Public Relations and Advertising Commons^™

Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm

School of Advertising and Public Relations Publications and Other Works

Uses and gratifications theory and the situational theory of publics are used to frame an analysis of media uses and preferences of university students. Results of a survey of university students (n=202) reveal that students reported different levels of use and preference for e-mail, Facebook, Twitter and text messaging with campus leadership and their own instructors. Students who considered themselves more active in campus issues preferred newspapers, magazines and UT websites to obtain more information about the university. Professional recommendations on maximizing communication effectiveness between universities and their students include using UT websites, text messages and campus and …

Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims, Charlotte Muse

Inquiry: The University of Arkansas Undergraduate Research Journal

In 1992, the Federal Trade Commission created the Guides for Use of Environmental Market Claims, with revisions made in 1996 and 1998. The Guides designate how the Commission applies Section 5 of the FTC Act, which prevents unfair or deceptive practices, to environmental claims. Based on the increased proliferation of environmental marketing claims, the FTC has decided to again revise the Guides. The purpose of this study was to examine whether the environmental claims present in print advertisements are included in the current FTC Guides and whether the qualifying language surrounding claims is acceptable, poorly explained, not explained, or meaningless. …

2010 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

The Bison: 2010, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

0780: Willis Cook Photography Collection, Marshall University Special Collections

Guides to Manuscript Collections

Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

The Ouachitonian 2010, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2010 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2010.

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty Articles

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Communication Faculty Publications

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

Ua35/11 Wku Honors College Fact Book, Wku Honors College

WKU Archives Records

Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

An Analysis Of The Contribution Of Public Relations To The Growth Of The Ballymaloe Brand., Avril Desmond

Theses

The aim of this dissertation was to explore the public relations techniques of Ballymaloe and determine the effectiveness of these techniques on the Ballymaloe brand. Relevant literature was explored and the subjects the subjects that were encountered included public relations traditional and new media avenues.

The research methodology constituted quantitative analysis. Interviews were the primary research tools, with media analysis being used to back it up. The data was analysed using content analysis procedures.

The conclusion identified that, Ballymaloe are inadequate in implementing two way communications with their strategic publics. The research highlighted the relaxed attitude towards their public relations …

How Independent Irish Music Artists Are Practising Online Pr Techniques By Utilising Social Media Tools., Áine Cullen

Theses

This Dissertation explores how the evolution of social media is enabling Irish Independent music artists to publicise their music. It aims to explore the online public relations techniques that Independent Irish music artists are using and determine whether they are embracing it.

A qualitative research design was chosen and the primary method used to gather the data were in-depth interviews with PR professionals in the music industry, PR directors, major record labels. Independent record labels and Irish music artists that practice social media.

The research findings reveal how beneficial social media are for Independent music artists and show how social …

Assessing The Impact Of Social Media On The Celebrity Industry: A Public Relations Perspective, Jessica O'Sullivan

Theses

There has been an increased interest from academics, public relations professionals and industry professionals in the importance of social media in the role of public relations. This study aims to contribute to the understanding of the effect social media has on the celebrity industry, from a public relations perspective.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with online communication professionals from the public relations industry and an online music producer who uses various forms of social media to distribute and promote his music. All interviewees were chosen due to …

The Role And Positioning Of Public Relations In Non Profit Organisations: A Case Study Analysis, Gillian Lyons

Theses

This study aims to explore the role and positioning of public relations (PR) in non-profit organisations (NPO’s). Two case studies are explored namely the Mercy Hospital Foundation and the Cork Simon Community. The lack of research in the area along with the belief that NPOs rely on PR more than any other industry prompted the research idea for this study.

The literature review deals with the need for PR to be accepted as a management function with many leading theorists agreeing on the matter. According to Grunig (1992), the organisational effectiveness theories provide organisations with the formula to make their …

Can The Effectiveness Of An Online Tourism Public Relations Campaign Be Evaluated?, Deirdre Mangan

Theses

The practice of public relations has changed dramatically in the past fifteen years, embracing a variety of new media tools in a fast changing, global market. New and social media have radically altered the work of public relations practitioners. One aspect of this which gives rise to much debate is evaluating the effectiveness of online public relations campaigns.

Travel and tourism is an industry that has been changed fundamentally by the internet. This industry led the way with online reservations and information systems. Online public relations followed this innovation. The aim of this study is to look at the process …

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …

Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan

Theses

Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.

The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.

The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …