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2022-August-01-Etsu Theatre And Dance Presents 2022 - 2023 Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Four shows will headline the 2022-2023 season for East Tennessee State University’s Department of Theatre and Dance.

“Our previous season marked our first year in the Martin Center’s new Bert C. Bach Theatre, and it was truly an epic season,” said Karen Brewster, professor/chair of Theatre and Dance. “All of our shows were performed to sold-out audiences, and we were able to transform this black box space to become a stretch of the Colorado River, followed by a family living room, to various locations across the mountains of North Carolina. That is the beauty of having …

2022-August-01-Calling Etsu Choirs Alumni, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has issued a call to alumni of the ETSU Choirs to gather for a special reunion concert. 

The event, which will help kick off Homecoming week at ETSU, happens at 7:30 p.m. on Saturday, Oct. 15, in the ETSU Martin Center for the Arts. 

Greyscale will be honored at concert

“We are inviting all eras of the ETSU Choirs to come together for what will be a truly special evening,” said Dr. Alan Stevens, director of choral activities and chair of the Department of Music.  

ETSU is home to many award-winning …

2022-August-01-New Etsu Faculty - Part 1 - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

Leendert Craig

Lecturer

Department of Engineering, Engineering Technology, Surveying, and Interior Architecture
College of Business and Technology

What are you looking forward to the most about being an ETSU faculty member?

I am looking forward to learning all I can from my fellow faculty members and working with the students. I think it is fun to watch them grow as they learn.

Where were you most recently working?

Last year I was working as an adjunct at ETSU.

What are your favorite hobbies?

My favorite hobby is learning. I love taking things apart to learn their secrets and finding ways …

2022-August-01-Etsu One Of America's Best-In-State Employers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has been recognized by Forbes in its 2022 listing of America’s Best-in-State Employers.

The listing on Forbes.com was compiled by Forbes and Statista based on data from an independent survey taken by approximately 70,000 U.S. employees working for businesses with at least 500 employees across 25 industry sectors. Direct recommendations from employees, as well as indirect recommendations from workers in industry, were collected in the compilation of rankings. The survey considered every aspect of employees’ experience, including working conditions, salary, growth potential and diversity.

ETSU, which is one of the largest employers in …

2022-August-01-Treating Gambling Disorders - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is home to the second clinic in the state to treat individuals whose lives have been significantly harmed by gambling, thanks to a $1.2 million grant by the Tennessee Department of Mental Health and Substance Abuse Services (MHSAS).

This grant was recently awarded to The Institute for Gambling Education and Research (TIGER) at the University of Memphis (UM) to expand gambling research and treatment services for all Tennesseans. “In the next five years, our partnership with MHSAS will make Tennessee a leader in managing gambling harms experienced by the people living in our communities,” Ginley said. …

2022-August-01-Etsu To Expand Services For Hivaids Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A new grant will allow East Tennessee State University to expand clinical services to provide support for individuals with HIV in the region.

Dr. Jonathan Moorman, co-director of the ETSU Center of Excellence in Inflammation, Infectious Diseases and Immunity and vice chair for Research and Scholarship in the Department of Internal Medicine, has received a notice of award from the U.S. Department of Health and Human Services/Health Resources and Services Administration (HRSA).

The Ryan White HIV Center of Excellence (COE) has received Ryan White Part B funding from the Tennessee Department of Health for more than …

2022-August-01-Etsu Msn Program Ranked By Fortune, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University ranks ninth in the nation among Fortune Education’s Best Online Master’s in Nursing (MSN) Programs in 2022.

Recognizing that classrooms are “no longer physical but virtual,” Fortune Education aims to guide readers in “navigating this new, rich and somewhat overwhelming world of education.” Its rankings are developed and produced by its editorial staff.

JOHNSON CITY – East Tennessee State University ranks ninth in the nation among Fortune Education’s Best Online Master’s in Nursing (MSN) Programs in 2022.

Recognizing that classrooms are “no longer physical but virtual,” Fortune Education aims to guide readers in …

2022-August-01-Etsu's Carter Railroad Museum Sponsoring Fall Excursion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Book your seat now for a fall railroad excursion.  

On Oct. 8, the George L. Carter Chapter of the National Railway Historical Society and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a trip that features stops in the Great Smoky Mountains and western North Carolina.  

The trip will include the opportunity to shop, visit the Smoky Mountain Trains Museum and dine in Bryson City, North Carolina.  

“The route is a relaxing ride through quiet countryside on your way to small town life in western North Carolina on the Tuckasegee River Excursion,” organizers …

2022-August-01-Arborist Travis Watson - Bucwire, University Marketing And Communication, East Tennessee State University

ETSU News

He plants shrubs and flowers, ensuring the vegetation gets the appropriate amount of water and sunlight. He cultivates newly planted trees, pruning and assessing the health of the saplings. He helps craft plans for a range of extreme weather events, including droughts and floods. 

