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16,539 full-text articles. Page 15 of 699.

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik 2026 University of West Florida

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan 2026 Commonwealth University of Pennsylvania

Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.


A Note On Perceptions Of Direct Selling, Robert A. Peterson PhD 2026 The University of Texas at Austin

A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Navigation Bar Design Effects On Consumer Visual Processing, James Coyle 2026 Miami University

Navigation Bar Design Effects On Consumer Visual Processing, James Coyle

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander 2026 Kennesaw State University

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev 2026 Department of administrative sciences, Universite du Quebec en Outaouais

Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal 2026 Missouri State University

Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie 2026 College of Charleston

Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.


Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander 2026 Kennesaw State University

Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia 2026 Kennesaw State University

Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone 2026 North Carolina A&T State University

The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer 2026 Bryant University

The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer

Atlantic Marketing Association Proceedings

No abstract provided.


Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska 2026 Mercer University

Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska

Atlantic Marketing Association Proceedings

No abstract provided.


A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr 2026 Tennessee Technological University

A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham 2026 Kennesaw State University

You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham

Atlantic Marketing Association Proceedings

No abstract provided.


Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal 2026 Missouri State University

Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward 2026 Middle Tennessee State University

Increasing Salesperson Engagement Through Autonomy And Creativity, Diane R. Edmondson, Lucy Matthews, Cheryl Ward

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny McCorkle, Joe Alexander 2026 Salisbury University

Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak 2026 University of Arkansas, Fayetteville

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.


Video Streaming Services And Marketing Theory, Stephen Carlson 2026 Piedmont University

Video Streaming Services And Marketing Theory, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


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