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Graphic Communications Commons

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The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda McGovern 2017 Sacred Heart University

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCOB Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou 2017 The University of Southern Mississippi

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: familiar ...


Stitched Past, Sawyer Smith 2017 Western Kentucky University

Stitched Past, Sawyer Smith

Honors College Capstone Experience/Thesis Projects

“Stitched Past” tells the stories of vulnerable women in Lima, Peru. Despite the emotional and physical impacts of poverty, the women seek mentorship, education, and job security through Krochet Kids International. Krochet Kids, a U.S.-based non-profit organization, offers women in Peru and Uganda the opportunity to create knitwear to be sold online. In addition to gaining a new job and skill, the women receive counseling, affordable childcare, and supportive community. Krochet Kids approaches empowerment from a holistic perspective. The mentors encourage growth in five categories: financial, intellectual, physical, social, and psychological. This model of personal development ensures that ...


Thicker Than Blood, Kendall Norwood 2017 Western Kentucky University

Thicker Than Blood, Kendall Norwood

Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle ...


Open Source Micro Diplomas: New Credentials For New Learning, Jack F. Powers 2017 The Graduate Center, City University of New York

Open Source Micro Diplomas: New Credentials For New Learning, Jack F. Powers

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

The standard model for college in America—a four-year bachelor’s degree that teaches critical thinking, analytic reasoning, and written communication skills—is unaffordable and unattainable for most Americans. Only about a third of citizens aged 25 and over have achieved a baccalaureate degree or better. Two-thirds are left behind in precarious jobs that pay substantially less and that are losing ground. Everyone from politicians to parents repeats the mantra of “college for all”, but the reality is more like “college for the socio-economically gifted.”

At the same time, the modern world of work is evolving into a more complex ...


From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez 2017 California Polytechnic State University, San Luis Obispo

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the ...


Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons 2017 Liberty University

Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is ...


The Use And Efficacy Of Comics In Healthcare: A Scoping Review In Graphic Medicine, Matthew N. Noe, Suzana Makowski, Len L. Levin, Kelly Lund 2017 University of Massachusetts Medical School

The Use And Efficacy Of Comics In Healthcare: A Scoping Review In Graphic Medicine, Matthew N. Noe, Suzana Makowski, Len L. Levin, Kelly Lund

National Network of Libraries of Medicine New England Region (NN/LM NER) Repository

Background: Graphic medicine is defined as the “interaction between the medium of comics and the discourse of healthcare”. We seek to understand the ways in which comics are currently being employed in healthcare settings and what effects, if any, these practices have on physician, patient, and their experiences and health outcomes.

Methods: Our scoping review is following the six-stage methodology laid out by Arksey and O’Malley (2005) in order to map the field – an appropriate methodology, as graphic medicine is a relatively new field that thus far lacks clear boundaries. We built, tested, and conducted searches in six databases ...


Graphic Medicine In The Library: An Educational Outreach Program, Matthew N. Noe 2017 University of Massachusetts Medical School

Graphic Medicine In The Library: An Educational Outreach Program, Matthew N. Noe

Library Publications and Presentations

Objectives: Graphic medicine refers to the discourse of healthcare by way of the medium of comics and is a growing field with far-reaching impact. The objective of this outreach program was to provide educational opportunity to librarians on building graphic medicine collections and the creation of related programming.

Methods: The outreach program proceeded on several fronts over the course of a six-month period, beginning with a two-part webinar series targeted to librarians both in-and-out of the region. These webinars sought to provide background information on graphic medicine, materials to aid with collection development, including key title lists, and serve as ...


What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design, Argument Quality, And Need For Cognition On Information Assessment, Luke David Salomone 2017 Olivet Nazarene University

What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design, Argument Quality, And Need For Cognition On Information Assessment, Luke David Salomone

Scholar Week 2016 - present

Author Abstract:

When evaluating information online or offline, two important aspects are considered by readers: the credibility of the source and the quality of the argument. It is well known that strong arguments are more persuasive than weak arguments of the same length (Petty and Cacioppo, 1984), and recent research has shown that in an online environment source credibility is determined by the reader in part by the design aspects of website (Lowry et al., 2013). Using a 2 (website quality: good vs bad) x 2 (argument quality: strong vs weak) ANCOVA with need for cognition (NFC) and disposition to ...


Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor 2017 Georgia State University

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.


Chelsey J. - Makeup Artist, Maisie Johnson 2017 Pittsburg State University

Chelsey J. - Makeup Artist, Maisie Johnson

Paper Presentations

Over the past few months I have worked to create a brand for a makeup artist based out of Orlando, Florida. I designed a logo as well as a style guide specifying colors, patterns, fonts, and design elements that would be used within the brand. I created several print pieces including style guides, budgets, business cards, thank you cards, and pricing/leave behind folds. I screen printed shirts and totes to advertise my client’s name as well as a custom apron for the artist to wear. I entered all of these components into the American Advertising Federation competition (ADDY ...


