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Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy 2018 Walden University

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori 2017 Brisbane Tool Library

Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori

Interdisciplinary Journal of Partnership Studies

The profit-seeking system leads to many negative environmental impacts. Within this economic system, consumption reflects an important relationship between humans and nature. However, despite the growing international attention to environmental sustainability, our society does not necessarily acknowledge consumerism as the cause of global environmental degradation. Deconstructing the consumption culture and redefining what determines well-being, this paper will attempt to provide a comprehensive overview of the existing definition of people in the economic system. Many authors have defined our role in the economy; however, in terms of customer, citizen-consumer, and socially conscious consumer, most of the literature in this domain remains ...


Systematic Analysis Of Enterprise Perception Towards Cloud Adoption In The African States: The Nigerian Perspective, George A. Oguntala, Prof. Raed A. Abd-Alhameed, Dr. Janet O. Odeyemi 2017 University of Bradford

Systematic Analysis Of Enterprise Perception Towards Cloud Adoption In The African States: The Nigerian Perspective, George A. Oguntala, Prof. Raed A. Abd-Alhameed, Dr. Janet O. Odeyemi

The African Journal of Information Systems

The desirous benefits of cloud computing such as high return on investment through efficient resource management, high application throughput and on-demand capabilities have resulted in the unprecedented global acceptance of the computing paradigm. However, research on cloud adoption indicates that fewer organisations in the African states are adopting cloud services. Thus, the purview of the paper is to examine the factors responsible for the poor adoption of cloud computing in most African enterprises using Nigeria as a case study. The study focus on the perception of IT and non-IT employees towards cloud computing. Moreover, the paper reviews the literature on ...


Communication And Family Identity: Toward A Conceptual Model Of Family Identity And Development Of The Family Identity Inventory, Kaitlin Elizabeth Phillips 2017 University of Nebraska-Lincoln

Communication And Family Identity: Toward A Conceptual Model Of Family Identity And Development Of The Family Identity Inventory, Kaitlin Elizabeth Phillips

Communication Studies Theses, Dissertations, and Student Research

Families serve as a primary socializing agent in the lives of individuals (Soliz & Rittenour, 2012), and the first social identity individuals have in their lives. Given the complexity and importance of identity—and family identity specifically, the goal of this study is to identify the various dimensions of family identity that scholars and practitioners should account for in their work. Through a two-study exploratory sequential mixed-method design I investigate what constructs comprise a conceptual model of family identity, and I develop a corresponding inventory of Family Identity. Through this process, I will also assess the relationships among these communicative processes ...


Decoding Nonverbal Ability: A Theoretical Model For The Acquisition Of Nonverbal Decoding Skill, Julia Berger 2017 Boise State University

Decoding Nonverbal Ability: A Theoretical Model For The Acquisition Of Nonverbal Decoding Skill, Julia Berger

Boise State University Theses and Dissertations

Nonverbal communication adds multiple layers of meaning to social interaction above that conveyed by words. The comprehension of these nonverbal messages depends on individual ability which varies greatly between individuals. Variation in nonverbal communication ability and the variables of influence that have been associated with it over decades of research are the topic of this research project. Variables that have been correlated to nonverbal communication skill were used to develop a theory for the development of this skill and construct an evidence-based theoretical model that provides an explanation for nonverbal skill acquisition and variability. This model was also analyzed for ...


Songs, Lushootseed Language Institute, Zalmai Zeke Zahir 2017 University of Washington Tacoma

Songs, Lushootseed Language Institute, Zalmai Zeke Zahir

Lushootseed Language Institute

Song #1: This song refers to our language and culture. It is for us.

Song #2 This song is for the language.

Song #3: Greeting song. This song is used as a greeting by the Snoqualmie people.

Song #4: Shoes off song. This song is a celebration of taking our shoes off and reestablishing our connections to the Mother Earth.

Song #5: "Squirrel Song" The work is kind of easy. This is a challenge dance song. The dance itself represents the squirrel's chasing each other as often times seen in the woods. It consists of hopping low to the ...


The Basic Course In Communication, Media Literacy, And The College Curriculum, Evelyn M. Ramsey 2017 The Pennsylvania State University, Berks

The Basic Course In Communication, Media Literacy, And The College Curriculum, Evelyn M. Ramsey

Journal of Media Literacy Education

V Various authors make excellent suggestions about the inclusion of public address, civility critical communication pedagogy and social justice into the basic course in communication studies. Media literacy pedagogy encourages students to actively and critically consider the messages they send and receive, critically assess all forms of communication, be encouraged to engage more actively with governmental affairs, understand the role of media and other messages in the construction of their own identities, and more effectively understand the role of values, standpoints, beliefs, etc. on their communication choices, as well as on those of others. However, the National Communication Association does ...


