From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande

Markets, Globalization & Development Review

No abstract provided.

Grandchildren Of Ottomans Vs. Children Of Atatürk: A Script On Turkey's Emerging Political Identities Towards 2023, İrem Taştan, Ezgi Karanfil

Markets, Globalization & Development Review

The aim of this script is to take the initiative to open an updated discussion of the ways in which the global ideological market is shaping the collective political identities in the context of contemporary Turkey. We craft two seemingly opposing yet deeply connected political identities, namely the "grandchildren of Ottomans" and the "children of Atatürk", to critically explore the future possibilities for Turkey's contested ideological market.

Does Microcredit Reduce Poverty? An Empirical Exploration In India, Aneel Karnani, Seema Sahai

Markets, Globalization & Development Review

Microcredit has grown dramatically over the last few decades and its supporters have made extravagant promises about its potential impact on reducing poverty. However, much recent research has shown that microcredit has no significant impact on reducing poverty. In this exploratory study we interview 205 clients of for-profit microcredit to better understand the causes of why microcredit has not lived up to its promise. We find the basic problem is that the lending policies of the microcredit organizations are designed to lower the costs and risks, and hence increase the profits of the organization, and are not responsive to the …

Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song

Asia Marketing Journal

Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has …

2022-August-05-Meet Zach Dickenson, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 5, 2022) The decision to attend East Tennessee State University came down to one overarching realization for Knoxville native Zach Dickenson – ETSU was just right.

“When I first toured ETSU, it was snowing and it was absolutely beautiful, and I remember my family was with me,” said Zach, who is now a senior nursing major at ETSU. “It was just us on the tour and it just felt like home. I could just see myself going to school here for the next four years.

“It wasn’t too big; it wasn’t small. There was so much to do on …

Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database, Marion Smith

Southwestern Business Administration Journal

In today’s business environment, students entering the workplace are expected to have problem-solving skills as well as an understanding of fundamental database concepts. Interns and new hires must be able to identify, extract and manipulate data that typically reside in a relational database. To meet this expectation, students are introduced to database concepts and SQL in a variety of courses. This paper discusses instructor considerations when selecting a database management system for teaching SQ on-line

Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram, Suyoung Moon, Shijin Yoo

Asia Marketing Journal

Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1,062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded …

Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior, Aisena Ivanova, Grimm Noh

Asia Marketing Journal

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post- possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of …

2022-August-04-Libraries Count, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 4, 2022) – The Institute of Museum and Library Services (IMLS) has announced it awarded $467,000 in grant funding to East Tennessee State University to fund a project known as Libraries Count.  

Led by ETSU faculty member Dr. Alissa Lange, Libraries Count will be a professional learning program that supports library staff in their work integrating math into programming for young children and their families. 

The grant comes as a part of 71 different awards totaling over $21 million by the IMLS to support libraries and archives across the United States. Out of 139 total proposals, …

2022-August-03-Meet Hanna Sigmund, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Hanna Sigmund

Learn more about Hanna Sigmund ('23), from San Antonio, Texas, and her rotation at ETSU Charitable Clinic in Johnson City. 

What does your day look like on rotation?

Prior to the pharmacy opening, we go through holds and refill requests that came in overnight and do any prep work that we need to. Most of the day is spent filling and checking prescriptions and counseling patients. On occasion, we will walk over to the clinic side to talk to a provider. We do not deal with controlled substances or insurance, and we have to transfer any prescriptions …

2022-August-03-Johnson City Community Health Center To Host Health Fair Aug. 13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 3, 2022) – ETSU Health Johnson City Community Health Center (JCCHC) is hosting a Community Health Fair on Saturday, Aug. 13, from 9 a.m. until 2 p.m. The event coincides with the culmination of National Health Center Week, designated Aug. 7-13, 2022.

