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Popular Articles

Based on downloads in January 2017

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein Claremont McKenna College

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout ...

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The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene Marshall University

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

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Marketing Strategies Within The Baby Product Industry, Jane Daniels Eastern Michigan University

Marketing Strategies Within The Baby Product Industry, Jane Daniels

Senior Honors Theses

When it comes to babies, things are expensive and companies are always looking to develop the most cutting edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. But the question is how parents determine which products are the best and which ones are simply claiming to be the best. Are they simply guessing or are they looking carefully at all the facts? Parents look at product websites, consumer product review websites, consumer reports, blogs, and get word of mouth referrals to try to ...

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Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger East Tennessee State University

Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger

Electronic Theses and Dissertations

Newspaper coverage can have a positive or negative impact on the image of an individual. This study examined the framing of Amanda Knox in newspapers published worldwide during the 4 years Knox was imprisoned in Italy. An American foreign exchange student, Knox was studying in Italy when her roommate was murdered. A content analysis of 500 major world newspapers was conducted. The study’s purpose was to determine the tone, story placement, and page placement of each mention of Amanda Knox. Newspaper articles associated with the topic were retrieved from the LexisNexis database and analyzed. The results showed that mentions ...

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The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel Syracuse University

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Syracuse University Honors Program Capstone Projects

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach ...

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Advertising On Social Networking Websites, Mrinal Todi University of Pennsylvania

Advertising On Social Networking Websites, Mrinal Todi

Wharton Research Scholars

The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing "fad", these websites have grown to astronomical proportions; each website currently boasts 60+ million unique visitors each month. Certain businesses are beginning to notice the potential for reaching out to their target audiences through this new medium and have already begun a series of advertising efforts in order to do so; however, the spend on this form of advertising is relatively minor compared to other efforts. This paper will establish why ...

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A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton California Polytechnic State University - San Luis Obispo

A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton

Communication Studies

This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there ...

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Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms. University of Tennessee - Knoxville

Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.

Annual Research Symposium of the College of Communication and Information

No abstract provided.

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Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright California Polytechnic State University - San Luis Obispo

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

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Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina California Polytechnic State University, San Luis Obispo - Student

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California ...

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Cedarville Missions Team Visits Hurricane-Damaged Haiti, Mark D. Weinstein 2017 Cedarville University

Cedarville Missions Team Visits Hurricane-Damaged Haiti, Mark D. Weinstein

News Releases

This summer, 11 Cedarville students traveled to Les Cayes, Haiti, where Hurricane Matthew left widespread damage in October 2016. They helped lay the foundation for a hospital and for a much bigger work that God is doing in Haiti.

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Cedarville Named Best Christian College In Ohio For Law-Related Degrees, Mark D. Weinstein 2017 Cedarville University

Cedarville Named Best Christian College In Ohio For Law-Related Degrees, Mark D. Weinstein

News Releases

Christian Universities Online (CUO) recently named Cedarville University as the top Christian school for law-related degrees in Ohio. CUO assembled its 2017 Top Ten Christian Law School list based on reviews of majors such as political science, government and criminal justice.

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Cedarville Tops In Ohio In Pharmacy Research Competition, Mark D. Weinstein 2017 Cedarville University

Cedarville Tops In Ohio In Pharmacy Research Competition, Mark D. Weinstein

News Releases

The Cedarville University School of Pharmacy earned top honors among Ohio schools of pharmacy, and was named among the best in the nation, in the 2017 American College of Clinical Pharmacy Clinical Research Challenge.

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Cedarville Named One Of The Best Schools For Worship Ministry, Mark D. Weinstein 2017 Cedarville University

Cedarville Named One Of The Best Schools For Worship Ministry, Mark D. Weinstein

News Releases

ShareFaith, a media and technology resource for churches, recently named Cedarville University’s worship major as one of the top 20 programs in the nation. The national ranking is based on on program reputation, campus facilities, faculty, location and offerings.

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Truth In Advertising: “If You Build It, They Will Come”, Mark D. Weinstein 2017 Cedarville University

Truth In Advertising: “If You Build It, They Will Come”, Mark D. Weinstein

News Releases

One of the most popular sports movies of all time is “Field of Dreams,” where one man’s passion for baseball was transformed into a baseball field for legends of his day.

