"The Collections" Spring Fashion Show (May 4, 2019),
2019
Lindenwood University
"The Collections" Spring Fashion Show (May 4, 2019), Lindenwood University
Fashion Show Event Programs & Related Items
Program for "The Collections" Spring Fashion Show (May 4, 2019).
Sensable: A Comprehensive Exploration Of Designing For Sensory Interaction To Create Dynamic & Inclusive User Experiences In The Context Of Sustainable Fashion,
2019
Syracuse University
Sensable: A Comprehensive Exploration Of Designing For Sensory Interaction To Create Dynamic & Inclusive User Experiences In The Context Of Sustainable Fashion, Emma Comtois
Renée Crown University Honors Thesis Projects - All
Often, the default in interaction design is to focus on visual interactions, but this leaves a lot to be desired when people can’t interact with those experiences because of an impairment. This approach is further limited when there are singular experiences for all users. To combat this, I completed an exploration of how to design sensory interactions using a combination of motion, visual and voice design, partnered with artificial intelligence to create expansive, accessible experiences. To give this exploration real-life context, I created a series of journeys for users who want to learn about sustainable fashion, an industry with a …
Cross Cultural Comparison Of Factors Driving Luxury Consumption,
2019
University of Arkansas, Fayetteville
Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams
Apparel Merchandising and Product Development Undergraduate Honors Theses
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the …
Asian Luxury Retail Is Human,
2019
Singapore Management University
Asian Luxury Retail Is Human, Stéphane J.G. Girod
Asian Management Insights
Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system.
Green Practices Among Fashion Manufacturers: Relationship With Cultural Innovativeness And Perceived Benefits,
2019
Old Dominion University
Green Practices Among Fashion Manufacturers: Relationship With Cultural Innovativeness And Perceived Benefits, Dooyoung Choi, Tae-Im Han
STEMPS Faculty Publications
The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption of those practices, specifically focusing on a company’s cultural innovativeness and the perceived benefits of green innovations. An online survey was created containing both open-ended and multiple-choice questions using Likert scales. Data were gathered from 29 fashion manufacturers that were identified by the Google search engine and then approached. Qualitative data were analyzed to obtain insights into fashion manufacturers’ green practices and a cluster analysis was conducted to categorize companies into distinct groups based on their level of green …
Millennials' Acceptance Of Voice Activated Shopping,
2019
University of Nebraska-Lincoln
Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen
Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research
The rise of voice technologies has changed the way individuals complete tasks and interact with their devices. Retail companies are now offering voice features to shop for products, but there is a gap in literature about consumers’ acceptance of using voice technology to make purchases. Previous studies have compared the different brands of voice technologies, investigated privacy issues, or explained the acceptance of voice technology. Millennials’ acceptance and shopping through voice technologies have not been researched before. Kääriä (2017) calls for future studies to focus on voice technologies, since the technology is constantly improving, and new forms are entering the …
Fashion Merchandising: An Augmented Reality,
2019
CUNY Graduate Center
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S.,
2019
University of Arkansas, Fayetteville
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza
Graduate Theses and Dissertations
With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …
The Casual Dress Of The 1950s Woman And The Casual Dress Of Today's Woman,
2019
Liberty University
The Casual Dress Of The 1950s Woman And The Casual Dress Of Today's Woman, Joanna Woolsey
Senior Honors Theses
The casual dress of American women has changed dramatically from the 1950s to the present. In the 1950s, the style was undeniably feminine, with fitted waists and full skirts ending below the knee. The style of young women today has become significantly more casual and androgynous, with pants and leggings taking prevalence in casual wear. The style of dresses has also changed significantly, as has the standard of modesty. This work will discuss and evaluate the changes in casual dress from the 1950s to the present, including the influences on style in both time periods. The change from only wearing …
The Existence Of Social Media As A Promotional Media
In The Hijab Image Revolution In Indonesia,
2019
Universitas Padjadjaran
The Existence Of Social Media As A Promotional Media In The Hijab Image Revolution In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research purposed to in-depth analyzing about the existence of social media as promotional media in the hijab image revolution in Indonesia, to examine it’s cause and give the picture of hijab image in Indonesia. This research is conducted with qualitative approach and case study method. The result showed that social media increasingly exist in promoting Muslim fashion, because of the changed in Muslim consumers who are more religious but also more intense using social media. Hijab image revolution was encouraged by the communities and role models who emigrated (hijrah). Hijab image became diverse, characterized self identity, and …
