Social Media Commons^™

Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell

Journal of Applied Communications

Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma

Major Papers

This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …

Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters

Journal of Research Initiatives

The COVID-19 pandemic has strained higher education institutions, especially small Historically Black Colleges and Universities (HBCUs). As campuses closed and reopened, Black communities' digital divide grew, adding to the need to stay connected. This study uses social capital to examine how institutions use language, tone, content, and information to bridge social capital. An analysis of 35 small liberal arts HBCUs’ Instagram posts was undertaken to compare post frequency, types of information, engagement, tone, language, and content in 2019 before the COVID-19 pandemic and during the pandemic, 2020 and 2021. This study indicates that post-oversaturation in 2020 and 2021 and information …

Taking Comfort In Virtual Humor: Tolkien Memes As Adaptation And Escape, Nick Polk

Journal of Tolkien Research

Presented at the inaugural Prancing Pony Podcast Moot in 2021, this paper's aim is to argue that Tolkien memes can be classified as adaptation as Linda Hutcheon defines adaptation and argue for a hermeneutic of Tolkien's concept of Escape, as laid out in his essay On Fairy-stories, as way to understand Tolkien meme creation and circulation. Concluding remarks are given to the spreadability of Tolkien memes among Tolkien fan communities.

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

Altering Attitudes On Climate Change: Testing The Effect Of Time Orientation And Motivation Framing, Kylie Clark, Aubrie Adams

CSU Journal of Sustainability and Climate Change

Climate change has become a defining issue of the 21st century. According to a Pew Research (2020) survey, for the first time in its two-decade history, a majority of Americans now believe that dealing with climate change should be a top priority for the President and Congress, which is a 14% rise from four years prior. Nonetheless, this rise is accompanied by a deep partisan divide amongst citizens of the United States (U.S.) and Republicans are far less likely to consider climate change a top public priority with a roughly 50% partisan gap on the issue (Popovich, 2020). Thus, this …

Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin

School of Communication Studies - Faculty Scholarship

This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …

"It Is In Our Dna": Athlete Activism And Social Media Discourse During The 2020 Wnba Season, Kendra Gilbertson

Electronic Theses and Dissertations, 2020-

This dissertation analyzes the athlete activism in the WNBA, the use of social media for activism, and the social media discourse during the 2020 basketball season. I applied Critical Discourse Analysis to a defined set of texts including social media posts from Instagram and Twitter, user comments on social media, news articles from sports and non-sports publications, and a documentary, all related to the activism of the WNBA athletes. I chose the 2020 season because it is an exceptional case study of athlete activism and the use of social media for activism because the season was played in a single …

Review, Democracy And Fake News: Information Manipulation And Post-Truth Politics, Peter Krapp

Secrecy and Society

No abstract provided.

Advocacy On Facebook: A Content Analysis Of How Small Los Angeles- Based Npos Use Social Media To Engage Audiences, Wen Chen Denq

Dissertations

This dissertation examined the Facebook activities of seven small nonprofits in Los Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), action-related messaging (mobilizing), and community-building efforts (organizing). These strategies can play essential roles in drawing in audiences, but also in moving individual supporters toward greater levels of engagement by increasing donations or becoming more engaged champions for the cause. A qualitative and quantitative analysis of organizational Facebook messages and audience responses was conducted over 3 months. The NPOs included in this …

Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova

CCI Articles and Research

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …

#Disruptjmm: Online Social Justice Advocacy And Community Building In Mathematics, Rachel Roca, Carrie Diaz Eaton, Drew Lewis, Joseph Hibdon, Stefanie Marshall

Journal of Humanistic Mathematics

In 2019, \#DisruptJMM, a Twitter hashtag, began circulating after an Inclusion/Exclusion blog by Dr. Piper H pointing to the need to make commonplace conversations about human suffering in the Joint Mathematics Meetings (JMM). While the \#DisruptJMM hashtag has been used since 2019, the vast majority of use was in the JMM 2020 meetings. Twitter hashtags are used by activists to push forward conversations, join communities around a single idea, and create change. In this article, we draw on frameworks from community building seen in other equity and inclusion advocacy hashtags such as \#GirlsLikeUs [7] to qualitatively code and analyze tweets …

The Antagonistic Anatomy Of Anti-Shippers: A Thematic Analysis, Adrian A. Stone

Student Theses

Within the transformative fandom community is an ideologically-affiliated group known as anti-shippers, whose rhetoric contends that fictional interests are an indication of those held in reality. Anti-shippers focus solely on fictional material perceived to be sexual in nature and make frequent references to pedophilia. This rhetoric is used to justify harassment against individuals who do not share in their beliefs. As this population primarily operates on social media, this study was designed to conduct an exploratory investigation into themes gleaned from posts authored by anti-shippers on Twitter. Utilizing latent content analysis, a total of 187 posts from 222 unique users …

User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian

University of South Florida (USF) M3 Publishing

Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …

Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat

University of South Florida (USF) M3 Publishing

Nowadays, where technology forms a large part of our lives, with the increase of comment sites, consumers benefit from these comment pages at the stage of purchasing decision. In this way, they get information about the destination region by reading more reviews or sharing their experiences in the social environment. Evaluations on social networking sites affect individuals’ decision-making and purchasing behaviors, as well as positively or negatively in the mentioned restaurants. Based on this situation, user comments on restaurants in Istanbul on TripAdvisor.com were analyzed in this study. For this purpose, 17921 user comments made in various languages between 01.10.2022 …

Reactions To The U.S. Surgeon General’S Advisory On Social Media & Youth Mental Health, Susannah Stern

Communication Studies: Faculty Scholarship

The United States Surgeon General issued an Advisory on Social Media and Youth Mental Health on May 23 2023. Warnings by the Surgeon General are infrequent, but have the potential to influence the course of history. This survey captures awareness of and reaction to the Advisory. The survey finds that respondents are already convinced that social media influences young people, mostly negatively. The Surgeon General remains a meaningful public health communicator, with substantial reach and some power to influence both beliefs and behaviors. There is widespread agreement that more research is needed to better understand how social media impact youth …

Online Media Literacy Intervention In Indonesia Reduces Misinformation Sharing Intention, Trenton Ford, Michael Yankoski, Matthew Facciani, Tim Weninger

Journal of Media Literacy Education

Media literacy is widely viewed as an important tool in the fight against the spread of misinformation online. However, efforts to boost media literacy have primarily focused on Western-media and Western-oriented social media platforms, which are substantively different from the media and platforms used widely in the Global South. In the present work, we focus on the media ecosystem of Indonesia and report the results of an online media literacy intervention consisting of short-videos that were targeted specifically to social media users in Indonesia (N= 656). We found that participants in our media literacy intervention were 64% more …

Improving Indonesian Seniors’ Digital Resilience And Quality Of Life Through The Digital Academy For Seniors Program, Mite Setiansah, Nuryanti Nuryanti, Edi Santoso, Agus Ganjar Runtiko, Wiwik Novianti

Journal of Media Literacy Education

Digital literacy education is essential for everyone, including seniors to sustain their quality of life. The Digital Academy for Seniors aims to instill digital skills among seniors through a non-formal learning program. This qualitative research aimed to provide a comprehensive description of how the program can develop digital resilience and improve the quality of life of seniors. This study concluded that the program can improve the knowledge and attitudes of seniors in using digital media safely. Both of these are important assets for seniors to develop their digital resilience so that they can take advantage of digital media to support …

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms.

Electronic Thesis and Dissertation Repository

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre “R&B,” is traditionally associated with people who have "Black" and "American" identities, and how a “Canadian” identity …