Rebuilding A Professional Athlete's Reputation After A Scandal: Refining Public Relations Techniques, 2011 California Polytechnic State University - San Luis Obispo
Rebuilding A Professional Athlete's Reputation After A Scandal: Refining Public Relations Techniques, Ashley Johnson
Journalism
No abstract provided.
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, 2011 California Polytechnic State University - San Luis Obispo
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.
Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, 2011 California Polytechnic State University - San Luis Obispo
Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, Carly Rowan
Journalism
This senior project was done to determine the best practices of social media for California wineries to use in order to connect with the Millennial generation.
The California wine industry has been growing steadily for years. Much of this growth can be attributed to a generation of people in the United States called Millennials. This generation is currently between the ages of 10 and 30, and those of age are drinking wine with a passion that mirrors that of their Baby Boomer parents. Wineries are searching for the best ways in which to connect with and market to this demographic, …
Library As A Research Source, 2011 Marquette University
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, 2011 Thomas Jefferson University
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis
Maryland IR Day
This presentation will outline strategies designed to promote institutional repositories to a university community.
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, 2011 University of Tennessee, Knoxville
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, Karen June Freberg
Doctoral Dissertations
A key role of public relations is to manage crises, unexpected yet unpredictable events that cause emotional and physical harm (Coombs, 2007). Among the challenges in handling a crisis effectively is dealing with the various media in which information is presented. Because the use of social media in a crisis is a relatively new phenomenon, further understanding of the challenges and opportunities of these media is warranted. Part of meeting this challenge requires precise modeling of consumer responses to safety messages. To remedy gaps in our understanding of social media and food safety crisis communications, consumer intent to comply with …
The Role Of Financial Services Advertising On Investors' Decision-Making, 2011 Bradley University
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, 2011 University of Tennessee
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Chancellor’s Honors Program Projects
No abstract provided.
Leading The Horses To Water They'll Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, 2011 Thomas Jefferson University
Leading The Horses To Water They'll Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel G. Kipnis, Msi
Academic Commons and Scott Memorial Library Staff Papers and Presentations
This presentation will outline strategies designed to promote institutional repositories to a university community.
Public Utilities Commission Of Nevada: A Research Design For Data Collection, 2011 University of Nevada, Las Vegas
Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …
Communicating During Crisis: A Case Study Of The 2010 Bp Gulf Oil Spill, 2011 Butler University
Communicating During Crisis: A Case Study Of The 2010 Bp Gulf Oil Spill, Aubrey Nichole Villines
Undergraduate Honors Thesis Collection
Crisis communication is an integral aspect of public relations that can have either positive or negative repercussions based upon the action that an organization responds. The manner in which an organization handles a crisis determines financial implications that may ensue, public perception and reputation of the organization, as well as the overall success or failure of the organization in the future. Consequently, Timothy Coombs asserts that the best crisis communication practice is to respond quickly, accurately, and consistently (Coombs, 2010: 28). Other scholars concur and add supplementary techniques which emphasize preparedness and responsibility. The present study was conducted to identify …
What Is Conservatism?, 2011 University of Nevada, Las Vegas
What Is Conservatism?, Heidi Peters
Graduate Research Symposium (GCUA) (2010 - 2017)
The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.
Facebook And The Police: Communication In The Social Networking Era, 2011 University of Nevada, Las Vegas
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Graduate Research Symposium (GCUA) (2010 - 2017)
An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.
Repetition Of Ads Helps Ncaa Networks, 2011 Marquette University
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, 2011 Bryant University
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, Nicholis Jones
Honors Projects in Marketing
Word-of-mouth communication is important to organizations because it is a free form of advertising and has been shown to be influential on consumers’ purchasing decisions. Marketers of course, would like WOM to be positive and thus increase brand reputation and sales. In the past decade, new forms of communication have created different channels for WOM to travel through. Current social media websites such as Facebook and Twitter allow one person to send a message to many almost instantaneously. This study’s objective is to examine the WOM on the networking site Twitter. Previous research has indentified the relative incidence rates of …
"How Did Toyota Stay On Top?" Revisiting Crisis Communication Discourse, 2011 Marquette University
"How Did Toyota Stay On Top?" Revisiting Crisis Communication Discourse, Rachel Marie Knoespel
Master's Theses (2009 -)
This study focuses on Toyota's 2010 accelerator pedal recalls and its use of crisis response strategies that relied on past performance. As a precursor, the author researched current literature regarding crisis communication and identified two key areas of research: understanding crisis and its impact and crisis response. To understand crisis communication it is necessary to first define a crisis and the impact it has on an organization's image, identity, and/or reputation. Once the crisis occurs, the organization must respond considering the audience, type of crisis, and the phase of the life cycle the crisis is in to determine a proper …
Assessing The Potential Effectiveness Of Environmental Advertising: The Influence Of Ecological Concern And Ad Type On Systematic Information Processing, 2011 Marquette University
Assessing The Potential Effectiveness Of Environmental Advertising: The Influence Of Ecological Concern And Ad Type On Systematic Information Processing, Jingyu Bao
Master's Theses (2009 -)
Following the postulation of motivation propelled message processing brought up by Chaiken, Giner-Sorolla and Chen (1996) within the framework of the heuristic-systematic model (HSM) (Chaiken, 1980; 1987; Chaiken, Liberman, & Eagly, 1989), this study attempts to explore the extent to which individuals' environmental concern can affect persuasion via systematic information processing. The study examines the comparative effectiveness of a product-based informational approach versus a social norm-based transformational approach regarding individuals with varied levels of environmental concern. A mixed model design is conducted to test the relationship between environmental concern, ad type, systematic processing of information and advertising effectiveness. The regression …
Newsletter Spring 2011, 2011 Ouachita Baptist University
Newsletter Spring 2011, Grant Center For International Education
Grant Center Newsletters
No abstract provided.
The Life And Times Of Gertrude Meth Hochberg, 2011 Actuarial Mathematics Concentration, 2011 Honors Bryant graduate
The Life And Times Of Gertrude Meth Hochberg, Jessica Lynn Komoroski
Honors Projects in History and Social Sciences
This biographical study fuses together the many different resources and historical documents that help to shed light on the life and times of Gertrude Meth Hochberg, a woman who has often been described as decades ahead of her time. By examining Hochberg’s distinguished career in advertising as well as in public relations at Bryant College, the study demonstrates the important ways that she promoted the advancement of women in higher education, business, and the non-profit sector both at Bryant College and within the wider Rhode Island community.
Explore Guerrilla Marketing Potentials For Trade Show, 2011 University of Nevada, Las Vegas
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.