Communication Technology and New Media Commons^™

Library As Publisher: Articulating The Impact Of Digital Monographic Publishing Within The University, Richard W. Clement

Richard W. Clement

This PowerPoint considers the impact at Utah State University in moving the USU Press backlist into the IR, the creation of a digital library monographic imprint, and the creation of a space for experimentation in new digital monographic forms.

Top 10 Law School Home Pages Of 2012, Roger V. Skalbeck, Matthew L. Zimmerman

Georgetown Law Faculty Publications and Other Works

For a fourth consecutive year, every website home page of every ABA-accredited law school is evaluated and ranked based on objective criteria. The goal is to identify well-executed sites adopting best practices. For the 2012 report, twenty-six elements are evaluated across these three categories: Design Patterns and Metadata, Accessibility and Validation, & Marketing and Communications. For 2012, there are four new elements, two prior elements have been combined, and one element was dropped.

For 2012, forty-six schools now use the HTML5 doctype, which is up from thirteen in 2011 and just one in 2010. Eighteen schools achieve perfect scores in an ...

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Juvenile Literature E-Books In A Curriculum Materials Library Setting: Love Them Or Leave Them?, Amy L. Johnson

Scholarship Colloquium

So What's The Problem?
CML’s juvenile literature collection serves a three-fold purpose

• Supporting academic study of children’s/young adult literature

• Leisure reading collection

• Providing materials for use by CCSD teachers and students

Which means…

• Amazon’s e-book sales (and other info.) can guide leisure reading trends

• BUT…we also need input and buy-in from UNLV instructors and CCSD teachers

Interview Of Sidney J. Macleod, Jr., M.F.A., Sidney J. Macleod Jr., M.F.A., Amy E. Brooks

All Oral Histories

Sidney MacLeod (often called Sid) was born in 1933 in Chicago, Illinois. He is the oldest of three children and the only boy. He earned his M.S.S. at Saint Mary’s College in Winona, Minnesota and his M.F.A. at Catholic University in Washington, D.C. After graduate school he was drafted into the U.S. Army where he served two years on several domestic military bases. He began working at La Salle in 1959. In 1961 he married his wife, Mary Jane. They have four children (three sons and one daughter). He continues to work at ...

Social Mathworking: The Effects Of Online Reflection On Algebra I Students' Sense Of Community And Perceived Learning, Patricia Allanson

Doctoral Dissertations and Projects

The purpose of this study was to determine if online reflections through social networking affect students' sense of community and levels of perceived conceptual learning in Algebra I courses. Social constructivism, connectivism, and computer-mediated communication in relation to reflective practices form the theoretical and practical framework for the use of Web 2.0 technologies in this investigation. A quasi-experimental nonequivalent control group design was used to examine Algebra I students' sense of community as measured by the Sense of Classroom Community Index, and perceived learning as measured by Perceived Learning Instrument. The sample consisted of 27 Algebra I students at ...

Participatory Visual & Digital Methods, Aline Gubrium, Krista Harper

Krista M. Harper

Table of contents and introduction of Participatory Visual and Digital Methods by Aline Gubrium and Krista Harper. Available in paperback, hardcover, and e-book editions from Left Coast Press .

The Impact Of Government Policies On Access To Broadband, James Prieger

School of Public Policy Working Papers

With a new focus for federal universal service programs on broadband and the NTIA BTOP funding for broadband adoption projects, recent years have been “exciting times” for those interested in broadband policy aimed at stimulating adoption. While most of the recent programs are still too new to be evaluated rigorously, lessons from older academic study can inform our expectations and lend guidance toward evaluating program success. In this brief work, I review what we know from the last decade and a half of literature on the impact of regulation on broadband adoption, discuss the (mostly woeful) attempts at evaluating adoption ...

See You Later, Aggregator: How Hot News Misappropriation Deters Aggregators Without Overprotecting Facts, Wern Ai Tan

Theses and Professional Projects from the College of Journalism and Mass Communications

As traditional media scramble to find ways to monetize online content, the ease of digital publishing and online dissemination of news have led to a rise of a new form of news media: News aggregators. News aggregators compile information from journalism websites by various means, often drawing potential readers away from traditional news outlets, thus siphoning off advertising revenue from traditional journalism outlets, with little to no cost to the aggregators. News establishments have sought legal redress by claiming copyright infringement and hot news misappropriation, a state unfair competition common law principle created in 1918. Hot news misappropriation prevents direct ...

Consider The Source: Receiver-Assigned Attributions Of Credibility To Influential Bloggers, Aaron Michael Sachs

Masters Theses

The purpose of this study is to examine credibility as it pertains to blogging. While studies have traditionally considered credibility in the context of the material being created, this study examines source credibility in the context of the personality creating the material. Therefore, this study functions primarily as an exploratory study and seeks to present an understanding of source credibility from the perspective of the individuals participating in blogging communities cultivated by influential bloggers. An interview questionnaire was specially developed for this study. Ten participants were selected for this study. Eight of them are females, two of the participants are ...

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research ...

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube ...

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the ...

The Story Of Your Life On A Single Page: Assessing The Narrative Coherence Of Life Storytelling Through Facebook's Timeline Profile Design, Joseph Marcus

Masters Theses

Facebook's transition to the Timeline profile design brought with it a new focus: Life storytelling. Walther Fisher posited the narrative paradigm as a way of understanding all communication in the form of stories. The paradigmatic component of coherence assesses the structural integrity of a narrative, the characters, and the encompassing themes found within. This study applies narrative coherence to the Timeline profile design to assess the coherence of life narratives told through individuals' Facebook Timelines. The researcher observed the Timeline profiles of 15 participants on the basis of three research questions. The researcher's observation yielded data suggesting that ...

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research ...

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of ...

The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker

Doctoral Dissertations and Projects

This non-experimental, regression study examined the relationship between Facebook^TM activity and academic performance for an African American sample population. The study was conducted at a large, four-year, private university in the Mid-Atlantic. All undergraduate, African American students enrolled in the College of General Studies, School of Health Sciences, and School of Education comprised the sample population. Volunteer participants completed a Facebook^TM Activity Survey, which is an instrument used to collect semester grade point averages (GPAs), time-use of Facebook^TM, multitasking information, type of Facebook^TM activities, and demographic information. The results of the survey were analyzed using hierarchical ...

The Role Of Social Media For Knowledge Sharing And Collaboration In Distributed Teams, Nicole Ellison, Matthew Weber

Collaborative Organizations & Social Media Conference

Abstract

To Internet Or Not To Internet: Ethics Opinions On Internet Usage, Sharon Bradley

Continuing Legal Education Presentations

Considers the ethical implications of using email to communicate with clients, using cloud storage for legal files, and tracking people related to a case via the Internet . Highlights recent state bar ethics committee decisions.