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Full-Text Articles in Public Relations and Advertising

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar Jun 2020

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

All Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of ...


Cedarville Parents Benefit From Master’S Degree Scholarship Program, Mark D. Weinstein Jun 2020

Cedarville Parents Benefit From Master’S Degree Scholarship Program, Mark D. Weinstein

News Releases

Parents of current Cedarville University students can now take college graduate-level courses at a reduced rate through the university’s new Parent Partnership Scholarship. The program will give parents a 15% discount, beginning with classes this summer.


A 10-Year Legacy In Producing Professional Pharmacy Leaders, Mark D. Weinstein May 2020

A 10-Year Legacy In Producing Professional Pharmacy Leaders, Mark D. Weinstein

News Releases

Cedarville University’s School of Pharmacy is officially 10 years old. But despite how young the school is, it is mighty. Not only has it been accredited by the Accreditation Council for Pharmacy Education (ACPE) and received an 88.46% match rate for graduates receiving postgraduate year one (PGY1) residencies in 2019, but numerous graduates are already serving in hospital leadership roles in the pharmacy profession.


Pomp And Circumstance In A Box: 2020 Grads Receiving More Than A Diploma, Mark D. Weinstein May 2020

Pomp And Circumstance In A Box: 2020 Grads Receiving More Than A Diploma, Mark D. Weinstein

News Releases

Although Cedarville University’s class of 2020 didn’t enjoy the normal graduation festivities because of the COVID-19 pandemic, the university wanted to think outside of the box with a special way to celebrate its graduates.


Best Prototype Design At Shell Eco-Marathon, Mark D. Weinstein May 2020

Best Prototype Design At Shell Eco-Marathon, Mark D. Weinstein

News Releases

Cedarville’s energy-efficient vehicle Sting won best prototype design in this year’s Shell Eco-marathon off-track awards on May 7 on Shell Eco-marathon’s Instagram story.


With Samaritan's Purse, Dayton Nurse Serves Covid-19 Patients In Nyc, Mark D. Weinstein May 2020

With Samaritan's Purse, Dayton Nurse Serves Covid-19 Patients In Nyc, Mark D. Weinstein

News Releases

New York City has been the epicenter for the coronavirus pandemic in the United States. Danielle Price of Beavercreek joined the fight against the pandemic there as a member of the team treating patients at a field hospital in Central Park.


Covid-19 Brings Telehealth Services To Normal Health Care, Mark D. Weinstein May 2020

Covid-19 Brings Telehealth Services To Normal Health Care, Mark D. Weinstein

News Releases

Whether suffering from COVID-19, an ongoing condition or a sudden stomach bug, we rely on our health care providers to treat us even during a pandemic.


Cedarville University Prepares For August Return To Campus, Mark D. Weinstein May 2020

Cedarville University Prepares For August Return To Campus, Mark D. Weinstein

News Releases

Cedarville University is preparing to welcome residential graduate and undergraduate students back to campus as scheduled August 14-16, 2020. With broad engagement across the institution, the president’s Cabinet (made up of the division vice presidents and the athletic director) is carefully reviewing every area of the University’s operations to ensure protocols are in place to protect the health and safety of students, faculty and staff.


Cedarville Trustees Make Forward-Focused Decisions Amid Coronavirus Challenges, Mark D. Weinstein May 2020

Cedarville Trustees Make Forward-Focused Decisions Amid Coronavirus Challenges, Mark D. Weinstein

News Releases

With a goal of continuing the university’s mission and forward focus, Cedarville University’s Board of Trustees approved curriculum for a physician assistant (PA) program that is planned to begin in May 2023, pending external approvals. The trustees also approved a new dean for the school of education and affirmed eight other new faculty members at its annual May meeting. The meeting was held through Zoom because of the coronavirus pandemic.


Covid-19 Spurs 61 Days Through The Bible, Mark D. Weinstein May 2020

Covid-19 Spurs 61 Days Through The Bible, Mark D. Weinstein

News Releases

The COVID-19 pandemic has brought dramatic change, from health to sickness, from employed to unemployed, from face to face to virtual. For Cedarville University students, the pandemic brought an immediate switch from on campus to online. But in this unique, disruptive time, three students saw an opportunity to make this time transformative.


Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker May 2020

Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker

Journal of Applied Communications

Agricultural communications literature has indicated scientists are struggling to make information salient to consumers. Prior studies have examined the efficacy of message frames and types of appeals that increase visual attention and information processing among general consumers. Research suggests that value-oriented frames may connect with consumers through increased personal involvement and motivational salience. To evaluate the effects of competing message frames on visual attention, an eye-tracking experiment was conducted to understand the interaction between pre-existing attitudes and issue involvement on participants’ attention to messages about genetic modification and antibiotic use in livestock. For products that are low in issue involvement ...


An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson May 2020

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study ...