East Tennessee State University’s Travis Watson is the campus arborist. He’s also a graduate student working toward a certificate in geospatial analysis.    

“Community projects are huge for me, and I get a lot of personal enjoyment from that,” said Watson, who recently graduated with a master’s degree in biology. “My graduate training at ETSU gave me …

Two Essays On The Role Of Empathy In Consumer Response To User-Generated Content, Mohammadali Koorank Beheshti

Theses and Dissertations in Business Administration

Empathy is known to be the basis of all human interactions and an essential component of human psychology. Empathy includes a cognitive component (perspective-taking) and an affective component (e.g., emotional contagion). The two essays of my dissertation investigate how each of these components of empathy affect consumer responses to user-generated content.

Essay 1: Although both price and online review ratings are important cues in consumers’ product quality judgment, most previous studies have treated price and review ratings as separate inputs into consumer decision-making. The current research shows that the two cues are intertwined, such that consumers’ perception of the same …

Three Essays On The Effects Of Other Customer Brand Tie And Employee Behavior On Consumer Behavior, Saeed Zal

Theses and Dissertations in Business Administration

In the first essay, by drawing on theories of balance, social identity, and cue consistency, this research seeks to explain how in a mutual consumption customer B tie to the brand (other customer brand tie) may have an influence on customer A (new customer) brand trust and behavioral intentions. This study introduces a model integrating these constructs in a service context where there is a high chance of social encounters between and within customers and employees. The model also seeks to investigate the moderating effects of employee rapport building behavior, customer-to-customer closeness relationship, employee-to-employee positive interaction, and employee-to-employee incivility behavior …

Evaluating The Benefit Of The Islamic Banking System In Uae (United Arab Emirates), Hadjer Abir Bensaha

Undergraduate Honors Capstone Projects

A ubiquitous number of articles have examined the finance and banking systems used throughout the world (conventional). This paper aims to provide some evidence of the value of the Islamic banking system and why the current non-Islamic systems should implement certain aspects of the Islamic finance system. To make this claim, I rely on secondary research data to support my arguments. Islamic banking has experienced rapid global growth. This paper uses the United Arab of Emirates as the scope of this research because both banking systems have operated in the UAE for several years. Therefore, existing data and statistics from …

Can I Choose My Offer: How Choice On Sales Offer Impacts Consumer Purchase Decision?, Atmadeep Mukherjee

Graduate Theses and Dissertations

While making a purchase decision consumers tend to evaluate various assortments. Most of the research in choice literature has focused on the impact of focal product assortment size and consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a choice to select an offer, this dissertation investigates the effect of choice on sales offer, specifically free offers on purchase evaluations. Building on choice literature and sales promotion this dissertation argues that choice on sales offers, particularly free offers, will have a positive effect on purchase evaluations and the effect gets accentuated under certain …

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Financial Literacy And Consumer Well-Being: Examining The Role Of Gender Role Ideology, Lorena Garcia Ramon

Theses and Dissertations

Financial literacy, or the ability to process economic information and make informed decisions about financial planning, wealth accumulation, debt, and pensions, has been linked to beneficial financial behaviors that support financial well-being. Despite these benefits, consumers tend to underperform in financial literacy tests with women generally faring worse than men. This dissertation draws from gender roles literature and Expectancy-Value Theory to examine how, why, and when traditional attitudes regarding societal gender roles (i.e., gender role ideology) hinder women’s financial literacy and willingness to acquire financial knowledge. Moreover, it examines how financial literacy and willingness to …

2022 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2022.

Conspicuous Asceticism: Collapsing Consumers' Hungry Ghosts, Ash Zareian

Theses and Dissertations

The author investigates an emerging construct called conspicuous asceticism expositioned from a narcissism-centric view. The understanding of this construct is approached by drawing an idiomatic semantic parallel in opposition to conspicuous consumption and by utilizing its current theoretical framework of narcissism. Moreover, this paper seeks to extend conspicuous consumption’s theoretical framework as synonymous with the construct of compulsive consumption. Furthermore, I illustrate that consumers must transcend narcissism through engaging in treatment modalities requisite to operationalize a pioneering effort in which consumers can engage in marketing campaign efforts to advertise conspicuous ascetic contexts. This dissertation gleans from extant literature in sociology, …

Purchase Intentions For Hospitality Products With Negative Online Reviews: The Joint Effects Of Rating Disadvantage, Attitude, And Sales Promotion, Wenjia Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

Consumers engage with online reviews when making purchase decisions, especially for experience goods such as hospitality services. Negative online reviews (NOR) harm business revenue and hospitality operators try to minimize the consequence by responding to NOR. However, management responses are hard to implement and could generate adverse effects. This study suggests that the impact of NOR on product choice can be eradicated by launching an appropriate sales promotion. Based on prospect theory, choice theory, social judgment theory, and cognitive dissonance theory, this study examines how different proportions of NOR influence consumer purchase intention for two hospitality sectors – restaurant and …

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson

Graduate Theses and Dissertations

Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …