Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction,
2026
East Tennessee State University
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work,
2026
Kennesaw State University
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Building Career Readiness In A Marketing Research Classroom,
2026
Kennesaw State University
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education,
2026
University of Richmond
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Benefits Of Marketing Certifications In Higher Ed,
2026
Kennesaw State University
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses,
2026
William Paterson University of New Jersey
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Atlantic Marketing Association Proceedings
No abstract provided.
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework,
2026
University of Northern Colorado
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Slowing Down Fast Fashion With A Closet Inventory Project,
2026
Coastal Carolina University
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis,
2026
Austin Peay State University
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use,
2026
University of Central Arkansas
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety,
2026
Austin Peay State University
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets,
2026
Jacksonville State University
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Geofencing In Action,
2026
Jacksonville State University
Geofencing In Action, Courtney E. Craven
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports,
2026
Samford University
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail,
2026
Blessed Sacrament Catholic School
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Acquiring Marketing Skills Through Experience Learning,
2026
Tarleton State University
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets,
2026
North Carolina A&T State University
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Atlantic Marketing Association Proceedings
No abstract provided.
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?,
2026
University of Rhode Island
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Entitlement And Consumer Expectations,
2026
Tarleton State University
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust,
2026
Jacksonville State University
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
