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How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs 2017 The Catholic University of America, Columbus School of Law

How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs

Catholic University Journal of Law and Technology

This comment asserts that there is a need for an update to the multifactor test considered by courts in determining the strength of a trademark. Traditional factors include the expenses an entity can afford to pay in advertising, but do not give any weight to the presence of the entity on social media to reach its target consumer group.


Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney 2017 Selected Works

Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney

Keidra Chaney

The next wave of concern regarding Google involves web analytics. Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. The concerns of web analytics use touches on issues of online user privacy, government use of personal information, and information on website user activity. While Google Analytics is not the sole web analytics product on the market, it is widely used by corporate, non-profit, and government organizations. The product has been reported to have a 59% market share among web analytics vendors in a 2008 study. Web analytics technology ...


Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney 2017 Selected Works

Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney

Keidra Chaney

Social media platforms such as Facebook, Twitter, and Instagram allow individuals and companies to connect directly and regularly with an audience of peers or with the public at large. These websites combine the audience-building platforms of mass media with the personal data and relationships of in-person social networks. Due to a combination of evolving user activity and frequent updates to functionality and user features, social media tools blur the line of whether a speaker is perceived as speaking to a specific and presumed private audience, a public expression of one’s own personal views, or a representative viewpoint of an ...


Book Review: Making Media Studies By David Gauntlett, Antonio Lopez 2016 John Cabot University

Book Review: Making Media Studies By David Gauntlett, Antonio Lopez

Journal of Media Literacy Education

Making Media Studies is a collection of previously published and updated works by David Gauntlett, including his infamous essay, “Media Studies 2.0.” It explores ways in which the traditional media studies paradigm has been disrupted by prosumers and the practices of everyday people and DIY “makers” who are using the internet to learn, make things and share ideas. He argues that media studies practitioners need to learn from the makers movement to encourage more creativity, design thinking and conversation. Gauntlett positions himself as an optimist and criticizes overly negative approaches to internet culture that he sees as common among ...


People's War In Cyberspace: Using China's Civilian Economy In The Information Domain, Kieran Richard Green 2016 Tufts University

People's War In Cyberspace: Using China's Civilian Economy In The Information Domain, Kieran Richard Green

Military Cyber Affairs

China is identified as posing a key challenge to US national security interests in cyberspace. These threats are incurred across the spectrum of conflict, ranging from low-level crime, to network penetration, to cyberattacks that have the potential to cause major physical destruction. Thus far, the majority of strategic assessments of China’s cyber capabilities have focused on the role of the People’s Liberation Army (PLA), which is officially tasked with undertaking offensive operations in cyberspace.[1] However, China does not employ its cyber capabilities in isolation. Rather, it considers cyber to be part of the “Information Domain.” In Chinese ...


Toward Augmented Document: Expressive Function Of Catalog, Caroline Courbieres, Sabine Roux, Benoît Berthou 2016 University of Toulouse (France)

Toward Augmented Document: Expressive Function Of Catalog, Caroline Courbieres, Sabine Roux, Benoît Berthou

Proceedings from the Document Academy

A library catalog constitutes a communicational tool which allows access to a collection of documents. It contributes to the circulation of knowledge by signaling and locating informational objects. This referencing consists in deconstructing/reconstructing documents according to principles of standardization: the actualized document is then decomposed into diverse characteristics. With the development of online public access catalog (OPAC), catalogs diffuse their own content beyond the documentary space that they are supposed to represent. Thus the communicational models specific to the bibliographic catalog must be deepened. If a catalog could appear as a documentary showcase, the possibility to comment on documents ...


‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce HSU, GAN, Benjamin, Jin LEE, Shu Hui Sheryl LIM, Xie Yan Jeremy LIM, Thomas MENKHOFF, Si Xian Sherman TAN, Charles Jason WOODARD, Qiu Cheng YAP 2016 Singapore Management University

‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap

Research Collection School Of Information Systems

This paper reports experiences made at an Asian university in developing a social media platform based on Twitter in the context of a final year capstone project where information systems management students get an opportunity to solve ‘a real-world problem for a real client’. In this case study, the challenge was provided by a faculty member’s request for an interactive social media application which engages less outspoken students in class via a social medium they are familiar with: Twitter. We reconstruct the project’s evolution; describe the main features of the application called ‘TweetBoard’ and share lessons learned in ...


