Public Relations and Advertising Commons^™

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout ...

Exploring The Effects Of Social Media Use On The Mental Health Of Young Adults, Amelia Strickland

HIM 1990-2015

The intent of this thesis is to explore the relationship between social media use and mental health in the young adult population. Current research indicates that there is a connection between increased social media use and deteriorated mental health. Unfortunately, young adults, the most active social media users, have a predominantly high risk for developing mental health issues, making this connection particularly concerning. At present, it is unclear how social media and mental health are connected; therefore this thesis explores the individual and social theories that may give reason for this connection. Theories that are discussed include: the impact of ...

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Syracuse University Honors Program Capstone Projects

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach ...

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.

Media Coverage Of Law Enforcement And Effects Of The Image Created, James Schultz

Senior Theses

This paper examines a number of case studies and articles concerning media’s depiction of law enforcement and its effects on the officers’ duties to the public. Recent stories of excessive use of force by police throughout the country began a new generation of activists for civil rights, exposed to a more advanced news media. Nationwide coverage displayed an image of law enforcement which was overly aggressive. For citizens who have little to no interaction with law enforcement, this image being depicted is the only basis for definition of what is a “police officer”. Combined with the history of civil ...

Fandom, Racism, And The Myth Of Diversity In The Marvel Cinematic Universe, Ashley S. Richardson

Undergraduate Honors Theses

The Marvel Cinematic Universe is currently one of the most commercially successful entertainment brands in American popular culture, with a range of film franchises and television series under its banner. Although the brand maintains its popularity with various demographics, the casting choices in Doctor Strange (2017) generated controversy among Marvel fans and critics alike for excluding people of color or reducing them to villains and sidekicks. This thesis examines the online commentary surrounding the casting and marketing of Doctor Strange to evaluate how social media users on Reddit, Tumblr, and Twitter come to understand race and gender through the Marvel ...

How Fashion And Beauty Advertising Negatively Effects Women, Olivia Free

WRIT: Journal of First-Year Writing

In today’s society consumers are constantly exposed to advertisements throughout their day to day lives, whether they realize it or not. The influence advertising has had over the last ten years has grown because of the materialistic society. It is important to realize the extent in which advertisings are thrown into the hustle of every day lives. One of the most problematic industries is fashion and beauty. The subject of most fashion and beauty ads are women and they are being objectified and dehumanizing causing a drastic decline in self-esteem and in increase in overall body shaming from the ...

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Cultural Sensitivity: Importance, Competencies, And Public Relations Implications, Sarah A. Lutz

Chancellor’s Honors Program Projects

No abstract provided.

Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.

Annual Research Symposium of the College of Communication and Information

No abstract provided.