Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying.,
2010
Universiti Malaya
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying
Student Works (2010-2019)
The hot and humid climate in Malaysia makes the wearing of casual wear in the country for all normal interactions other than formal functions the norm rather than the exception. As Malaysia is a multi cultural country with different ethnic group, it is pertinent that a study be conducted on the casual wear buying decision making styles of the different ethnic group in the country – namely the Malay, Chinese and Indians. Although there have been numerous studies done relating to consumers decision making styles using the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986) but then most …
Customer-Based Brand Equity Of The Sportswear Market In Malaysia.,
2010
Universiti Malaya
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Student Works (2010-2019)
Abstract not available
