Fashion Business Commons^™

Hermes International, Phuong Tran

Theses, Dissertations and Capstones

Hermes International Company is the second strongest brand in luxury industry. They have spent more than 100 years to make Hermes name as famous as today. With 3,000 million euro in average revenue, Hermes has a very strong financial position and potential growth compare to other competitors. Their products are always well-designed, high quality, and fashionable. They do not make good products but extremely good ones. Hermes’ target customers are wealthy people who have high level of income and are interested in luxury items. With more than 300 stores all over the world, Hermes is working on their ways to …

The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham

Theses and Dissertations--Retailing and Tourism Management

Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …

The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy

Theses and Dissertations--Retailing and Tourism Management

The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.

The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, Dhasro Miah, A.K.M. Mominul Haque Talukder

Business Review

This study investigates the effects of employees' perception of performance appraisal process on organizational commitment, job satisfaction, and employee retention in readymade garments sectors. Results indicate a significant positive relationship between employee retention with performance appraisal process. Conversely, organizational commitment indicates a negative but not significant relationship with performance appraisal process. Study recommends that Readymade Garments sector requires fair performance appraisal system to enhance employee's job satisfaction and organizational commitment. It also asserts employers positive perception to employees regarding the performance appraisal implications. Finally, the study commends that collaboration between employers and employees is essential to build an effective performance …

The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa

Fordham Business Student Research Journal

When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …

St. Charles Alumni Club Fashion Show (September 24, 2011), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the St. Charles Alumni Club Fashion Show (September 24, 2011).

Jeunes Couturiers -Lindenwood University Fashion Show (April 30, 2011), Lindenwood University

Fashion Show Event Programs & Related Items

Flyer for Jeunes Couturiers -Lindenwood University Fashion Show.

Interview With Chris Cone, Portland Fashion Week, 2011 (Audio), Chris Cone

All Sustainability History Project Oral Histories

Interview of Chris Cone by Daniel Grey on February 22nd, 2011.

The interview index is available for download.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Lipstick: More Than A Fashion Trend, Madeleine Ogilvie, Maria Ryan

Research outputs 2011

This paper explores and discusses why women purchase and wear lipstick and the behaviours associated with its use. Design/methodology/approach: A study of 300 female lipstick users were interviewed using a semi structured questionnaire. Findings: The study indicated that women use lipstick in a significant way to transform and present themselves; using it to reflect their daily fluctuations in moods and identity. Although lipstick is a mainstream fashion discourse, Western Australian society (where the study was located) maintains strict codes of conduct in applying and using the product. Behaviours associated with lipstick use are steeped in ritual and cultural customs. Research …

St. Charles Alumni Club Fashion Show (September 18, 2010), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the St. Charles Alumni Club Fashion Show (September 18, 2010).

Taylor, Carrie (Burnam), 1855-1917 (Mss 89), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 89. Pattern pieces for articles of women’s clothing, primarily jackets or shirtwaists, used in Taylor’s Bowling Green, Kentucky dressmaking business. The pieces are made of paper and in some cases carry penciled notations of names, presumably of the client(s) for whom the garment was being made.

Take Off -Lindenwood University Fashion Show (April 30, 2010), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Take Off -Lindenwood University Fashion Show.

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.

Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying

Student Works (2010-2019)

The hot and humid climate in Malaysia makes the wearing of casual wear in the country for all normal interactions other than formal functions the norm rather than the exception. As Malaysia is a multi cultural country with different ethnic group, it is pertinent that a study be conducted on the casual wear buying decision making styles of the different ethnic group in the country – namely the Malay, Chinese and Indians. Although there have been numerous studies done relating to consumers decision making styles using the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986) but then most …

Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir

Student Works (2010-2019)

Abstract not available