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The Role Of Women In Film: Supporting The Men -- An Analysis Of How Culture Influences The Changing Discourse On Gender Representations In Film, Jocelyn Nichole Murphy

Journalism Undergraduate Honors Theses

Women are underrepresented in film. Racial minorities are underrepresented in film. White men are vastly overrepresented in film. How do these facts affect audiences that are so demographically different from what is portrayed onscreen? This study serves to examine how character representations in film relate to the demographics of the audience viewing them, and how these portrayals have changed over a 20-year span. Considering the depictions of women in the context of social gender movements of the last two decades will provide a deeper understanding of the attitudes toward female characters, as well as factors that shape the themes and ...

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The Role Of Self-Concept In Consumer Behavior, Marisa Toth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.

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Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

All Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt ...

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How Journalism Influenced American Public Opinion During The Vietnam War: A Case Study Of The Battle Of Ap Bac, The Gulf Of Tonkin Incident, The Tet Offensive, And The My Lai Massacre, Kyle Hadyniak

Honors College

The Vietnam War was a hallmark in journalism history. Not only was newspaper reporting placed in a prominent role, both on the front lines and at home, but for the first time television was also utilized to bring the horrors of war into the living room. Vietnam may have been in Southeast Asia, but half the fighting occurred in the United States because journalists in Vietnam brought a different, pragmatic view to the American public than what the government was providing. The latter’s misleading optimism and, in some cases, outright deception soon ignited an anti-war movement previously unseen on ...

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Portrayals Of Women In Prime Time Reality Tv Programs, Ivonne Martinez-Sheperd

Retrospective Theses and Dissertations

Reality shows are among the most exciting and successful forms of TV program today. The different styles and format of these shows have favorably positioned them in the network markets, generating high ratings and large profits. Because they have been tremendously popular TV fare, how do they portray females and minority women? Do they, as past studies have found, depict women negatively and in largely domestic roles?;This study aims to determine the extent to which women were shown and how they were portrayed in reality TV shows. It examined the content of a census of reality shows aired from ...

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Visualizing Brand Personality And Personal Branding : Case Analysis On Starbucks And Nike's Brand Value Co-Creation On Instagram, Chia Yu Chang

Theses and Dissertations

This general purpose of this qualitative study is to investigate how businesses and consumers are co-creating brand value on social media by sharing photos on Instagram. The main focus is two-fold, one is to look at how corporations like Nike and Starbucks are utilizing Instagram to engage customers; another is to look at how customers presenting brand images and identify with brand personalities. This research analyzed 238 customer-created images and 62 corporate-created Instagram images using a hybrid method of qualitative content analysis and thematic analysis as an empirical way to explore the big picture of this new and understudied topic ...

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Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena

Theses from the College of Journalism and Mass Communications

Colin Kaepernick of the San Francisco 49ers decided to protest the national anthem before a 2016 NFL preseason game because of systemic racial inequality and instances of police brutality, sparking a nationwide debate about the First Amendment, the national anthem in sports, and race, among other topics. His protest influenced many similar protests, including one by three members of the Nebraska Cornhuskers football team. This paper looks at the media coverage of the protests and the aftermath, examining both national and local print and broadcast news sources, to determine the degree to which the coverage adheres to the protest paradigm ...

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Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger

Electronic Theses and Dissertations

Newspaper coverage can have a positive or negative impact on the image of an individual. This study examined the framing of Amanda Knox in newspapers published worldwide during the 4 years Knox was imprisoned in Italy. An American foreign exchange student, Knox was studying in Italy when her roommate was murdered. A content analysis of 500 major world newspapers was conducted. The study’s purpose was to determine the tone, story placement, and page placement of each mention of Amanda Knox. Newspaper articles associated with the topic were retrieved from the LexisNexis database and analyzed. The results showed that mentions ...

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Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research looked at parasocial interactions among college students. The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. The research looked at celebrities as themselves and not as the characters they play as previous studies have. The research consisted of a revised parasocial interaction scale along with basic demographic questions. Although there have been studies examining levels of worship among different celebrities, they have been no correlations or differences stated concerning parasocial interactions. In addition, there has been no previous research ...

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Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers ...

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Popular Articles

The Role Of Women In Film: Supporting The Men -- An Analysis Of How Culture Influences The Changing Discourse On Gender Representations In Film, Jocelyn Nichole Murphy

Journalism Undergraduate Honors Theses

The Role Of Self-Concept In Consumer Behavior, Marisa Toth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

All Dissertations, Theses, and Capstone Projects

How Journalism Influenced American Public Opinion During The Vietnam War: A Case Study Of The Battle Of Ap Bac, The Gulf Of Tonkin Incident, The Tet Offensive, And The My Lai Massacre, Kyle Hadyniak

Honors College

Portrayals Of Women In Prime Time Reality Tv Programs, Ivonne Martinez-Sheperd

Retrospective Theses and Dissertations

Visualizing Brand Personality And Personal Branding : Case Analysis On Starbucks And Nike's Brand Value Co-Creation On Instagram, Chia Yu Chang

Theses and Dissertations

Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena

Theses from the College of Journalism and Mass Communications

Amanda Knox: A Content Analysis Of Media Framing In Newspapers Around The World, Deidre Freyenberger

Electronic Theses and Dissertations

Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

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