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Effects Of Video Game Streaming On Consumer Attitudes And Behaviors, Lisa B. Foster 2016 East Tennessee State Universtiy

Effects Of Video Game Streaming On Consumer Attitudes And Behaviors, Lisa B. Foster

Electronic Theses and Dissertations

Video game streaming has introduced to consumers a new method of creating branded content. Popular streaming platforms receive millions of broadcasters and viewers every month, and the current examines the influence of this type user-generated content on consumer attitudes and behaviors. The goal of this study is to understand how video game streams function as a marketing tool. To investigate this, a quantitative survey was designed and measured participants’ video gaming habits and their perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to be positively related to perceived credibility in a user-generated ...


Love On - The Life Of A Suicide Survivor: A Performance Autoethnographic Study, Patricia R. Wheeler 2016 East Tennessee State Universtiy

Love On - The Life Of A Suicide Survivor: A Performance Autoethnographic Study, Patricia R. Wheeler

Electronic Theses and Dissertations

Suicide touches the lives of millions of people each year in this country alone, yet conversations about suicide loss and survival after a loss remain taboo and often do not happen. The story I performed for this performance autoethnographic study centers on my life as a survivor of suicide. It provides a starting point for dialog regarding trauma, grief, and suicide loss. The narrative was constructed directly following the sudden death of my father, which had a direct effect on my ability to produce artistic work. The development, staging and performance of the story were altered to account for the ...


Facilitating Effective Communication Between First Responders And Older Adults During Fall Incidents: An Educational Intervention, Krystin M. Beeman, Erica L. Berger, Isabel A. Cabezas, Nicole M. Mathews 2016 Dominican University of California

Facilitating Effective Communication Between First Responders And Older Adults During Fall Incidents: An Educational Intervention, Krystin M. Beeman, Erica L. Berger, Isabel A. Cabezas, Nicole M. Mathews

Master's Theses and Capstone Projects

PURPOSE. The purpose of this project was to provide first responders with communication strategies for older adults that may help when responding to fall- related calls. General information was also provided to First Responders on working with older adults with a focus on the aging process, fall risk factors, and communications strategies.

METHODS. A series of educational sessions to first responders at a local fire district were developed and presented by occupational therapy students. Materials were developed by presenters from evidence-based resources and tailored to the target population. Each presentation focused on statistics about older adults, the aging process, fall ...


Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth DeMeo 2016 Liberty University

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for ...


The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley 2016 Liberty University

The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley

Masters Theses

In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity ...


Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante 2016 Liberty University

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be ...


Cinematic Transmedia: A Physiological Look At Engagement With Marvel's Cinematic Universe As Measured By Brainwaves And Electrodermal Activity, Tabitha Cassidy 2016 Liberty University

Cinematic Transmedia: A Physiological Look At Engagement With Marvel's Cinematic Universe As Measured By Brainwaves And Electrodermal Activity, Tabitha Cassidy

Masters Theses

This study looks at engagement levels within the Marvel Cinematic Universe (MCU) at physiological and neurological levels, and with self-reported measures. One show or movie in each of three categories of Marvel media (a movie, television show, and streaming show) were shown to participants who then had their brainwaves and galvanic skin response recorded to determine whether or not they were engaged with the transmedia aspects of the MCU. Results showed that participants were consistently engaged with the transmedia throughout all three media types, with brainwaves varying only slightly between each content. The Marvel movie, “The Avengers” was most engaging ...


Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao 2016 Liberty University

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and ...


Family Communication Motivating Athletics Over Generations: A Mixed Method Expansion Of Self-Determination Theory, Elizabeth Hanson Smith 2016 University of Southern MIssissippi

Family Communication Motivating Athletics Over Generations: A Mixed Method Expansion Of Self-Determination Theory, Elizabeth Hanson Smith

Dissertations

Mixed methods were utilized to test the communication within a model of self-determination (Deci & Ryan, 1985) in a multi-generational sports framework in order to argue for an update to self-determination theory (SDT) that includes a communication element. Fourteen qualitative research questions were posed to examine how communication functioned to move tennis players, golfers, and runners from the initial family influence in participating, to integrating family values to the extent that participants modeled athletic values to offspring and community members. Three hypotheses correlating the variables of self-efficacy, autonomy-controlling and autonomy-supportive family communication supported the argument that communication functioned to develop self-determined behavior in a sports context.

The Perception of Parents Scale (Grolnick, Ryan, & Deci, 1991), the Revised Family Communication Patterns Scale (Richie & Fitzpatrick, 1990), and the Self-Efficacy Scale (Schwarzer & Jerusalem, 1995) were used quantitatively, and qualitative interviews were conducted with 38 participants in the southern United States. Results indicated that in a family-based sports context, control does not always lead to introjection or rejection as predicted in SDT. In this setting, autonomy-control, when combined with involvement, led to integration of family sports values with autonomy-supportive communication such as support, validation, and rationale mediating SDT expectations of introjection. The conclusions were that 1) communication functioned to move participants between SDT elements supporting the need for SDT to be updated to include communication and a modeling effect; 2) mixed methodology was an effective approach to this case study; and 3) the variables of control and involvement merit further scrutiny beyond a family sports environment.


The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter 2016 Liberty University

The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter

Masters Theses

Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is ...


A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko 2016 Liberty University

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.