In the movie, Ray, an Iowa farmer, hears a mysterious voice one night in his cornfield saying, "If you build it, they will come." The voice was so compelling that Ray acted upon the words and built a baseball field on his land.

For Mark D. Weinstein, Cedarville University’s executive director of public relations, this voice rings true. He’s been attending major league baseball games for ...

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Paralympic Medalist Grace Norman Nominated For Espy Award, Mark D. Weinstein 2017 Cedarville University

Paralympic Medalist Grace Norman Nominated For Espy Award, Mark D. Weinstein

News Releases

Cedarville University’s Paralympic gold medalist, Grace Norman, has been nominated for an ESPY award after her performance at the 2016 Paralympics. She is a finalist in the category for Best Female Athlete with a Disability.

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Ua52/1 Out Of The Box, WKU Archives 2017 Western Kentucky University

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

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Research, Strategy Drives Cedarville To New Website, Mark D. Weinstein 2017 Cedarville University

Research, Strategy Drives Cedarville To New Website, Mark D. Weinstein

News Releases

For nearly the past 18 months, Cedarville University's web team has been conducting research and creating a strategy for a new website for the university. On Thursday, June 22, at 9:30 a.m. the website went live, and many believe the impact will be noticeable to the people who visit the site (cedarville.edu).

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Cedarville's Olympic Champion Nominated For Espy Award, Mark D. Weinstein 2017 Cedarville University

Cedarville's Olympic Champion Nominated For Espy Award, Mark D. Weinstein

News Releases

An ESPY award could be the next accomplishment for Cedarville University sophomore Grace Norman. The 2016 Paralympic triathlon champion was nominated for the Best Female Athlete with a Disability award, which will be awarded on July 12 in Los Angeles' Microsoft Theater. Former two-time NFL Super Bowl champion Peyton Manning will host the event.

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Walgreens Donates $5,000 For Pharmacy Diversity Scholarship, Mark D. Weinstein 2017 Cedarville University

Walgreens Donates $5,000 For Pharmacy Diversity Scholarship, Mark D. Weinstein

News Releases

The Cedarville University School of Pharmacy has received a $5,000 donation from the Walgreens Corporation as part of the company’s Diversity Donation program.

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Cedarville Math Students Excel At National Exam, Mark D. Weinstein 2017 Cedarville University

Cedarville Math Students Excel At National Exam, Mark D. Weinstein

News Releases

Cedarville University mathematics seniors earned the highest possible score in the ETS Major Field Test in Mathematics, a national exam measuring content knowledge in undergraduate mathematics. Students took the national test at the end of the spring semester.

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Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson 2017 Ouachita Baptist University

Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson

Press Releases

The Arkansas Baptist History Collection of Ouachita Baptist University’s Riley-Hickingbotham Library Archives and Special Collections has been honored with the Baptist History and Heritage Society’s 2017 Davis C. Woolley Award for Outstanding Achievement in Assessing and Preserving Baptist History.

The national award honors the work of Dr. Wendy Richter, Ouachita professor and archivist, and her staff who coordinated the Special Collections project. The award was announced recently at the annual conference of the Baptist History and Heritage Society, hosted by First Baptist Church of Augusta, Ga., in partnership with the Cooperative Baptist Fellowship of Georgia.

“It is indeed ...

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Health Care Administration New To Mba Program, Mark D. Weinstein 2017 Cedarville University

Health Care Administration New To Mba Program, Mark D. Weinstein

News Releases

Health care in the United States is an ever-changing environment, and is expected to be for many years to come. Health care leaders who serve the best interests of patients with compassion and truth are needed now more than ever. To meet that need, Cedarville University is launching a new health care administration track in its Master of Business Administration (MBA) program.

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Prestigious Honor Society Comes To Cedarville, Mark D. Weinstein 2017 Cedarville University

Prestigious Honor Society Comes To Cedarville, Mark D. Weinstein

News Releases

One year after graduating its first class of students in its Doctor of Pharmacy program and receiving full accreditation by the Accreditation Council for Pharmacy Education, Cedarville’s school of pharmacy established the Rho Chi Society, Epsilon Mu chapter. Thirty-seven students from the classes of 2019, 2018, 2017 and 2016 were inducted into the organization.

