Fashion Business Commons^™

Victoria’S Little Secret, Matthew Deem, Christopher Aiken, Matt Colleen, Matthew Rhoades

MICCSR Presentations

This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.

Part II of the video

Victoria's Little Secret: Addressing Child Labor, Andrea Cerna, Michael Lawrence, Eileen Smith, Nicole Winjum

MICCSR Presentations

This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.

Part II of video

The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham

Theses and Dissertations--Retailing and Tourism Management

Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …

The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy

Theses and Dissertations--Retailing and Tourism Management

The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.

Hermes International, Phuong Tran

Theses, Dissertations and Capstones

Hermes International Company is the second strongest brand in luxury industry. They have spent more than 100 years to make Hermes name as famous as today. With 3,000 million euro in average revenue, Hermes has a very strong financial position and potential growth compare to other competitors. Their products are always well-designed, high quality, and fashionable. They do not make good products but extremely good ones. Hermes’ target customers are wealthy people who have high level of income and are interested in luxury items. With more than 300 stores all over the world, Hermes is working on their ways to …

The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, Dhasro Miah, A.K.M. Mominul Haque Talukder

Business Review

This study investigates the effects of employees' perception of performance appraisal process on organizational commitment, job satisfaction, and employee retention in readymade garments sectors. Results indicate a significant positive relationship between employee retention with performance appraisal process. Conversely, organizational commitment indicates a negative but not significant relationship with performance appraisal process. Study recommends that Readymade Garments sector requires fair performance appraisal system to enhance employee's job satisfaction and organizational commitment. It also asserts employers positive perception to employees regarding the performance appraisal implications. Finally, the study commends that collaboration between employers and employees is essential to build an effective performance …

Victoria's Little Secret, Joe Lawless

MICCSR Case Studies

This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.

The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa

Fordham Business Student Research Journal

When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …

Part One: The Influence Of Fashion. Chapter 4, Bathing And Swimming: Seeking A "Sensible Costume", Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Part One: The Influence Of Fashion. Chapter 5, Women Enter The Olympics: A Sleeker Swimsuit, Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Notes, Patricia Warner

Patricia Campbell Warner

No abstract provided.

Part Two: The Influence Of Education. Chapter 10, The Debut Of The Gym Suit., Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Interview With Chris Cone, Portland Fashion Week, 2011 (Audio), Chris Cone

All Sustainability History Project Oral Histories

Interview of Chris Cone by Daniel Grey on February 22nd, 2011.

The interview index is available for download.

Lipstick: More Than A Fashion Trend, Madeleine Ogilvie, Maria Ryan

Research outputs 2011

This paper explores and discusses why women purchase and wear lipstick and the behaviours associated with its use. Design/methodology/approach: A study of 300 female lipstick users were interviewed using a semi structured questionnaire. Findings: The study indicated that women use lipstick in a significant way to transform and present themselves; using it to reflect their daily fluctuations in moods and identity. Although lipstick is a mainstream fashion discourse, Western Australian society (where the study was located) maintains strict codes of conduct in applying and using the product. Behaviours associated with lipstick use are steeped in ritual and cultural customs. Research …

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.