Hands 2 Paws – A Canine Artist Story, London Labrador, Leza Labrador 2016 Hands2PawsArt

Hands 2 Paws – A Canine Artist Story, London Labrador, Leza Labrador

The STEAM Journal

Artwork made by London, a canine artist.


Insafe Helplines: Operations, Effectiveness And Emerging Issues For Internet Safety Helplines, Thuy Dinh, Lorleen Farrugia, Brian O'Neill, Sofie Vandoninck, Anca Velicu 2016 Dublin Institute of Technology

Insafe Helplines: Operations, Effectiveness And Emerging Issues For Internet Safety Helplines, Thuy Dinh, Lorleen Farrugia, Brian O'Neill, Sofie Vandoninck, Anca Velicu

Brian O'Neill

This report presents findings of research undertaken by EU Kids Online on behalf of European Schoolnet (EUN) on the operations, effectiveness and impact of Insafe helplines. Helplines form an integral part of the Safer Internet Centre (SIC) in each country within the Insafe network of 31 national awareness centres. Helplines provide a confidential counselling and support service and offer information, support, guidance and referral for young people as well as adults with responsibility for children.

The purpose of the study was to undertake research that would assist Insafe helplines to develop their effectiveness and demonstrate their impact. This study looked ...


Mobile Technologies And The Incidence Of Cyberbullying In Seven European Countries: Findings From Net Children Go Mobile, Brian O'Neill, Thuy Dinh 2016 Dublin Institute of Technology

Mobile Technologies And The Incidence Of Cyberbullying In Seven European Countries: Findings From Net Children Go Mobile, Brian O'Neill, Thuy Dinh

Brian O'Neill

The harmful effects of bullying and harassment on children have long been of concern to parents, educators, and policy makers. The online world presents a new environment in which vulnerable children can be victimized and a space where perpetrators find new ways to perform acts of harassment. While online bullying is often considered to be an extension of persistent offline behavior, according to EU Kids Online (2011), the most common form of bullying is in person, face-to-face. With the rise in use of mobile Internet technologies, this balance is changing. Increased levels of use and more time spent online accessed ...


Choosing To Choose: The Impact Of Technology On Choice, Aaron J. Alford 2016 Cedarville University

Choosing To Choose: The Impact Of Technology On Choice, Aaron J. Alford

Channels: Where Disciplines Meet

The development of modern technology has increasingly focused on efficiency over expression. Interfaces limit and scale down human choice and expression. Entertainment and communication now use interfaced technology for even basic human expression, artificially limiting the number of potential choices to the options presented by the interface. The logic of technology has become a totalizing phenomenon, bringing all areas of human life under it purview. According to Heidegger, Ellul, and Flusser, the result of this development is a different way of being-in-the-world for humans. The traditional man has been the constant in production and communication, which the medium and technology ...


Get @ Us! Using Social Media To Market Libraries, Assist Patrons And Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer 2016 University of Dayton

Get @ Us! Using Social Media To Market Libraries, Assist Patrons And Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Katy Kelly

The rise of social media created a whole new world for libraries in terms of public relations, marketing, and outreach-and it has created a new world for library staff members as well. Social media, outreach, and marketing are integral parts of our day-to-day work at university libraries.

Our duties include managing our libraries' social media channel, through platforms that can reach thousands of people in an instant. These platforms provide jumping-off points for opportunities and challenges: keeping up with social media's charge to be instantaneous, fresh, and innovative while maintaining libraries' core values of helping users and facilitating knowledge ...


Sharpening Career And Networking Skills For Fun And Profit, Tracy Z. Maleeff 2016 San Jose State University

Sharpening Career And Networking Skills For Fun And Profit, Tracy Z. Maleeff

SLA Student Chapter Events Archive

Congratulations, you will have an MLIS degree soon! Now, what? Whether library and information science is your first, second, or third career, learn how there are skills to be honed that you can use in both your professional and personal life. Learn tricks and tips about networking, public speaking, and research that can help you reach your life goals. Tracy Z. Maleeff will share her story of recognizing her transferable skills along her career path as well as how fine-tuning her networking skills brought great results.


