Marketing Commons^™

Literaturas En Exhibición: Autores-Show Y Posturas Precarias En El Siglo Xxi Hispanoamericano Neoliberal, Sara Cordon Hornillos

Dissertations, Theses, and Capstone Projects

The consolidation of neoliberalism, the demands of the market, the importance of the image, the possibilities offered by social media, and the ways celebrity is constructed not only favor but also demand the exhibition of the artist.

This dissertation examines for the first time how twenty-first-century Latin American and Spanish authors with sexual, ethnic, gender, or class identities traditionally excluded from the realm of literary distinction employ self-exhibition to engage with the public, thus redrawing the limits of literature. Reflecting critically on the commodification and manipulation of the contemporary authorial figure, as well as the possibilities of agency that certain …

Lost In Digitization: Physical Products Are Vessels For Social Meaning, Oden H. Groth

Dissertations, Theses, and Capstone Projects

The explosion in digitization means that consumers increasingly have the opportunity to choose between digital and physical versions of products — for example, between an eBook and a paperback book. However, despite the popularity of digital objects, many people nonetheless prefer physical equivalents. This dissertation explores one reason why this may be the case; namely, that physical versions of objects and products are better vessels for social meaning. In chapter 1, explore the specialness of physical objects, and posit that materiality is critical for holding and embodying significance. In chapter 2, I investigate the effects of product format on perceptions …

The Value Of Nfts, Angelina Tham

Dissertations, Theses, and Capstone Projects

Non-fungible token stories have flooded the media since the beginning of the COVID-19 pandemic. NFTs have changed the public’s views on art, finances, and the self. The emergence of Web 3 redefined ways of self expression with the help of NFTs. What are NFTs, how are they valuable, and how will they shape the future of digital art? The data visualization for this project indicates that the most popular type of crypto art is in the style of a profile picture. The discussion suggests that NFTs are in their infancy and there will be more to come from digital art, …

Understanding Household’S Intention Of Recycling Clothes: An Extension Of Tpb With Lack Of Facilities And Social Media Usage, Muhammad Dhia Afiq Mohd Iza Ney, Sangeetha A/P Karunagaran, Shannon Praveen, Siow-Hooi Tan

International Journal of Management, Finance and Accounting

This research note addresses the gap in the household’s intention to recycle clothes in the Malaysian context. It examines the intention of recycling clothes by integrating lack of facilities and social media usage into The Theory of Planned Behaviour (TPB) framework. An online survey was developed and distributed throughout Malaysia via social media platforms, and data was collected from 148 respondents. They were then screened and analysed. Subjective norms, perceived behavioural control, and social media usage positively impacted the intention, and the lack of facilities negatively impacted intention. This study offers insights into the literature and responds to the call …

Revisit Bonds Market And Aggregate Output Nexus: The Malaysian Case, Aiman Safwan Ahmad Suhaimi, Ong Hway Boon

International Journal of Management, Finance and Accounting

The capability of the bonds market to channel savings to investors plays a significant role in promoting aggregate output.  However, some recent studies argue that the connection between bond market development and economic activities is uncertain. The purpose of this study is to examine how the bonds market in Malaysia may affect its aggregate output based on the period between 1990 to 2020.  The autoregressive distributed lag (ARDL) bounds test is applied to study the nexus of the bonds market and the aggregate output of Malaysia. The results suggest a positive effect of private and public bonds on the economy …

Consumers' Intention To Continue Using Cryptocurrency Mobile Wallets In Malaysia, Nabila Ghaisani, Rathimala Kannan, Firdaus Basbeth

International Journal of Management, Finance and Accounting

In Malaysia, over RM 800 million transactions were processed in one cryptocurrency platform. The central bank of Malaysia has made e-payment one of its top targets to execute a cashless payment system. However, an in-depth analysis of the literature shows a dearth of research focusing on the influencers of cryptocurrency mobile wallet acceptance, especially the intention to use them continuously. Therefore, this study uses the Post-Acceptance Model of IS Continuance to determine the elements influencing the continuance intention of cryptocurrency mobile wallets in Malaysia. This research also investigates the impact of perceived security, effort expectations, and social influence on the …

2022-August-30-Sga Fall Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2022) – East Tennessee State University’s Student Government Association (SGA) has announced that the SGA Fall 2022 concert will take place at 7 p.m. on Saturday, Oct. 15, at Freedom Hall Civic Center. The concert will feature a blend of the rap and pop music genres, and includes performers Yung Gravy, Peach Tree Rascals and Lisa Heller. 

Originally finding his audience on SoundCloud, 26-year-old Yung Gravy quickly emerged as a gold-certified phenomenon, selling out three tours in North America, two tours in Europe and his run in Australia and New Zealand in recent years. He …

Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu

Journal of Mediterranean Tourism Research

The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so …

The Role Of Management Organizations And Local Governments In Destination Marketing: The Case Of Turkey Tourism Promotion And Development Agency (Tga), Murat Toktaş

Journal of Global Hospitality and Tourism

The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. …

2022-August-30-Equip Program To Increase Pathways Into Rural Medicine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2022) – East Tennessee State University’s Quillen College of Medicine announced a new program designed to create more pathways for high school and college students who are interested in careers in medicine to serve rural and underserved communities.

The college officially launched EQUIP (Extending Quillen to the Underserved through an Integrated Program), an initiative that seeks to identify and mentor students to become primary care physicians committed to rural and underserved medicine.

