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Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell 2018 Iowa State University

Political Advertising Saturation In The 2016 Iowa Caucuses, Jay Newell

Journalism Publications

Allocating the optimum amount of campaign resources to advertising is a critical question for political managers. This research presents the case of the 2016 Iowa Caucuses, in which over $46 million of broadcast television advertising was purchased on behalf of 21 Republican and Democratic candidates and run in eight media markets over 9 months. Using Federal Communication Commission (FCC)-derived data from more than 3,700 political advertising contracts, and responses to two waves of surveys among Iowa voters, this research considers the connection between advertising weight (adspend) and political outcomes in a media-saturated campaign. In contrast to some earlier ...


Exploring The Clinical Utility Of Mobile Applications For Promoting Affect Regulation Among Clients With Behavioral Health Problems, Caroline Fenkel 2018 University of Pennsylvania

Exploring The Clinical Utility Of Mobile Applications For Promoting Affect Regulation Among Clients With Behavioral Health Problems, Caroline Fenkel

Doctorate in Social Work (DSW) Dissertations

Nearly 25 percent of adults in the United States are diagnosed with a behavioral health condition, most commonly depression, anxiety disorders and substance use disorders. Each of these diagnoses is associated with significant disruptions in affect regulation which encompasses the capacity to up and down regulate emotions. Best practice treatment for these conditions includes psychotropic medications combined with individual or group-based psychotherapeutic modalities which regardless of the therapist’s theoretical orientation attempt to promote affect regulation through skill transfer and strategies for observing one’s ability to regulate emotions. Similarly, attention to regulatory capacity is central to many emerging self-help ...


Applications Of Complex Network Analysis In Electric Power Systems, Mahmoud Saleh, Yusef Esa, Ahmed Mohamed 2018 CUNY City College

Applications Of Complex Network Analysis In Electric Power Systems, Mahmoud Saleh, Yusef Esa, Ahmed Mohamed

Publications and Research

This paper provides a review of the research conducted on complex network analysis (CNA) in electric power systems. Moreover, a new approach is presented to find optimal locations for microgrids (MGs) in electric distribution systems (EDS) utilizing complex network analysis. The optimal placement in this paper points to the location that will result in enhanced grid resilience, reduced power losses and line loading, better voltage stability, and a supply to critical loads during a blackout. The criteria used to point out the optimal placement of the MGs were predicated on the centrality analysis selected from the complex network theory, the ...


Herpes Zoster Patient Education: A Coloring Book Approach, Sophia Charuhas 2018 Liberty University

Herpes Zoster Patient Education: A Coloring Book Approach, Sophia Charuhas

Senior Honors Theses

Shingles, the disease caused by the herpes zoster virus, is a widespread and widely misunderstood illness in the United States. It is preventable, but many at-risk patients do not know what measures they may take to prevent it. Clear communication from physician to patient is crucial for patient understanding of diseases. Many patient education materials on herpes zoster currently available are often unused. It is therefore beneficial to public health to disseminate new mediums of medical communication, and one way of accomplishing this is through adult coloring books. The pathophysiology of herpes zoster virus is here explored and the idea ...


“Hello? Are You Still There?” The Impact Of Social Media On Self-Disclosure And Reciprocity In Interpersonal Relationships: A Literature Review, Clara D. Costello 2018 Cedarville University

“Hello? Are You Still There?” The Impact Of Social Media On Self-Disclosure And Reciprocity In Interpersonal Relationships: A Literature Review, Clara D. Costello

Channels: Where Disciplines Meet

Social Media sites have become increasingly popular platforms for developing and maintaining interpersonal relationships. Although the usage of computer-mediated communication is normal in day-to-day life, the understanding behind how and why these relationships grow is scarce. This literature review considers relational elements such as self-disclosure and reciprocity, and how they are impacted by online elements such as an asynchronous context, controllability, and the disinhibition effect. Contrary to interpersonal relationships that develop in a physical context, the law of reciprocity is fulfilled and replaced by affirmation and recognition from relational partners, while self-disclosure continues to be a vital element within relationships ...


Email Invitation, Lucy Bratton, Taylor Wilson 2018 University of Dayton

Email Invitation, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Invitation sent via email, inviting people to reception and celebration for the completion and release of "Facing Dayton: Neighborhood Narratives."


Reception Invitation, Lucy Bratton, Taylor Wilson 2018 University of Dayton

Reception Invitation, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Invitation to reception and celebration for completion and release of "Facing Dayton: Neighborhood Narratives." Invitation is two-sided and folded.


