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Ua52/1 Out Of The Box, WKU Archives 2018 Western Kentucky University

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.


Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano 2018 University of North Florida

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed ...


Cedarville University’S School Of Pharmacy Receives $25,000 Grant From The Cardinal Health Foundation To Help Fight The Opioid Epidemic, Mark D. Weinstein 2018 Cedarville University

Cedarville University’S School Of Pharmacy Receives $25,000 Grant From The Cardinal Health Foundation To Help Fight The Opioid Epidemic, Mark D. Weinstein

News Releases

Cedarville University’s School of Pharmacy was awarded a $25,000 grant from the Cardinal Health Foundation’s Generation Rx Best Practices in Pain Medication Use grant program. The grant will be used to continue to combat the opioid crisis in Dayton through a chronic pain management program with enhanced communication.


Business Conference In India Explores Ethical Leadership, Mark D. Weinstein 2018 Cedarville University

Business Conference In India Explores Ethical Leadership, Mark D. Weinstein

News Releases

While most 2018 alumni will be settling into new jobs this summer, one recent Cedarville University graduate will be leading a business leadership training conference in India.


Cedarville Pharmacy Students Serve Disadvantaged Florida Community, Mark D. Weinstein 2018 Cedarville University

Cedarville Pharmacy Students Serve Disadvantaged Florida Community, Mark D. Weinstein

News Releases

Two schools of pharmacy, separated by more than 1,000 miles—one in the heartland of Ohio, the other on the Florida coast—will join forces to care for the underserved community of Belle Glade, Florida.


Cedarville’S Time In The Sun Continues With 4th-Straight Solar Splash Victory, Mark D. Weinstein 2018 Cedarville University

Cedarville’S Time In The Sun Continues With 4th-Straight Solar Splash Victory, Mark D. Weinstein

News Releases

It’s a four-peat for Cedarville University! The World Championship of Solar Boating took place June 5-9 at the Clark County Fairgrounds Lake at Champions Park, and Cedarville took home its fourth title in a row.


Nsa Names Cedarville A National Center Of Academic Excellence In Cyber Operations, Cedarville University 2018 Cedarville University

Nsa Names Cedarville A National Center Of Academic Excellence In Cyber Operations, Cedarville University

News Releases

The National Security Agency (NSA) has named Cedarville University a National Center of Academic Excellence (CAE) in Cyber Operations. The announcement was made during a ceremony June 6 at the U.S. Space & Rocket Center in Huntsville, Alabama.


Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University 2018 Cedarville University

Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University

Cedarville Magazine

No abstract provided.


Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez 2018 California State University - San Bernardino

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...


Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr. 2018 Marshall University

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

This article examines public relations in the K–12 school system context. Specifically, the goal of this article is to examine the school superintendent as the chief public relations practitioner of the school system and how he/she would operate as such in the realms of seven public relations theories, as the superintendent works toward meeting the goals and objectives of his/her school district: strategic management function, communitas versus corporatas, persuasion, storytelling and branding, postmodernism, understanding, and sociology.


These Boats Travel At “Light Speed” In Engineering Competition, Mark D. Weinstein 2018 Cedarville University

These Boats Travel At “Light Speed” In Engineering Competition, Mark D. Weinstein

News Releases

On June 5-9, Cedarville will host the Collegiate Championship of Solar Boating, also known as Solar Splash, in the lake at Champions Park at the Clark County Fairground in Springfield, Ohio. This is the fifth and final year that Cedarville University will host the competition. About 20 teams from universities in Puerto Rico, Canada and all over the U.S. will compete.


Cedarville’S “Shark” Car Heading To Michigan, Mark D. Weinstein 2018 Cedarville University

Cedarville’S “Shark” Car Heading To Michigan, Mark D. Weinstein

News Releases

Cedarville University mechanical engineering students will debut their new “shark” car June 7-8 at the Society of Automotive Engineers (SAE) Supermileage competition.


Understanding Biblical, Geopolitical History At Center Of Israel Trip, Mark D. Weinstein 2018 Cedarville University

Understanding Biblical, Geopolitical History At Center Of Israel Trip, Mark D. Weinstein

News Releases

Many people visit Israel to immerse themselves in biblical and world history. But for a group of 40 Cedarville University students and two professors, they’re traveling to the Holy Land while history is being made.


Course Designed By Disc-Golfing Cedarville University Ecology Professor, Mark D. Weinstein 2018 Cedarville University

Course Designed By Disc-Golfing Cedarville University Ecology Professor, Mark D. Weinstein

News Releases

While Cedarville University professor of environmental science Dr. Mark Gathany spends his days educating future scientists on environmental ethics and biogeography, he has shared his passion for the outdoors with the greater community through his love of disc golf. On Thursday, May 24, Greene County Parks & Trails (GCP&T) will host a grand opening to celebrate the completion of the Karohl Park Disc Golf course in Beavercreek, Ohio, which Gathany designed.


Mba Lessons Applied Immediately With Ownership Transition, Mark D. Weinstein 2018 Cedarville University

Mba Lessons Applied Immediately With Ownership Transition, Mark D. Weinstein

News Releases

When Dan Filpus helped his 70-year-old company transition ownership, he was able to immediately apply lessons from his Cedarville University Master of Business Administration (MBA) coursework.


Trennis Henderson, Ouachita Communications Vp, Accepts New Role As Wmu National Correspondent, Ouachita News Bureau 2018 Ouachita Baptist University

Trennis Henderson, Ouachita Communications Vp, Accepts New Role As Wmu National Correspondent, Ouachita News Bureau

Press Releases

Trennis Henderson, vice president for communications at Ouachita Baptist University since 2008, has accepted a new ministry role in partnership with National Woman’s Missionary Union effective Aug. 1. He will serve as WMU’s national correspondent and his wife, Pam, will be involved in related administrative and production services.


Cedarville University Named Among Best Colleges In The Midwest, Mark D. Weinstein 2018 Cedarville University

Cedarville University Named Among Best Colleges In The Midwest, Mark D. Weinstein

News Releases

Cedarville University has been ranked No. 4 in the College Consensus Rankings of best universities in the Midwest for 2018.


New Mba Specialties Will Prepare Graduates For High-Demand Careers, Mark D. Weinstein, Mark D. Weinstein 2018 Cedarville University

New Mba Specialties Will Prepare Graduates For High-Demand Careers, Mark D. Weinstein, Mark D. Weinstein

News Releases

Three new concentrations will be added to Cedarville University’s online Master of Business Administration (MBA) program, starting with the fall 2018 semester. The new concentrations include business analytics, cybersecurity, and innovation and entrepreneurship* (*pending approval of the Higher Learning Commission).


Ouachita Honors 336 Graduates During 131st Spring Commencement, Brooke Zimny, Ouachita News Bureau 2018 Ouachita Baptist University

Ouachita Honors 336 Graduates During 131st Spring Commencement, Brooke Zimny, Ouachita News Bureau

Press Releases

No abstract provided.


Trustees Affirm 10-Year Master Plan, New Center For The Advancement Of Cybersecurity, Mark D. Weinstein 2018 Cedarville University

Trustees Affirm 10-Year Master Plan, New Center For The Advancement Of Cybersecurity, Mark D. Weinstein

News Releases

At its May 4 meeting, Cedarville University’s Board of Trustees affirmed a 10-year campus master plan, a new Center for the Advancement of Cybersecurity, new academic programs, and faculty hires and promotions.


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