Public Relations and Advertising Commons^™

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal

Electronic Theses, Projects, and Dissertations

Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.

This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence …

Peran Account Executive Dalam Meningkatkan Awareness Program Youtube Jamilo Tv, Putri Ayu Ningtyas, Hardika Widi Satria, Anisah Dini Kamila

Jurnal Sosial Humaniora Terapan

Account Executive is an important role in an advertising company. An Account Executive here is responsible for monitoring the progress of the project, making minutes of meetings in detail, minimizing internal team errors so that the project runs smoothly in order to achieve the targets and objectives of the program. This paper aims to explore the role of the Account Executive in planning to increase awareness of the Offside Jon! #PilDun2022Edition Jamilo TV is owned by Ibnu Jamilo who collaborated with Bhumi Pictures to create a YouTube program for the 2022 World Cup edition. This program was produced for one …

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …

The Mental Image ... Sources, Factors And Dimensions And The Role Of Public Relations In Improving It In Light Of The Digital Revolution (Jordanian Ministries As A Model), Nawzat Abu Alasal, Sami Melki

An-Najah University Journal for Research - B (Humanities)

The current study, entitled “The mental image…sources, dimensions and the role of public relations in developing it under the digital revolution (Jordanian ministries as a model)”, sought to identify the nature of the mental image of Jordanian ministries in term of their formation sources, forming factors, dimensions and the role of public relations and their contribution in developing this image among publics of the ministries in light of the data and tools of the digital revolution. To obtain the field information and data of the study, the questionnaire tool was designed which was applied to (404) subjects of the Jordanian …

Equipping College Students For Crisis Intervention, Mark D. Weinstein

News Releases

To help prepare future social work leaders and other professionals for crisis intervention, Cedarville University’s department of social work will offer a special topics course in crisis intervention beginning in August.

Cedarville University Hosts International Conference On Creationism, Mark D. Weinstein

News Releases

Cedarville University will serve as the new host for the ninth International Conference on Creationism, July 16 -19. This conference allows creation scientists from around the world to present research papers, discuss scientific topics and build models that support a creationist worldview.

From Coast To Coast: Film Producer Riding Bicycle For First Responders, Mark D. Weinstein

News Releases

Emmy Award-winning film director Conrad Weaver and his friend, John Patterson, are riding their bicycles from coast to coast in an effort to raise awareness and support for all first responders. The pair, from Emmitsburg, Maryland, started their trek from Astoria, Oregon on May 13 and will conclude their journey on July 18 with an arrival party in Ocean City, Maryland.

Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University

Cedarville Magazine

No abstract provided.

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Komunikasi Korporat merupakan salah satu instrumen penting suatu perusahaan dalam upaya untuk berdiri di depan masyarakat dan pasar. Karena peran komunikasi korporat yang penting dalam menjaga erat reputasi dan identitas atau branding suatu perusahaan, sangat disayangkan apabila peran tersebut tidak dikembangkan untuk menjadi aset dalam operasi pemasaran suatu perusahaan. Akan tetapi sebelum suatu perusahaan menjalankan praktik pemasaran, pembentukan branding merupakan salah satu kegiatan yang penting bagi suatu perusahaan untuk menunjukan identitas mereka di depan masyarakat. Pembentukan branding merupakan salah satu tanggung jawab komunikasi korporat untuk menjadi aset pemasaran dan sales.

Penelitian ini bertujuan untuk mengetahui fungsi komunikasi korporat dalam membentuk …

No Strings Attached: Cedarville Offers Free Online Bible Courses, Mark D. Weinstein

News Releases

Cedarville University is offering lifelong learning opportunities for individuals to take its New Testament Literature class without charge. The course, taught by Dr. J. Michael McKay, associate professor of biblical theology, is available online.

The Zionist Organizations’ Recruitment Of Propaganda Techniques On Facebook: An Analytical Study Of ‘Stand With Us’ Arabic Page, Mueen Fathi Al-Koua, Heba Hussein

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The study aimed at identifying the extent to which the Zionist organization ‘Stand with Us’ recruited propaganda techniques through its communication on Facebook to persuade Arabic-speaking audiences to accept the occupation entity presence as an “original” part of the Arab World. It also aimed at identifying the most important topics the organization posits and the way it frames its messages through the Facebook platform. The study used content analysis method to analyze the Arabic Facebook page of the organization from the 1st of May to the end of June 2020, which is the period when Israel announced its annexation plan …

A National Leader Among Christian Online Education, Mark D. Weinstein

News Releases

College Consensus, a national research organization that combines the latest college rankings with thousands of student review scores, named Cedarville University No. 2 in the country among Christian universities for having the best online programs

Stamp Of Approval: Cedarville's Civil Engineering Gains Asce Certification, Mark D. Weinstein

News Releases

The American Society of Civil Engineers (ASCE) recognized Cedarville University civil engineering students for their dedication to professional development, awarding them an official certificate that identifies them as an official ASCE student chapter.

Best In The Business: Cedarville’S Print And Postal Shop Presented National Honor, Mark D. Weinstein

News Releases

The In-Plant Printing and Mailing Association (IPMA) awarded Cedarville University’s print and postal services the In-Plant of the Year Award. With this award, Cedarville University’s print and postal services join the ranks of other major in-plants, such as World Bank, Briggs and Stratton, and the University of Texas at Austin.

Making An Economic Impact: Cedarville's $21 Million Summer Projects Focus On Students, Mark D. Weinstein

News Releases

While most college campuses typically take on a quieter atmosphere when classes are not in session during the summer months, Cedarville University is anything but quiet. That’s because the university has more than 45 construction, renovation, and improvement projects all over campus.

Prosthetic Device: Student Lends A Helping Hand To Farmers, Mark D. Weinstein

News Releases

Emily Kennell grew up lending a hand to her father on their family farm in Wenona, Illinois, where she saw the demanding daily tasks involved in farming — climbing ladders, lifting bags of seed, maneuvering heavy equipment and fixing industrial products.

$1 Million Gift Focuses On Recruiting Qualified Pharmacy Students, Mark D. Weinstein

News Releases

In support of the Cedarville University School of Pharmacy, Dr. Lucy Malmberg, a nationally renowned pharmacist, has given $1 million to establish the George and Lucy Malmberg Foundation Pharmacy Scholarship.

Former Staff Member Of The Year Begins New Season Of Life, Mark D. Weinstein

News Releases

After nearly 10 years of service at Cedarville University, Dr. Mindy May, associate vice president of student development and dean of students, has resigned from her positions and will be relocating to Alabama to marry her best friend.

Blueprint Study Skills Course Launches Summer ‘23, Mark D. Weinstein

News Releases

The Cove, Cedarville University's academic enrichment center, will launch a new online study skills course called Blueprint this month, aiming to prepare students for collegiate success. This course is accessible through the university continuing education program and is available to students from any college or university.

Impacting Social Work Through New Scholarship, Mark D. Weinstein

News Releases

Spring of 2023 marks the inaugural awarding of the George Huff Social Work Scholarship to five social work students at Cedarville University. This fund was established by anonymous donors in honor of George Huff, senior professor of social work, who has faithfully served the university and its students for 23 years.