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5,353 Full-Text Articles 1,390 Authors 1,177,859 Downloads 132 Institutions

Popular Articles

Based on downloads in December 2017

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene Marshall University

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

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Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein Claremont McKenna College

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout ...

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Exploring The Effects Of Social Media Use On The Mental Health Of Young Adults, Amelia Strickland University of Central Florida

Exploring The Effects Of Social Media Use On The Mental Health Of Young Adults, Amelia Strickland

HIM 1990-2015

The intent of this thesis is to explore the relationship between social media use and mental health in the young adult population. Current research indicates that there is a connection between increased social media use and deteriorated mental health. Unfortunately, young adults, the most active social media users, have a predominantly high risk for developing mental health issues, making this connection particularly concerning. At present, it is unclear how social media and mental health are connected; therefore this thesis explores the individual and social theories that may give reason for this connection. Theories that are discussed include: the impact of ...

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Marketing Strategies Within The Baby Product Industry, Jane Daniels Eastern Michigan University

Marketing Strategies Within The Baby Product Industry, Jane Daniels

Senior Honors Theses

When it comes to babies, things are expensive and companies are always looking to develop the most cutting edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. But the question is how parents determine which products are the best and which ones are simply claiming to be the best. Are they simply guessing or are they looking carefully at all the facts? Parents look at product websites, consumer product review websites, consumer reports, blogs, and get word of mouth referrals to try to ...

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The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel Syracuse University

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Syracuse University Honors Program Capstone Projects

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach ...

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#Sponsored: The Emergence Of Influencer Marketing, Steven Woods University of Tennessee, Knoxville

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

University of Tennessee Honors Thesis Projects

No abstract provided.

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Advertising On Social Networking Websites, Mrinal Todi University of Pennsylvania

Advertising On Social Networking Websites, Mrinal Todi

Wharton Research Scholars

The rise of social networking websites such as MySpace and Facebook over the past decade has been nothing short of phenomenal. Once regarded as nothing more than a passing "fad", these websites have grown to astronomical proportions; each website currently boasts 60+ million unique visitors each month. Certain businesses are beginning to notice the potential for reaching out to their target audiences through this new medium and have already begun a series of advertising efforts in order to do so; however, the spend on this form of advertising is relatively minor compared to other efforts. This paper will establish why ...

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Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger East Tennessee State University

Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger

Electronic Theses and Dissertations

Newspaper coverage can have a positive or negative impact on the image of an individual. This study examined the framing of Amanda Knox in newspapers published worldwide during the 4 years Knox was imprisoned in Italy. An American foreign exchange student, Knox was studying in Italy when her roommate was murdered. A content analysis of 500 major world newspapers was conducted. The study’s purpose was to determine the tone, story placement, and page placement of each mention of Amanda Knox. Newspaper articles associated with the topic were retrieved from the LexisNexis database and analyzed. The results showed that mentions ...

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The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo Rowan University

The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo

Theses and Dissertations

The purpose of this study was to determine the persuasiveness of celebrity endorsements on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy digital media players that are endorsed by celebrities they view favorably. The information gathered in the secondary research was used to develop questions for focus groups. The author of the study conducted two pre-test focus groups, after which the questions were modified. Once the questions were refined and finalized, the author conducted eight ...

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A Sinking Ship: An Extensive Crisis Communications Case Study Of Carnival Cruise Lines, Amanda Ryann Michelson Syracuse University

A Sinking Ship: An Extensive Crisis Communications Case Study Of Carnival Cruise Lines, Amanda Ryann Michelson

Syracuse University Honors Program Capstone Projects

This paper examines the problem that Carnival Cruise Lines (Carnival), a famous cruise ship line for vacationing, continues to endure crisis situations yet fails to take the appropriate actions for rectification.

It is common knowledge within the public relations field that a crisis can make or break the sustainability of a successful organization. It is for this reason that it is necessary for professionals to analyze past events within a company’s history in order to improve its relationships with its stakeholders to keep the business afloat.

This study focuses on three major incidents. The first one involves a fire ...

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Ua52/1 Out Of The Box, WKU Archives 2018 Western Kentucky University

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

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Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano 2018 University of North Florida

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed ...