Using Science Communication And Informal Education To Become An Informational Portal To The Public, Karri D. Folks 2016 Iowa State University

Using Science Communication And Informal Education To Become An Informational Portal To The Public, Karri D. Folks

Iowa State University Anthropology Symposium

Effective communication with the public is a key component of research outreach. As graduate students, our curriculums usually require some form of public outreach. You are expected to demonstrate the broader impacts of your research through multi-generational education; however training for this type of communication is usually not provided. Reiman Gardens (Ames, IA) provides outreach development and training to Iowa State graduate students, scientists, engineers, researchers, and other science-based professionals through their Portal to the Public Science Communication Fellowship. The fellowship provides training on how to effectively communicate your research to diverse audiences and enhance science communication skills. Each fellow ...


The Relationship Between Legibility And Gender, Julia Armenta 2016 Georgia State University

The Relationship Between Legibility And Gender, Julia Armenta

Georgia State Undergraduate Research Conference

No abstract provided.


Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline C. Rabinovitsj 2016 Abilene Christian University

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline C. Rabinovitsj

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The ...


The God Father Of Public Relations, Abdullah N. Alsuabaie 2016 Murray State University

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of ...


Ivy Lee, Faisal Zaben Alotaibi 2016 Murray State University

Ivy Lee, Faisal Zaben Alotaibi

Scholars Week

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red ...


Yorba Times: Special Edition On Safety, Noah Asher Golden, Facundo Acevedo, Jesse Alonzo, Henessy Arana, Leslie Arriaga, Michelle Brait, Amy Chau, Ashley Diaz, Jeremiah Dille, Sierra Durand, Beberly Espinoza, Elora Estes, Lesley Fernandez, Darshan Gamma, Cassandra Garcia, Karla Garcia, Yasmin Garcia, Neko Gianquinto, Gisselle Gonzalez, Jacob Gonzales, Sakina Jaffery, Adrianna Herrera, Allie Hoch, Victoria Hulett, Anthony Jaimes, Leilani Lagunes, Sandra Loredo, Kate Markey, Joshua Marmolejo, Faith Martin, Melissa Medina, Layla Melendez, Dylan Moses, Michaela Moses, Brooklynn Payne, Michelle Perez, Brianna Quirarte, Ieleen Ramirez, Edwin Reyes, Jehu Sandoval, Jaqueline Ramirez, Jonathan Sanchez, Nathalie Sanchez, Christopher Santibanez, Kaylin Seeley, Genevieve Stothers, Miranda Valdez, Christopher Velasquez 2016 Chapman University

Yorba Times: Special Edition On Safety, Noah Asher Golden, Facundo Acevedo, Jesse Alonzo, Henessy Arana, Leslie Arriaga, Michelle Brait, Amy Chau, Ashley Diaz, Jeremiah Dille, Sierra Durand, Beberly Espinoza, Elora Estes, Lesley Fernandez, Darshan Gamma, Cassandra Garcia, Karla Garcia, Yasmin Garcia, Neko Gianquinto, Gisselle Gonzalez, Jacob Gonzales, Sakina Jaffery, Adrianna Herrera, Allie Hoch, Victoria Hulett, Anthony Jaimes, Leilani Lagunes, Sandra Loredo, Kate Markey, Joshua Marmolejo, Faith Martin, Melissa Medina, Layla Melendez, Dylan Moses, Michaela Moses, Brooklynn Payne, Michelle Perez, Brianna Quirarte, Ieleen Ramirez, Edwin Reyes, Jehu Sandoval, Jaqueline Ramirez, Jonathan Sanchez, Nathalie Sanchez, Christopher Santibanez, Kaylin Seeley, Genevieve Stothers, Miranda Valdez, Christopher Velasquez

Yorba-Chapman Writing Partnership Anthology of Journalistic Writing

During the Spring 2016 semester, Dr. Noah Asher Golden's Teaching of Writing K-12 students partnered with the Journalism class at Yorba Academy for the Arts. Through collaboration over a four-month period, Chapman's future teachers and Yorba's junior high journalists engaged a deep writing process to write a series of features, editorials, and news articles, all connected in some way to the overarching theme of safety. Thank you to Ms. Andrea Lopez, Ms. Tracy Knibb, and the Lloyd E. and Elisabeth H. Klein Family Foundation for supporting this project.


Worship Styles, Musicand Social Identity: A Communication Study, Terri Johnson, Jill Rudd, Kimberly Neuendorf, Guowei Jian 2016 Cleveland State University

Worship Styles, Musicand Social Identity: A Communication Study, Terri Johnson, Jill Rudd, Kimberly Neuendorf, Guowei Jian

Guowei Jian

This quantitative study investigates music and worship style preferences. A survey measured participants' worship and music preferences in order to further examine the relationship between the two. Multiple and logistic regressions were significant indicating that preferred music genres can be used to predict one's worship style preference. Further investigation used Social Identity Theory to examine the conflict that often occurs within churches over music and worship styles. Therefore, the survey included the Identification with a Psychological Group scale to measure participants' identification with the Lutheran Church Missouri Synod. Multiple regression results showed a significant overall prediction of organizational identity ...


Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts 2016 University of South Florida

Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts

Graduate Theses and Dissertations

This study explored the relationship between people who play massively multiplayer online roleplaying games (MMORPGs) and their avatars, as well as the impact on players’ self-esteem and perceived social capital in the real world. To examine these influences of online video gameplay, this research investigated gamers who play the popular MMORPG, World of Warcraft (WoW). This study employed an online survey made available on Reddit, a widely-used news, entertainment, and social-networking website, in which all the content is user-generated. The research questionnaire was intended to reveal the bond between MMORPG players and their avatars; the study examined how this relationship ...


Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues 2016 California Polytechnic State University, San Luis Obispo

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts ...


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