Promotional Poster: Reception And Celebration, Lucy Bratton, Taylor Wilson 2018 University of Dayton

Promotional Poster: Reception And Celebration, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Poster promotes celebration and reception for the completion and release of Facing Dayton: Neighborhood Narratives.


Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers 2018 Texas Tech University

Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers

Journal of Applied Communications

Creativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and the workforce. In order to foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based delivery and foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum—focused on pedagogical strategies and creative assessments. This qualitative case study examined how agricultural ...


Aurora Volume 105, Katie Obi Obasi Editor 2018 Olivet Nazarene University

Aurora Volume 105, Katie Obi Obasi Editor

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University (1912-1923) Olivet College (1923-1939), Olivet Nazarene College (1940-1986), and Olivet Nazarene University (1986-Present)


College Males' Attitudes Toward Sexually-Explicit Material: An Experimental Study, Cody Schulte 2018 Minnesota State University, Mankato

College Males' Attitudes Toward Sexually-Explicit Material: An Experimental Study, Cody Schulte

All Theses, Dissertations, and Other Capstone Projects

Sexually explicit materials (SEM) are an ever-growing presence in our society. The ramifications of these types of images and videos have been studied in depth, and the field is still researching whether these materials have harmful effects to individuals who view them or not. Regardless of these findings, sexually explicit videos are used in educational and therapeutic settings with an educational intent behind the usage. While these materials are being used there is little, to no, data on the attitudes that the clients or participants viewing these videos hold. This study will examine the attitudes that collegiate males hold towards ...


In Media Res, Christopher Andrew Sisk 2018 Virginia Commonwealth University

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.


Escapism: Indulging In Daydreams, Tanruk Pairoj-Boriboon 2018 Virginia Commonwealth University

Escapism: Indulging In Daydreams, Tanruk Pairoj-Boriboon

Theses and Dissertations

A fantasy world, that exists only in our minds, provides us a place where we can mentally escape from everyday reality. Escapism, such as indulging in daydreams, allows us to experience comfort and makes us feel safe, eliminating feelings of insecurity and vulnerability.

This study aims to use playfulness and reverie as a tool to access and confront mental discomforts. Transforming disturbing situations into an experience of reverie; a correction of unsatisfying reality, by converting a solid component of the real world into a desirable infinite form will provide alternative viewpoints.

Throughout my work, this method has been employed to ...


Vendorgraphs - Data Visualization, Samuel Park 2018 Liberty University

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.


Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe 2017 University of Wyoming

Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe

Honors Theses AY 17/18

University campuses and other institutions across the nation struggle with installing and operating an internal and unified source of communication. In the era of e-mail, text-messaging, Facebook, Instagram, Twitter, Snapchat, and many more software applications, college campuses in particular are always looking to adapt best practices and reach the maximum amount of people with engaging content. Here at the University of Wyoming (UW), many departments exercise their rights to distribute information to all of the students, anytime, at their own discretion. Consequently, the issue of oversaturation can occur. In this paper, a focus group comprised of students of varying age ...


Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever 2017 State University of New York College at Buffalo - Buffalo State College

Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever

Creative Studies Graduate Student Master's Projects

PROJECT ABSTRACT

Rebranding Visual Feedback as a Product

Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the ...


Deconstructing Cultural Values Of Products: Implications For Sustainable Design, Tejas Dhadphale 2017 Iowa State University

Deconstructing Cultural Values Of Products: Implications For Sustainable Design, Tejas Dhadphale

Industrial Design Conference Presentations, Posters and Proceedings

In a global era where products are reaching across international boundaries, designers are increasingly challenged to design for diverse cultural context. Designers are agents of cultural change and should be cognizant of the impact their products have on local markets. The key for developing culturally appropriate products lies in understanding how cultural objects acquire and communicate cultural meanings. The goal of this paper is to deconstruct and categorize cultural meanings associated with objects and highlight the key determinants that contribute to cultural values. Cultural product images and phrases were analysed using a four-layered model for classifying cultural meanings. Participants were ...


Blog: The Facing Project, Clare Gallagher 2017 University of Dayton

Blog: The Facing Project, Clare Gallagher

Facing Dayton: Materials to Invite Engagement

Seventy University of Dayton students captured the experiences and challenges of living in Dayton by interviewing local residents as part of a national community storytelling project intended to bring awareness about local human rights issues to inspire social action.


The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda McGovern 2017 Sacred Heart University

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCOB Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou 2017 The University of Southern Mississippi

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: familiar ...


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