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27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce 2016 Western Kentucky University

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year ...


Nearly 900 New Students Set To Arrive For “Getting Started", Mark D. Weinstein 2016 Cedarville University

Nearly 900 New Students Set To Arrive For “Getting Started", Mark D. Weinstein

News Releases

Cedarville University will welcome close to 900 new students Friday, Aug. 19, for the start of the 2016-17 academic year.

The new group of freshmen and transfer students will check into their residence halls and participate in forums throughout the weekend. These forums will help acquaint the new students with the campus and university policies, procedures and culture. One highlight to Friday's experience is seeing university president Dr. Thomas White zipline across a part of campus.


Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan 2016 University of Cincinnati - Main Campus

Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan

The Qualitative Report

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory ...


Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos 2016 University of Kassel

Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos

The Qualitative Report

Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts ...


Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan 2016 Texas A & M University - College Station

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on ...


New Financial Aid Guidelines Help College Students, Mark D. Weinstein 2016 Cedarville University

New Financial Aid Guidelines Help College Students, Mark D. Weinstein

News Releases

Incoming college students will have an easier way to collect financial aid for their respective universities, thanks to a new initiative by the federal government. The new guidelines will allow students to complete the Free Application for Federal Student Aid (FAFSA) three months earlier.

The result is expected to help students understand how much aid they will receive earlier in the college search process. Colleges are hopeful this change will help them recruit more students.


Native Advertising: An International Perspective, Emily Giller 2016 University of Nebraska - Lincoln

Native Advertising: An International Perspective, Emily Giller

Professional Projects from the College of Journalism and Mass Communications

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial ...


Northwest Coast Native American Art: The Relationship Between Museums, Native Americans And Artists, Karrie E. Myers 2016 State University of New York Buffalo State

Northwest Coast Native American Art: The Relationship Between Museums, Native Americans And Artists, Karrie E. Myers

Museum Studies Theses

Museums today have many responsibilities, including protecting and understanding objects in their care. Many also have relationships with groups of people whose items or artworks are housed within their institutions. This paper explores the relationship between museums and Northwest Coast Native Americans and their artists. Participating museums include those in and out of the Northwest Coast region, such as the Museum of Anthropology at the University of British Columbia, the Burke Museum, the Royal British Columbia Museum, the American Museum of Natural History and the Smithsonian Museum. Museum professionals who conducted research for some of these museums included Franz Boas ...


Seeing Is Believing, But Is It The Truth? Reality Vs. Representation Of Men In Contemporary Magazine Advertisements, 1980-2010., Dana Ann Lopez Coleman 2016 University of Soouthern Mississippi

Seeing Is Believing, But Is It The Truth? Reality Vs. Representation Of Men In Contemporary Magazine Advertisements, 1980-2010., Dana Ann Lopez Coleman

Dissertations

McQuail (1994) observed, “The entire study of mass communication is based onthe premise that the media have significant effects” (p. 327). Many of these studies in mass communication have focused specifically on the various consequences that are believed to be a result of advertising. These images and perceptions can also become an individual’s reality which serves to shape society and their day-to-day environment. As Rudy, Popova, and Linz (2010) wrote, “Extensive media exposure leads audience members to adopt media reality as their own, and these altered conceptions of reality can in turn influence behavior” (p. 708). Understanding these visual ...


International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin 2016 University of Dayton

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

  • Understanding the broad context of international business, including the critical trends ...


Cedarville To Host Fbfa Youth Conference, Mark D. Weinstein 2016 Cedarville University

Cedarville To Host Fbfa Youth Conference, Mark D. Weinstein

News Releases

Cedarville University will host the Fundamental Baptist Fellowship Association’s (FBFA) annual youth conference July 21-23. This year marks the first time Cedarville will host the annual event.

The FBFA Youth Conference takes place during the same time as the FBFA Annual Conference, which will be held in Indianapolis, Indiana. This year’s youth conference will focus on engaging students from FBFA-member churches to help build community in their respective locations.


The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran 2016 John Carroll University

The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran

Masters Essays

No abstract provided.


Collections And Connections (Spring/Summer 2016), Jennifer Wilson editor 2016 WKU

Collections And Connections (Spring/Summer 2016), Jennifer Wilson Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights SOKY Book Fest, Special Collections exhibits on Gemini Jazz Bands, David Garvin, Leap Year and Tiny Treasures.


