Old Dominion University
Minnesota State University, Mankato
Claremont McKenna College
National Louis University
Clark University
University of Tennessee, Knoxville
California State University - San Bernardino
Grand Valley State University
A Cross-Country Investigation Of Social Image Motivation And Acceptance Of Lab-Grown Meat In Singapore And The United States,
2022
Singapore Management University
A Cross-Country Investigation Of Social Image Motivation And Acceptance Of Lab-Grown Meat In Singapore And The United States, Mark Chong, Angela K. Y. Leung, Verity Lua
Research Collection Lee Kong Chian School Of Business
This research has three goals. First, it sets out to compare consumer acceptance of lab-grown meat in the U.S. and in Singapore. Second, it seeks to explain the difference in Americans' and Singaporeans' acceptance of lab-grown meat by examining their eating motivations. Specifically, we focused on social image motivations – the motivations to present oneself positively in social contexts. Third, this study also aims to assess if exposure to information about lab-grown meat communicated by celebrity versus expert social media influencers (SMIs) can impact people's acceptance of lab-grown meat products. Our analysis showed that Singaporean participants had greater acceptance ...
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice,
2022
University of Tennessee, Knoxville
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam
Chancellor’s Honors Program Projects
No abstract provided.
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base,
2022
University of Arkansas, Fayetteville
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
Marketing Undergraduate Honors Theses
Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success ...
A Wellbeing@Ksu Journey: Mapw Portfolio,
2022
Kennesaw State University
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
Master of Arts in Professional Writing Capstones
A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.
A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter,
2022
University of Nevada, Las Vegas
A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang
Far West Popular Culture Association Annual Conference
A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.
The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion,
2022
University of Arkansas, Fayetteville
The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton
University Libraries Teaching and Learning
You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.
The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.
Ethics Of Inclusive Digital Rhetorics: Communicating Public Health On Social Media,
2022
Kennesaw State University
Ethics Of Inclusive Digital Rhetorics: Communicating Public Health On Social Media, Cristy Kennedy
Symposium of Student Scholars
Virtual adjustments associated with the COVID-19 pandemic caused state and national government agencies to emphasize digital health communication (Hope, 2021), prompting users to turn to social media platforms for medical information (Walwema, 2021; Doan, 2021). This surge of social media usage left marginalized groups digitally underserved, highlighting the need for an ethical and universal strategy for the dissemination of health information (Baldwinson, 2018). New and universal content strategies following ethical guidelines would encourage preventive health behaviors in an inclusive and objective manner, minimizing misinformation and rhetorical barriers.(Cuello-Garcia et al., 2020).
Our presentation engages these interconnected issues and applies the ...
Twitter Marketing Research,
2022
Stephen F Austin State University
Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie
Undergraduate Research Conference
Research Objective:
• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.
• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?
• What atmosphere/content is the 46+ age demographic seeking when surfing social media?
• What can Twitter marketing do to improve brand image among older potential users?
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others,
2022
Olivet Nazarene University
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
Scholar Week 2016 - present
Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you ...
Free Speech On Social Media: Unrestricted Or Regulated?,
2022
Germanna Community College
Free Speech On Social Media: Unrestricted Or Regulated?, Alessandra Garcia Guevara
Student Writing
Social media has evolved into an essential mode of communication in recent years, allowing people to express their thoughts with the audience of their choice by sending private messages, posting their thoughts, or sharing their opinions. Such audiences can come from all over the world because this online technology breaks down geographic, linguistic, and cultural barriers. As a result, social media has evolved into a powerful tool for self-expression, allowing anyone with an Internet connection to participate in global debates. However, its misuse has had disastrous consequences in the real world, such as the attack on the Capitol that occurred ...
Ukraine-Russia War: Nevada Twitter And Disinformation Trends,
2022
University of Nevada, Las Vegas
Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.
Elections & Governance
This fact sheet analyzes responses to the ongoing Ukraine-Russia War posted on Twitter by users located in Nevada and identifies the most circulated narratives and disinformation topics.
Social Media Certificate Program,
2022
University of Rhode Island
Social Media Certificate Program, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Social Media Analytics And Listening Scm 613,
2022
University of Rhode Island
Social Media Analytics And Listening Scm 613, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Modes Of Creative Content Creation Scm 612,
2022
University of Rhode Island
Modes Of Creative Content Creation Scm 612, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Social Media Branding Scm 611,
2022
University of Rhode Island
Social Media Branding Scm 611, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Social Media For Strategic Communication Scm 610,
2022
University of Rhode Island
Social Media For Strategic Communication Scm 610, Joanna Burkhardt
Library Impact Statements
No abstract provided.
“I Thought About It And I May Follow What You Said”: Three Studies Examining The Effects Of Elaboration And Source Credibility On Risk Behavior Intentions,
2022
Penn State University, Scranton Campus
“I Thought About It And I May Follow What You Said”: Three Studies Examining The Effects Of Elaboration And Source Credibility On Risk Behavior Intentions, Xialing Lin, Kenneth A. Lachlan, Patric R. Spence
Journal of International Crisis and Risk Communication Research
The induction of cognitive elaboration on information concerning risks may facilitate compliance with messages encouraging audiences to mitigate against risks. Nevertheless, cognitive elaboration and its relationship with other key variables in risk information processing have been largely understudied. Revisiting data from three experiments, this study examined how cognitive elaboration influences behavioral intentions associated with a risk, and the relationship between cognitive elaboration and behavioral intentions, as mediated by perceptions of source credibility. Results consistently found that cognitive elaboration directly predicted increases in both source credibility perceptions and behavioral intentions, along with an indirect effect of cognitive elaboration on behavioral intentions ...
Alt-Education: Gender, Language, And Education Across The Right,
2022
University of Massachusetts Amherst
Alt-Education: Gender, Language, And Education Across The Right, Catherine Tebaldi
Doctoral Dissertations
I explore the ideologies of gender, language and education in conservative, Christian Nationalist, and White nationalist mothers groups. I draw on my own family history, as well as on two years of blended ethnographic research in online right wing communities and one year of fieldwork in New Orleans, Louisiana, to look at homeschooling, online schools, and public teachers’ social, linguistic, and educational practices -- what I call Alt-Education. Alt-education is of course a play on alt-right, and refers to the far-right ideology; but it also refers to an alternative to mainstream education, and to education through a broader range of materials ...
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information,
2022
Rabdan Academy
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif
International Journal of Religious Tourism and Pilgrimage
This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through ...
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality,
2022
Edith Cowan University
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie
Research outputs 2022 to 2026
Purpose: This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains. Design/methodology/approach: A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Findings: Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences ...
