Public Relations and Advertising Commons^™

Scholarship Endowed At Ouachita To Honor David Sharp, Julie Shands, Ouachita News Bureau

Press Releases

An endowed athletic scholarship has been established at Ouachita Baptist University in honor of David Sharp, the university’s director of athletics, and his more than four decades of service to Ouachita.

“I’m not sure there’s a better feeling than being recognized by your teammates, peers, colleagues, fellow alumni and friends,” said Sharp. “I am so honored that all these people had a part in establishing this endowed scholarship. It’s quite humbling, and it’s good to know that we’ll be able to assist future Ouachita football players in pursuing their dream of playing college football ...

Ouachita's Division Of Music To Host Seraph Brass In Concert Sept. 20, Kaelin Clay, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Division of Music will host the all-female Seraph Brass ensemble in concert Tuesday, Sept. 20, at 7:30 p.m. in Mabee Fine Arts Center’s McBeth Recital Hall. The concert is free and open to the public.

Seraph Brass features Mary Elizabeth Bowden and Raquel Samayoa on trumpet, Rachel Velvikis on horn, Victoria Garcia on trombone and Cristina Cutts Dougherty on tuba. Winners of the Silver Medal Global Music Award for their 2018 debut album “Asteria,” The group performs a broad range of music and has toured throughout the United States, China, Mexico and Europe ...

Ouachita's Fall 2022 Enrollment Growth Reflects University Momentum, Felley Lawson, Ouachita News Bureau

Press Releases

Enrollment continues to grow at Ouachita Baptist University, where a Fall 2022 headcount of 1,784 is the university’s highest in 56 years.

Total enrollment, up 17.6% since 2016, includes a cohort of 445 first-time freshmen that has distinguished itself academically. Half earned a high school grade point average (GPA) of 4.0 or higher, 23 graduated first in their high school class and 36 are Arkansas Governor’s Distinguished Scholars.

Soche Honors Cedarville’S Public Relations Director, Mark D. Weinstein

News Releases

The Strategic Ohio Council for Higher Education (SOCHE) has presented Cedarville University’s Mark D. Weinstein, executive director of public relations, with a Staff Excellence Award for September 2022.

Is Genesis History? Documentary Focuses On Post-Flood World, Cedarville University

News Releases

Senior professor of geology Dr. John Whitmore will join film director Thomas Purifoy for a sequel to the 2017 documentary “Is Genesis History?,” highlighting historical evidence for the biblical Flood.

Ouachita Student-Athlete Clark Yarbrough Remembered As A Humble Leader, Ouachita News Bureau

Press Releases

Ouachita Baptist University senior Clark Yarbrough, 21, of Rowlett, Texas, died Sept. 4. A business administration/sport management major and starting defensive lineman for the Tiger football team, Yarbrough was the son of Mattie Yarbrough of Rowlett. He is remembered on campus for the example he set as a leader, a scholar-athlete, a friend and a man of faith.

“Clark was an exemplary student – academically, athletically and spiritually,” said Dr. Rickey Rogers, vice president for student development at Ouachita. “He held strongly to his Christian faith, and it was evident in the way he lived his life and led his ...

Parsons Wins First Place In Student Juried Art Show At Ouachita, Abigail Blankenship, Ouachita News Bureau

Press Releases

Jill Parsons was named winner of the 2022 Student Juried Art Show sponsored by the Art Club at Ouachita Baptist University. An exhibit featuring works created by students and entered in the juried competition is on display in the Hammons Art Gallery in Mabee Fine Arts Center on Ouachita’s campus. The exhibit is free and open to the public through Oct. 8.

Parsons is a junior graphic design and communications & media/strategic communications double major from Celina, Texas. She earned first-place honors in the competition for her ceramics piece “Hercules and Hydra,” which features an octopus encompassing a coil ...

Cedarville University Presented With $8 Million Gift, Mark D. Weinstein

News Releases

Cedarville University’s $125 million comprehensive campaign, One Thousand Days Transformed: The Campaign for Cedarville, continues to generate momentum. Recently, an anonymous donor gave an $8 million gift toward the campaign. This gift moves the campaign total to $114.5 million.

Destiny Diaz Named Winner Of Ouachita's David Glaze Music Competition, Abigail Blankenship, Ouachita News Bureau

Press Releases

Destiny Diaz won the first David Glaze Music Competition, held Thursday, April 28, at Ouachita Baptist University. Sponsored by the Division of Music in Ouachita’s School of Fine Arts, the competition featured performances from outstanding students in vocal and instrumental music performance programs at Ouachita.