News Media Literacy And Political Engagement: What’S The Connection?, Seth Ashley, Adam Maksl, Stephanie Craft 2017 Boise State University

News Media Literacy And Political Engagement: What’S The Connection?, Seth Ashley, Adam Maksl, Stephanie Craft

Journal of Media Literacy Education

Scholars and educators have long hoped that media education is positively related to pro-social goals such as political and civic engagement. With a focus on measuring news media literacy with emphasis on media knowledge, need for cognition and media locus of control, this study surveyed 537 college students and found positive relationships between news media literacy and two political engagement measures: current events knowledge and internal political efficacy. Findings show that news media literacy is not associated with political activity, although some dimensions of news media literacy are associated with lower levels of political trust. Results help to define significant ...


Towards A Culturally Inclusive, Integrated, And Transdisciplinary Media Education Curriculum— A Case Study Of An International Ma Program At The University Of Lapland, Päivi M. Rasi, Heli Ruokamo, Mari Maasilta 2017 University of Lapland, Finland

Towards A Culturally Inclusive, Integrated, And Transdisciplinary Media Education Curriculum— A Case Study Of An International Ma Program At The University Of Lapland, Päivi M. Rasi, Heli Ruokamo, Mari Maasilta

Journal of Media Literacy Education

Internationalization presents both opportunities and challenges for higher education policies and curricula, as well as for teaching and learning methods. This article describes and discusses ongoing exploration and development of the planned curriculum of the MA in Media Education at the Faculty of Education at the University of Lapland, Finland in terms of cultural inclusion and the integration of disciplines. The study concludes that the planned curriculum now includes new content that better supports cultural inclusion. Nevertheless, it was established that several steps are needed to move toward a more inter- and even transdisciplinary media education higher education curriculum.


In Memoriam: Elizabeth Thoman, Renee Hobbs 2017 Harrington School of Communication and Media, University of Rhode Island

In Memoriam: Elizabeth Thoman, Renee Hobbs

Journal of Media Literacy Education

No abstract provided.


Arguing With Friends, William Baude, Ryan D. Doerfler 2017 University of Chicago

Arguing With Friends, William Baude, Ryan D. Doerfler

Faculty Scholarship

It is a fact of life that judges sometimes disagree about the best outcome in appealed cases. The question is what they should make of this. The two purest possibilities are to shut out all other views, or else to let them all in, leading one to concede ambiguity and uncertainty in most if not all contested cases.

Drawing on the philosophical concepts of “peer disagreement” and “epistemic peerhood,” we argue that there is a better way. Judges ought to give significant weight to the views of others, but only when those others share the judge’s basic methodology or ...


Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons 2017 Liberty University

Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is ...


Enabling Pain, Enabling Insight: Opening Up Possibilities For Chronic Pain In Disability Rhetoric And Rhetoric And Composition, Hilary Selznick 2017 Illinois State University

Enabling Pain, Enabling Insight: Opening Up Possibilities For Chronic Pain In Disability Rhetoric And Rhetoric And Composition, Hilary Selznick

Theses and Dissertations

In the dissertation “Enabling Pain, Enabling Insight: Opening up Possibilities for Chronic Pain in Disability Rhetoric and Rhetoric and Composition,” Hilary Selznick argues that pain is rhetorical, accessible, and communicable to those without the lived experience of chronic pain. Additionally, she argues for the necessity of considering chronic pain as a disability and not merely as a symptom of a disability. In order to make these arguments possible, Selznick crafts a political-relational-rhetorical methodology that challenges restrictive models of disability and theoretical and commonplace assumptions that pain is resistant to language. Specifically, Selznick’s methodology, which combines disability scholar and activist ...


Assessing The Influence Of Career-Linked Experiential Opportunities On The F-1 Undergraduate Student Enrollment Decision-Making Process, Harrison Fuerst 2017 SIT Graduate Institute

Assessing The Influence Of Career-Linked Experiential Opportunities On The F-1 Undergraduate Student Enrollment Decision-Making Process, Harrison Fuerst

Capstone Collection

International mobility efforts in the United States have garnered increased attention and funding in recent years, with such government-led initiatives as Generation Study Abroad and 100,000 Strong driving up inbound and outbound student numbers. Recent inbound mobility reports from the Institute of International Education show double-digit percentage increases in international student enrollment. Other countries also experiencing an influx of international students continue to research these trends to shape their own education strategies. Research conducted by the International Education Association of Australia points specifically to hands-on professional experience and enhanced employability as key factors important to Australia’s international student ...