The health fair is free and open to the public. It will be held on the JCCHC grounds, located at 2151 Century Lane, Johnson City. There will be free food, health screenings, door prizes and activities such as face painting and a bounce castle for children. Attendees will also have an opportunity to meet …

2022-August-02-Free Pharmacy Dual Enrollment Class, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Free pharmacy dual enrollment class

JOHNSON CITY (August 2, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free college class for dual enrollment high school students across the region to learn more about the pharmacy profession and how to get into pharmacy school. The course will be free for all students who have a 3.0 high school GPA or above and are dual enrolled.

This course will be online and asynchronous, meaning students can participate at any point.

REGISTER BY AUG 15

“Training future pharmacists to serve in our region is part of our …

The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak

Theses & Dissertations

The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …

Designing Better Experiences Through Storytelling: Two Essays Examining The Application Of Storytelling In Service Design And Its Impact On Customer And Service Offering-Related Outcomes, Olamide Temitope Olajuwon Ige

Marketing Dissertations - Archive

The service literature has long recognized that storytelling can be applied in the design of service offerings and their associated customer journeys. The literature also suggests that applying storytelling in service design can enhance the customer experience. However, the customer and firm outcomes that result from applying storytelling in service and customer journey design have not been addressed by the literature. The underlying mechanisms through which storytelling enhances the customer experience and other customer outcomes when applied in service design have also not been addressed by the literature. In addition, there is a shortage of research that addresses the application …

Evaluating The Benefit Of The Islamic Banking System In Uae (United Arab Emirates), Hadjer Abir Bensaha

Undergraduate Honors Capstone Projects

A ubiquitous number of articles have examined the finance and banking systems used throughout the world (conventional). This paper aims to provide some evidence of the value of the Islamic banking system and why the current non-Islamic systems should implement certain aspects of the Islamic finance system. To make this claim, I rely on secondary research data to support my arguments. Islamic banking has experienced rapid global growth. This paper uses the United Arab of Emirates as the scope of this research because both banking systems have operated in the UAE for several years. Therefore, existing data and statistics from …

2022-August-01-'Y'All Don't Hear Me: The Black Appalachia' Exhibition Happening Now, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Y’all Don’t Hear Me: The Black Appalachia,” curated by East Tennessee State University graduate Kreneshia Whiteside-McGee and featuring artists, poets and musicians from the 13 states of the Appalachian region, is on display over the next month at both the Slocumb Galleries and Tipton Gallery.  

Whiteside-McGee said the title “Y’all Don’t Hear Me” was inspired by her grandfather, a pastor, and as a “statement by someone who feels disregarded.”  

“You don’t hear us because you’re not listening. You’re not listening because you don’t know we exist,” she said. “I want to amplify our narrative and remind people …

2022-August-01-Broadway Has Arrived, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Four touring shows will kick off the inaugural Broadway series at East Tennessee State University’s Martin Center for the Arts.

“Some announcements are a decade in the making, and this unveiling of our inaugural Broadway series has been anticipated for years,” said ETSU President Dr. Brian Noland. “From the moment we broke ground on the Martin Center back in 2013, we have been waiting for this moment, and I am thrilled to see these four award-winning shows take the stage here on our campus.”

The “sun will come out” in January with the arrival of “Annie,” Jan. …

2022-August-01-Etsu Launches Podcast Highlighting Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Want to learn more about what unfolded in Southern Appalachia during the Civil War and Reconstruction? Curious about what it means that the official state climate office is housed in Johnson City? How about some of the health issues facing the people of Appalachia? 

These topics and more are the focus of a new podcast launched by East Tennessee State University called “Primary Sources.” The podcast highlights some of the research happening at ETSU.  

“ETSU is home to world-class researchers and eminent scholars doing fascinating work,” said Jessica Vodden, chief marketing and communication officer at ETSU. “This …

2022-August-01-Etsu Again Offering Free Pharmacy Dual Enrollment Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University Bill Gatton College of Pharmacy is offering a free college class for dual enrollment high school students across the region to learn more about the pharmacy profession and how to get into pharmacy school. The course will be free for all students who have a 3.0 high school GPA or above and are dual enrolled.

This course will be online and asynchronous, meaning students can participate at any point.

“Training future pharmacists to serve in our region is part of our mission, and we are excited to once again offer these free enrollment …