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Ouachita Professor Detri Brech Named To Endowed Chair By University Trustees, Ouachita News Bureau 2017 Ouachita Baptist University

Ouachita Professor Detri Brech Named To Endowed Chair By University Trustees, Ouachita News Bureau

Press Releases

Ouachita Baptist University trustees addressed a number of personnel-related actions during their summer board meeting June 8 on Ouachita’s Arkadelphia campus, including naming a professor to an endowed chair and approving several faculty and staff positions.

Trustees named Dr. Detri Brech, professor of dietetics in the Patterson School of Natural Sciences, to the Charles S. and Elma Grey Goodwin Holt Chair of Dietetics and Pre-Medical Studies. The endowed chair was established in 1987 through a generous bequest from the estate of Dr. Charles S. Holt, a 1930 Ouachita graduate. Dr. Brech, who has taught at Ouachita since 2000, is ...

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Ouachita Trustees Adopt 201718 Budget, Five-Year Enrollment Goals, Ouachita News Bureau 2017 Ouachita Baptist University

Ouachita Trustees Adopt 201718 Budget, Five-Year Enrollment Goals, Ouachita News Bureau

Press Releases

Hearing positive reports about a projected increase in fall enrollment and significant growth in fundraising, Ouachita Baptist University’s Board of Trustees also adopted a 2017-18 budget and approved five-year enrollment goals during their June 8 summer meeting on campus.

Noting that “we’re continuing to think about the future of Ouachita,” President Ben Sells emphasized that “growing and strengthening the university – dreaming a larger dream for Ouachita – requires considerable work by faculty, staff and trustees and significant support by alumni and friends.”

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Cedarville Aims To Raise Veteran Graduation Rate, Mark D. Weinstein 2017 Cedarville University

Cedarville Aims To Raise Veteran Graduation Rate, Mark D. Weinstein

News Releases

Across the country, universities see a high dropout rate among their veteran populations. Upon arrival, veterans face numerous hardships on college campuses including loneliness and isolation. Their unique experiences divide them from the community atmosphere of college life. Cedarville University is addressing this issue by creating a military support group, led by professional pharmacy student and veteran Ankit Pandav.

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Six-Year Pharmacy Option Offers Quicker Path To Increased Earnings, Mark D. Weinstein 2017 Cedarville University

Six-Year Pharmacy Option Offers Quicker Path To Increased Earnings, Mark D. Weinstein

News Releases

This fall, students at Cedarville University’s School of Pharmacy will have the option of finishing with a Doctor of Pharmacy degree in six years instead of seven, with an expected savings of about $20,000--with the opportunity to begin earning a salary 12 months earlier.

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Cedarville Grad Helps Build Winning Race Cars, Mark D. Weinstein 2017 Cedarville University

Cedarville Grad Helps Build Winning Race Cars, Mark D. Weinstein

News Releases

Gordon Austin dreamed of working with race cars since the sixth grade, but it wasn’t until his freshman year at Cedarville University that he realized his dream could become reality. Austin, a 2016 Cedarville mechanical engineering graduate, is an electrical engineer at Richard Childress Racing (RCR).

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Cedarville Alumna Honored As Healthcare Rising Star, Mark D. Weinstein 2017 Cedarville University

Cedarville Alumna Honored As Healthcare Rising Star, Mark D. Weinstein

News Releases

The Healthcare Businesswomen’s Association (HBA) has recognized Libby Howe, a regional business manager at Bayer HealthCare and 2002 Cedarville graduate, as the organization’s Rising Star.

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Popular Institutions

Based on downloads in January 2017

Syracuse University

Marquette University

University of Tennessee, Knoxville

California Polytechnic State University, San Luis Obispo

East Tennessee State University

University of Pennsylvania

Liberty University

The University of Southern Mississippi

John Carroll University

Popular Authors

Based on downloads in January 2017

Kendyl Klein Claremont Colleges

Whitney Thoene Marshall University

Deidre Freyenberger East Tennessee State University

Mark Weinstein Cedarville University

Danielle Patton California Polytechnic State University, San Luis Obispo

Whitney Holmes University of Tennessee, Knoxville

Kristin Wright California Polytechnic State University - San Luis Obispo

Chelsea Molina California Polytechnic State University, San Luis Obispo

Steven Woods University of Tennessee, Knoxville

Taylor Smith University of Tennessee, Knoxville

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