Marketing Commons^™

The Examination Of Psychophysiological Effects Of Multisensory Imagery Marketing Strategy. A Triangulation In 3 Studies, Sasawan Heingraj

Theses and Dissertations

Multisensory imagery marketing strategy has been extensively suggested to be one of the advertising strategies that can generate long-term brand awareness, brand image, and authentic experience in a highly competitive market condition. This dissertation explored the psychophysiological effects of multisensory imagery marketing strategy on consumers' attitudes. Results from study 1 suggested that consumers’ masculine-feminine self-concept played an important role when evaluating multisensory imagery marketing messages. Specifically, consumers who exhibited a lower degree of masculine self-concept and those with feminine self-concept were likely to evaluate multisensory imagery marketing messages more positively than their higher masculine self-concept counterparts. We also found that …

Self-Service Technologies That Appear Human Interacting With Customers: Effects On Third-Party Observers, Ross Paul Murray

Theses and Dissertations

This dissertation examines the effects of viewing and hearing service failure and recovery interactions between self-service technologies (SSTs) and customers on third-party observers. Third-party observers are those that observe the actions of other customers as they interact with a firm in some way. These observations could occur in the present (face-to-face) or past (watching a video or listening to an audio recording). Third-party observers provide a unique perspective as they can provide a more neutral perspective of a failed service transaction and recovery as compared to the involved customer and firm.

This dissertation contributes to the SST literature and to …

Review Of Human Resource Management (Hrm) Literature: A Bibliometric Analysis (1981-2019), Md. Abul Kalam Azad, Md. Abdullah Al Mamun, Naznin Akther, Golam Sorwar

DLSU Business & Economics Review

This study reviews Human Resource Management (HRM) literature by adopting a hybrid research approach - bibliometric analaysis and content analysis - on 1802 documents from the Scopus database. Results from the bibliometric analysis shows HRM research presence in the areas of data sciences, information technology, and organizational behavior. A content analysis of 100 articles exploresd five different streams of HRM literature: (1) safety issues, (2) HRM technology, (3) business model and HRM, (4) information and knowledge management, and (5) HRM and teamwork. This study works as a lens focusing on the construction of practical issues and concepts in HRM literature. …

Women On Corporate Boards: A Systematic Literature Review And Future Research Agenda, Nufazil Ahangar

DLSU Business & Economics Review

This paper provides a current systematic literature review of the literature on women on corporate boards. The focus is on both theoretical and empirical studies on women on corporate boards. The influence of women on corporate boards on a wide range of corporate financial and non-financial performance measures is likewise explained. Additionally, this paper also provides a broad overview of a number of antecedents affecting the appointment of women on corporate boards at multiple levels.

Analysis Of The Impact Of Dividend On Returns Based On Market Condition, Bernardus Yuliarto Nugroho, Ferdinand D. Saragih

DLSU Business & Economics Review

This study investigates the dividend’s impact on returns with profitability and free cash flow as control variables. The purpose of this paper is to analyze the effect of dividends on returns during both advancing and declining markets. The data utilized as the sample was gathered from non-financial companies listed on the Indonesian Stock Exchange from 2008 to 2017. The generalized least square method was used to analyze the impact of dividends on returns during advancing and declining markets. Variables used in this investigation are Dividend, Return, Beta, Market Capitalization, Book Value of Equity, Profitability, and Free Cash Flow. Results show …

Contributors, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

Investigating The Impact Of A Conditional Cash Transfer On Adolescent Pregnancy: Incidence And Health Outcomes, Mitzie Irene P. Conchada, Marites M. Tiongco, Dominque Hannah Sy

DLSU Business & Economics Review

The literature on conditional cash transfers focuses on the impact of such on health and education outcomes. The Pantawid Pamilyang Pilipino Program in the Philippines provides a cash grant conditional on requirements related to health and education. We investigated the impact of the program on adolescent pregnancy through its link to education. The program, which is designed to increase teen education, may lead to decreased adolescent pregnancy because it adds to the opportunity cost of getting pregnant. Though the incidence of pregnancy among adolescent women rates in the Philippines have declined over the past thirty years, a considerable number of …

