Fashion Business Commons^™

A Case Study Of Brand Associations For Yeezy Brand, Garrett Kalel Grant

LSU Master's Theses

Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have utilized many techniques to gain brand equity with their consumers. One method that has been very popular has been co-branding. Branding literature explains that one way that brand equity is created is through brand associations. Brand associations are generated through a consumer's direct and indirect experience with a brand. This research looked at a special case of co-branding in the form of the clothing line Yeezy. The purpose of this research is to better understand this special case of co-branding strategy by analyzing Yeezy …

Transgender Identity And Dress Behavior, Lauryn Devine

Senior Honors Projects

The purpose of this exploratory study was to examine how transgender individuals experience their bodies (e.g. body dissatisfaction) and how their body experience affects their shopping and clothing experiences. Clothing is often used as a way to define and express oneself. Therefore, if transgender individuals have a negative shopping experience and a negative outlook on clothing, it could make it more difficult to express their true identity. Society places extremely high expectations on individuals regarding appearance, which can be psychologically and emotionally difficult for cisgender individuals, but even more egregious for those individuals who do not fit society’s conventional gender …

Importance Of Portfolio Building For University Students, Zoë Lauer

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project provided portfolio work samples from a project-based upper level Apparel Merchandising and Product Development course. Photographs were taken during the Futuristic Floral Fashion Show in April 2017; photos were edited and distributed to students for portfolio use. It is recommended that final garment photography become an annual part of the AMPD programs annual fashion show. Also, early emphasis on portfolio building paired with formal portfolio building through course work is essential for creative majors.

Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone

Apparel Merchandising and Product Development Undergraduate Honors Theses

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, …

Lindenwood University Spring 2018 Fashion Show And Market (April 28, 2018), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring 2018 Fashion Show and Market (April 28, 2018)

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo

LSU Master's Theses

As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.

The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve the …

Textile Markets Tmd 433, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Influence Of Perceived Stress On Dressing And Eating Behaviors Of Chinese Female University Students Residing In The United States, Kandiah Jayanthi, Diana Saiki, Kiya Dues, Alyssa Dana Adomaitis

Publications and Research

The objective of this research was to evaluate how perceived stressful conditions (PSC) and perceived non-stressful conditions (PNSC) influence eating and dressing behaviors of Chinese females. Chinese female university students (18–30 years) residing in the United States, completed a validated and reliable 45-itemized Chinese Stress Eating and Dressing Survey (CSEDS). The CSEDS included: (i) effort to control making healthy eating choices and dressing, (ii) foods eaten and dress items selected during PSC, (iii) foods eaten and dress items selected during PNSC, and (iv) demographics. Seven comfort food categories and eight appearance categories were used. The CSEDS included multiple choice, yes/no, …

Sustainable Fashion: A Hybrid Model For Social, Economic, And Environmental Responsibility In Haiti, Mary Conway Dato-On, Isabel A. Walker

Faculty Publications

This case explores two Haiti-based organizations, one a non-profit (REBUILD globally) and one a sustainable fashion business (deux mains), that work interdependently to combat poverty through business. The business model addresses complex social, economic, and environmental issues prominent in Haiti and provides actionable solutions consumers can take through their purchases to help alleviate negative outcomes the fashion industry has had in the world. By presenting a ‘successful’ hybrid model for sustainable fashion, the authors offer challenges and opportunity for how the fashion industry can create positive influence in emerging countries while meeting demands presented by the growing consumer …

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.

The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii

CMC Senior Theses

This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were …

Importance Of Portfolio Building For University Students, Zoë Lauer, Casandra Cox

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A portfolio is “a digital container capable of storing visual and auditory content including text, images, video and sound” (Abrami and Barrett, 2005, p. 2). Portfolios are becoming a priority for graduates entering creative career fields. Electronic portfolios or e-portfolios are on the rise due to advancements in technology. These e-portfolios give students and graduates the ability to showcase everything they have done inside and outside the classroom in one place. E-portfolios give employers the opportunity to view a potential employment candidate’s skills, experience, and creativity in one place. Portfolios and e-portfolios can also be used inside of the classroom …

Shoppers Aren't Buying What Ivanka Trump Has To Offer, Elizabeth Ramanand

Capstones

My capstone is on Ivanka Trump's business, how it's really doing and how politics plays a role. For many shoppers buying her products is a political statement but not purchasing is just as big of a statement to enforce their political beliefs. Even though her business is not public I used research, reporting and interviews to prove that her company isn't doing as well as she claims it is. From super discounted products to lawsuits on her brand and boycott movements, Ivanka Trump's brand is suffering under her father's presidency.

https://journalizt.atavist.com/shoppers-arent-buying-ivanka-trump

The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …

Lindenwood University, Fall 2017 Fashion Show (December 1, 2017), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University, Fall 2017 Fashion Show (December 1, 2017).

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Fashion Technology Forecasting: From Now To Future, Seung-Hee Lee, Yuli Liang

ASA Multidisciplinary Research Symposium

The purposes of this research were to further investigate how fashion has been driven by technology and to provide how fashion technology will be moving forward in the future.

Standing Out From The Affordable Luxury Brands: Can Coach Be The Next Lvmh?, Yuli Liang, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.

The Dark Side Of Counterfeit Luxury Goods, Carissa Teal, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

The purposes of this research were to examine prevalence of fashion luxury counterfeit products online, and investigate negative aspects of counterfeit product consumption.