Open Access. Powered by Scholars. Published by Universities.®

Social Media Commons

Open Access. Powered by Scholars. Published by Universities.®

999 Full-Text Articles 1431 Authors 530686 Downloads 153 Institutions

All Articles in Social Media

Faceted Search

999 full-text articles. Page 1 of 48.

Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore 2017 Iowa State University

Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore

Telin Chung

he purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for SNS from 12 art museums in the Midwestern United States were interviewed to gain an in-depth understanding of SNS usage and their perceptions of SNS effectiveness. We identified three distinct marketing applications for which SNS were being used: building awareness, engaging with the community, and networking. Based on analysis of the data, three marketing strategies using SNS were proposed for cultivating relationships with visitors. Other recommendations included incorporating SNS into ...


Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips 2017 Iowa State University

Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips

Telin Chung

With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis ...


Googalization: The Response To A “Friend Request” In The Workplace, Ashley Harrington 2017 Eastern Illinois University

Googalization: The Response To A “Friend Request” In The Workplace, Ashley Harrington

The Eastern Illinois University Political Science Review

With social networking taking over the lives and time of its users, workplace time and productivity appear to be neglected and decreasing. However, perhaps online social networking is just a plan that has yet to make its inclusion into the workplace. Within this context, the author considers both the positives and negatives associated with social networking in the workplace.


The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura 2017 Loyola University Chicago

The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura

David Ingram

Habermas claims that an inclusive public sphere is the only deliberative forum for generating public opinion that satisfies the epistemic and normative conditions underlying legitimate decision-making. He adds that digital technologies and other mass media need not undermine – but can extend – rational deliberation when properly instituted. This paper draws from social epistemology and technology studies to demonstrate the epistemic and normative limitations of this extension. We argue that current online communication structures fall short of satisfying the required epistemic and normative conditions. Furthermore, the extent to which Internet-based communications contribute to legitimate democratic opinion and will formation depends on the ...


Who Posts Selfies And Why?: Personality, Attachment Style, And Mentalization As Predictors Of Selfie Posting On Social Media, Nancy Adler 2017 The Graduate Center, City University of New York

Who Posts Selfies And Why?: Personality, Attachment Style, And Mentalization As Predictors Of Selfie Posting On Social Media, Nancy Adler

All Graduate Works by Year: Dissertations, Theses, and Capstone Projects

This study examines the phenomenon of selfie posting on social media and its relationship to narcissism, the Dark Triad, impulsivity, attachment style, rejection sensitivity, and reflective functioning. The sample was made up of 499 participants who completed an online survey consisting of personality measures and open- and closed-ended questions about selfie posting behavior. Data were analyzed using a negative binomial regression model.

Results: The study found that individuals with high levels of the Dark Triad trait of psychopathy post more selfies on social media than do individuals with low levels of the trait. The Dark Triad trait of narcissism was ...


Power, Metaphor, And The Closing Of A Social Networking Site, Andrew F. Herrmann 2017 East Tennessee State University

Power, Metaphor, And The Closing Of A Social Networking Site, Andrew F. Herrmann

Andrew F. Herrmann

This project expands root-metaphor analysis by examining the closure of a once popular social networking site, advancing critical interrogation of ownership vs. the idea of online spaces as “communities.” Yahoo! 360° participants used private sphere root-metaphors of home, family, and community constituting a space of intimacy, camaraderie, and care. The closing exposed previously unseen power differentials between participants and Yahoo! Participants reacted by using the metaphor of war and violence to frame the actions of Yahoo!


Tweeting The Gendered City: Analysis Of Harassment, Reflections On Justice, Nina M. Flores 2017 California State University, Long Beach

Tweeting The Gendered City: Analysis Of Harassment, Reflections On Justice, Nina M. Flores

Journal of Critical Thought and Praxis

Street harassment is a gender-based injustice experienced in public spaces. In this research, I draw on feminist perspectives and explore the stages of social movements to study how social media platform Twitter is used to share and process experiences with street harassment, pass along resources and media about street harassment, and to engage in anti-street harassment organizing and movement building activities. I detail a qualitative approach to social media research, introduce the concept of listening in Twitter-based research, and conclude with ideas for future research.