Solar Panels Make Financial, Environmental Impact, Mark D. Weinstein 2016 Cedarville University

Solar Panels Make Financial, Environmental Impact, Mark D. Weinstein

News Releases

Cedarville University’s solar power array, the largest to be directly connected to any university in Ohio, has made a significant environmental and financial impact through its first three years of operation.

The system has been very useful in in reducing the University’s carbon footprint, while also providing a significant financial benefit.


Cedarville University Ranked Among 20 Best College Deals, Mark D. Weinstein 2016 Cedarville University

Cedarville University Ranked Among 20 Best College Deals, Mark D. Weinstein

News Releases

Cedarville University has been ranked among the 20 best college deals for conservative Christians by Great College Deals. The ranking was published on the organization's website in June. The largest evangelical Christian university in Ohio is ranked #8.


Mistbox Technology Created By Cedarville Engineers, Mark D. Weinstein 2016 Cedarville University

Mistbox Technology Created By Cedarville Engineers, Mark D. Weinstein

News Releases

In just one year, a pair of Cedarville University alumni have seen their startup company reach new heights. Andrew Parks and Josh Teekell, 2007 mechanical engineering graduates and developers of Mistbox, signed an agreement with Lowe’s that allows the home improvement stores to sell their product — a device that makes air conditioners more efficient.

The Mistbox attaches to central air conditioning units and cools the outside air temperature before it enters the air conditioning unit. This process helps consumers save up to 30 percent on cooling costs, while also reducing its carbon footprint.


Students Among Nation’S Best For Private Scholarships, Mark D. Weinstein 2016 Cedarville University

Students Among Nation’S Best For Private Scholarships, Mark D. Weinstein

News Releases

According to a recent study by LendEDU, Cedarville University students are among the nation’s best at earning private scholarships. LendEDU is an online resource that provides college students with information about scholarships, student loans and loan refinancing.

Cedarville ranked 20th in the country in the average dollar amount ($1,348) of private scholarships obtained by undergraduate students. The study surveyed 1,000 different colleges and universities and was based on the average amount of non-need based private scholarship funding per student.


Back-To-Back World Titles For Cedarville Solar Boat Team, Mark D. Weinstein 2016 Cedarville University

Back-To-Back World Titles For Cedarville Solar Boat Team, Mark D. Weinstein

News Releases

For the second consecutive year, Cedarville University’s solar splash team was crowned world champions at the 22nd annual World Solar Splash competition. The event was held June 15-19 at Dayton’s Eastwood MetroPark.

Cedarville has now won nine of the past 13 World Solar Splash championships, making it the most decorated team in Solar Splash history.


Robotics Team Returns To Asee Competition, Mark D. Weinstein 2016 Cedarville University

Robotics Team Returns To Asee Competition, Mark D. Weinstein

News Releases

A team of freshmen and sophomore engineering students from Cedarville University will look to capture the school’s fourth-straight national title in this year’s Autonomous Robotics Competition at the American Society of Engineering Education (ASEE) Conference in New Orleans on Monday, June 27.

Cedarville’s team won last year’s competition in Seattle with a score of 291.51 points — well ahead of second-place Monroe Community College (226.63). Cedarville was the only team (out of 15) to complete a successful run in the actual competition portion of last year’s event.


Ouachita Trustees Celebrate Campaign Milestone, Authorize Feasibility Study For New Nursing Degree, Trennis Henderson 2016 Ouachita Baptist University

Ouachita Trustees Celebrate Campaign Milestone, Authorize Feasibility Study For New Nursing Degree, Trennis Henderson

Press Releases

Convening Ouachita Baptist University’s first Board of Trustees meeting since the election of Dr. Ben Sells as OBU’s 16th president, trustees addressed a number of key issues, ranging from a major fundraising milestone to a nursing feasibility study.

As trustees gathered on campus June 9 for their summer meeting, Board Chairman Jay Heflin affirmed that university leaders are “thankful to usher in the Ben Sells era at Ouachita Baptist University.”

“It’s a privilege for me to be here in this role,” Dr. Sells responded. “I think we can and we will dream a larger dream that ...


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