On Precaution Versus Covid-19: Are People Really Complacent?, Renz Adrian T. Calub

DLSU Business & Economics Review

As of this writing, the Philippines is experiencing a surge in COVID-19, a year after implementing nationwide lockdowns and curfews. Although vaccines are being shipped and rolled out, the country appears to be regressing, with hospitals being filled to the brim. Complacency has been the usual suspect, with the government blaming individuals and business establishments for not staying at home and for not observing the minimal health protocols. But are people really complacent? This paper develops a simple game to address such a question.

Does Media Affect Adherence To Covid-19 Quarantine Protocols?, Luz Suplico-Jeong, Reynaldo Bautista Jr., Noel Sajid Murad, Nelson Guillen Jr.

DLSU Business & Economics Review

The Philippines, which has experienced community quarantine from March 2020 to the present, is one country that has imposed quarantine protocols. Although the Philippine government imposes penalties on those who do not follow the quarantine protocols, the success of quarantine depends on the individual’s adherence to quarantine protocols. This study examined if media affected adherence to COVID-19 protocols. 334 residents from lloilo, Philippines were surveyed. Using the Theory of Planned Behavior as a framework, the results showed a positive relationship between (1) attitude and quarantine adherence, (2) controllability and quarantine adherence, and (3) media and quarantine adherence. This implies that …

Impact Of Covid-19 On The 2020 Financial Results Of Selected Philippine Publicly-Listed Companies, Cynthia P. Cudia, Ezra L. Panopio

DLSU Business & Economics Review

This paper evaluates the impact of the COVID-19 pandemic on the 2020 financial results of selected Philippine Publicly- Listed Companies (PLCs) in the Philippine Stock Exchange.. Using ratio analysis to determine the consequences of this infectious disease affecting PLCs, results show a decline in the percent-change in revenue, expenses, and net income from the average figures for 2017 to 2019 to corresponding figures for 2020. Content analysis revealed that most Philippine PLCs disclosed high and medium details as to the impact of COVID-19. Furthermore, the study’s results demonstrated that most PLCs provided qualitative or quantitative details about the respective measures …

A Framework For Integrating Persons With Autism To The Workforce, Rosemary R. Seva, Ron R. Resurreccion, Alvin Neil A. Gutierrez

DLSU Business & Economics Review

Persons with Autism (PWAs) have unique skills and abilities to contribute to a productive workplace. Companies often do not hire them because these firms believe they have many limitations and that employing them would pose various challenges. This study determined the factors affecting the performance of PWAs, the challenges and benefits in employing them, and proposed a framework to guide employers in successfully integrating them in the workforce. A mixed-methods design was used with data collection tools such as video observations, focus group discussions and an organizational culture survey. Through the various data gathered, the challenges identified were the limited …

Happiness At Work: Seafarers’ Experience In A Maritime Company, Ana Liza Asis-Castro, Divina M. Edralin

DLSU Business & Economics Review

We investigated the person-level factors that influenced the degree of happiness at work of Filipino seafarers in a maritime company. We used the model of Fisher (2010) as the basis for the person-level dimensions, namely: (1) job satisfaction; (2) vigorous work engagement; (3) dispositional affect; and (4) flourishing at work. We investigated if job satisfaction would most significantly explain happiness in the workplace of the seafarers among all person-level dimensions. We also hypothesized that the bundle of person-level dimensions significantly influences happiness at work. We used descriptive and causal research designs and surveyed 229 randomly selected Filipino seafarers from one …

The Impact Of Adjustment, Agency, And Political Costs On Cost Stickiness Of Publicly-Listed Companies In The Philippines From 2009-2019, Angela Bianca N. Catalig, Charles Justin M. Decena, Maria Denise A. Franco, Ma. Colleen L. Ventura, Joy Lynn R. Legaspi

DLSU Business & Economics Review

Recent research shows that studying the traditional cost behavior within a firm may not be sufficient to fully understand the elements that influence management behavior. Studies have pinpointed a cost-related issue called “cost asymmetry,” which has gained the widespread name of “cost stickiness.” Researchers have explored factors that cause cost stickiness through three theories: adjustment cost theory, agency theory, and political process theory. This study seeks to determine the sticky cost behavior of three costs, namely cost of goods sold, selling, general and administrative expenses, and total cost of goods sold and selling, general and administrative expenses. It also aims …

Monitoring Child Poverty And Exclusion Through The Community-Based Monitoring System (Cbms), Celia M. Reyes, Anne Bernadette E. Mandap

DLSU Business & Economics Review

This paper aims to apply the Community-Based Monitoring System (CBMS) methodology for analyzing multidimensional poverty among children. The child multidimensional poverty measured using CBMS data examines the nature and extent of deprivations of children in terms of nine (9) dimensions covering non-income and income measures of poverty. Aside from generating a child MPI using CBMS indicators at the local level, geospatial data is generated to show how the CBMS-MPI methodology can facilitate analysis of situation of children across sub-locations and how it can be used for more informed planning of appropriate interventions, and better targeted program implementation. Using CBMS data …

Rational Choices And Welfare Changes In Philippine Family Energy Demand: Evidence From Family Income And Expenditure Surveys, Jesus C. Dumagan, Michael R. M. Abrigo

DLSU Business & Economics Review

This study found Philippine family demands for (1) electricity, (2) gas and liquid fuels, (3) solid fuels, (4) food, and (5)

others—based on Family Income and Expenditure Surveys (FIES) in 2009, 2012, and 2015—are rational (i.e., expenditure- minimizing). Specifically, all own-price elasticities are negative (downward sloping demand curves). Cross-price elasticities

between (1), (2), and (3) are positive (substitutes) while cross-price elasticities of (1), (2), and (3) with (4) or (5) are mostly negative (generally complements). Income elasticities are positive (normal goods), except for (3), comprising “fuelwood, charcoal, and biomass residues” that are consumed less at higher incomes (inferior goods). These …

Investors’ Response To Political Connections: A Systematic Review, Arina Rus Zahira Rusli, Rohami Shafie, Mazrah Malek

DLSU Business & Economics Review

This study aimed to deliver a concise overview of the market reaction towards a political connection (PCON) through the identification and analyses of the event announcements and outcomes of the events related to PCON firms and stock market reactions. The Scopus and Jstor databases via the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), which are used to analyse previous studies, were utilised. The initial systematic search resulted in 8,518 records, which was narrowed to 16 articles through a process of elimination. It was found that PCON firms reacted positively, negatively, or a combination of the two to the …

Communication In The Gig Economy: Buying And Selling In Online Freelance Marketplaces, Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko De Ruyter, Peter Urwin

Research Collection Lee Kong Chian School Of Business

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends reducing such uncertainty. However, uncertainty reduction and uncertainty management theories indicate that buyers and freelancers might benefit more from balancing-rather than reducing-uncertainty, such as by strategically adhering to or deviating from common communication principles. With dyadic analyses of calls for bids and bids from a leading online freelance marketplace, this study reveals that buyers attract more bids from freelancers when they provide moderate degrees of …

2022 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2022.

Countercyclical Marketing During Recessions, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Nirmalya Kumar argues that during recessions, firms should fight against their instinct to reduce marketing outlays. Instead, a large body of academic research demonstrates that firms investing in countercyclical marketing perform better both during, and immediately after, the economic downturn.

For Mod’S Sake! The Role Of Perceived Brand Image, Brand Identification, And Online Community Environments In Building Brand Love, Ferdian Hendrasto

ASEAN Marketing Journal

No abstract provided.