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Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy 2018 Walden University

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Signature Whistle Production During A Bottlenose Dolphin Group Integration, Megan S. Broadway 2017 University of Southern Mississippi

Signature Whistle Production During A Bottlenose Dolphin Group Integration, Megan S. Broadway

Dissertations

Bottlenose dolphins are an important species of interest because they possess a variety of abilities that are relatively rare in the animal kingdom, one being complex acoustic communication. Signature whistles - distinctive calls that are unique for each individual – are one of the most studied call types, but we know little about how these calls are used in various contexts, such as during an introduction. Looking at the socio-behavioral context in which signature whistles are used is likely the best way of learning how these whistles are used in a particular context (Caldwell, Caldwell, & Tyack, 1990). For this project, the behavior ...


Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega 2017 Chapman University

Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega

Student Research Day Abstracts and Posters

This study examines how exposure to female superheroes’ body images increases the strength of parasocial relationships, perceived homophily, and level of self-esteem that female college students experience. Three images of female superheroes were manipulated into round, muscular, and hyper-thin body types. Eighty-one students at a west coast university were randomly assigned to view one of three images of the female superhero. After viewing the images, the participants were asked to answer three Likert scales to determine the strength of parasocial relationships to the superheroine (bonds with the character), perceived homophily (perceived similarity), and self-esteem. The results of the study indicate ...


Understanding Group Communication In Capacity Building In Cyberinfrastructure (Ci), Raizi Simons, Andrew Schrock, Kerk Kee 2017 Chapman University

Understanding Group Communication In Capacity Building In Cyberinfrastructure (Ci), Raizi Simons, Andrew Schrock, Kerk Kee

Student Research Day Abstracts and Posters

Cyberinfrastructure (CI) is composed of many characteristics and layers, in which individuals working with a network of supercomputers in the technological world, understand how to connect and communicate efficiently. In this poster, we will distinguish how group communication (i.e. education) among Cyberinfrastructure (CI) stakeholders helps build and grow an organization’s capacity, or the ability of an organization to accomplish its mission effectively (Eisinger, 2002, p. 128). “Stakeholders garner more capacity to develop better Cyberinfrastructure (CI) tools, improve complex analysis of big data, grow the size of their team, and produce stronger publication” (Kee & Schrock, 2017, p. 17). This ...


Sony Pictures And The U.S. Federal Government: A Case Study Analysis Of The Sony Pictures Entertainment Hack Crisis Using Normal Accidents Theory, Mohamed Ismail 2017 The University of Southern Mississippi

Sony Pictures And The U.S. Federal Government: A Case Study Analysis Of The Sony Pictures Entertainment Hack Crisis Using Normal Accidents Theory, Mohamed Ismail

Master's Theses

In this case study, I analyze the 2014 North Korean computer database hack of Sony Pictures Entertainment (SPE), a serious national security crisis of cyberterrorism. I utilize Normal Accidents theory as a lens, to help explain how the accident within one system (SPE) and later crisis lead to the interaction with a second system (U.S. Federal Government), the development of a new crisis, and the need for a crisis response from system two. The evolution of a single organization’s accident into a national security crisis does not occur without specific complex interactions that take place to connect the ...


Book Review: 'The Basic Communication Course Online: Scholarship And Application', Paul J. Siddens III 2017 University of Northern Iowa

Book Review: 'The Basic Communication Course Online: Scholarship And Application', Paul J. Siddens Iii

Paul J. Siddens

Citation information for the book reviewed: Goodnight, L. J., & Wallace, S. P. (2005). The Basic Communication Course Online: Scholarship and Application. Dubuque, IA: Kendall-Hunt, 96 pp. “The debate over whether the basic communication course should be taught online is over. Despite our reservations, we have … successfully created and taught the basic course as distance learning.” This first sentence in co-editor Lisa Goodnight’s preface to this source book succinctly summarizes its theme: We are past the point of debating the issue of teaching the basic course online. It is now time to ensure that we engage in this process in ...


