Public Relations and Advertising Commons^™

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and ...

Walk-In Covid Vaccine Clinic At Cedarville University, Mark D. Weinstein

News Releases

Greene County Public Health will host a walk-in COVID vaccination clinic at Cedarville University on Tuesday, May 18, from 9 a.m.-12 p.m. in the Stevens Student Center (SSC) Event Rooms. Registration is not required. Please enter the clinic through the upper-level University Welcome Center doors and proceed to SSC Room 240. Ample parking is available near the entrance.

Ouachita Honors 364 Graduates During 134th Commencement, Rachel Gaddis, Ouachita News Bureau

Press Releases

Ouachita Baptist University celebrated 364 graduates from the class of 2021 during its 134^th Commencement ceremony on Saturday, May 8. University officials conferred Bachelor of Arts, Bachelor of Science, Bachelor of Fine Arts, Bachelor of Music, Bachelor of Music Education and Associate of Arts degrees, with seven students receiving Ouachita’s first ever post-baccalaureate certificates for dietetic internship.

The ceremony was held outdoors at Cliff Harris Stadium on Ouachita’s campus, with Dr. Ben Sells, Ouachita president, presiding over the commencement exercises. The ceremony also was livestreamed at www.livestream.com/obu for those unable to attend.

Portraits Of Whitelaw Reid's Parents Are "Back Home", Mark D. Weinstein

News Releases

Portraits of Robert and Marion Reid, parents of the village of Cedarville's most prominent newspaper editor and political leader, Whitelaw Reid, have been returned to their homestead in Cedarville.

New Graduate Program, Faculty Hires Highlight Trustees Meeting, Mark D. Weinstein

News Releases

Cedarville University continues to grow, with record enrollments for 14 consecutive years and new facilities that will transform the campus for the growing student body.

Multisensory Approach Helps Struggling Readers, Mark D. Weinstein

News Releases

Two new courses, offered as electives in the fall of 2021 and spring of 2022, will help change the way Cedarville University students are able to help teach and tutor individuals with reading difficulties.

Worship Culture Creates Songwriting Minor, Mark D. Weinstein

News Releases

Cedarville University will offer a new songwriting minor starting fall semester 2021.

Thank You, Custodians! Covid Sparks Gratitude Campaign, Mark D. Weinstein

News Releases

Cedarville University has offered entirely in-person classes during the 2020-2021 academic year thanks to many people: administrators, students, faculty and staff. However, this success is also the result of the hard work and dedication of one group of mainly behind-the-scenes servant-leaders: Cedarville’s custodians.

The Pre-Fab Fab Four, Thyra L. Chaney

The Downtown Review

This paper describes the formation of The Monkees as a manufactured boy band and pop culture phenomenon, and the social and cultural context that led to the group's dissolution and lasting legacy in the history of television and popular culture.

Visualizing Values: A Content Analysis To Conceptualize Value Congruent Video Messages Used In Agricultural Communications, Laura Morgan Fischer, Kelsi Opat, Kayla Jennings, Courtney Meyers

Journal of Applied Communications

Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s ...

Ouachita's Annual Elrod Center Service Awards Ceremony Honors Ian Cosh And Student Volunteers, Mandy Halbert, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Ben M. Elrod Center for Family and Community held its annual community service awards ceremony on Tuesday, April 13, recognizing the service efforts of university students, faculty and staff during the 2020-2021 academic year. Ian Cosh, vice president for community and international engagement, also was honored for his more than 33 years of service to Ouachita and the Elrod Center.

Cosh received the Community Service Excellence Award in recognition for serving as director for the Elrod Center since its founding in 1997. He will retire this summer from his position at Ouachita.

100% Pharmacy Residency Match Rate, Mark D. Weinstein

News Releases

Cedarville University’s school of pharmacy achieved a 100% match rate for students seeking postgraduate year two (PGY2) residencies. Residency placements included Yale Health, MD Anderson Cancer Center, the Mayo Clinic, the Cleveland Clinic and many other well-recognized institutions.

Ask For Help: Legally Blind Social Work Major Seeks To Serve, Mark D. Weinstein

News Releases

Social work majors seek to bear others’ emotional burdens, but for sophomore Hannah Abel, she has an added difficulty to navigate: her sight. Diagnosed with Stargardt’s at the age of 9 and pronounced legally blind, Abel refused to let it stop her from pursuing her dreams.

Father And Son Researchers Published In Same Journal, Mark D. Weinstein

News Releases

Dr. Tim Veenstra, associate professor of pharmaceutical science at Cedarville University, and his son Jacob Veenstra, a graduate research assistant at the University of Illinois at Chicago, were both published this year in the same professional journal, “Proteomics.”

From Michael Jordan To New Graduates, Abel Serves With A Higher Purpose, Mark D. Weinstein

News Releases

From the rich and famous in one of America’s premier cities to students quarantined because of COVID and young people visiting Cedarville University for camp this summer, Tim Abel has learned a valuable lesson about meeting the needs of others: Serving others should have a higher purpose.

Ouachita's Bachelor Of Science In Nursing Program Received National Acen Accreditation, Rachel Gaddis, Ouachita News Bureau

Press Releases

The Accreditation Commission for Education in Nursing (ACEN) recently affirmed accreditation for Ouachita Baptist University’s Bachelor of Science in Nursing Program in the Department of Nursing.

“Nursing accreditation is a stamp of excellence and a milestone in Ouachita’s nursing history,” said Dr. Brenda Trigg, director of nursing at Ouachita. “Our nursing students can expect to gain a sound foundation in nursing education and become leaders in the profession to ensure quality healthcare is provided to all individuals, groups and communities.”

Tragedy, Growth And Opportunity: The Walquist Family’S Journey, Mark D. Weinstein

News Releases

After tragedy, heartbreak and a long journey thereafter, a new Cedarville University staff member is finding healing — and a home — in the Cedarville community.

Grandfather-Granddaughter Teaching Duo Wows Students, Mark D. Weinstein

News Releases

Anna Kinsinger comes from a long lineage of educators: her father, an associate professor of mechanical and biomedical engineering at Cedarville University; her grandfather, a retired Fairborn industrial arts teacher; and her late great-grandmother, a one-room schoolhouse teacher in South Dakota.

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital ...

It's Official: Cedarville University Confers 892 Degrees To Class Of 2021, Mark D. Weinstein

News Releases

Cedarville University conferred 892 degrees at it's 125th commencement programs this weekend. On Friday evening, the university honored 234 members from the class of 2020 and its graduate students from the class of 2021.