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Cedarville University’S School Of Pharmacy Receives $25,000 Grant From The Cardinal Health Foundation To Help Fight The Opioid Epidemic, Mark D. Weinstein 2018 Cedarville University

Cedarville University’S School Of Pharmacy Receives $25,000 Grant From The Cardinal Health Foundation To Help Fight The Opioid Epidemic, Mark D. Weinstein

News Releases

Cedarville University’s School of Pharmacy was awarded a $25,000 grant from the Cardinal Health Foundation’s Generation Rx Best Practices in Pain Medication Use grant program. The grant will be used to continue to combat the opioid crisis in Dayton through a chronic pain management program with enhanced communication.

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Business Conference In India Explores Ethical Leadership, Mark D. Weinstein 2018 Cedarville University

Business Conference In India Explores Ethical Leadership, Mark D. Weinstein

News Releases

While most 2018 alumni will be settling into new jobs this summer, one recent Cedarville University graduate will be leading a business leadership training conference in India.

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Cedarville Pharmacy Students Serve Disadvantaged Florida Community, Mark D. Weinstein 2018 Cedarville University

Cedarville Pharmacy Students Serve Disadvantaged Florida Community, Mark D. Weinstein

News Releases

Two schools of pharmacy, separated by more than 1,000 miles—one in the heartland of Ohio, the other on the Florida coast—will join forces to care for the underserved community of Belle Glade, Florida.

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Cedarville’S Time In The Sun Continues With 4th-Straight Solar Splash Victory, Mark D. Weinstein 2018 Cedarville University

Cedarville’S Time In The Sun Continues With 4th-Straight Solar Splash Victory, Mark D. Weinstein

News Releases

It’s a four-peat for Cedarville University! The World Championship of Solar Boating took place June 5-9 at the Clark County Fairgrounds Lake at Champions Park, and Cedarville took home its fourth title in a row.

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Nsa Names Cedarville A National Center Of Academic Excellence In Cyber Operations, Cedarville University 2018 Cedarville University

Nsa Names Cedarville A National Center Of Academic Excellence In Cyber Operations, Cedarville University

News Releases

The National Security Agency (NSA) has named Cedarville University a National Center of Academic Excellence (CAE) in Cyber Operations. The announcement was made during a ceremony June 6 at the U.S. Space & Rocket Center in Huntsville, Alabama.

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Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University 2018 Cedarville University

Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University

Cedarville Magazine

No abstract provided.

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Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez 2018 California State University - San Bernardino

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...

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Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr. 2018 Marshall University

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

This article examines public relations in the K–12 school system context. Specifically, the goal of this article is to examine the school superintendent as the chief public relations practitioner of the school system and how he/she would operate as such in the realms of seven public relations theories, as the superintendent works toward meeting the goals and objectives of his/her school district: strategic management function, communitas versus corporatas, persuasion, storytelling and branding, postmodernism, understanding, and sociology.

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These Boats Travel At “Light Speed” In Engineering Competition, Mark D. Weinstein 2018 Cedarville University

These Boats Travel At “Light Speed” In Engineering Competition, Mark D. Weinstein

News Releases

On June 5-9, Cedarville will host the Collegiate Championship of Solar Boating, also known as Solar Splash, in the lake at Champions Park at the Clark County Fairground in Springfield, Ohio. This is the fifth and final year that Cedarville University will host the competition. About 20 teams from universities in Puerto Rico, Canada and all over the U.S. will compete.

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Cedarville’S “Shark” Car Heading To Michigan, Mark D. Weinstein 2018 Cedarville University

Cedarville’S “Shark” Car Heading To Michigan, Mark D. Weinstein

News Releases

Cedarville University mechanical engineering students will debut their new “shark” car June 7-8 at the Society of Automotive Engineers (SAE) Supermileage competition.

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Understanding Biblical, Geopolitical History At Center Of Israel Trip, Mark D. Weinstein 2018 Cedarville University

Understanding Biblical, Geopolitical History At Center Of Israel Trip, Mark D. Weinstein

News Releases

Many people visit Israel to immerse themselves in biblical and world history. But for a group of 40 Cedarville University students and two professors, they’re traveling to the Holy Land while history is being made.