Beyond Aggregation: “The Wisdom Of Crowds” Meets Dialogue In The Case Study Of Shaping America’S Youth, Renee G. Heath, Ninon Lewis, Brit Schneider, Elisa Majors 2017 University of New Hampshire, Durham

Beyond Aggregation: “The Wisdom Of Crowds” Meets Dialogue In The Case Study Of Shaping America’S Youth, Renee G. Heath, Ninon Lewis, Brit Schneider, Elisa Majors

Journal of Public Deliberation

The present interpretive case study examined how an interorganizational partnership facilitating five large-scale public dialogues on childhood obesity, held throughout the United States, carried out its commitment to engage nonexperts in solutions. Leaders of the Shaping America’s Youth collaboration, believed the wisdom of crowds is facilitated through discussion. Accordingly this study has implications for deliberative practice as it provides a heuristic for eliciting the voice of nonexperts. In particular we describe empirically grounded dialogic principles that underlay a successful participation process: voice, diversity, transparency, preparedness, and neutrality. Additionally, the study documents perceived outcomes linking dialogic process and product by ...


Effects Of A Hospital-Wide Physician Communication Skills Training Workshop On Self-Efficacy, Attitudes And Behavior, Minna Saslaw, Dana R. Sirota, Deborah P. Jones, Marcy Rosenbaum, Steven Kaplan 2017 Department of Pediatrics, Columbia University Medical Center

Effects Of A Hospital-Wide Physician Communication Skills Training Workshop On Self-Efficacy, Attitudes And Behavior, Minna Saslaw, Dana R. Sirota, Deborah P. Jones, Marcy Rosenbaum, Steven Kaplan

Patient Experience Journal

Hospital systems interested in improving patient experience and physician engagement may look to physician communication skills training (CST) as a means of improving both. This study examines a 7.5-hour, multi-specialty, hospital-wide physician CST workshop in a large academic hospital system and its effects on participants’ self-efficacy, attitudes, and behaviors related to communicating with patients. Data was gathered from October 2014 through June 2016 through a web-based questionnaire sent to participants 6-weeks post-workshop which focused on skills taught in the course, attitudes toward communication training, and provider behaviors when communicating with patients. Along with demographic questions, a ten question retrospective ...


Resources Review: Adaptive (Podcast), Montreal*In/Accessible (Mobile App), Accessible Arcade Tables (Diy Project), Giuliana Cucinelli 2017 Concordia University

Resources Review: Adaptive (Podcast), Montreal*In/Accessible (Mobile App), Accessible Arcade Tables (Diy Project), Giuliana Cucinelli

Journal of Media Literacy Education

Thisresourcesreview spotlights a variety of DIY (do-it yourself) innovative media projects. Examples of these projects include: a podcast series on adaptive technologies, building mobile applications that allow participants to publish images, text and sound recordings, an interactive map that documents disability discrimination in the certain cities and the DIY creation of accessible arcade tables.

The social production of disability is seen in barriers created by society to restrict access to certain places or even certain cultural forms. The internet offers a space to share media productions and social media initiatives that use digital media to intervene, creatively, in theableistassumptions embedded ...


Access Denied: Ending The Exclusion Of Disabled Students From Media Production Courses In Higher Education, Jayne Cubbage 2017 Bowie State University

Access Denied: Ending The Exclusion Of Disabled Students From Media Production Courses In Higher Education, Jayne Cubbage

Journal of Media Literacy Education

As the acceptance of media literacy increases among educators, media producers and consumers, one group is often missing from the dialogue—persons with disabilities. This absence is witnessed in the marginalized media depictions of the disabled. To gain entry into the media professions, some form of higher education is required. Using muted group theory as a backdrop, this work, a narrative analysis of the author’s experience with students with disabilities in media production courses, explores the de facto exclusion of persons with disabilities in such classes, due to the poorly outfitted and non-compliant nature of audio and video production ...


