Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom,
2026
Kennesaw State University
Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson
Atlantic Marketing Association Proceedings
No abstract provided.
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!,
2026
Old Dominion University
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Atlantic Marketing Association Proceedings
No abstract provided.
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views,
2026
Troy University
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns,
2026
Troy University
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
A Nudge For Marketing Education To Be More Intentional About Inclusion,
2026
Kennesaw State University
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class,
2026
Clayton State University
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Atlantic Marketing Association Proceedings
No abstract provided.
A Look At The Future Of Fashion In The Metaverse,
2026
Bloomsburg University of Pennsylvania
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Explaining The Privacy Paradox Using Social Justice Theory,
2026
Kennesaw State University
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Atlantic Marketing Association Proceedings
No abstract provided.
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?,
2026
Kean University
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra
Atlantic Marketing Association Proceedings
No abstract provided.
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies,
2026
Appalachian State University
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Access-Based Consumption And Identity,
2026
Troy University
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Atlantic Marketing Association Proceedings
No abstract provided.
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea,
2026
Minnesota State University Moorhead
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping,
2026
Kennesaw State University
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Mix Emotions For Intensity & Intention?,
2026
The Citadel
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions,
2026
Georgia Southern University
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian,
2026
Kennesaw State University
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games,
2026
Middle Tennessee State University
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?,
2026
Coles College
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study,
2026
Georgia College & State University, Department of Marketing, Georgia
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbt Inclusive Healthcare Advertising And Purchase Intention,
2026
Appalachian State University
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
