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But Will It Play In Grand Rapids? The Role Of Gatekeepers In Music Selection In 1960s Top 40 Radio, Len O'Kelly 2016 Grand Valley State University

But Will It Play In Grand Rapids? The Role Of Gatekeepers In Music Selection In 1960s Top 40 Radio, Len O'Kelly

Len O'Kelly

The decision to play (or not to play) certain songs on the radio can have financial ramifications for performers and for radio stations alike in the form of ratings and revenue. This study considers the theory of gatekeeping at the individual level, paired with industry factors such as advertising, music industry promotion, and payola to explain how radio stations determined which songs to play.  An analysis of playlists from large-market Top 40 radio stations and small-market stations within the larger stations’ coverage areas from the 1960s will determine the direction of spread of song titles and the time frame for ...


Confessions Of A Media Literacy Scholar-Practitioner: Job Market Advantages, Research Agenda Challenges, And Theory-Driven Production, Christopher Boulton 2016 University of Tampa

Confessions Of A Media Literacy Scholar-Practitioner: Job Market Advantages, Research Agenda Challenges, And Theory-Driven Production, Christopher Boulton

Journal of Media Literacy Education

This essay explores how higher education’s move away from the liberal arts tradition of learning by thinking and towards more vocational “experiential” approaches has implications for media literacy educators’ career options, scholarly identities, and teaching strategies. Specifically, I consider my own negotiation of increasing administrative and student demands for “hands-on” production courses by confessing both my advantages on the job market and my post-hire challenges in articulating a clear research agenda. I then conclude with a case study of how I repurposed my scholar-practitioner identity and used critical theory to drive production by bringing film students into a cultural ...


Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq 2016 Kansas State University

Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq

Journal of Media Literacy Education

While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs ...


Officer On Duty: How An Image Can Change In An Instant, Derrick Battle 2016 Liberty University

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes ...


Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne 2016 California Polytechnic State University, San Luis Obispo

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the ...


Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster 2016 California Polytechnic State University, San Luis Obispo

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.


Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres 2016 East Tennessee State Universtiy

Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres

Electronic Theses and Dissertations

This is a nontraditional thesis that combines social research in ethnic stereotypes in TV and film with the creative process of film production. This paper contains the formal step of research, in addition to the details on the production and creation of five original short films related to the issue of ethnic representations.


All Lives Matter: Media Agenda, Brittany Minard 2016 Liberty University

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media ...


Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa DeRuiter 2016 Liberty University

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image ...


A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko 2016 Liberty University

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.


Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams 2016 Liberty University

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media ...


Selling On, Not Out, The Internet, David Donnelly 2016 The College of New Rochelle

Selling On, Not Out, The Internet, David Donnelly

David Donnelly

No abstract provided.


P-04 From The Academy To The Airwaves: Essaying With National Public Radio’S “Listener Commentary” Community At Wvpe-Fm 88.1 Elkhart, In, Beverly Matiko 2016 Andrews University

P-04 From The Academy To The Airwaves: Essaying With National Public Radio’S “Listener Commentary” Community At Wvpe-Fm 88.1 Elkhart, In, Beverly Matiko

Beverly Matiko

As a twenty-two-year resident of the United States, I have found myself drawn to the spaces that National Public Radio makes for the genre that is the subject of my doctoral dissertation and much of my teaching-the essay. Six months ago, I decided to take my expertise from the academy to the airwaves by embarking on a creative research project that involves interrogating my own experience for subject matter. I resolved to act on a belief that I share with nonfiction prose writer Annie Dillard: “What a marvel it [is] that so many times a day the world, like a ...


Abstinence Cinema: Virginity And The Rhetoric Of Sexual Purity In Contemporary Film, Casey R. Kelly 2016 Butler University

Abstinence Cinema: Virginity And The Rhetoric Of Sexual Purity In Contemporary Film, Casey R. Kelly

Casey R. Kelly

Follow a decade of cinema relatively silent on virginity loss, films from the 2000s onward both reflect and help constitute American culture’s anxious preoccupation with subject. In Abstinence Cinema, Casey Ryan Kelly examines the rhetorical and political weight of films about virginity from the Twilight film series to The 40-Year-Old Virgin. This book connects the emergence of more conservative and fearful representations of sexuality with the success of the contemporary abstinence-until-marriage movement. Kelly shows how many contemporary films overinflate the personal and social value of remaining chaste, imploring audiences to think more carefully about the potentially dangerous repercussions of ...


Impact Of Ict On Journalism: A Case Study From Meghalaya, Rupa Rani Sonowal Dr. 2016 Asian Institute of Management and Technology

Impact Of Ict On Journalism: A Case Study From Meghalaya, Rupa Rani Sonowal Dr.

Rupa Sonowal

The world has moved to the information age and so the growth of interconnection between the global communications. Consequently, it can be precisely described as “Global Village” and the media being a carter of information has grown and improvised with the aid of technological development. The introduction of information communication technologies (ICTs) in the field of journalism has transformed various aspects of the profession and as well benefited the public with the ways of obtaining news and information. The traditional methods of spreading the message to the masses and their transition to the new technological era have been a significant ...


New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian 2016 University of Colorado

New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian

Guowei Jian

Media studies scholars have employed the "cultural circuit" model to analyze media in the context of capitalist political economy. This model identifies interrelated "moments' in which the meanings of cultural products are determined, negotiated, and subverted in interaction between producers and audiences. The turbulent evolution of new media, however, requires continuous reflection on the adequacy of conceptual tools. Analysis of recent controversy surrounding the Internet music-exchange service Napster indicates that the cultural circuit model must be modified to accommodate the emerging media of cyber-culture.


The Big Short, Elizabeth Armon 2016 California Polytechnic State University, San Luis Obispo

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat ...


Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit 2016 University of Missouri

Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit

Speaker & Gavel

This study examines presidential general election television advertising (1952-2004), primary advertising (1952-2008), and non-presidential advertising from 2002 (gubernatorial, U.S. Senate, U.S. House) to understand the use of evidence (statements for which sources are provided) in such campaign messages. 8% of the themes in these spots were supported by evidence (that is, identified a source for a claim). However, the longitudinal presidential data suggests that evidence in advertising was rare until the 1990s, when Bill Clinton in particular employed a great deal of evidence in his spots. Although the appeals across all ads were mainly positive (70% of the ...


No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker 2016 Wilfrid Laurier University

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker

Theses and Dissertations (Comprehensive)

American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this ...


Literary Radicals In Radio’S Public Sphere, Judith E. Smith 2016 University of Massachusetts Boston

Literary Radicals In Radio’S Public Sphere, Judith E. Smith

American Studies Faculty Publication Series

Radio was THE emerging medium in the middle decades of the twentieth century, and radio historians have helped us understand some of the myriad ways it influenced the public sphere and created new forms of cultural consciousness and multivocal formulations of national community. Michele Hilmes has argued that radio was “significantly different from any preceding or subsequent medium in its ability to transcend spatial boundaries, blur the private and public spheres, and escape visual determinations while still retaining the strong element of ‘realism’ that sound—rather than written words--supplies.” Jason Loviglio has analyzed the techniques and implications of radio’s ...


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