Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising Commons

Open Access. Powered by Scholars. Published by Universities.®

9,996 Full-Text Articles 2,202 Authors 3,207,448 Downloads 178 Institutions

All Articles in Public Relations and Advertising

Faceted Search

9,996 full-text articles. Page 1 of 226.

Fandom And Activism: Experimenting With Memetic Communication Appeals About Human Rights Issues During The 2022 Winter Olympic Games, Alicia Mason, Elizabeth Spencer, Tricia Combs, Tanner Glenn, Brooklyn Peterson, Isaac Lewis, Emerson Tice 2023 Pittsburg State University

Fandom And Activism: Experimenting With Memetic Communication Appeals About Human Rights Issues During The 2022 Winter Olympic Games, Alicia Mason, Elizabeth Spencer, Tricia Combs, Tanner Glenn, Brooklyn Peterson, Isaac Lewis, Emerson Tice

Faculty Submissions

In the sports context, activism is a popular focus of inquiry. In fact, scholars have posited that sports present an ideal platform for human rights and political activism and protest (Agyemang, Singer, & DeLorme, 2010; Coombs & Cassilo, 2017; Kaufman & Wolff, 2010). This study aims to analyze the persuasiveness of memetic communication in the global sports context by investigating the influence of exposure to social advocacy memes on issue importance and general attitudes toward global human rights. This experiment relied on MTurk participants in an online experiment using Qualtrics software hosted by the Communication Research Lab at a Midwest …


College Girl's Guide To Fayetteville, Ar, Sydney Johnson 2023 University of Arkansas, Fayetteville

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …


Medical Tourism & Communication, Alicia Mason 2023 Pittsburg State University

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …


Ouachita's Adams Department Of Art & Design To Host "Matter + Spirit" Through December 13, 2023, Georgia Richards, Office of Communications & Marketing 2023 Ouachita Baptist University

Ouachita's Adams Department Of Art & Design To Host "Matter + Spirit" Through December 13, 2023, Georgia Richards, Office Of Communications & Marketing

Press Releases

The Rosemary Gossett Adams Department of Art & Design at Ouachita Baptist University will host “Matter + Spirit: A Chinese/American Exhibition” through Wednesday, Dec. 13, in Adams Galleries 1 & 2 of Moses-Provine Hall and Hammons Gallery in Mabee Fine Arts Center. Admission is free.


Unlocking Careers: M.A.T. Students Land Premium Athletic Placements, Mark D. Weinstein 2023 Cedarville University

Unlocking Careers: M.A.T. Students Land Premium Athletic Placements, Mark D. Weinstein

News Releases

Gaining real-world experience can set a college student’s career on a higher trajectory. Students in Cedarville University’s Master of Athletic Training program (M.A.T.) program are not just getting internship opportunities — they are securing positions with some of Ohio's most recognizable athletic programs.


Ouachita Student Foundation Sets New Tiger Tunes Fundraising Record, Anna Roussel, Office of Communications & Marketing 2023 Ouachita Baptist University

Ouachita Student Foundation Sets New Tiger Tunes Fundraising Record, Anna Roussel, Office Of Communications & Marketing

Press Releases

The Ouachita Student Foundation raised more than $205,000 during Tiger Tunes 2023, surpassing its $200,000 goal and securing the most money raised in one year by the event. Held each year in Jones Performing Arts Center during the university’s Homecoming weekend, Tiger Tunes is a song and dance production that parodies popular music as a competition among student organizations.


Social Work Department To Have Its First Collaborative Event With Central State University, Mark D. Weinstein 2023 Cedarville University

Social Work Department To Have Its First Collaborative Event With Central State University, Mark D. Weinstein

News Releases

Bringing awareness to how social workers can effectively practice outside of the United States is the focus of a collaborative event between Central State University and Cedarville University.


Analyzing The Prophylactic And Therapeutic Role Of Inoculation To Facilitate Resistance To Conspiracy Theory Beliefs, Alicia Mason, Josh Compton, Emerson Tice, Brooklyn Peterson, Isaac Lewis, Tanner Glenn, Tricia Combs 2023 Pittsburg State University

Analyzing The Prophylactic And Therapeutic Role Of Inoculation To Facilitate Resistance To Conspiracy Theory Beliefs, Alicia Mason, Josh Compton, Emerson Tice, Brooklyn Peterson, Isaac Lewis, Tanner Glenn, Tricia Combs

Faculty Submissions

Conspiracy theories pose a variety of social and psychological consequences for individuals and society, and research suggests that around half of the U.S. population believes at least one. A two-phase inoculation experiment was conducted. Inoculated participants reported more negative general attitudes toward conspiracy theories and lower Phase II generic conspiracist beliefs, which are both indicators of harm-reduction and the beneficial healing impacts of therapeutic inoculation. The addition of therapeutic inoculation as a harm-reduction or healing technique in practitioners’ stakeholder response toolkit is a valuable contribution to both theory and practice.


