Mass Communication Commons^™

The Prospector, May 7, 2013, Utep Student Publications

The Prospector

Headline: An Investment in Knowledge Always Pays the Best Interest

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Interview Of Sidney J. Macleod, Jr., M.F.A., Sidney J. Macleod Jr., M.F.A., Amy E. Brooks

All Oral Histories

Sidney MacLeod (often called Sid) was born in 1933 in Chicago, Illinois. He is the oldest of three children and the only boy. He earned his M.S.S. at Saint Mary’s College in Winona, Minnesota and his M.F.A. at Catholic University in Washington, D.C. After graduate school he was drafted into the U.S. Army where he served two years on several domestic military bases. He began working at La Salle in 1959. In 1961 he married his wife, Mary Jane. They have four children (three sons and one daughter). He continues to work at ...

The Prospector, April 16, 2013, Utep Student Publications

The Prospector

Headline: Earth Issue: Out of the Smoke

The Prospector, April 23, 2013, Utep Student Publications

The Prospector

Headline: Art Issue

The Prospector, April 30, 2013, Utep Student Publications

The Prospector

Headline: Prostate Cancer Research Provided Funding

The Prospector, May 2, 2013, Utep Student Publications

The Prospector

Headline: Gate Accessibility

The Impact Of Government Policies On Access To Broadband, James Prieger

School of Public Policy Working Papers

With a new focus for federal universal service programs on broadband and the NTIA BTOP funding for broadband adoption projects, recent years have been “exciting times” for those interested in broadband policy aimed at stimulating adoption. While most of the recent programs are still too new to be evaluated rigorously, lessons from older academic study can inform our expectations and lend guidance toward evaluating program success. In this brief work, I review what we know from the last decade and a half of literature on the impact of regulation on broadband adoption, discuss the (mostly woeful) attempts at evaluating adoption ...

Journalism In A Pr World, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Mike Niman discusses the future of journalism in a PR-dominated communication environment. In particular, he examines the migration of talent from journalism to the PR industry, the collapse of mainstream journalism and the role of an emergent alternative media as American journalism goes through metamorphosis from what it was to what it could become. Journalism is a social good that should equip people to understand and resist spin. Niman argues that mainstream American journalism, rather than rising to this challenge, has transparently succumbed to serving as an arm of the corporate PR industry, thus laying the groundwork for its own ...

The Collection Of Media By U.S. Senators: A Preliminary Study, Richard L. Willis

Theses and Professional Projects from the College of Journalism and Mass Communications

This study explores the relationship between media and the U.S. Senate by examining how senators and staff collect, study, and use media. Senators and staff study media to find out how they are portrayed by media. Their collection of news articles for study is an indicator of mediatization, a theory of how media shape society. Political actors study media to understand how media frame news about politics. Mediatization of politics occurs when loosely regulated media evolve from being intermediaries who deliver political news, to become active shapers of the government. The U.S. political system is influenced by the ...

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research ...

Wright State University Libraries Access Newsletter Winter 2013, Wright State University Libraries

Access Newsletter

A four page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Wright State University Libraries Access Newsletter Summer 2012, Wright State University Libraries

Access Newsletter

A four page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the ...

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.

Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen

Masters Theses

The media acts as a gatekeeper and decides what material to cover and what not to cover. In order to better understand why one disaster receives media coverage and another crisis is virtually unnoticed by the media, the motives behind covering one story over another is analyzed in this study. Three major American newspaper articles concerning the Haitian earthquake and the crisis in Darfur are examined in order to discover the media's motives for covering Haiti over Darfur.

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research ...

The Prospector, April 2, 2013, Utep Student Publications

The Prospector

Headline: Wellness Issue

The Prospector, April 9, 2013, Utep Student Publications

The Prospector

Headline: Kitchen Cures for Alzheimer's and Parkinson's Disease

The Prospector, April 11, 2013, Utep Student Publications

The Prospector

Headline: SGA Candidates Caught Red-Handed With Election Violations