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Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu 2016 University of Central Florida

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives in many countries, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses ...


A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu 2016 University of Central Florida

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical ...


The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett 2016 Augustana College, Rock Island Illinois

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.


The Magic Sauce: Practices Of Facilitation In Online Policy Deliberation, Dmitry Epstein, Gilly Leshed 2016 University of Illinois at Chicago

The Magic Sauce: Practices Of Facilitation In Online Policy Deliberation, Dmitry Epstein, Gilly Leshed

Journal of Public Deliberation

Online engagement in policy deliberation is one of the more complex aspects of open government. Previous research on human facilitation of policy deliberation has focused primarily on the citizens who need facilitation. In this paper we unpack the facilitation practices from the perspective of the moderator. We present an interview study of facilitators in RegulationRoom – an online policy deliberation platform. Our findings reveal that facilitators focus primarily on two broad activities: managing the stream of comments and interacting with comments and commenters – both aimed at obtaining high quality public input into the particular policymaking process. Managing the immediate goals of ...


Officer On Duty: How An Image Can Change In An Instant, Derrick Battle 2016 Liberty University

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes ...


Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne 2016 California Polytechnic State University, San Luis Obispo

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the ...


A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim 2016 California Polytechnic State University, San Luis Obispo

A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim

Communication Studies

No abstract provided.


Library Marketing And Communications (Full Issue), 2016 Pacific University

Library Marketing And Communications (Full Issue)

OLA Quarterly

This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even ...


Social Media's Impact On Compassion, Courtney L. Tulipani 2016 California State University, Monterey Bay

Social Media's Impact On Compassion, Courtney L. Tulipani

Capstones and Theses

The purpose of this paper is to understand whether individuals are losing their sense of compassion through the use of using social media. I will be examining the social media sites Facebook and YouTube, and I will provide examples as to how people are losing their compassion through use of these sites in order to victimize and bully others.

I will be discussing cyberbullying within this essay and how it is an example of how individuals are losing their compassion online. My primary source will be the case of Amanda Todd, who was a severely bullied fifteen year-old girl who ...


Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton 2016 The University of Southern Mississippi

Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton

Dissertations

This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as ...


Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank 2016 Portland State University

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown ...


The Creation, Sharing, And Promotion Of Japanese Popular Culture On Tumblr: Exposure To Internationality In Early Adulthood, Krys Ingman 2016 Bowling Green State University

The Creation, Sharing, And Promotion Of Japanese Popular Culture On Tumblr: Exposure To Internationality In Early Adulthood, Krys Ingman

Krys Ingman

New media technologies enable people all around the globe to be exposed to a larger variety of cultural products. Social media networking and blogging sites like Facebook, YouTube, Twitter, WordPress and Tumblr, have offered users easy access to media from different cultures. Images and symbols inspired by Japanese culture is just one example of cultural products that are gaining popularity among the Internet users. This research presents a study of people who regularly create, share, comment or otherwise engage with the cultural products related to Japanese media and entertainment such as anime, manga, and other art on the micro blogging ...


Information Seeking Behavior Of Expats In Asia On Facebook Open Groups, Priyanka Sharma, Sumita Govindan 2016 Singapore Management University

Information Seeking Behavior Of Expats In Asia On Facebook Open Groups, Priyanka Sharma, Sumita Govindan

Research Collection Library

With the rise of the global economy and an increasingly mobile global workforce, expat communities are commonplace the world over. Information Communication Technologies (ICTs) play an increasingly important role in keeping people connected, facilitating the formation of virtual communities based on interest, stage of life, profession and other commonalities. These virtual communities, much in the same way as traditional communities, feature social transactions of different kinds, including information seeking. Using content analysis, our study seeks to delineate patterns of information seeking on three Facebook groups for expats in terms of the categories of information sought and shared, speed of responses ...


The Effects Of Social Media On Music Sharing, Rachel Zucker 2016 Dominican University of California

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses and Capstone Projects

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each ...


Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah 2016 Clark University

Developing An Online Database Of Experts For The Worcester Regional Chamber Of Commerce, Zikan Chen, Douglas Grey, Pranjal Shah

School of Professional Studies

The Worcester Regional Chamber of Commerce as part of their mission to attract business to the Worcester area, want to create an online searchable database of industry experts made up of faculty members of the Colleges and Universities in the Worcester area. This online database will be placed on the Worcester Regional Chamber of Commerce Higher Education – Business Partnership page on their website. The limitations placed on this request are that the Regional Chamber as of this moment have no monetary or Information Technologies resources to provide for the realization of this request.

The proliferation of as A Service Information ...


Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani 2016 Clark Unviersity

Information Technology Proposal For The Town Of Spencer, Vijay Basava, Corey Kenyon, Mahdi Soltani

School of Professional Studies

The Town of Spencer came to us looking for a plan to build and maintain their own personal fiber network for connection between departments and to improve data security for important information. After assessing the existing landscape and determining the various paths forward, we created network diagrams and plans for the movement forward of this project.

After assessing a variety of plans, we found that a full single-mode fiber network would be the best system for the implementation in Spencer. While it was the highest cost, it also scored the highest in our assessment.


Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly 2016 Clark University

Analysis Of The Point Of Sales System At Tower Hill Botanical Garden And Suggested Courses Of Action, Brian Dunn, Keerthi Bandi, Chantal Kopwa Epse Kassa, F.N.U Shelly

School of Professional Studies

As Tower Hill Botanic Garden continues to improve on its operations and enhance the experience of its visitors and members, they are on a quest for a new Point-Of-Sale (POS) system that not only works with its existing hardware and interface with Raiser’s Edge, a smartcloud fundraising and relationship management software central to the garden’s operations but also, have a restaurant module and the capability of operating both in a wireless and hard-wired environment.


Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou 2016 Clark University

Cybersecurity Awareness Shrewsbury Public Schools, Brittany Crompton, David Thompson, Manuel Reyes, Xueyan Zhao, Xueke Zou

School of Professional Studies

In the 21st Century, technology reaches every aspect of our lives. As “digital citizens” we must be aware of the dangers both to our technological equipment and our personal information stored, transmitted, and processed on this equipment. The Cybersecurity Awareness curriculum developed for the Shrewsbury Public School district is designed to meet this need, as well as foster an interest in technology and ethical computer use.


Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali 2016 Clark University

Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali

School of Professional Studies

The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic ...


Charlton Fire Department Resident Expectations: Survey And Analysis, Natalie Omary, Jingxin Wen, Junchen Chen, Denis Kornev 2016 Clark University

Charlton Fire Department Resident Expectations: Survey And Analysis, Natalie Omary, Jingxin Wen, Junchen Chen, Denis Kornev

School of Professional Studies

The Town of Charlton is located in the heart of the Massachusetts with a resident population of just under 14,000 people. The Charlton Fire Department serves the town for needs related to fire fighting, fire prevention, burning permits and inspection services along with emergency medical services. The Department has requested the assistance of the Clark University COPACE Capstone students in creating and conducting survey in order to get a sense of what the resident of the town know about the fire department and to better gauge their expectations about what the department can provide for them. The survey was ...


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