Fashion Business Commons^™

Diverse Bodies, Inclusive Shopping? How Representation Of Body Diversity Shapes Consumer Experiences, Javier Alejandro Martinez

2025 Fall Honors Capstones Projects - Archive

This systematic literature review aims to summarize the prior research on the impact of body diversity representation on consumer behaviors in the fashion retailing industry. Deriving from 30 peer-reviewed research articles, we explore how body diversity representation in advertisements and product assortment affects consumer self-evaluation, shopping behaviors, and the nuances within the luxury fashion sector. Consistent with self-congruence theory, findings show that diverse and natural model representation improves body image and purchase intentions. In contrast, idealized portrayals and limited size options reinforce exclusivity, deepen social divides, and harm the self-esteem of excluded consumers, a model that is utilized in luxury …

“There Is No Fashion On A Dead Planet:”1 How A Mandatory Reporting Directive Shared By The Us And The Eu And Centered On Transparency Could Be The First Step To Increased Sustainability In The Fashion Industry, Adrienne Redman

Northwestern Journal of International Law & Business

The fashion industry hangs on self-expression and individualism, yet our methods of consumption and their resulting environmental impacts are far from an individualistic concern. This paper examines the global fashion industry’s substantial contribution to pollution, resource-depletion, and waste as evidence that the self-regulation model is insufficient to curb the environmental footprint of the industry. Self-regulation presumes that consumer awareness and the desire to purchase sustainably will be enough to limit the industry’s environmental impact. However, this presumption is undermined by a lack of standardized and enforceable regulations necessary for consumer-decision making. Instead, greenwashing and deceptive environmental claims have pervaded the …

Digital Threads: Fashion Design With Clo3d, Maya Herring

Theses

CLO3D (CLO) has emerged as a prominent software service within the fashion industry, molding the conceptualization and development of 3D fashion designs. By eliminating the constraints of customary manufacturing processes and real-life production costs, CLO equips designers with tools to bring their fashion garments and designs to life. This study aims to explore the capabilities of CLO software by developing five digital bridal dresses while also examining the learning curve, challenges, and benefits associated with its usage. The objective is to identify how CLO can provide aspiring fashion designers with the tools to produce high-quality designs without traditional training.

By …

The Influence Of Shopping Context And Anthropocentric Bias On Consumer Preferences For Human And Ai Designers In Fashion, Dooyoung Choi, Ha Kyung Lee, Christina Soyoung Song, Ji Young Lee

Educational Leadership & Workforce Development Faculty Publications

This study explores how shopping contexts (hedonic vs. utilitarian) influence consumer preferences for AI- vs. human-designed fashion products. In Study 1, participants with hedonic motivations preferred human-designed items, while those with utilitarian motivations preferred AI-designed products, supporting the hypothesis that shopping context affects designer preferences. Study 2 further investigates the mediation of competence-warmth traits in designer preferences and the moderation of anthropocentric bias. It finds that hedonic shopping contexts increase the desire for warmth-related traits, leading to a preference for human designers, while utilitarian contexts favor competence-related traits and AI designs. Additionally, individuals with higher anthropocentric biases showed stronger preferences …

“Swap What No Longer Serves”: An Exploration Of Zero Waste Fashion Communities Online And Irl, Rosemary Leger

Open Access Dissertations

As sustainability concerns grow within the fashion industry, consumer-based communities play a critical role in shaping more responsible consumption practices. This dissertation explores how individuals engage with zero-waste fashion both online and in physical practice, offering a deeper understanding of their motivations, behaviors, and visions for a more sustainable fashion future.

Through a two-study approach, this research investigates the communication and knowledge-sharing practices within digital zero-waste fashion communities and explores the experiences of individuals participating in offline zero-waste initiatives. Study 1 employs netnography to analyze online zero-waste fashion discourse, identifying how consumers exchange knowledge and promote sustainable practices in digital …

Consumer Experiences In The Secondhand Market: Finances, Frugality, Fashion, & Fun, Melissa Chasko Turner

Graduate Theses, Dissertations, and Problem Reports (ETD)

Secondhand apparel refers to clothing and accessories that have been previously owned, handed down, donated, or resold to others. They are a sustainable product because they are reused instead of being discarded into landfills. Consumer experience refers to the emotional and psychological responses individuals have during their interactions with products and services across all touchpoints. In the secondhand apparel market, consumer experience plays a significant role in product purchasing, and the unique aspects of retail entertainment serve as key motivators. Consumer-perceived risk refers to the uncertainty of adverse outcomes associated with purchasing a product. Purchasing secondhand apparel poses similar yet …

Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi

Educational Leadership & Workforce Development Faculty Publications

This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger …

Exploring The Impact Of Value Co-Creation Through Ai-Driven Chatbbots On Customer Repeat Purchases, Dooyoung Choi, Jaeha Lee

Educational Leadership & Workforce Development Faculty Publications

Drawing on the Stimulus-Organism-Response (S-O-R) framework, this study explores how perceived value co-creation during chatbot interactions influences customer repeat purchase intentions through cognitive, emotional, and social responses to chatbots. A survey of 220 participants revealed that perceived value co-creation significantly affected repeat purchase intentions, with cognitive evaluations, emotional reactions, and social value serving as key mediators. However, the direct effect of value co-creation on purchase intentions was not significant. The findings suggest that while value co-creation enhances consumer engagement, repeat purchases occur only when consumers experience positive cognitive, emotional, and social outcomes. Therefore, it is crucial for retailers to incorporate …

Globalization In Fashion: Organizational Strategies For Cultural Adaptation While Maintaining Core Identity, Karina Klein

Scripps Senior Theses

This thesis examines how fashion brands can effectively maintain their brand identity while expanding into international markets with diverse cultural landscapes. Addressing the fundamental tension between standardization and localization in global fashion marketing, this research investigates when brands should maintain consistent approaches versus adapting to local cultural contexts. Through a comprehensive literature review of global branding theory, historical patterns of fashion globalization, and cultural dimensions affecting fashion consumption, the study establishes foundational principles for strategic international expansion. The research presents Burberry's successful entry into the Chinese market as a case study, analyzing how the luxury brand effectively balanced standardization of …

Unraveling The Impacts Of Online Secondhand Resellers On Brick-And-Mortar Thrift Stores, Neely Connor

Honors Theses - Providence Campus

The purpose of this study is to provide insight into the current online controversy debating the effects of online secondhand resellers on brick-and-mortar thrift stores. While this debate has been featured in consumer media sources (e.g., Heydari, 2022), there is a lack of scholarly research on this topic. This study seeks to fill that gap by examining the effects of online secondhand resellers on brick-and-mortar thrift stores, particularly concerning price increases, product availability, and quality of items. Online qualitative surveys and interviews were conducted to develop an understanding of the perceptions on this topic held by both online resellers and …

Trash To Textiles: The Journey Of Recycled Plastic In Fashion, Abigael Rasmussen

Honors Theses - Providence Campus

Plastic is all around us in modern America and in the world. Plastic is found in our vehicles, clothing, houses—it’s even made its way into our food, our septic systems, our oceans, and even our rain (Seferian). Plastic waste is a very pressing issue that brings up many environmental challenges: microplastics, landfill buildup, air pollution, soil contamination, water contamination etc. The textile industry is a major contributor to plastic pollution with the rise of fast fashion (Bandera). To combat this, textile and environmental scientists are exploring ways to transform plastic waste into usable textile materials through upcycling, “transforming mixed plastic …

Cultural Relativism: Addressing Diversity And Expression Of Culture Through Dress, Robert L. Woods, Maureen Archer-Festa, Rachel Raskin, Alyssa Dana Dana Adomaitis

Publications and Research

As America becomes more diverse, so do postsecondary institutions. While they also reflect the world's political, social, and economic climate, institutions of higher learning continuously seek newer and inventive ways to include better culturally diverse students in their programs and campus life. Multicultural education is a set of educational strategies developed to teach students about diverse groups' histories, cultures, and contributions. Moreover, Multiculturalism has become a way of teaching that promotes inclusion, diversity, and democratic learning. If left unaddressed, however, it can breed biases that isolate students, manifest hate crimes, and increase a school's retention rates (Gruman, 2016). Having received …

Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar

Master's Projects

This capstone project, completed for a second master's degree after a Ph.D., discusses aspects of transforming the doctoral dissertation on digital versus manual mediums in fashion design into a research monograph book proposal for academic publication. It reflects on a publisher's requirements and the process, including de-thesizing the dissertation, planning the book's structure, rewriting sample chapters to improve flow and readability, and creating a table of contents that demonstrates the work's development into a publishable book rather than a dissertation. Another part of the project includes developing an author platform through blog posts and platforms such as Substack, preparing the …

The Fashion Regulation Fight, Eliot L. Force

Capstones

Fast fashion is a rising global phenomenon with terrible consequences for the environment and laborers across the world. In the US, fashion-specific environmental and labor regulation is practically non-existent at the federal level, but some individual states have begun proposing fashion regulation bills with the aim of curbing the industry’s harms. But in every state where these regulations have been proposed, powerful industry trade groups and companies have been fighting back against those proposed regulations, with much success, through lobbying. As climate change gets worse and the fashion industry’s practices remain unchanged, the need for regulation only becomes greater, but …

Lindenwood University Fall Fashion Show And Market (December 6, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Lindenwood University Fall Fashion Show and Market (December 6, 2024).

Balancing The Scales In The Fashion Industry, Theresa J. Fennell

Theses

The standards of beauty, particularly in the fashion industry, have long been a source of societal debate and controversy. Although beauty can be seen as “subjective,” over the years, certain standards have become institutionalized, creating exclusionary ideals that have dominated the fashion industry. Historically, these standards have favored slim body types, marginalizing larger, plus-size bodies. This bias is deeply entrenched in the industry, influencing everything from design to representation in advertising. However, the body positivity movement has emerged as a transformative force, advocating for the acceptance of diverse body types and pushing for greater inclusivity in fashion. Despite these advances, …

Optimizing Small Business Success Through An Online Fashion Consulting Infographic Guide, Nicole Campbell

Theses

The project aims to challenge traditional thinking within the fashion industry, paving the way for the creation of a thriving consulting business. In addition, it will underscore the significance of developing a strong online profile for fashion consultants, symbolizing the birth of the Consult the Soul brand. Through this initiative, the project aspires to revolutionize the realm of fashion consulting by fusing unique tactics with ethical standards. By encouraging a fresh perspective and emphasizing the importance of embracing digital platforms, the project sets out to redefine the standards of success within the industry. Ultimately, this venture seeks to establish a …

An Examination Of Duplicates In The Fast Fashion Industry: Synthesizing Definitions And Comparing Original Designs To Duplicate Examples, Raquel Maranhao Braulino

University Honors Program Senior Projects

The business of fast fashion has expanded tremendously since the nineties (Ozdamar-Ertekin, 2016). This expansion is caused by the market’s demand for low-cost trendy items (Jin et al., 2012), the overproduction of merchandising (Joy et al., 2012), online shopping (Rosskamp, 2018), technology-facilitated designs (Peroni, & Vitali, 2017), and faster delivery processes (Moon et al., 2017). The effects caused by the expansion of the fast fashion industry can be detrimental to consumers' self-concept (Legere, & Kang, 2020), result in the amplification of mass production (Moretta et al., 2013) and can have negative consequences to the environment (Peters et al., 2021). In …

Writing A Course Guide “Fashion Design: A Guide To The Apparel Industry”, Rosemary P. Durfee

Theses

This project focuses on improving course materials for the author, among others, to use as a teaching resource for undergraduate apparel design students. The primary focus is to compile information from various resources and industry knowledge gained first-hand by the author. This project aims to create a course guide that can easily integrate with current Fashion Design and Merchandising courses taught at the college level.

Unraveling Grief: Historical Mourning Wear And Modern Reinterpretations, Sharon Caitlin Carpenter

Theses

Sharon Carpenter's thesis, "Unraveling Grief: Historical Mourning Wear and Modern Reinterpretations," explores the evolution of mourning fashion from ancient times to modern reinterpretations. Carpenter examines how mourning attire has historically reflected cultural attitudes toward death and grief, serving both personal and societal functions. The thesis traces mourning practices across civilizations, beginning with ancient Egypt and Mesopotamia, where clothing symbolized beliefs in purity and the afterlife. It moves through the Middle Ages and the Victorian era, where mourning wear became heavily ritualized, particularly influenced by Queen Victoria’s deep grief for Prince Albert. This formalization of mourning attire impacted social norms and …