An Exploratory Study Of The Impact Of Language On The Transition And Success Of Students In Their First College Year, Kathryn B. Wilhite 2017 Kennesaw State University

An Exploratory Study Of The Impact Of Language On The Transition And Success Of Students In Their First College Year, Kathryn B. Wilhite

Masters of Science in First Year Studies

ABSTRACT

In a time where colleges and universities are taking strides to consider their communication strategies with incoming students there appears to be a lack of attention on the language within communication pieces and what messages that language conveys to students. This study sought to examine this language through inductive analysis of four research questions which explored what the communication pieces are, what relationship they build, the discourse language present, and the strategies of empowerment language within the communication pieces distributed to all incoming first-year students at a large, public comprehensive four-year university in the Southeastern United States. Research on ...


She Would Not Be Silenced: Mae West's Struggle Against Censorship, Charlotte N. Toledo 2017 Cleveland State University

She Would Not Be Silenced: Mae West's Struggle Against Censorship, Charlotte N. Toledo

The Downtown Review

Mae West, an actress during Hollywood's Golden Age, used her fame on stage, in films, and on the radio to offer social commentary on relationships between men and women in society. Her irreverent style of addressing issues of female sexuality and power certainly caught peoples attention and made them think about these issues in new ways. At the same time, her racy delivery made her a target of stage, film, and radio censorship. She refused to be silenced and continually pushed against restrictions to deliver he message of empowerment in her trademark provocative manner.


The Blue French Horn: Intertwining Origin Stories In How I Met Your Mother, Sydney T. Stein, Dr. Leah T. LeFebvre 2017 University of Wyoming

The Blue French Horn: Intertwining Origin Stories In How I Met Your Mother, Sydney T. Stein, Dr. Leah T. Lefebvre

Honors Theses AY 16/17

This study investigates the intertwining origin stories in the television show, How I Met Your Mother. The TV show focuses on the main character, Ted Mosby, on his search for love, a wife, and mother of his children, with the help of his best friends. While research regarding origin stories is incomplete, How I Met Your Mother will allow for framing of origin story research as the show features Ted narrating his quest to his future children. Through the analysis of a popularized television show, origin story research will be expanded to demonstrate that two origin stories can occur side-by-side ...


Cross-Linguistic Phonosemantics, Raleigh Anne Butler 2017 University of Tennessee, Knoxville

Cross-Linguistic Phonosemantics, Raleigh Anne Butler

University of Tennessee Honors Thesis Projects

No abstract provided.


The Contribution Of Technology To An Undergraduate International Learning Partnership: The Ritual Perspective, Liene Locmele, Barbara R. Burke 2017 Vidzeme University of Applied Sciences

The Contribution Of Technology To An Undergraduate International Learning Partnership: The Ritual Perspective, Liene Locmele, Barbara R. Burke

Communication, Media, and Rhetoric Publications

This study is part of a research project on a learning partnership between undergraduates of ViA, Latvia and UMM, USA. During the joint media course in Spring 2016, students participated in Skype discussions, completed shared assignments and reflected upon their learning experience. The transcripts of these activities form the body of qualitative data. We employ the perspective of Ethnography of Communication (Hymes, 1962; Philipsen, 1997) and Cultural Discourse Analysis (Carbaugh, 2007) in order to answer the following research questions: (1) what is the nature of the studied technology-mediated learning discourse, and (2) how dot he constructed meanings around the use ...


Sexual Assault Prevention On College Campuses, Using Community Based Participatory Research Strategies To Craft A Creative Response, Adrianne Beer 2017 Bowling Green State University

Sexual Assault Prevention On College Campuses, Using Community Based Participatory Research Strategies To Craft A Creative Response, Adrianne Beer

Honors Projects

Sexual assault prevention and education programs have been working to develop successful ways to decrease sexual assault for almost to decades. Research has shown that despite efforts there has yet to be a program that effects statistics regarding campus sexual assault. This essay addresses several issues that explain why prevention programs have fallen short. It includes the study of victim blaming, the college party narrative, stranger rape, and bystander intervention. Examples from first hand reports of sexual assault and the study of BGSU prevention programs are used. The essay also addresses how our culture plays a role in sexual assault ...


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