Fashion Business Commons^™

Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones

Publications and Research

The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings …

The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller

Honors Theses

The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …

The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor

Undergraduate Honors Theses

The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …

Research Methods In Textiles Ii Tmd 512, Joanna Burkhardt

Library Impact Statements

No abstract provided.

The Connection Between People And The Sustainable Fashion Industries; How People Can Become More Aware Of Sustainable Fashion., Nivaldo Nazario

Business ETD Collections

This project consisted of in-depth research on the theme of sustainability in the fashion market. The main focus was the search for the connection between consumers and industries on the subject related to sustainability, how companies will seek adaptation to the sustainable fashion market and how people are valuing this subject over the years.

The research presented relevant data that show how the new generation is more concerned with environmental issues, but still not much is being done in practical actions to make this happen.

Technology proved to be a great ally for this sustainable fashion market, as analysed in …

Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki

Publications and Research

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …

Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert

Theses and Dissertations

Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and Generation-Z (born between 2000 and 2020) (knoema.com, 2020). They love to share their life through social media, especially by posting and viewing others’ photos and videos on Instagram. Celebrity endorsement of products and brands has shown to increase both brand awareness and sales for companies. The purpose of this study is to investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility, …

Building A Handmade Business, Jordan Khusnulgatin

Theses

The purpose of this project is to build a small scale handmade product and business from scratch with innovative ways to incorporate sustainable practices. There are many factors that make up a business. For this project in particular, the main concern will be centered around all aspects of the product and customer experience, including finding a niche, the aesthetic, branding, packaging, pricing, sustainable practices, conducting sales, marketing, and creating a business plan. This project will follow the steps described above to discover a niche and the basis upon which this handmade business will be 3 derived from, providing a physical …

Corporate Social Responsibility Reporting: The Case Of The Fashion Industry, Karina Zhao

Honors Scholar Theses

This paper examines the nature of corporate social responsibility (CSR), with a focus on corporations within the fashion industry. First, I discuss the evolution of CSR from its origin in the 1930s until present day, along with global trends that have risen in respect to emerging economies, industry sectors, and regulatory change. Then, I summarize factors that motivate firms to prepare and provide CSR reports – i.e., the determinants of voluntary disclosure of CSR reports. In addition, I discuss to what extent these reports are regulated and assured across the globe, as an increasing number of corporations participate in disclosing …

Beyond A Tube Of Red Lipstick: An Economic Valuation Of Estee Lauder And The Beauty Industry, Aisea Odencrantz, David Offenberg

Honors Thesis

The current valuation of the beauty industry is approximately $532 billion, yet this industry is not commonly suggested by investment professionals as a way to add diversification into their investors’ portfolios. The current craze of the market is technology and fossil fuels, but the beauty industry has remained a major player in consumer spending patterns throughout time. Through examining the historical financial statements of the publicly-traded cosmetic conglomerate Estēe Lauder, as well as several of its competitors, I modeled the future valuation of Estēe Lauder using the Discounted Free Cash Flow and Comparable Firm Multiples models. This analysis demonstrated how …

Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff

KUCC -- Kutztown University Composition Conference

An analysis of the implications of fast fashion in a post-industrial society, with a focus on the environmental and human costs.

The Attack On Blackness In Fashion, Brian H. Berry

Student Publications

This paper identifies specific and general instances of anti-black sentiment in the fashion industry across the Western world, in order to demonstrate how the actions and rhetoric of this industry equates to an all out assault on blackness and black culture, despite the contemporary acceptance and commodification of some of its elements. Next, an analysis is conducted into the overall effect this trend has on black life and psyche in today’s world. Finally, the paper suggests specific changes that must be made in order to reverse and correct this trend.

Consumers’ Perceptions Of Visual Product Aesthetics Based On Fashion Innovativeness And Fashion Leadership Levels: A Research Study In Mersin, A. Celil Cakici, Sena Tekeli

Journal of Global Business Insights

The main objective of the study is to determine whether consumers’ visual product aesthetic perception differs according to the level of fashion innovations and fashion leadership. The study was conducted in five counties of Mersin, and the population was 20-64-year-old consumers. The sample consisted of 420 consumers, 213 of whom were male, and 207 of whom were female. Data were obtained through surveys and were analyzed electronically. Descriptive statistics, factors, clustering, and chi-square analysis with t-test were used. As a result of the study, it was found that consumers’ perception of visual product aesthetics is three-dimensional, and it differs …

The ‘Store Of The Future’ In Popular Culture: Trends In Press Coverage Of Experiential Retailing, David Loranger, Marla Greene

WCBT Faculty Publications

Since the introduction of the iPhone in 2007, the global retail market has witnessed massive demographic and technological changes that have re-defined consumer experience. Such changes include the rise of the millennial consumer cohort, and the introduction of retailers implementing enhanced artificial intelligence (AI) data methodology to analyse business, augmented reality (AR) and virtual reality (VR) to enhance experience and co-customization interfaces. Two seminal pieces of literature regarding consumer experience are Ballantine and Parson’s analysis of consumer experience factors and Pine and Gilmore’s (1999) Experience Economy. However, these studies were conducted nearly a decade ago, leaving a void in the …

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Fast Fashion And Sustainability - The Case Of Inditex-Zara, Tatiana Destiny Sitaro

Senior Theses

The purpose of this paper is to investigate the relationship between Inditex’s business model of fast fashion and sustainability, specifically using Zara as a case study. The analysis focuses on the comparison of Inditex and their sustainability goals, against a fixed definition of sustainability split into three parts: profit, environment, and people. The methodology of the paper is analyzing Inditex’s 2018 Annual Report and their global sustainability goals against various scholarly articles and studies conducted of the company and sustainable fashion. Ultimately, I synthesized prior studies and added the most recent sustainability report published by Inditex. The findings show that …

Spring/Summer 2021: Young Junior Boys, Jenelle Roberts

Apparel Production and Evaluation [FAS 205]

No abstract provided.

Spring 2021: Women Baby Boomers, Rachelle Gray

Apparel Production and Evaluation [FAS 205]

No abstract provided.

Spring 2021: Apparel Line For Generation X Misses, Kasey Carpenter

Apparel Production and Evaluation [FAS 205]

No abstract provided.