The Book Trailer Project: Media Production Within An Integrated Classroom, Karen Festa 2017 Narragansett Elementary School

The Book Trailer Project: Media Production Within An Integrated Classroom, Karen Festa

Journal of Media Literacy Education

A special education co-teacher in an integrated elementary classroom describes key aspects of media literacy pedagogy for all students, including opportunities for critical analysis and creative media production. After elementary school students learned about author’s craft, purpose, theme/message, three types of writing, and target audience, they began looking at these elements using Super Bowl ads and participated in rich discussions which demonstrated their analysis and reflection on advertising. Students created a book trailer project, working in small groups to create videos to promote a book written by a local author and illustrator. Such work bridges gaps in social-emotional ...


Teaching The Presidential Elections Using Media Literacy In The Ld Classroom, Jaclyn K. Siegel 2017 Winston Preparatory School

Teaching The Presidential Elections Using Media Literacy In The Ld Classroom, Jaclyn K. Siegel

Journal of Media Literacy Education

This paper examines how an educator at a school for students with learning disabilities (LD) used various types of media to engage her students, to develop their academic and executive functioning skills, and to heighten their awareness of media literacy and the 2012 and 2106 Presidential elections. Teacher-created curriculum materials and activities are provided that support students’ ability to analysis media coverage in the context of a special education history classroom. Both media literacy and academic skills were developed through activities that enabled students to find and select resources from their media use at home.


Barriers To Fanfiction Access: Results From A Usability Inspection Of Fanfiction.Net, Jayne C. Lammers, Nicholas P. Palumbo 2017 University of Rochester

Barriers To Fanfiction Access: Results From A Usability Inspection Of Fanfiction.Net, Jayne C. Lammers, Nicholas P. Palumbo

Journal of Media Literacy Education

As researchers encourage teachers to bring fanfiction into classrooms, questions remain about whether online fanfiction communities are accessible to all students. This paper presents results from a practitioner-oriented usability inspection of FanFiction.net, investigating challenges students with disabilities might encounter as they participate. Operating this website with screen reader assistive technology reveals navigation, social connection, and reading barriers users may face when trying to engage in typical fanfiction practices. This study offers implications for media literacy educators to consider as they work to bring online media into classrooms without further marginalizing students with disabilities.


Universal Design For Learning: Guiding Principles To Reduce Barriers To Digital & Media Literacy Competence, Elizabeth M. Dalton 2017 University of Rhode Island, Kingston

Universal Design For Learning: Guiding Principles To Reduce Barriers To Digital & Media Literacy Competence, Elizabeth M. Dalton

Journal of Media Literacy Education

Universal Design for Learning (UDL), a framework for designing instruction to address the wide range of learner variation in today’s inclusive classrooms, can be applied effectively to broaden access, understanding, and engagement in digital and media literacy learning for ALL. UDL supports constructivist learning principles. UDL strategiesand methods encouragedevelopment of expert learners though personal engagement and motivation. UDL transforms one-size-fits-all instruction into diverse, multiple, and accessible learning opportunities that embrace student variation. UDL principles and guidelines offer a unique way for educators in digital and media literacy fields to ensure that their work will benefit the widest range of ...


Beyond Accessibility: How Media Literacy Education Addresses Issues Of Disabilities, Yonty Friesem 2017 Columbia College Chicago

Beyond Accessibility: How Media Literacy Education Addresses Issues Of Disabilities, Yonty Friesem

Journal of Media Literacy Education

This special issue on media literacy and disability provides a variety of examples and case studies to showcase the importance of addressing issues of disability in the media literacy community. The literature on the intersection of media literacy and disability is slender but suggests four distinct uses of media for students with disabilities. However, none include applying a critical lens to the use of media for students with disabilities. By connecting the practice of critical media literacy with disability theory, this paper offers a theoretical and practical framework for media literacy educators, extending NAMLE’s principles of media literacy education ...


