Fashion Business Commons^™

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …

Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University

Perspectives@SMU

Makers of luxury goods can charge even more if they play down their famous labels

Studying The Logic Of Luxury, Singapore Management University

Research@SMU: Connecting the Dots

The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail.

See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016

An Examination Of "Lookism" In Scholarly Literature, Diana Saiki, Alyssa Dana Adomaitis, Gundlach Jessica

Publications and Research

No abstract provided.

An Analysis Of Performance Claims In Athleisure, Katherine M. Hahnel

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to evaluate performance claims in athleisure, in order to confirm or refute their authenticity. Aesthetic properties and functional claims were evaluated initially, and after repeated home laundering. A convenience (nonprobability) sample of activewear with performance features consisted of ninety garments that are currently on the market and commonly used by consumers. The garments included men’s and women’s t-shirts, polos, leggings, windbreakers, hoodies, sweatpants, and warm-up pants of various fiber contents and performance chemistries. The focus of the garment selection was on garments with performance properties relating to moisture management. Performance claims listed on the …

Appearance Discrimination: Lookism And The Cost To The American Woman, Alyssa Dana Adomaitis, Rachel Raskin, Diana Saiki

Publications and Research

No abstract provided.

An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …

Learning Styles Of Students Enrolled In Fashion Classes: Academic Level, Geographic Region, And Major, Harrison Qiu, Diana Saiki, Alyssa Dana Adomaitis

Publications and Research

No abstract provided.

The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli

Markets, Globalization & Development Review

Ethical and sustainable business practices have become some of the most significant concerns in the highly globalized fashion industry. Firms in this multi-billion dollar industry are taking these concerns seriously, and are carefully monitoring and responding to consumers’ actions that can range from expressing displeasure via social media to holding protests or even calling for boycotts of certain brands and firms. In this paper, the first output from a larger project on ethics of fashion, we review the extant literature on the ethical aspects of the global fashion system; and set the stage for further empirical and conceptual work.

Fall 2016 Lindenwood University Fashion Show (December 2, 2016), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Fall 2016 Lindenwood University Fashion Show

Jean Genie

SIGNED: The Magazine of The Hong Kong Design Institute

Koyo William is now an internationally recognised fashion designer with his own label, but his story began at the HKDI, where he first understood the power of creativity and jeans that fit in all the right places.

Caring For Creativity

SIGNED: The Magazine of The Hong Kong Design Institute

From August to October this year fashion retailer Joyce showcased four new designer brands selected by HKDI. The pop-up boutique project at PMQ was called "Talent Shop" and aimed to provide young designers with a concrete business platform to showcase their work.

East Meets West

SIGNED: The Magazine of The Hong Kong Design Institute

A unique fashion shoot involving young designers from Hong Kong and Belgium took place at HKDI in February. Linda Van Waesberge directed the shoot and shared her insights into the contemporary fashion industry with Daisy Zhong.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta

The Qualitative Report

Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …

Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh

Electronic Theses and Dissertations

Newsvendor Models with Monte Carlo Sampling by Ijeoma Winifred Ekwegh The newsvendor model is used in solving inventory problems in which demand is random. In this thesis, we will focus on a method of using Monte Carlo sampling to estimate the order quantity that will either maximizes revenue or minimizes cost given that demand is uncertain. Given data, the Monte Carlo approach will be used in sampling data over scenarios and also estimating the probability density function. A bootstrapping process yields an empirical distribution for the order quantity that will maximize the expected profit. Finally, this method will be used …

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …