Fashion Business Commons^™

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Symbolic Consumption As Self-Preservation: Psychological Vulnerabilities And Identity Repair In Low-Income Luxury Consumers, Aaliyah W. Wilkerson

Atlantic Marketing Association Student Proceedings

This extended abstract presents a conceptual study exploring why low-income consumers engage in luxury fashion consumption despite financial limitations. The research reframes these purchases as emotionally driven acts of identity repair, introducing the constructs of perceived social identity lock-in and moral self-validation to explain how consumers cope with exclusion and affirm self-worth through symbolic consumption. A conceptual model is proposed and a sequential mixed-methods design is outlined for future empirical testing. This work contributes to Transformative Consumer Research by centering emotional coping in aspirational consumption and offers practical insights for inclusive, dignity-based branding strategies.

Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr

Atlantic Marketing Association Proceedings

No abstract provided.

Data Tracking And Analytics Within Inventory Management: Coffee Shop And Retail Store Optimization, Mateo J. Moyon

Senior Theses

This thesis examines the application of inventory management theory in the small and medium-sized business context, with a specific focus on the food and beverage industry. Drawing on the foundational academic literature spanning from Harris’s EOQ formula in 1913 through stochastic inventory theory, ABC analysis, and just-in-time strategy, this paper establishes the mathematical and operational bases for modern inventory management practice. Although there are proven value to these frameworks, research demonstrates that small to medium sized businesses adopt inventory management systems at lower rates citing cost and implementation as barriers. This thesis argues that the emergence of low-cost inventory and …

The Acquisition, Consumption, And Disposal Of Clothing: A Qualitative Analysis, Omar H. Alqudsi, Trang Phuc Tran

AMTP Proceedings 2026

Using 22 semi-structured interviews on apparel acquisition, use, and disposal, we find that practical value dominates choice while identity cues matter at the margin. Price and comfort consistently outrank brand and trend. Disposal is purposeful: donation is favored when garments retain utility, with resale and recycling rising alongside sustainability awareness. Consumers often justify purchases as extensions of self yet report lower satisfaction when items lack durability or clear ethical provenance. These patterns align with utilitarian value frameworks and signal clear levers for marketers: durable basics, transparent sourcing, and simple channels for responsible end of life. Overall, everyday clothing decisions follow …

Fashion, Function, And Identity: Generation Z College Students’ Athletic Merchandise Preferences, Michelle L. Childs, Robin Hardin

AMTP Proceedings 2026

Generation Z consumers use apparel to communicate both group affiliation and individuality, yet limited research has examined whether preferences for university athletic merchandise differ by gender. This study investigates how Generation Z college students evaluate official branding, fashion, and uniqueness in athletic apparel. Survey data were collected from 777 students at a large NCAA Division I university. Exploratory factor analysis identified three reliable dimensions: official merchandise style, fashion, and uniqueness. ANOVA results indicated no significant gender differences in preferences for official merchandise or uniqueness. However, male students reported significantly stronger interest in fashionable and trend-forward merchandise than female students, challenging …

Antecedents And Consequences Of Consumer Behavior In Circular Fashion: Cognitive, Normative, And Behavioral Pathways Shaping Purchase And Participation Intentions, Mahmudul Hasan Sabuj

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

The increasing environmental impact of the fashion industry has intensified the need for a systemic transition from linear to circular production and consumption models. Despite growing interest in circular fashion, there remains a limited understanding of the underlying behavioral dimensions that drive consumer engagement in sustainable practices. Grounded in the Theory of Planned Behavior (TPB) and Norm Activation Theory (NAT), this study examines consumer behavior through an integrated framework capturing cognitive, social, and normative influences.

Using data collected from a structured online survey (N = 575), the study employs Exploratory Factor Analysis (EFA), reliability analysis, and multiple regression techniques to …

When Brand Protection Leads To Brand Crisis: The Case Of Disposable Fashion, Priya Rangaswamy, Rohini Daraboina, Lizhihan Yu

AMTP Proceedings 2026

Firms in the fashion industry have a practice of disposing unsold inventory to protect their brand value. It has gained a lot of importance in the media due to increasing consumer awareness about sustainability and has led to consumer backlash. This research examines whether this practice negatively impacts firm value, contrary to the firm’s belief. Specifically, the authors examine the effects of news on inventory disposal on short-term cumulative abnormal returns using an event-study methodology. Results show that news of this practice has a negative relationship with firm value for both the focal firm engaged in the practice and rival …

Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure

Atlantic Marketing Association Proceedings

No abstract provided.

