Broadcast and Video Studies Commons^™

Midweed: A Comparison Between Marijuana Laws, Regulations, And Social Attitudes In Cannabis-Legal Vs. Cannabis-Illegal Midwest States, Abagail Lim

Professional Projects from the College of Journalism and Mass Communications

This professional project is a series of three journalistic articles. Each article focuses on laws, regulations and social attitudes surrounding marijuana in the United States. These topics are explored primarily through the lenses of two Midwest states (Illinois & Nebraska), which have highly contrasting laws and regulations regarding marijuana. The state of Illinois legalized medical marijuana in January 2014 and recreational marijuana in January 2020, while in Nebraska, both medical and recreational use still remains illegal, though possession of up to one ounce has been decriminalized.

The purpose of choosing these two states is to show how stark a contrast …

T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs

Electronic Theses and Dissertations

In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …

Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won

Journal of Applied Communications

Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …

Regulatory Paralysis: The Answer To The Unanswerable Question Of Fcc Minority Ownership Policy, Christopher Terry

Michigan Technology Law Review

For five decades, the Federal Communications Commission (FCC) has struggled to implement policies that promote minority ownership of broadcast stations. Four “Prometheus” decisions from the Third Circuit span a seventeen-year legal impasse that highlighted the agency’s shortcomings on effective minority ownership policies. Now, after the Supreme Court’s 2021 decision in FCC v. Prometheus Radio Project, the FCC is required to relaunch its media ownership policy in 2022. This paper explores how the FCC has interpreted diversity in media ownership policymaking by examining a range of diversity policies and assessment methodologies particularly regarding minority ownership. The paper then presents data from …

What About Love? Does The Over- Commercialization Of Valentine’S Day On Social Media Leave Us Living In A Sadder, Material World?, Jin-A Choi, Bond Benton, Yi Luo, Keith Green

School of Communication and Media Scholarship and Creative Works

No abstract provided.

Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?

Stand-Up Comedy Visualized, Berna Yenidogan

Dissertations, Theses, and Capstone Projects

Stand-up comedy has become an increasingly popular form of comedy in the recent years and comedians reach audiences beyond the halls they are performing through streaming services, podcasts and social media. While comedic performances are typically judged by how 'funny' they are, which could be proxied by the frequency and intensity of laughs through the performance, comedians also explore untapped social issues and provoke conversation, especially in this age where interaction with artists goes beyond their act. It is easy to see commonalities in the topics addressed in comedians’ work such as relationships, race and politics.This project provides an interactive …

Anchorage: Visual Analysis Of Satisfaction In Customer Service Videos Via Anchor Events, Kam Kwai Wong, Xingbo Wang, Yong Wang, Jianben He, Rong Zhang, Huamin Qu

Research Collection School Of Computing and Information Systems

Delivering customer services through video communications has brought new opportunities to analyze customer satisfaction for quality management. However, due to the lack of reliable self-reported responses, service providers are troubled by the inadequate estimation of customer services and the tedious investigation into multimodal video recordings. We introduce , a visual analytics system to evaluate customer satisfaction by summarizing multimodal behavioral features in customer service videos and revealing abnormal operations in the service process. We leverage the semantically meaningful operations to introduce structured event understanding into videos which help service providers quickly navigate to events of their interest. supports a comprehensive …

Mental Health In Sports Media, Samuel Ridgley

Communication & Media Studies | Senior Theses

This paper looks at the increasingly popular conversation surrounding mental health in sports. It provides a glimpse into how common the struggle of mental health can be for many high-level athletes while also examining the narrative and expectations that society and the media have created. The paper also provides examples of prominent athletes from a variety of different sports and delves into their personal mental health experiences in the eyes of the media. The goal of this paper is to show the progression and change of how the media portrays mental health amongst athletes in today’s ever-changing world.

Bluegrass Backstory: Connecting People To Local History Through Podcasting, David Hunter Hartlage

Mahurin Honors College Capstone Experience/Thesis Projects

Kentucky has a rich cultural identity, built upon a storied local history. Unfortunately, certain aspects of local cultural history, such as the origins of Kentucky vernacular music or how the bourbon industry has promoted growth in Kentucky’s communities, are not readily apparent. The increasing popularity and accessibility of podcasting offers local historians an opportunity to address this problem.

The goal of this project was to create a podcast program which makes information regarding the history, culture, and identity of Kentucky accessible to all in a scholarly—but engaging—way. I researched podcasting equipment and how to use it, then purchased that equipment …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Sound: Dialogue, Music, And Effects, Hannah M. Chambers

Journal of Applied Communications

Book review of Sound: Dialogue, Music, and Effects, edited by Kathryn Kalinak.

Cowboy Cooper Goes West: Mystery Babylon And The Western Hero Archetype, Matthew Bancroft-Smithe

Three Minute Thesis (3MT®) at UNI

William Milton Cooper was a radio show host, author, and conspiracy theorist. Among other things, Cooper claimed insider knowledge of a plot, guided by an ancient Luciferian religious order, to consolidate nations into a socialist New World Order. Although currently unexamined in academia, Cooper’s conspiratorial influence can be found everywhere from the Oklahoma City Bombing to contemporary false flag accusations to QAnon mythology. While this influence includes shared content, Cooper’s approach to evidence, persona, and narrative framing demand attention in a world of increasingly visible conspiracy discourse. Through application of Hocker-Rushing’s western hero archetype, my research indicates that Cooper’s Mystery …

Enacting A Critical Media Production Pedagogy, James D. Swerzenski

Doctoral Dissertations

This project draws upon earlier calls—particularly in the critical pedagogy, critical media literacy, and cultural production fields—to outline a teaching approach that balances technical media production practices and critical media studies. I refer to this synthesis as critical media production pedagogy. This blending of critical analysis and technical skill, I argue, is especially important at the university level where my research is focused, as students in these courses will likely enter industry fields in which they can influence culture on a mass level. Creating opportunities for a media theory/production synthesis enables students to translate critical ideas beyond the academy and …

Framing Of Latinx Vote Choice And Voter Registration, Laurel E. Bennett

Student Publications

This work investigates media framing done by CNN between the 2016 and 2020 presidential elections. Although Latinx voters remain underrepresented and under researched, they have the ability to highly influence elections. Specifically, CNN uses the sleeping giant frame, the need for Latinx voter registration as a frame, and the importance of Latinx voter mobilization as a frame in the 2020 presidential election more prominently than in the 2016 presidential election upon consideration of Latinx vote choice and voter turnout.

Documentary Review: Coded Bias, Sydney Elaine Brammer

Feminist Pedagogy

No abstract provided.

Cinema Studies: Different Perspectives, Burak Turten

University of South Florida (USF) M3 Publishing

PREFACE

Cinema Studies: Different Perspectives is essential reading for anyone interested in cinema discipline. The singular aim of this edited book of scholarly text is to stimulate and engage readers in the fast-changing, complex, and increasingly interdisciplinary nature of cinema studies, and to serve as a catalyst for future intellectual, academic, and professional-driven research agendas. It is believed that the integration of cinema studies with other disciplines will undoubtedly contribute to the development of the cinema field both in practice and in theory.

Therefore, each chapter of this book, which consists of 9 chapters, focuses on a sub-discipline such as …

Cinema Studies, Burak Turten

University of South Florida (USF) M3 Publishing

PREFACE

Cinema Studies is a comprehensive book that, is hoped, will provide students and researchers with film studies and other persons interested in cinema with a useful reference book on film analysis and, where relevant, the different discussions surrounding that. The contributors analyze some films using ideas and concerns from modernism, cinematographic narrative, ideology, propaganda, migration, nomadism, and the sense of revenge. The book provides new insights into films and turns the discussion towards recent research questions and analyses, representing and constituting in each contribution new work in the discipline of film text analysis.

Therefore, each chapter of this book, …

Diversity Casting Within Reality Tv Competitions, Maximus Moore

Media and Communication Studies Summer Fellows

When it comes to casting in reality TV competition shows, many of the casts suffer from an imbalance in diversity, allowing majority white players to stick together and eliminate the few minority players every season. This paper deals with deconstructing how casting works as well as offering up solutions for change to the broken system.

The Message Design Of Raiders Of The Lost Ark On The Atari 2600 & A Fan’S Map, Quick Start, And Strategy Guide, Miguel Ramlatchan, William I. Ramlatchan

Distance Learning Faculty & Staff Books

The message design and human performance technology in video games, especially early video games have always been fascinating to me. From an instructional design perspective, the capabilities of the technology of the classic game consoles required a careful balance of achievable objectives, cognitive task analysis, guided problem solving, and message design. Raiders on the Atari is an excellent example of this balance. It is an epic adventure game, spanning 13+ distinct areas, with an inventory of items, where those hard to find items had to be used by the player to solve problems during their quest (and who would have …