Social Entrepreneurship And The Direct Selling Channel: A Case Study On Trades Of Hope,
2019
Minnesota State University, Mankato
Social Entrepreneurship And The Direct Selling Channel: A Case Study On Trades Of Hope, Christine Mollenkopf-Pigsley
Applied Organizational Studies Publications
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and accessories start-up called Trades of Hope, founded in 2010. The company utilizes the direct selling distribution channel to create a supply chain of fair trade artisans in developing countries and a U.S. salesforce of more than 7,000 compassionate entrepreneurs who build businesses of their own. This case reveals the journey from passion to profit is not unique from other successful entrepreneurs …
Retailer Dress Codes And The Law: Employee Religion,
2019
Kennesaw State University
Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior,
2019
Troy University Dothan
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands,
2019
University of Tennessee, Knoxville
Emotional Branding Speaks To Consumers’ Heart: The Case Of Fashion Brands, Youn-Kyung Kim, Pauline Sullivan
Human Sciences Faculty Research
In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may be unmemorable, personal feelings and experiences better shape consumers’ evaluations of brands. This study illustrates why emotional branding is essential, especially to fashion brands, when developing brand strategies in a volatile marketplace. Trends that support a need for these strategies include consumers’ desires for positive experiences, …
Visualizing The Decline Of The Corset Business,
2019
CUNY Graduate Center
Visualizing The Decline Of The Corset Business, Iris Finkel
Dissertations, Theses, and Capstone Projects
The corset defined a woman’s silhouette for nearly four hundred years. It continues to fascinate and inspire new ways to study its place in culture. Taking a digital humanities approach, my project encompasses visualizations of metadata from advertisements for foundation garments in Harper’s Bazaar, Ladies’ Home Journal, and Vogue from 1905 through 1929. These visualizations represent the marketing behavior of corset manufacturers, a well-established group of businesses that benefited from the industrial revolution to produce and sell a type of garment that held a constant place in women’s wardrobes.
Waste Size: The Skinny On The Environmental Costs Of The Fashion Industry,
2019
William & Mary Law School
Waste Size: The Skinny On The Environmental Costs Of The Fashion Industry, Elisha Teibel
William & Mary Environmental Law and Policy Review
The fashion industry is a web of complex global markets currently valued at $3 trillion that employs somewhere around sixty million people worldwide and is estimated to be one of the most labor-intensive industries on the planet. Over the past couple of decades, the industry has evolved into a highly fragmented sector with complicated supply chains and completely unstandardized production practices, which vary by factory and by country. The most significant facet of the fashion trade is the clothing and textile industry. The current total value of the clothing and textiles trade is estimated at $726 billion and a staggering …
Luxury Branding For Asia,
2019
Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
"How Do I Look?": The Fashion Industry Needs A Makeover,
2019
Singapore Management University
"How Do I Look?": The Fashion Industry Needs A Makeover, Trang Chu Minh
Social Space
Despite the rise of socially responsible businesses and conscious shoppers, the fashion industry seems to be falling behind. It is common to read reports of clothing brands whose ethics and manufacturing practices are called into question—some even accused of slavery in their supply chains. But errant retailers aside, one still wonders: given the seasonal nature of what’s “on trend” and the prevalence of “fast fashion”, can this industry ever break out of the cycle of overproduction and overconsumption?
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey,
2019
University of Kentucky
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three …
The Role Of Brand Love: Application Of The Hierarchy Of Effects Model,
2019
Old Dominion University
The Role Of Brand Love: Application Of The Hierarchy Of Effects Model, Dooyoung Choi, Tae-Im Han
STEMPS Faculty Publications
Understanding the attributes that build consumer loyalty is particularly critical to fashion companies due to the prevalence of alternatives in the market with low switching costs. The significance of this study is extending the knowledge on the role of brand love using the hierarchy of effects model in the context of fashion consumer behaviors. A questionnaire in which participants provided self-reported responses was created to measure the constructs. A two-step approach, a measurement and a structural model was used for the statistical analysis. The results indicated that consumers who know more about the fashion brands are more likely to have …