Bemerge Pop Ups: Social Media Meets Sustainable Fashion, Owen Mehring, Kyla Echols, Avery Edelbrock

SPARK Symposium Presentations

Our research into the online clothing shopping industry has revealed an opportunity to mobilize the strengths of online shopping to build an in-person community. One company we researched, Poshmark, a social, peer-to-peer resale app, uses the strengths of social media to create an online community-based secondhand clothing market. However, one of the largest problems facing society today is the ease of replacing human connection with screen time in today’s world. Online shopping provides convenience, variety, and a larger reach than traditional stores do. However, the human element is often lost. Our company seeks to take the goal of Poshmark to …

The Gospel Of Glamour: A Christian Woman's Style Blueprint, Osaromwenyeke Osemwota

Theses

The Gospel of Glamour: The Christian Woman’s Style Blueprint was a luxury-branded, sustainability-focused, faith-based style guide that addressed a gap in fashion, theology, and sustainability scholarship. Existing literature had either systematized fashion, explored the spiritual significance of dress, or examined sustainable and luxury practices—but none had integrated these dimensions into a prescriptive, actionable guide for Christian women. Drawing on Scripture as the foundational authority, including passages from Genesis, Exodus, Psalms, and Proverbs, the guide framed clothing as both practical provision and visible expression of covenantal identity. The style guide synthesized secular fashion methodology, modest-fashion scholarship, and sustainable luxury principles to …

Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani

MA in Luxury Business Dissertations

This study analyses the current supply chain ecosystem surrounding the Indian luxury leather industry, with a focus on shoes. The primary objective of the practice-based research is to understand the sourcing and supply chain decision-making of luxury brands and construct an actionable model that helps luxury brands optimise sourcing, production and supply chain management for leather goods, mainly shoes, in India. While similar models already exist within the Indian market, this proposed framework will specifically address the gap in luxury-exclusive sourcing, with a focus on preserving brand exclusivity. The model will also provide guidance and support related to legal and …

The Impact Of Technology On The New Product Development Process For Intimate Apparel, Cassie M. Lambert

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to provide a better understanding of how 3D CAD Software impacts the New Product Development Process of Intimate Apparel.  As a category, Intimate Apparel falls behind other categories in adopting new technology.  Interviews were conducted with industry professionals to explore their adoption and use of 3D CAD Software.  Two case studies were also conducted to compare the adoption strategies of a small and a large company.  Data coding of the interviews and case studies revealed similar relationships and common themes across all participants.  Findings show that the strategic implementation of 3D CAD Software reduces …

Macroeconomic Resilience And Sentiment Dynamics In The Global Luxury Fashion Industry, Mehr Gupta

CMC Senior Theses

The global luxury fashion industry is often viewed as a sector where broad economic conditions intersect with individual spending behavior. Yet despite this common assumption, it remains unclear whether macroeconomic fluctuations meaningfully shape luxury firms’ financial performance. This thesis examines the relationship between four key macroeconomic indicators - consumer sentiment, disposable income, unemployment, and exchange rates - and firm-level quarterly revenue for twelve publicly listed luxury companies from the early 2000s through 2024. Firm financial data from S&P Capital IQ are matched with macroeconomic measures from the Federal Reserve (FRED), and the analysis employs a two-way fixed-effects framework with firm …

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson

LSU Fashion and AI x Policy Symposium

No abstract provided.

Integrating Social Media And Entrepreneurship: A Study Of Social Media, Creativity, Strategy, And Innovation In Building A Successful Brand Presence In The Digital Era, Lys Ishiari

Undergraduate Honors Theses

Social media has completely changed what it means to start a business. It was once just a place for personal interactions but is currently a powerful channel that drives the growth of multiple industries (Felicia, 2022). Now, anyone can use their personal creativity and hobbies to build a brand, especially on apps like Instagram, YouTube, and TikTok. The purpose of this study is to identify the common themes behind social media entrepreneurs’ success, which allows individuals to become both creators and business owners in the digital age. Furthermore, a key part of writing this paper is personal; it connects to …

Evaluation And Advancement Of The Students’ Artificial Intelligence Literacy Through Toolkit-Based Teaching Instruction In Fashion Merchandising Education, Xun (Catherine) Sun, Jia Wu, Li Zhao

Faculty Publications - Family and Consumer Sciences

With the rapid adoption of AI in fashion merchandising, there is an increasing need for students to develop AI literacy to meet evolving industry demands. However, higher education faces challenges due to limited discipline-specific pedagogical practices, insufficient student training, and a lack of AI-integrated curricula. Grounded in Bloom's Taxonomy Revisited and IDEO's 3I design thinking framework, this study introduces the #AIforfashionedu toolkit–a how-to-guide toolkit comprising AI-integrated learning activities. These activities were qualitatively implemented in three fashion merchandising-related courses at U.S. institutions. A total of 195 student reflection papers were collected, analysed, and evaluated using a thematic analysis approach. The findings …

“What Is In Vogue?” A Critical Study Of Photography, Psychology, And Power In Vogue Magazine, Hannah Eve Osinoff

MA Theses

Capitalizing on our obsession with beauty and power, this thesis examines, through psychological and art-historical lenses, how Vogue’s use of photography increased the public’s fascination with elitist culture. Using archives and secondary sources, this thesis aims to prove that photography was so powerful that it compelled readers to covet what they did not have. Accordingly, Vogue serves as a key example of how photography informed cultural perceptions of beauty and class. Ultimately, photography has and continues to impact fashion and media, as exemplified by Vogue’s early dominance of this medium and the resulting change in culture.