“Quillen College of Medicine has an exceptional history of increasing access to health care, specialty care and medical knowledge for our region,” said Dr. …

Evidence Of Local Gastronomy In Rural Destinations: A Cross-European Study, Michael Vieregge

Journal of Global Hospitality and Tourism

In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists' expectations, perceptions, and images of rural destinations' authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so.

The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov

Journal of Global Hospitality and Tourism

The first is an academic viewpoint, written by Prof. Stanislav Ivanov from Varna University of Management. He suggests academic research accepts and pays more attention to the economics of technologies in travel, tourism, and hospitality. According to Ivanov, travel, tourism, and hospitality (TTH) are intrinsically connected to technology. At the same time, tourists book their flights and accommodation through technology, reach their destination with the help of technology, explore the destination with technology, and share their experiences online with technology. Economic principles, like any other business, run them. Economic factors also drive their decisions to invest in technology. That is …

Effects Of Nutrient Claims On Consumer Purchasing Of Snacks In White-Collar And Blue-Collar Working Environments, Cecily R. Martinez, Amy M. Bardwell, Julie R. Schumacher, Jennifer L. Barnes

Journal of Global Hospitality and Tourism

The objective of this study was to examine nutrient claims signage on the purchasing of snacks in corporate foodservice operations. The effectiveness of claims among foodservice operations serving primarily administrative roles (white-collar) were compared with those serving primarily manufacturing roles (blue-collar). An experimental study was conducted through the implementation of six nutrient claims evaluated by a group of registered dietitians. The snack items were conveniently placed near the cash register to “nudge” purchases, and sales of snacks before and after the implementation of claims were examined. Paired-samples t-tests indicated that after nutrient claims were implemented, sales of snacks increased …

Editorial: Academic Peer Reviewers – The Good, Bad, And The Ugly, Faizan Ali, Seden Dogan

Journal of Global Hospitality and Tourism

My academic research journey started a decade ago as a Ph.D. student at the Azman Hashim International School, University Technology Malaysia. Since then, I have authored over 150 peer-reviewed journal articles, conference papers, books, and book chapters. In addition to guest editing several special issues for academic journals, I also had an opportunity to serve as the Director of Research for numerous professional organizations. Furthermore, I have served in senior editorial positions for numerous well-established hospitality and services management journals for the last three years. All these roles involve sending out invitations to review the manuscripts. The usual scenario is …

Hey Google: Does Environmental Beliefs And Perceived Privacy Risk Influence Potential User’S Intention To Use A Smart Home System In Indonesia?, Adrian Adhe Elian, Imam Salehudin

Smart City

Automation technology has grown in a rapid pace recently. One of the technology that is growing rapidly right now is the Internet of Things or IoT. IoT consist of many devices, and one of the IoT device that are popular right now is called the smart home device. This smart home device can be use to make the house of the user be smart and can be use to save energy for efficiency for the daily life of the user, such as electricity and water that kan provide a negative impact on the environment if used extensively. This smart home …

Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps

Honors Projects

Understanding the perceptions of Thompson Family Scholars to suggest improvements of marketing strategies within the Thompson Scholarship Program for the benefit of current and future Thompson Family Scholars.

2022-August-19-Welcome Week 2022, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 19, 2022) – Students are making their way to campus for the fall semester, and East Tennessee State University is gearing up to revel in their arrival with the traditional Welcome Week celebration. The week-long event will take place from Sunday-Saturday, Aug. 21-27, and will provide new and returning students with the opportunity to enjoy entertainment; learn about campus life, organizations and services; engage with fellow students; and win prizes including tablets, headphones and more. 

Highlights of the week include a block party, a variety of tabling events, giveaways from local businesses and a free concert.

Students …

2022-August-18-College Of Pharmacy Early Admission Pathway, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 18, 2022) – Olivia Long knew when she was in eighth grade that she wanted to be a pharmacist. She later found a way to get a jump on that career through the Early Admission Pathway at the East Tennessee State University Bill Gatton College of Pharmacy.

Through this arrangement, the Mount Juliet native is concurrently working toward her bachelor’s degree in pharmacy studies and her Doctor of Pharmacy (Pharm.D.) degree. The idea of pharmacy was first suggested to Long by her mother, who is a nurse, and she followed up by investigating the career in her …

The New Consumed Consumer: The Impact Of The Covid-19 Pandemic On The Compulsive And Impulsive Buying Habits Of Gen Z, Kristen Kline

Honors Program Theses and Projects

This study focuses on the compulsive and impulsive spending habits of Gen Z over the past year. Gen Z is defined as the generation born within the years of 1997-2013, following the millennial generation. This generation has been raised surrounding the internet and social media and are considered one of the most technologically advanced generations (Schroth, 2019). Gen Z’s use of technology continues to drastically increase. Recent Data shows that 98% of Gen Z own a smartphone and average a usage time of about 4 hours per day (Kastenholz, 2021). The most popular social platforms among Gen Z are Instagram, …

2022-August-12-Gatton College Of Pharmacy Welcomes Class Of 2026, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 12, 2022) – East Tennessee State University Bill Gatton College of Pharmacy welcomed 54 student pharmacists in the Class of 2026 with a traditional White Coat Ceremony today at the ETSU Martin Center for the Arts. The class arrived on Aug. 1 for Gatton Ready, a bridge program designed to help students acclimate to the rigors of pharmacy school, culminating in the White Coat Ceremony today.

“Class of 2026, you are on a career path that will allow you to serve, lead and impact your community in a wide variety of ways as student pharmacists,” said Dr. …