Marketing Commons^™

2022-September-15-Sherrod - Hispanic Heritage Month, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 15, 2022) - In honor of Hispanic Heritage Month, the Sherrod Library at East Tennessee State University has hand-selected a collection of children’s and young adults’ books that celebrate Hispanic and Latinx authors, culture and topics. 

The display is in the juvenile collections section of the library, which is located on the 3rd floor. The section features “easy readers” for children in grades K-2 and includes both fiction and non-fiction books. 

Young-Adult Reads (Fiction)

“Sia Martinez and the Moonlit Beginning of Everything” by Raquel Vasquez Gilliland (2020) 

“Arizona. It's been three years since the ICE raids, since Artemisia (Sia) …

2022-September-14-Substance Use Recovery Tool Launched, University Marketing And Communication, East Tennessee State University

ETSU News

CHICAGO (Sept. 14, 2022) —Today, NORC at the University of Chicago, East Tennessee State University (ETSU), and the Fletcher Group, Inc. released a mapping tool that enables users to measure the strength of substance use recovery ecosystems for every county in the United States and explore associations with overdose deaths and other sociodemographic and economic factors. The term “recovery ecosystem” is used to describe the factors in a community that support individuals in recovery from substance use disorder.  

The Recovery Ecosystem Index Mapping Tool integrates the Recovery Ecosystem Index, overdose mortality rates, and data on poverty, education, and other …

2022-September-14-Women And Gender Resource Center, University Marketing And Communication, East Tennessee State University

ETSU News

The WGRC will be hosting a grand re-opening and open house on Wednesday, Sep. 14, in the 2nd floor lobby of the Culp Center from noon until 3 p.m. There will be refreshments, a program highlighting female performers and a tour of the center.

(Sept. 14, 2022) Last month, National Women’s Equality Day was celebrated in the United States, as it is every year on Aug. 26 in celebration of the adoption of the 19th Amendment to the Constitution in 1920. The amendment granted women the right to participate in elections by prohibiting the federal government from denying citizens …

2022-September-14-Etsu Celebrates Ciidi Ribbon Cutting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (September 14, 2022) – For the first time in its eight-year history, East Tennessee State University’s Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) has a physical presence to call its own.

Today, university officials celebrated the official ribbon cutting for the new space, located on the second floor of Building 6 on the James H. Quillen VA Medical Center at Mountain Home.

CIIDI officially moved into its new space in late 2020, and they have spent the past year renovating the area, adding state-of-the-art scientific equipment and preparing it to become a hub of research …

2022-September-13-Leading Voices In Public Health, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The “Leading Voices in Public Health” Lecture Series sponsored by the East Tennessee State University College of Public Health will kick off “close to home” this year with the latest update on Appalachian health. “This should be a wonderful opportunity for attendees to update their understanding of our region, its health challenges and potential resources, and the important role that ETSU plays in improving the health and well-being of the region,” said Dr. Randy Wykoff, dean of the College of Public Health.

On Tuesday, Sept. 13, several experts from the ETSU faculty will provide 10-minute …

Examining The Factors Influencing Tourists’ Destination: A Case Of Nanhai Movie Theme Park In China, Liting Zhou, Fei Ouyang, Yang Li, Jieling Zhan, Nadeem Akhtar, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, brand satisfaction, and brand loyalty in China. By using the structural equation model (CB-SEM), this paper illustrates the process of forming destination brand loyalty for sustainable tourism on theme parks. The results suggested a second-order structure of tourism experience. The first-order four factors have different impacts on the second-order tourism experience. Activity experience is the most important factor influencing tourism experience, followed by environment experience, then facility experience, and finally interaction experience. In terms of tourism experience, individual brand identity-brand …

2022-September-08-Clemmer College Faculty-Led Team Secures $1.25 Million In Grant Funding, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2022) – East Tennessee State University faculty members with Clemmer College were recently awarded $1.25 million  in grant funding to support a project known as the Rural Initiative for Training Administrators with Special Education Expertise (RITASEE), which aims to enhance service for all students in rural school settings by strengthening current leadership practices related to communication and collaboration; developing evidence-based school improvement systems to serve diverse learners; advocating for district and school-wide inclusive practices; and promoting positive school culture for all students.

The initiative is a result of the collaborative work between the Department of Educational …

2022-September-06-Pharmacy Open Houses Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 6, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering free in-person and virtual open house events for prospective students, high school teachers and guidance counselors interested in learning more about the pharmacy profession. The dates are as follows:

• Saturday, Oct. 1, from 9 a.m.-1 p.m., on-site, ETSU Family Weekend
• Saturday, Oct. 22, from 9 a.m.-1 p.m., on-site, ETSU Homecoming
• Tuesday, Nov. 8, from 4-6 p.m., virtual 

Open to attendees and their guests, the open house events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, …

2022-September-06-Pharmacy Open Houses Announced At Etsu, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN (Sept. 6, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering free in-person and virtual open house events for prospective students, high school teachers and guidance counselors interested in learning more about the pharmacy profession. The dates are as follows:

• Saturday, Oct. 1, from 9 a.m.-1 p.m., on-site, ETSU Family Weekend—RSVP here
• Saturday, Oct. 22, from 9 a.m.-1 p.m., on-site, ETSU Homecoming—RSVP here
• Tuesday, Nov. 8, from 4-6 p.m., virtual —RSVP here

Open to attendees and their guests, the open house events will include a welcome from Dean Debbie Byrd, …