Dr. Kathy Collins Remembered For Investing In Students, Felley Lawson, Office of Communications & Marketing 2023 Ouachita Baptist University

Dr. Kathy Collins Remembered For Investing In Students, Felley Lawson, Office Of Communications & Marketing

Press Releases

Dr. Kathy Collins, associate professor and chair of the Department of Education at Ouachita Baptist University, died Sunday, Nov. 5. She was 69. Known as an educator who regarded teaching as a calling, Collins prioritized experiential learning and invested personally in her students to offer them the best preparation for careers in the classroom.


Madrigal Choir Concert, Mark D. Weinstein 2023 Cedarville University

Madrigal Choir Concert, Mark D. Weinstein

News Releases

The Madrigal Choir from Cedarville University will provide a concert on Monday, Nov. 13 in the Dixon Ministry Recital Hall. The concert, which begins at 5 p.m., is open to the public and free of charge.


Career Fair Prepares Nurses For Success, Mark D. Weinstein 2023 Cedarville University

Career Fair Prepares Nurses For Success, Mark D. Weinstein

News Releases

One hundred percent of nursing graduates from Cedarville University in 2022 were employed or in graduate school within six months of graduation. Helping the graduates achieve this feat was the work of the career services office, which annually hosts a career fair for students pursuing a degree in nursing.


Phi Kappa Phi's Honor Benefits Education Students, Mark D. Weinstein 2023 Cedarville University

Phi Kappa Phi's Honor Benefits Education Students, Mark D. Weinstein

News Releases

Dr. Megan Brown, assistant professor of education at Cedarville University, was recently awarded a distinguished award and a $1,000 grant from Phi Kappa Phi, the oldest all-discipline honor society in the United States.


Celebrating 10 Years Of Bach’S Literacy, Mark D. Weinstein 2023 Cedarville University

Celebrating 10 Years Of Bach’S Literacy, Mark D. Weinstein

News Releases

Cedarville University’s Department of Music and Worship and School of Education and Social Work is celebrating 10 years of its Bach’s Literacy Concert Series on Tuesday, Nov. 7, with two concerts in the Dixon Ministry Center’s Recital Hall. The free concerts, which are open to the public, take place at 2 and 3:30 p.m.


Worshipping The Creator At The Ark Encounter, Mark D. Weinstein 2023 Cedarville University

Worshipping The Creator At The Ark Encounter, Mark D. Weinstein

News Releases

One of the leading Christian college expos for middle and high school students—the Creation College Expo — will take place Thursday, Nov. 2, at the Ark Encounter in Williamstown, Kentucky. And, in the midst of the event leading worship will be Cedarville University’s Jubilate choir. The expo will connect more than 1,500 students in grades 7-12 with representatives from Christian colleges from across the country who adhere to biblical authority and teach young-earth creation. Students will also experience Bible history up close as they tour the Ark Encounter — a life-size representation of Noah’s Ark.


The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen 2023 The Open University

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …


Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean 2023 Belmont Abbey College

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.


Calm In Crisis: Cedarville Students At Greene County’S Violence-Free Futures, Mark D. Weinstein 2023 Cedarville University

Calm In Crisis: Cedarville Students At Greene County’S Violence-Free Futures, Mark D. Weinstein

News Releases

Two Cedarville University international students, Esther Ramireddy, a junior psychology major from Dubai, and Corynn Brock, a senior psychology and pre med major from Peru, are working as crisis intervention specialists at Greene County’s Violence Free Futures (VFF), formerly known as the Family Violence Prevention Center.


Pharmacy Innovation: Students Becoming Innovators, Mark D. Weinstein 2023 Cedarville University

Pharmacy Innovation: Students Becoming Innovators, Mark D. Weinstein

News Releases

The Cedarville University School of Pharmacy aims to be at the forefront of research and innovation, and nothing conveys this dedication more than the Center for Pharmacy Innovation (CPI). First launched at the start of 2018, the Center for Pharmacy Innovation serves as a research and collaboration space that uses professional pharmacists’ knowledge and experience to find new methods and avenues for improving health care in the United States.


Ouachita To Begin Construction On Track & Field Complex, Felley Lawson, Office of Communications & Marketing 2023 Ouachita Baptist University

Ouachita To Begin Construction On Track & Field Complex, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University will begin construction on an NCAA-compliant track & field complex to serve as a home venue for its thriving cross country and track & field teams. Scheduled to be completed by Summer 2024, the complex will occupy land on the north side of campus adjacent to the cross country course and along the Ouachita River.


A-10 Cross Country Championship Running At Cedarville University, Mark D. Weinstein 2023 Cedarville University

A-10 Cross Country Championship Running At Cedarville University, Mark D. Weinstein

News Releases

The Atlantic 10 (A-10) cross country championship is returning to the Elvin R. King Cross Country course at Cedarville University for the 2023 championships on Saturday, Oct. 28. The event is hosted by the University of Dayton with the men's 8K races scheduled for 10 am followed by the women's 6K race at 10:50 am.


Digital Commons powered by bepress