A Phenomenological Investigation Of Sport And Fandom Through Hans-Georg Gadamer And Maurice Merleau-Ponty, Alexander Regina 2017 Duquesne University

A Phenomenological Investigation Of Sport And Fandom Through Hans-Georg Gadamer And Maurice Merleau-Ponty, Alexander Regina

Electronic Theses and Dissertations

This project aims to uncover the phenomenological and communicative roots of sport fandom from the fan perspective, taking into account the many ways in which fans come to contact sport and integrate corresponding experiences into their own lives and sense of being in the world. Hans-Georg Gadamer and Maurice Merleau-Ponty are used to understand the conventions of play that manifest in sport, leading not only to the co-creation of the game experience due to the intertwining of spectators and players but also to the interplay of temporal realms that leads to what Gadamer calls the fusion of horizons. Through this ...


With The Turn Of A Wrench And The Click Of A Mouse: A Case Study Of The Online Learning Practices Of Hvac Professionals And Homeowners, Jim Kelly 2017 University of Iowa, SLIS

With The Turn Of A Wrench And The Click Of A Mouse: A Case Study Of The Online Learning Practices Of Hvac Professionals And Homeowners, Jim Kelly

Jim Kelly

Jim Kelly

University of Iowa

School of Library and Information Science

Poster Presentation Spring 2013

“With the Turn of a Wrench and the Click of a Mouse: A Case Study of the Online Learning Practices of HVAC Professionals and Homeowners”


Abstract

This study examines the learning practices on display in several discussion forums on the site www.heatinghelp.com. These forums are used by professionals in the HVAC industry to address, among other things, the problems and questions they encounter in their daily work lives; questions that range from technical matters such as water chemistry to more general topics like ...


Regarding Aid: The Photographic Situation Of Humanitarianism, Sonya de Laat 2017 The University of Western Ontario

Regarding Aid: The Photographic Situation Of Humanitarianism, Sonya De Laat

Electronic Thesis and Dissertation Repository

Since the invention of photography, the medium has played an increasingly central role in shaping spectators’ imagination of distant suffering and calamitous experiences. The discourse of humanitarianism has evolved alongside photography and has relied on the medium to give it shape. Indeed, humanitarianism is and always has been a photographic situation, which is to say, photography has played and continues to play a significant role in constituting the very terms of humanitarianism, including how it is referenced, conceived, understood, and practiced. This dissertation is concerned with the historical role of photography in shaping the humanitarian imagination, as well as the ...


Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori 2017 Brisbane Tool Library

Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori

Interdisciplinary Journal of Partnership Studies

The profit-seeking system leads to many negative environmental impacts. Within this economic system, consumption reflects an important relationship between humans and nature. However, despite the growing international attention to environmental sustainability, our society does not necessarily acknowledge consumerism as the cause of global environmental degradation. Deconstructing the consumption culture and redefining what determines well-being, this paper will attempt to provide a comprehensive overview of the existing definition of people in the economic system. Many authors have defined our role in the economy; however, in terms of customer, citizen-consumer, and socially conscious consumer, most of the literature in this domain remains ...


Use What You Choose: Applying Computational Methods To Genre Studies In Technical Communication, Brian N. Larson, William Hart-Davidon, Kenneth C. Walker, Douglas M. Walls, Ryan Omizo 2017 Texas A&M University School of Law

Use What You Choose: Applying Computational Methods To Genre Studies In Technical Communication, Brian N. Larson, William Hart-Davidon, Kenneth C. Walker, Douglas M. Walls, Ryan Omizo

Brian Larson

This paper reports on the results of an intensive application development workshop held in the summer of 2015 during which a group of thirteen researchers came together to explore the use of machine-learning algorithms in technical communication. To do this we analyzed Amazon.com consumer electronic product customer reviews to reevaluate a central concept in North American Genre Theory: stable genre structures arise from recurring social actions. We discovered evidence of genre hybridity in the signals of instructional genres embedded into customer reviews. Our paper discusses the creation of a prototype web application, "Use What You Choose" (UWYC), which sorts ...


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