On The Promotion Of The Social Web Intelligence, Taraneh Khazaei 2016 The University of Western Ontario

On The Promotion Of The Social Web Intelligence, Taraneh Khazaei

Electronic Thesis and Dissertation Repository

Given the ever-growing information generated through various online social outlets, analytical research on social media has intensified in the past few years from all walks of life. In particular, works on social Web intelligence foster and benefit from the wisdom of the crowds and attempt to derive actionable information from such data. In the form of collective intelligence, crowds gather together and contribute to solving problems that may be difficult or impossible to solve by individuals and single computers. In addition, the consumer insight revealed from social footprints can be leveraged to build powerful business intelligence tools, enabling efficient and ...


Welcome To Dignity, Donna M. Hughes 2016 University of Rhode Island

Welcome To Dignity, Donna M. Hughes

Dignity: A Journal on Sexual Exploitation and Violence

No abstract provided.


Believing The News: Exploring How Young Canadians Make Decisions About Their News Consumption, Jessica Thom 2016 The University of Western Ontario

Believing The News: Exploring How Young Canadians Make Decisions About Their News Consumption, Jessica Thom

Electronic Thesis and Dissertation Repository

In the last two decades, the adoption of online and mobile news applications has drastically altered the practice of news consumption. Young news consumers, the first generation of digital natives, have seemingly unlimited options in news sources, styles, modalities, and stories; but with so many choices, it is unclear how these young people make decisions about what news to consume. It is also unclear how these consumers are coming to believe the news when it is being disseminated from so many platforms and sources. This study seeks to fill a gap in scholarship by exploring how young Canadians are making ...


Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson eMBA, Jimmy Johnson 2016 Texas Southern University

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.


Live Blogs, Sources, And Objectivity: The Contradictions Of Real-Time Online Reporting, Neil J. Thurman, Aljosha Karim Schapals 2016 Ludwig Maximilians University, Munich

Live Blogs, Sources, And Objectivity: The Contradictions Of Real-Time Online Reporting, Neil J. Thurman, Aljosha Karim Schapals

Neil Thurman

Live blogs, also known as live pages or streams, allow journalists to report on events, including breaking news stories, as they happen. Their prevalence and popularity make them an important format, through which many of the developments in contemporary journalism can be observed and analysed. Using the Egyptian revolution of 2011 as a case study, we carried out a large-scale content analysis across six national UK news publishers, to analyse the differences and similarities between live blogs (n=75), traditional online news articles (n=842), and print articles (n=148). The findings reveal significant differences, for example the extent to ...


Social Media And Celebrities: Changing Messages Across Different Platforms, Shayla Rose Williams 2016 University of Wyoming

Social Media And Celebrities: Changing Messages Across Different Platforms, Shayla Rose Williams

Honors Theses AY 16/17

With the prevalence of social media in today’s society, it is not surprising that many celebrities use those sites to build their personal brand. This study is a look into how celebrities use two different social media platforms, Twitter and Instagram. Platforms of reality TV stars were compared for how interpersonal relationships were portrayed on each, as well as how relationships were used to build each celebrity’s personal brand. Over the course of this study it was revealed that Twitter is used to direct interaction with fans, while Instagram is used to portray relationships with those a celebrity ...


Content Mining Techniques For Detecting Cyberbullying In Social Media, Shawniece L. Parker, Yen-Hung Hu 2016 Norfolk State University

Content Mining Techniques For Detecting Cyberbullying In Social Media, Shawniece L. Parker, Yen-Hung Hu

Virginia Journal of Science

The use of social media has become an increasingly popular trend, and it is most favorite amongst teenagers. A major problem concerning teens using social media is that they are often unaware of the dangers involved when using these media. Also, teenagers are more inclined to misuse social media because they are often unaware of the privacy rights associated with the use of that particular media, or the rights of the other users. As a result, cyberbullying cases have a steady rise in recent years and have gone undiscovered, or are not discovered until serious harm has been caused to ...


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