Diaz is a senior instrumental music education major from Malvern, Ark. She received a $1,000 award for her winning performance on flute of “Allegretto Malincolico” by Francis Poulenc and “Fantasie, Op. 79” by Gabriel Fauré.

From Bridgerton To Love Is Blind: Romantic Relationship Expectations Based On Consumption Of Original Streaming Television, Elena Bartolomey

Honors Program Theses and Projects

This study examines how relationship expectations differ when a user consumes traditional television in comparison to original streaming TV. The findings of this study are consistent with previous studies that found that those with lower perceptions of trust and commitment in relationships tend to watch more romantic television. In addition, those who watch more original streaming television of all kinds, tend to have a more romanticized view of relationships. In addition to replicating previous studies, this study found that while young people may be reticent to define their relationships, those who do have higher levels of trust and commitment than ...

The Magazine Industry: How The Internet Has Changed It All, Marissa Bradstreet

Honors Program Theses and Projects

The goal of this thesis is to understand the changes the magazine industry has seen through the emergence of digital technology. This project can help us further understand the role of online magazines, and how their reading experience differs from reading the traditional print magazines. This project can help consumers and producers understand what magazine readers are looking for in their magazine experience and what factors make them choose to read magazines from one platform to another. This is important for producers and publishers because it helps decide what content is worth creating based on the wants of consumers.

Cedarville Professor Studies Thriving In Students Of Color In Doctoral Dissertation, Mark D. Weinstein

News Releases

Cedarville University’s Rebecca Kuhn has completed an eight-year journey to receive her Ph.D., shining a light on thriving students of color and demonstrating the value of higher education at any age.

Life-Saving Measures Gives Guatemalan New Life, Mark D. Weinstein

News Releases

While on a medical mission trip to Guatemala with Cedarville University’s Global Outreach department, nursing alumna Kelly Weeks helped keep a man alive for 90 minutes following a brutal machete injury, leading to saving more than just his earthly life.

New $8 Million Facility Officially Opens At Cedarville University, Mark D. Weinstein

News Releases

Sixteen months after Cedarville University broke ground on the $8 million Callan athletic and academic expansion, the university officially opened the facility at a dedication program on Wednesday, Aug. 10. The ceremony was held at 10 a.m. inside the facility's new weight room.

Anesthesiologist Gives Life-Saving Action On The Tennis Court, Mark D. Weinstein

News Releases

Swift reactions and execution are key factors in winning a tennis match, but for Dr. John Vitaliti, an anesthesiologist, it also made the difference in saving his friend Abraham Awabdy’s life when he fell into cardiac arrest.

It's Official: New Callan Athletic And Academic Expansion Facility Opens, Mark D. Weinstein

News Releases

Sixteen months after Cedarville University broke ground on the $8 million Callan athletic and academic expansion, the university is prepared to officially open the facility at a dedication program on Wednesday, Aug. 10. The ceremony begins at 10 a.m. inside the facility's new weight room.

We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter

Doctoral Dissertations

In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.

“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman

All Theses

LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in advertising, hosting booths ...

Cinema Studies: Different Perspectives, Burak Turten

University of South Florida (USF) M3 Publishing

PREFACE

Cinema Studies: Different Perspectives is essential reading for anyone interested in cinema discipline. The singular aim of this edited book of scholarly text is to stimulate and engage readers in the fast-changing, complex, and increasingly interdisciplinary nature of cinema studies, and to serve as a catalyst for future intellectual, academic, and professional-driven research agendas. It is believed that the integration of cinema studies with other disciplines will undoubtedly contribute to the development of the cinema field both in practice and in theory.

Therefore, each chapter of this book, which consists of 9 chapters, focuses on a sub-discipline such as ...

Pumphrey To Help Launch Engineering Program At Ouachita, Felley Lawson, Ouachita News Bureau

Press Releases

Dr. Norman D. Pumphrey Jr. has been named professor of engineering at Ouachita Baptist University. Pumphrey joins Ouachita faculty in the J.D. Patterson School of Natural Sciences after serving nearly 30 years in the engineering department at Louisiana Tech University in Ruston. He will help launch Ouachita’s new 4-year Bachelor of Science degree pathway in engineering, planned to begin in Fall 2023 pending approval from the university’s institutional accreditor, the Higher Learning Commission (HLC).

“We’re excited about the addition of Dr. Norm Pumphrey to help jump-start our engineering program, which will have three emphases: general, mechanical ...