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Course Designed By Disc-Golfing Cedarville University Ecology Professor, Mark D. Weinstein 2018 Cedarville University

Course Designed By Disc-Golfing Cedarville University Ecology Professor, Mark D. Weinstein

News Releases

While Cedarville University professor of environmental science Dr. Mark Gathany spends his days educating future scientists on environmental ethics and biogeography, he has shared his passion for the outdoors with the greater community through his love of disc golf. On Thursday, May 24, Greene County Parks & Trails (GCP&T) will host a grand opening to celebrate the completion of the Karohl Park Disc Golf course in Beavercreek, Ohio, which Gathany designed.

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Mba Lessons Applied Immediately With Ownership Transition, Mark D. Weinstein 2018 Cedarville University

Mba Lessons Applied Immediately With Ownership Transition, Mark D. Weinstein

News Releases

When Dan Filpus helped his 70-year-old company transition ownership, he was able to immediately apply lessons from his Cedarville University Master of Business Administration (MBA) coursework.

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Trennis Henderson, Ouachita Communications Vp, Accepts New Role As Wmu National Correspondent, Ouachita News Bureau 2018 Ouachita Baptist University

Trennis Henderson, Ouachita Communications Vp, Accepts New Role As Wmu National Correspondent, Ouachita News Bureau

Press Releases

Trennis Henderson, vice president for communications at Ouachita Baptist University since 2008, has accepted a new ministry role in partnership with National Woman’s Missionary Union effective Aug. 1. He will serve as WMU’s national correspondent and his wife, Pam, will be involved in related administrative and production services.

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Cedarville University Named Among Best Colleges In The Midwest, Mark D. Weinstein 2018 Cedarville University

Cedarville University Named Among Best Colleges In The Midwest, Mark D. Weinstein

News Releases

Cedarville University has been ranked No. 4 in the College Consensus Rankings of best universities in the Midwest for 2018.

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New Mba Specialties Will Prepare Graduates For High-Demand Careers, Mark D. Weinstein, Mark D. Weinstein 2018 Cedarville University

New Mba Specialties Will Prepare Graduates For High-Demand Careers, Mark D. Weinstein, Mark D. Weinstein

News Releases

Three new concentrations will be added to Cedarville University’s online Master of Business Administration (MBA) program, starting with the fall 2018 semester. The new concentrations include business analytics, cybersecurity, and innovation and entrepreneurship* (*pending approval of the Higher Learning Commission).

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Ouachita Honors 336 Graduates During 131st Spring Commencement, Brooke Zimny, Ouachita News Bureau 2018 Ouachita Baptist University

Ouachita Honors 336 Graduates During 131st Spring Commencement, Brooke Zimny, Ouachita News Bureau

Press Releases

No abstract provided.

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Trustees Affirm 10-Year Master Plan, New Center For The Advancement Of Cybersecurity, Mark D. Weinstein 2018 Cedarville University

Trustees Affirm 10-Year Master Plan, New Center For The Advancement Of Cybersecurity, Mark D. Weinstein

News Releases

At its May 4 meeting, Cedarville University’s Board of Trustees affirmed a 10-year campus master plan, a new Center for the Advancement of Cybersecurity, new academic programs, and faculty hires and promotions.

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Popular Institutions

Based on downloads in December 2017

University of Pennsylvania

University of Tennessee, Knoxville

Syracuse University

East Tennessee State University

California Polytechnic State University, San Luis Obispo

Roger Williams University

Liberty University

University of Dayton

John Carroll University

Popular Authors

Based on downloads in December 2017

Whitney Thoene Marshall University

Kendyl Klein Claremont McKenna College

Steven Woods University of Tennessee, Knoxville

Mark Weinstein Cedarville University

Deidre Freyenberger East Tennessee State University

Ouachita News Bureau Ouachita Baptist University

Danielle Patton California Polytechnic State University - San Luis Obispo

Whitney Holmes University of Tennessee - Knoxville

Caitlin McCleary University of Tennessee, Knoxville

Umana Anjalin University of Tennessee - Knoxville

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