“No More Uncle” And Gender-Neutral Marketing, Singapore Management University

Perspectives@SMU

How Asian men’s beauty care is shaping conception of masculinity and gender-neutral marketing

Baseball Eclipsed: No Longer America’S Pastime, Travis Shumate

Graduate Dissertations and Theses

This paper will discuss the reasons for the decline in Major League Baseball (MLB) attendance levels and what might be done to stop this decline. It will also introduce an idea that the decline in attendance might not be as much of an issue as fans might perceive it to be. Along with being a super fan of a team, marketing and promotion play a big role in game-to-game attendance. Various ways that marketing is used and might be used better to gain interest for baseball are talked about in this paper. The argument made is that baseball has lost …

Exploring Masstige Brands’ Antecedents And Outcomes, Paula Rodrigues, Ana Sousa, Marc Fetscherin, Ana Pinto Borges

Faculty Publications

This study focused on developing a new conceptual model of consumers’ perceptions of – and behaviours towards – masstige brands based on consumer-brand relationship and brand equity theory, which was then applied using quantitative data analysis. The research model facilitated an exploration of how important brand love, co-creation and need for uniqueness are as masstige brand antecedents and of whether brand happiness, brand loyalty and electronic word of mouth are outcomes. The proposed model’s generalisability was assessed based on consumer data on a total sample of 1,041 consumers from three countries: the United States, Portugal, and China. The hypotheses were …

2022-September-01-Etsu Leads Effort To Establish Jcrc, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 13, 2022) – East Tennessee State University is taking the lead in establishing the first recovery community center in the Northeast Tennessee region.

The Johnson City Recovery Center (JCRC) was proposed by Dr. Dorothy “Dottie” Greene, associate professor of social work and graduate coordinator for Addiction Counseling Studies, and will be guided by an advisory board with membership from throughout the region.

The JCRC was recently approved for $1.2 million in funding by the Washington County Commission. It is one of several projects related to addiction recovery the commission is funding through the “Baby Doe” opioid lawsuit …

2022-September-01-Amani Patel Student Spotlight, University Marketing And Communication, East Tennessee State University

ETSU News

“I chose East Tennessee State University because I felt it catered to a variety of people who come from all walks of life. I chose this university because I felt like I had a place here.”

Amani Patel has always been hard at work – in her studies and in her community. Currently a graduate student working on a Master of Health Administration, Patel said she was not originally on this path.

“When I started my higher education journey, it was in pre-pharmacy,” said Patel. “I had started in an accelerated bachelor's to master's program.”

It took only a single …

2022-September-01-Award-Winning Scientist Leading Etsu's Undergraduate Research, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Cerrone Foster, an award-winning scientist teaching at East Tennessee State University, is the new interim director of Undergraduate Research and Creative Activities. 

The office hosts a variety of events, such as the Dr. Jay S. Boland Undergraduate Research Symposium, each year with a goal of aiding undergraduates with their research. The office also provides funding opportunities to support student research.

Dr. Cerrone Foster

One of Foster’s goals is to increase the number of students who engage with the office. 

“We want to ensure that opportunities are equitable and remove any barriers that may prevent students from doing research,” …

2022-September-01-Chair Wants To Showcase Regional Talent, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – From ceramics and sculpture to printmaking and photography, both East Tennessee State University and the Appalachian Highlands are home to a range of talented artists. 

For Dr. Tao Huang, it’s partly the responsibility of ETSU’s Department of Art and Design to showcase that talent. 

“We collaborate with the community very closely and host many local artists in our galleries,” said Huang. “Our exhibitions show the diverse talents in the region.” 

Huang, who holds a Ph.D. in architecture and design research from Virginia Tech University, is now the chair of the department.

Dr. Huang is chair of Art …

2022-September-01-Esports Begins New Season, University Marketing And Communication, East Tennessee State University

ETSU News

For the 43 students who are part of the esports program at ETSU, it’s game time!

The start of the fall 2022 semester marks year number three for the school’s Overwatch and League of Legends teams, as well as the second year for Rocket League, which kicked off its inaugural season in fall 2021. Rocket League has already played its first game, taking on Dallas Baptist this past Tuesday evening with a 3-0 victory.

The Overwatch team is marking time for a few weeks waiting for the release of the Overwatch 2 game, set for early October.

As ETSU Esports …

2022-September-01-Etsu Announces New Institute For Appalachian Music And Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY– East Tennessee State University has announced the creation of a new Institute for Appalachian Music and Culture as part of the university’s Center of Excellence for Appalachian Studies and Services. 

The Institute will become the Center’s fourth component. It joins the Regional Resources Institute, the Archives of Appalachia and the Reece Museum.  

“ETSU was founded in 1911 to improve the quality of life for the people of this area, a goal that remains at the heart of the university mission. It is therefore fitting that today ETSU offers the leading program in Appalachian Studies. No other university …

2022-September-01-Etsu Board Of Trustees To Hold Quarterly Meeting Sept, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, September 16.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for the meeting will …

2022-September-01-Etsu Choirs Kicking Off Concert Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Choirs open their concert season later this month with a performance at the ETSU Martin Center for the Arts. 

The concert is Friday, Sept. 30, at 7:30 p.m. in the Martin Center Grand Hall. 

Presented by the ETSU Department of Music, the annual Choral Collage concert is the season opener for a range of award-winning groups, including Chorale, BucsWorth, East Tennessee Belles, Greyscale and Ascension.  

“This wonderful concert is a true collage of musical genres,” said Dr. Alan Stevens, department chair and director of Choral Activities. “There will be a little something …