Every Step Of Rome, Lauren Jo Carter 2017 Iowa State University

Every Step Of Rome, Lauren Jo Carter

Honors Projects and Posters

Through this project I created a publication that depicted my time in Rome during my semester abroad through photographs, imagery, typography and graphic elements.

In Rome, I collected research to create a publication that shows what I did through the semester. I collected information to create infographics and visual elements in a publication. Information includes things like how many steps I took to what I spent my time and money on. I then used this information to create a comprehensive report of what I did during the semester. I also collected historical information and interesting facts on the sites I ...


Picture This: The Role Of Digital Storytelling In Motivating Donations Towards Refugee Relief, Mitra LeBuhn 2017 SIT Study Abroad

Picture This: The Role Of Digital Storytelling In Motivating Donations Towards Refugee Relief, Mitra Lebuhn

Independent Study Project (ISP) Collection

It is often assumed that powerful photographs and film footage have the ability to move viewers in the developed population to action. Frank Fournier, the photographer who captured the face of 13-year-old Omayra Sanchez in her last hours of life, as she stood trapped in a pool of muddy water and debris, said, “I believe the photo helped raise money from around the world in aid and helped highlight the irresponsibility and lack of courage of the country's leaders (BBC, 2005).” His statement encompasses the common perspective that imagery can motivate donations, but there is a lack in data ...


Supermarket Savvy: An Analysis Of Psychological Exploitation Within Grocery Stores, Calvin Brinkworth 2017 SIT Study Abroad

Supermarket Savvy: An Analysis Of Psychological Exploitation Within Grocery Stores, Calvin Brinkworth

Independent Study Project (ISP) Collection

As obesity rates continue to climb around the world, an increased effort is needed to explore all means of prevention and intervention. Although previous research has examined the effectiveness of strategies like nutritional education, little research has been conducted surrounding the interplay of psychology and marketing within the context of grocery stores. As such, this paper examines the presence of psychological manipulation within grocery stores and the influence is has upon product choice, and ultimately consumption. Several key variables have been taken into account for this analysis, including store layout, location, product placement, packaging, and others, to provide a holistic ...


Introduction To Graphic Medicine, Matthew N. Noe 2017 University of Massachusetts Medical School

Introduction To Graphic Medicine, Matthew N. Noe

National Network of Libraries of Medicine New England Region (NN/LM NER) Repository

This webinar, taught by Matthew Noe from the Lamar Soutter Library at UMass Medical School, will introduce the emerging field of graphic medicine, or, the use of comics in healthcare. We will begin with a brief overview of the field’s emergence, and then switch directions to highlight the role that comics can play in two key areas of librarianship: health literacy and medical education. The webinar will conclude with suggestions for collection development and programming to kickstart graphic medicine in your library.


Comics And Medicine: Building Collections And Raising Awareness, Matthew Noe 2017 University of Massachusetts Medical School

Comics And Medicine: Building Collections And Raising Awareness, Matthew Noe

Community Engagement and Research Symposia

Graphic medicine, or the use of comics in healthcare, is a growing field within medical humanities that is of particular interest to those concerned with health literacy and medical education. Currently, this field is being explored on several fronts at the Lamar Soutter Library in an effort to provide key resources for study and to build community awareness of the potential uses of comics in medicine. These efforts include a scoping review study funded by the Gold Foundation to determine how comics are currently used in medicine and to what effect; the creation of book club kits on specific medical ...


Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong 2017 Applied Materials - Santa Clara, CA

Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong

James W. Evans

A novel roll-to-roll flexographic printing process for rechargeable zinc-based battery manufacturing was presented in this paper. Based on the fundamental operating mechanism of flexography, key criteria for developing functional flexographic printing inks were established, including composite ink rheology (steady-state viscosity and yield stress), ink wettability as well as ink dispersing qualities. A variety of MnO2 cathode inks were developed and analyzed comprehensively based on these criteria. A novel type of aqueous cathode ink based on PSBR polymeric binder showed excellent flexographic printability as well as promising electrochemical performance.


Aurora Volume 104, Kristen Hung (Editor) 2017 Olivet Nazarene University

Aurora Volume 104, Kristen Hung (Editor)

Aurora

College formerly located at Olivet, Illinois and known as Olivet University, 1912-1923; Olivet College, 1923-1939, Olivet Nazarene College, 1940-1986, Olivet Nazarene University, 1986-


The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian zhou 2017 Virginia Commonwealth University

The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian Zhou

Theses and Dissertations

Digital media are moldable spaces where an image is simultaneously a thought. This instance and flexibility enables digital existences to be malleable, transformative, situational, and unstable. They are plastic images. Video games generate digital bodies that are a fusion of subjectivities and cybernetic simulations, in a perceivable and ambiguous process. Such bodies are extensions of ourselves, being girlish, imperfect, unfinished and happening—digesting and emitting clusters of feelings, regardless of our biological gender and age. The performative experience of play is progressively departing from spectacle, gambling and competition, and increasingly shifting towards an emotional journey of alternate realities, spreading subjectivities ...


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