Fashion Business Commons^™

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Lindenwood University Spring Fashion Show And Market (April 28, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 28, 2024).

From Field To Fashion: A Journey In Sustainable Design And Regional Understanding, Lily Turner

Individually Designed Interdepartmental Major Honors Project

As the fashion industry became globalized over the past century, it has become a major environment polluter and exposed laborers to hazardous conditions. This honors project considers sustainability in the textile industry at large and at the regional scale of the Upper Midwest. Its scholarly component offers an overview of the current textile production, details how the industry may become sustainable, and suggests practices of environmentally-conscious and ethical design. The creative component is a soil-to-soil seasonless capsule collection titled From Field View that incorporates biomimicry and interrogates the concept of place by referencing the Midwest’s flora, wool, and linen fibers.

A Style For Every Story (April 19, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Event program for A Style for Every Story (April 19, 2024), Lindenwood University.

Sustainable Fashion In New Era: Exploring Consumer Resilience And Goals In The Post-Pandemic, Joohye Hwang, Xun Sun, Li Zhao, Song-Yi Youn

School of Business Faculty Papers

Abstract: This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social …

Aesthetic Exclusion Within American Capitalist Culture: Lgbtq Students At Gettysburg College And The Creative Reappropriation Of Clothing To Forge Personal And Communal Identity, James M. Mikulski

Student Publications

For LGBTQ individuals whose identity expression transgresses heteronormative aesthetic values, mass production and its prioritization of a heteronormative consumer base for profit create feelings of otherness and ostracism. Previous anthropological theory on mass production and advertising recognizes the transference of meaning onto material culture through marketing and identifies the generic symbolic meaning that carbon-copy, mass-produced products hold. Theory and research surrounding colonial encounters attest to power imbalances wherein material culture is imposed on a powerless group, and marginalized individuals react through rejection or creative reappropriation of the material culture, which provides a basis for examining the power imbalance between corporations …

The Impact Of Individual Culture On Purchase Decisions Of Fast Fashion In Brazil, Lucie S. Speck

Senior Theses

Fast fashion is an emerging method of production in the apparel industry that is characterized by lower-quality materials and faster production timelines than the traditional methods of producing clothing. It is becoming a trending topic in modern business due to its negative social and environmental impact, as brands that use fast fashion production processes are constantly being criticized for inhumane labor practices and large amounts of textile waste.

This research proposes two models using a survey as its main research method. The first model determines how financial situation, collectivism as a cultural value, and education level impact whether social media …

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

AMTP Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Decoding The Dual Desire: Expressive And Impressive Motivations For Neo-Luxury Wearables, Maria Petrescu, Sheen Kachen, Costinel Dobre, Anca Milovan-Ciuta, Mihai Orzan

Publications

In today’s rapidly evolving consumer landscape, understanding the motivational drivers behind consumer interaction with brands and purchase intentions is paramount for effective marketing communications. This research dives deep into the impressive and expressive consumer motivations influencing attitudes and purchase intentions for neo-luxury smart wearables. By employing a blended methodology of qualitative conceptual mapping and quantitative fsQCA analysis on consumer survey data, we uncover the integral role of both hedonic (pleasure-seeking) and eudaimonic (meaning-seeking) motivations for the contemporary neo- luxury consumer. Our findings underscore that a harmonious interplay between these motivations can bolster purchase intentions, even mitigating potential deterrents like skepticism …

Consumers' Acceptance To Buy And Dispose Of Recycling Textile Products, Roa Alsayed

Theses and Dissertations

The textile industry is the second most polluting worldwide, following food manufacturing. It is one of the industries that is rarely scrutinized in the Middle East and North Africa (MENA) region. This work analyzes the fashion industry from the perspective of consumer attitudes towards the purchase and disposal of clothing, and their behavior with regards to old garments. The study was conducted in Saudi Arabia and Egypt, two countries that achieved similar results in the fashion industry. The methodology is divided into three phases. First, the manuscript begins with a review of topics such as sustainability, consumer behavior in the …

The Threads That Shape Us: Fashioning A Sustainable Future From Silk, Bryne Croyle Johnson

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Silk has been used for centuries as a natural fiber, but has declined in popularity due to synthetic alternatives. In this pop-science article style paper, the history, present, and possible futures of silk are discussed at a generally accessible level. Anthropology, Biology, Sociology, and Environmental Science are brought together to present a case for a renewed interest in silk as a sustainable fiber.

