of Social Media On The College Choice Process,
2026
Tennessee Technological University
A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice,
2026
Kennesaw State University
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham
Atlantic Marketing Association Proceedings
No abstract provided.
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions,
2026
Missouri State University
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Increasing Salesperson Engagement Through Autonomy And Creativity,
2026
Middle Tennessee State University
Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning,
2026
Salisbury University
Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products,
2026
University of Arkansas, Fayetteville
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
Atlantic Marketing Association Proceedings
No abstract provided.
Video Streaming Services And Marketing Theory,
2026
Piedmont University
Video Streaming Services And Marketing Theory, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022.,
2026
Southeastern Louisiana University
Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher
Atlantic Marketing Association Proceedings
No abstract provided.
Bridging The Gap: Perception And Certainty,
2026
Marshall University
Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard
Atlantic Marketing Association Proceedings
No abstract provided.
The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes,
2026
Kennesaw State University
The Benefits Of Faculty Learning Communities: Improving Both Faculty And Student Outcomes, Tyra M. Burton
Atlantic Marketing Association Proceedings
No abstract provided.
A Proposed Model Of Predictors For Effective Celebrity Clickbait,
2026
High Point University
A Proposed Model Of Predictors For Effective Celebrity Clickbait, Cynthia B. Hanson, Larry Lee Carter
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks,
2026
Austin Peay State University
Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom,
2026
Kennesaw State University
Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson
Atlantic Marketing Association Proceedings
No abstract provided.
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!,
2026
Old Dominion University
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Atlantic Marketing Association Proceedings
No abstract provided.
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views,
2026
Troy University
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns,
2026
Troy University
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
A Nudge For Marketing Education To Be More Intentional About Inclusion,
2026
Kennesaw State University
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class,
2026
Clayton State University
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Atlantic Marketing Association Proceedings
No abstract provided.
