Broadcast and Video Studies Commons^™

Media Bias Through Facial Expressions On Local Las Vegas Television News, Jessica Zimmerman

Graduate Research Symposium (GCUA)

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience’s trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions and beliefs to leak through nonverbal communication, specifically facial expressions. This presentation explores the four main local Las Vegas television news stations’ anchors and reporters to visually analyze whether facial ...

Interview Of Sidney J. Macleod, Jr., M.F.A., Sidney J. Macleod Jr., M.F.A., Amy E. Brooks

All Oral Histories

Sidney MacLeod (often called Sid) was born in 1933 in Chicago, Illinois. He is the oldest of three children and the only boy. He earned his M.S.S. at Saint Mary’s College in Winona, Minnesota and his M.F.A. at Catholic University in Washington, D.C. After graduate school he was drafted into the U.S. Army where he served two years on several domestic military bases. He began working at La Salle in 1959. In 1961 he married his wife, Mary Jane. They have four children (three sons and one daughter). He continues to work at ...

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research ...

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of ...

Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Horatio Alger Is Dying: Has U. S. Tv News Noticed?, Mark D Harmon

Annual Research Symposium of the College of Communication and Information

Terms such as “rags to riches,” “Horatio Alger,“ and pulling one’s self up by one’s “own bootstraps” are important to American self-identity. Several analyses, however, show social and economic mobility in the United States is in trouble. It is less frequent than in past generations, the U. S. now trails many nations in measures of movement, and one mechanism of mobility, education, is losing its effectiveness in that regard.

The researcher conducted a content analysis regarding social mobility terms in transcripts from NBC Nightly News, CBS Evening News, ABC World News, MSNBC and Fox News. By various measures ...

First Choice - November 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

First Choice - October 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

First Choice - September 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

Positive Media: An Introductory Exploration, Meghan B. Keener

Master of Applied Positive Psychology (MAPP) Capstone Projects

Media has become an increasingly large part of our lives, and therefore plays a crucial role in our well-being. Positive psychology, the science of well-being, can be complemented through the new potentialities of media, which in many ways also seeks to improve the human experience. I create the context for a new dialogue about what "positive media" might be. By adopting a positive lens and discussing exemplars in different formats, this paper explores the ways media effectively incorporates elements of well-being. Through this positive approach, we gain an appreciation for what media does well. The paper also recommends ways that ...

First Choice - August 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

Communication And Media Studies Newsletter 2012 Summer, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

First Choice - July 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.

First Choice - June 2012, Wusf, University Of South Florida

First Choice Monthly Newsletter

No abstract provided.