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

AMTP Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

AMTP Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

Economic Feasibility Of Material Waste Management “Reduction, Reuse, Recycle And Repair’ Strategies In Egypt’S Footwear Industry, Amira Motawea

Theses and Dissertations

The study aims to provide a comprehensive examination of the feasibility of waste management strategies in the leather and footwear industry, both globally and within the specific context of Egypt. It explores the benefits and challenges associated with efficiently recycling, treating, or reusing material waste generated by the footwear industry, with a particular focus on Egypt. The study begins by discussing established waste management practices in the global fashion industry and focusing on footwear material waste.

The study examines successful waste management methods and systems employed globally, highlighting their potential applicability to the Egyptian fashion sector. A key aspect of …

The Angel Wears Prada, The Devil Buys It On The Realreal: Expanding Trademark Rights Beyond The First Sale Doctrine, Junajoy Vinoya Frianeza

Pepperdine Law Review

Luxury brands derive their goodwill from the high-class exclusivity and first-rate quality signified in their trademarks. The Trademark Act of 1946, commonly known as the Lanham Act, grants trademark holders the right to control use of their mark. However, under common law, the first sale doctrine restricts trademark protection after holders authorize the initial sale of their trademarked product. Such limitation particularly jeopardizes the luxury industry as trademark holders ultimately bear the loss of goodwill when counterfeit luxury goods enter the market due to the negligence of resellers. This Comment illustrates how blockchain authentication offers all luxury industry participants—the brands, …

Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma

School of Business: Faculty Publications and Other Works

This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.

Star Fever, Joshua Miller

Gaines Fellow Senior Theses

Inspired by what drives someone to pursue fame STAR FEVER will explore this topic in the form of an apparel design collection for the fall-winter 2024 under the hypothetical JOSHUA MILLER brand. The project is structured to document the creative process of pulling inspiration from the quest for stardom in a way that’s easy to follow (Kieser et al, 2022). STAR FEVER consists of five sections: “Introduction,” “Theories of a Desire for Fame,” “Case Study – Lady Gaga,” “STAR FEVER,” and “Conclusion.” “Theories of a Desire for Fame” synthesizes research on fame, narcissism, and selfesteem instability to provide context for …

Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague

Undergraduate Theses, Professional Papers, and Capstone Artifacts

An extension of Marketing Analytics class BMKT: 440, this research delves into marketing efforts employed to promote "Chubby’s Swatch Book," a plus-size fashion guide tailored for college girls and a college lifestyle. The guide was created by a college student to address the challenges faced by plus-size individuals in finding fashionable and fitting clothing. The study spans a four-week marketing campaign, focusing on branding, social media marketing, and content creation. This paper outlines the development of the "Chubby’s Swatch Book," it’s marketing strategies, and the effectiveness of said strategies through various metrics such as engagement rates, sales conversions, and follower …

Threading Unity Throughout Itaa: A Collaboration Of Fashion Academics Across Content Threading Unity: Apparel, Marketing, Beauty And Interior Design Within The Fashion Industry, Alyssa Dana Adomaitis, Carter Gabriel Averbeck, Kendel Bolton, Denise Sutton

Publications and Research

Sustainability has been an academic research topic of late that impacts more than just the fashion industry for apparel. Besides the apparel industry, marketing, beauty, and interior design are aware of the promise of sustainability for both the environment and consumers. Sustainability reduces its environmental impacts of pollutants such as carbon footprints and unsold inventory, protecting workers who create garments, and animal welfare (Biela-Weyenberg, 2023) which can impact the supply chain. “The United Nations established the UN Alliance for Sustainable Fashion in 2019 to hold fashion brands to a higher standard to create environmentally friendly apparel” (2023, p.1). Through modern …