Advancing Democracy One Tweet At A Time, Landon T. Hester 2017 Louisiana State University and Agricultural and Mechanical College

Advancing Democracy One Tweet At A Time, Landon T. Hester

LSU Master's Theses

This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-­‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that ...


Cal Poly State University, San Luis Obispo’S New Dream Center: Bringing Awareness And Increasing Student And Staff Outreach Through Social Media, Brenda Itzel Garcia 2017 California Polytechnic State University, San Luis Obispo

Cal Poly State University, San Luis Obispo’S New Dream Center: Bringing Awareness And Increasing Student And Staff Outreach Through Social Media, Brenda Itzel Garcia

Journalism

The following study investigates how using social media as a platform for Cal Poly’s new Dream Center will increase the percentage of outreach and promote awareness among students and staff.

The number of undocumented students on campus continues to grow every year since 2012 when former President, Barak Obama, first introduced introduced DACA. However out of 65,000 undocumented students who graduate high school in the United States, only 10% continue to pursue a higher education, and only 8% of those students actually complete and undergraduate degree.

The purpose of having a dream center is to increase the graduation ...


Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang 2017 Clark University

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this ...


The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins 2017 Bond University

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Wendy Abbott

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.


Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees 2017 Bond University

Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees

Wendy Abbott

This is a video recording of a panel session hosted by Bond University Library during Bond Research Week 2013 on the topic of using new media (social media) for raising research profiles. The panel session was organised by Peta Hopkins and Wendy Abbott of Bond University Library. The speakers in the session are: Daniel Brennan, Katrina Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael Rees and Peta Hopkins. All the speakers are from Bond University. The session took place on the 6 of September 2013, Bond University.


The Feasibility Of Incentivizing Participation In An Online Social Network Weight Loss Program, Sherry L. Pagoto, Molly E. Waring, Effie Olendzki, Jessica L. Oleski, Christine N. May, Martinus M. Evans 2017 University of Massachusetts Medical School

The Feasibility Of Incentivizing Participation In An Online Social Network Weight Loss Program, Sherry L. Pagoto, Molly E. Waring, Effie Olendzki, Jessica L. Oleski, Christine N. May, Martinus M. Evans

Molly E. Waring

Engagement in online social network-delivered weight loss interventions is a predictor of weight loss. Incentivizing engagement in a subset of participants may increase group engagement and subsequent weight loss. In a pilot feasibility trial, 56 adults with obesity were randomized to two Facebook-delivered weight loss interventions, one had 10% users incentivized to engage daily and the other did not. We compared conditions on engagement and weight loss, and then compared incentivized users and natural high engagers on weight loss. Participants were 46.3 (SD: 10.3) years and 89% female. The incentivized user condition had greater total engagement (p=0 ...


The Feasibility Of Incentivizing Participation In An Online Social Network Weight Loss Program, Sherry L. Pagoto, Molly E. Waring, Effie Olendzki, Jessica L. Oleski, Christine N. May, Martinus M. Evans 2017 University of Massachusetts Medical School

The Feasibility Of Incentivizing Participation In An Online Social Network Weight Loss Program, Sherry L. Pagoto, Molly E. Waring, Effie Olendzki, Jessica L. Oleski, Christine N. May, Martinus M. Evans

Sherry L. Pagoto

Engagement in online social network-delivered weight loss interventions is a predictor of weight loss. Incentivizing engagement in a subset of participants may increase group engagement and subsequent weight loss. In a pilot feasibility trial, 56 adults with obesity were randomized to two Facebook-delivered weight loss interventions, one had 10% users incentivized to engage daily and the other did not. We compared conditions on engagement and weight loss, and then compared incentivized users and natural high engagers on weight loss. Participants were 46.3 (SD: 10.3) years and 89% female. The incentivized user condition had greater total engagement (p=0 ...


Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao 2017 University of Central Florida

Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao

Sai Deng

The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's ...


Children's Perceptions Of Cyberbullying, Julissa Bonilla 2017 Ursinus College

Children's Perceptions Of Cyberbullying, Julissa Bonilla

Media and Communication Studies Summer Fellows

This study analyzed children’s perceptions of cyberbullying in a focus group of six youths, ages 10-15. The primary goal of this research was to supplement and expand on previous cyberbullying research that focused heavily on surveys, but didn’t provide youths’ voices or perspectives (Lenhart, 2010; Wang et al., 2009). Specifically, participants were asked to share their definitions of cyberbullying, their opinions about its pervasiveness, and their thoughts about the connection between cyberbullying and self-disclosure. Findings show that children’s perceptions of cyberbullying are similar to those identified in previous, survey-based research. Participants noted the role of technology in ...


Recruiting Low Income Post-Partum Women Into A Weight Loss Trial: In-Person Versus Facebook Delivery, Valerie J. Silfee, Andrea Lopez-Cepero, Stephenie C. Lemon, Milagros C. Rosal 2017 University of Massachusetts Medical School

Recruiting Low Income Post-Partum Women Into A Weight Loss Trial: In-Person Versus Facebook Delivery, Valerie J. Silfee, Andrea Lopez-Cepero, Stephenie C. Lemon, Milagros C. Rosal

Milagros C. Rosal

Several studies, such as the Diabetes Prevention Program (DPP), have provided foundational evidence for the effect of lifestyle modification interventions on diabetes prevention and weight loss. However, translating these programs to the real-world has proven difficult. There remains a need to increase the feasibility and reach of translational weight loss interventions.

PURPOSE: To compare the recruitment rates of overweight low income postpartum women into a DPP-adapted behavioral weight loss program delivered in-person versus delivered via Facebook.

METHODS: We compared two 8-week pilot behavioral weight loss trials; one delivered via weekly in-person group sessions and the other delivered entirely via Facebook ...


Recruiting Low Income Post-Partum Women Into A Weight Loss Trial: In-Person Versus Facebook Delivery, Valerie J. Silfee, Andrea Lopez-Cepero, Stephenie C. Lemon, Milagros C. Rosal 2017 University of Massachusetts Medical School

Recruiting Low Income Post-Partum Women Into A Weight Loss Trial: In-Person Versus Facebook Delivery, Valerie J. Silfee, Andrea Lopez-Cepero, Stephenie C. Lemon, Milagros C. Rosal

Stephenie C. Lemon

Several studies, such as the Diabetes Prevention Program (DPP), have provided foundational evidence for the effect of lifestyle modification interventions on diabetes prevention and weight loss. However, translating these programs to the real-world has proven difficult. There remains a need to increase the feasibility and reach of translational weight loss interventions.

PURPOSE: To compare the recruitment rates of overweight low income postpartum women into a DPP-adapted behavioral weight loss program delivered in-person versus delivered via Facebook.

METHODS: We compared two 8-week pilot behavioral weight loss trials; one delivered via weekly in-person group sessions and the other delivered entirely via Facebook ...


Adapting New Media Literacies To Participatory Spaces: Social Media Literacy Practices Of Multilingual Students, Osman Solmaz 2017 Dicle University

Adapting New Media Literacies To Participatory Spaces: Social Media Literacy Practices Of Multilingual Students, Osman Solmaz

Journal of Media Literacy Education

Approaching the new media literacies as social practices through the lens of Participatory Culture Framework, the present study adapted new media literacies to online social networks and examined the social media literacy practices of international graduate students (IGSs). The data was collected through an online survey of 90 IGSs, semi-structured interviews with 13 volunteers, and social media data of these volunteers. Quantitative and qualitative analyses of the data revealed that IGSs engage in various social media literacy practices through the employment of multimodal tools and resources afforded by social networking sites despite differences across a multitude of literacies. Based on ...


Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank 2017 Portland State University

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Lauren B. Frank

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown ...


Digital Commons powered by bepress