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Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline 2014 Liberty University

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at a NCAA Division ...


A Review Of The Value Of Social Media In Countrywide Disaster Risk Reduction Public Awareness Strategies, Neil Dufty 2014 SelectedWorks

A Review Of The Value Of Social Media In Countrywide Disaster Risk Reduction Public Awareness Strategies, Neil Dufty

Neil Dufty

No abstract provided.


An Evaluation Of The Effectiveness Of Early Warning Systems Used In Australia, Neil Dufty 2014 SelectedWorks

An Evaluation Of The Effectiveness Of Early Warning Systems Used In Australia, Neil Dufty

Neil Dufty

No abstract provided.


New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson 2014 California Polytechnic State University

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes of discovering ...


The Art Of Personal Science, Jeff Fajans 2014 Claremont Colleges

The Art Of Personal Science, Jeff Fajans

The STEAM Journal

Quantified Self isn’t really about finding answers or solving problems—it’s about asking new questions.


Net Children Go Mobile: Initial Findings From Ireland, Brian O'Neill, Thuy Dinh 2014 SelectedWorks

Net Children Go Mobile: Initial Findings From Ireland, Brian O'Neill, Thuy Dinh

Brian O'Neill

Net Children Go Mobile is a two-year research project funded under the European Commission’s Safer Internet Programme. Seven countries participate: Demark, Italy, Romania, United Kingdom, Ireland, Portugal and Belgium. The project uses quantitative and qualitative methodologies to investigate access and use, risks and opportunities of mobile internet use. This report presents the initial findings of the survey of children and young people’s use of mobile internet technologies in Ireland. 500 9-16 year olds were interviewed face-to-face in their homes. The fieldwork was carried out in Ireland by Ipsos MRBI in November and December 2013.


The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins 2014 Bond University

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Library Services and IT Services papers

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.


Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D APR 2014 SelectedWorks

Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety ...


Adoption Of Social Media Marketing Among Professionals, Liana Moran 2014 Georgia Southern University

Adoption Of Social Media Marketing Among Professionals, Liana Moran

University Honors Program Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing ...


Damage Control: How Scrutinized Professional Athletes Use Twitter To Combat Negative Press, Jeffrey K. Haeger 2013 The University of Southern Mississippi

Damage Control: How Scrutinized Professional Athletes Use Twitter To Combat Negative Press, Jeffrey K. Haeger

Honors Theses

In recent years many elite professional athletes have been criticized in the media for questionable on and off the field behavior. How these athletes use social media to reframe or repair their public images was the focus of this research. Research on social media has grown in recent years, but still remains relatively shallow, making the strong correlation between social media and sport the ideal breeding ground for this exploratory research. This study confined social media use to the way in which two purposefully selected professional athletes - Tiger Woods and Lance Armstrong - use Twitter to self-present and directly communicate with ...


An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews 2013 California Polytechnic State University

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each ...


Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger 2013 University of Tennessee, Knoxville

Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger

Doctoral Dissertations

Millions of people worldwide log onto social network sites (SNS) every day. Some users have positive experiences while others have negative experiences. The functionality of any given SNS is the same for each user, but the choice of how and when to use certain features leads each user to have different experiences. This study utilized a uses and gratifications framework to help understand what gratification expectations affect the usage of SNS among college freshmen in their first semester. Additionally, the research explored a possible link between individual personality traits of freshmen and gratification expectations as well as a link between ...


Abusive Online Conduct: Discrimination And Harassment In Cyberspace, Andra Gumbus, Patricia Meglich 2013 Sacred Heart University

Abusive Online Conduct: Discrimination And Harassment In Cyberspace, Andra Gumbus, Patricia Meglich

Business Faculty Publications

Discrimination and harassment that were once committed in real time have now moved to the online environment. Discrimination and harassment on the Internet take many forms and can be more damaging and insidious than the face-to-face forms of abuse. This conceptual paper looks at two types of abusive online conduct that have emerged due to the proliferation of the Internet in our lives: Weblining and cyberbullying. These topics are examined from an ethical perspective with a focus on gender and racial discrimination issues.


Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird 2013 California Polytechnic State University

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use of ...


Editorial Advisory Board 2013, Issue 1, 2013 McMaster University

Editorial Advisory Board 2013, Issue 1

Journal of Professional Communication

Membership of the Editorial Advisory Board for volume 3, issue 1, 2013 of the Journal of Professional Communication.


From Voter To Micro-Target: The Ever-Evolving Science Of Campaigning In U.S Elections, Kelly Rowe 2013 McMaster University

From Voter To Micro-Target: The Ever-Evolving Science Of Campaigning In U.S Elections, Kelly Rowe

Journal of Professional Communication

This book review of The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg describes how this book captures the new trend of merging traditional “gut instinct” politics and scientific research through data. The main strength of the book is the collection of interviews with sources who have been successful at using data in political campaigns. This strength is also the main criticism of this book – its reliance on face-to-face in-depth interview as the main methodology, which may subject the author to spin. The reviewer recommends The Victory Lab primarily to practitioners, but indicates that it should be ...


Slow Down And Smell The Data, Andrew Laing 2013 McMaster University

Slow Down And Smell The Data, Andrew Laing

Journal of Professional Communication

This review of Nate Silver’s The Signal and the Noise discusses how Silver’s celebrity statistician status has been achieved and is well-earned. He touches on how the book reinforces, in an understandable fashion, that a conceptual understanding of Big Data is a crucial element of successful professional communication practice. This positive review identifies the strengths of Silver’s book – namely its solid organization and its use of real-world examples. The Signal and the Noise is recommended for professional communicators who want to gain an understanding of data and the many uncertainties inherent to its analysis.

©Journal of Professional ...


How To Get “Real Italian Pizza”, Tala Chebib 2013 McMaster University

How To Get “Real Italian Pizza”, Tala Chebib

Journal of Professional Communication

The following critical book review discusses the insights by Jeff Jarvis in What Would Google Do and Chris Anderson in The Long Tail. Each author provides stimulating discourse on the revolution of the internet and its benefits to the success of business practices today. Jarvis highlights the ingenious tactics practiced by Google and the necessity of implanting them into other industries and fields. Anderson introduces a framework that changes the way businesses choose to market their products and services. Although not recently published, these two bestsellers are classics in their field and present a case to be considered. They are ...


Proof Positive: Thought Leadership In Canadian Professional Service Firms, Wendy McLean-Cobban 2013 McMaster University

Proof Positive: Thought Leadership In Canadian Professional Service Firms, Wendy Mclean-Cobban

Journal of Professional Communication

This study examines the current practices, including the importance and effectiveness of thought leadership activities and reputation management, at Canadian professional service firms, as well as what role communications and marketing practitioners play or should play in developing, distributing and evaluating these initiatives. Using survey research and in-depth interviews of communications and marketing practitioners, and senior management at professional service firms, this study looks at how Canadian firms are measuring both their thought leadership activities and overall reputations. One of the study’s major findings is that professional services firms consistently measure their thought leadership activities in a tactical rather ...


Is The Communication Revolution Good For Democracy?, Daniel Tisch 2013 McMaster University

Is The Communication Revolution Good For Democracy?, Daniel Tisch

Journal of Professional Communication

This commentary examines the effects of social media on democracy, focusing on the democratization of information, the “three powers of the dark side” and the question of whether PR professionals can be agents of ethical influence. The three powers of the dark side flow from the: potential use of digital communication to subvert democracy; citizen’s continuous partial attention driven by the ‘second-screen’ phenomenon; and decline of trust in journalism that can deprive citizens of credible information curation. The commentary concludes with the affirmation that the communication revolution can be good for democracy – but only if professional communicators are ready ...


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