Laurie Huneycutt Named Ouachita’S Support Staff Member Of The Year, Michael Burge, Ouachita News Bureau May 2020

Laurie Huneycutt Named Ouachita’S Support Staff Member Of The Year, Michael Burge, Ouachita News Bureau

Press Releases

Ouachita Baptist University recently named Laurie Huneycutt, administrative assistant to the dean in the School of Fine Arts, as the 2019-2020 Support Staff Member of the Year. Huneycutt has served the School of Fine Arts for 25 years.


Covid-19 Leads Ohio Graduate To Anchor In New York City, Mark D. Weinstein May 2020

Covid-19 Leads Ohio Graduate To Anchor In New York City, Mark D. Weinstein

News Releases

She passes by three tractor trailers on her way to work each day. It’s a somber reminder to Rachel Hartley, a critical care nurse and 2015 Cedarville University nursing graduate, of the reason she came to New York City in the first place.


One Of First Covid-19 Plasma Donations, Mark D. Weinstein May 2020

One Of First Covid-19 Plasma Donations, Mark D. Weinstein

News Releases

When Oakwood police officer, firefighter and emergency medical technician Steve Norris became ill with COVID-19, he had no clue that he would be able to bless someone else.


Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner May 2020

Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner

English Department Theses

Corporate social responsibility (CSR) scholarship increasingly uses rhetorical theory as a method for analyzing contested meaning between communicants. However, the classical and social constructivist rhetorical theories typically used for analysis do not address the primary cause of contested meaning – relativism. Conversely, such theories often contribute to a dualistic worldview by utilizing internally imagined conceptual schemes for analyzing texts. This thesis proposes Thomas Kent’s paralogic rhetorical theory as an alternative method of analyzing CSR texts, and focuses on three common areas typically utilized in rhetorical analyses of CSR texts: text reception, the rhetorical situation, and genre. Where paradigmatic rhetorical theories ...


Class Of 2020 Celebration Honors Largest Graduating Class, Mark D. Weinstein May 2020

Class Of 2020 Celebration Honors Largest Graduating Class, Mark D. Weinstein

News Releases

On May 2, Cedarville University recognized 826 undergraduate and graduate students earning degrees, the largest graduating class in school history. Of this year’s undergraduate students, six also earned Master of Divinity degrees from the university, bringing the total degrees to 832.


Spring 2020 May 2020

Spring 2020

Conversations

Dean's Letter: With Pride and Gratitude; Free Speech and the American Way; Engagement Takes Center Stage: The new Center for Communication Engagement wants to get students, faculty and the community talking; On a Mission to Diversify Advertising: Summer BRAND camp introduces diverse students to the advertising industry; Where the Action Is: Alumna Ximena Larkin finds excitement and fulfillment in the heart of Chicago; An In-Depth View of Black Student Protests; An Eye-Opening Experience: Journalism student Nikki Roberts turns her passion for writing into a career; Around the College; Accolades


The Congo Prepared Nurse For Covid-19, Mark D. Weinstein May 2020

The Congo Prepared Nurse For Covid-19, Mark D. Weinstein

News Releases

Virginia Walker, a 2019 Cedarville University nursing graduate, was nicknamed “Sunshine” by her nursing unit. This nickname perfectly describes how she shines Christ’s love to every COVID-19 patient she is currently treating in Inova Loudoun Hospital’s emergency room in Lansdowne, Virginia.


I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha May 2020

I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha

Honors Thesis

Deaf Culture and American Sign Language are an important part of the Deaf and Hard-of-Hearing community. Most people outside of this community are unaware of these aspects, and remain uneducated about them. This document is an event plan for an educational event about American Sign Language and Deaf Culture, as well as an artist statement explaining the conception and implementation of this plan, and how it was impacted by the Covid 19 pandemic.


Cedarville University Honors 2020 Graduates With Online Program, Mark D. Weinstein May 2020

Cedarville University Honors 2020 Graduates With Online Program, Mark D. Weinstein

News Releases

Cedarville University used social media to honor its Class of 2020 graduates with a special program that aired on Facebook and the University's website today at 10 am. According to a report submitted to the PR office, 834 students were conferred undergraduate and graduate degrees in the program that lasted approximately one hour.


Cedarville University Board Of Trustees: Statement Regarding Termination Of Anthony Moore, Mark D. Weinstein May 2020

Cedarville University Board Of Trustees: Statement Regarding Termination Of Anthony Moore, Mark D. Weinstein

News Releases

The Board of Trustees at Cedarville University was recently made aware of additional information related to Dr. Anthony Moore’s past that led to the termination of his employment by our president, Dr. Thomas White, on Thursday, April 23, 2020. The board is incredibly grieved over this new information and the questions it raises. This matter was our priority at our spring Trustee meeting. We understand the gravity of this situation, and we covet your continued prayers.


The Importance Of Corporate Social Responsibility: An Examination Of The Dollywood Foundations My People Fund, Callie Victoria Johnson May 2020

The Importance Of Corporate Social Responsibility: An Examination Of The Dollywood Foundations My People Fund, Callie Victoria Johnson

Chancellor’s Honors Program Projects

No abstract provided.


The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson May 2020

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for ...


Ouachita Wins Grand Prize And Other Recognitions At Baptist Communicators Association Awards, Rachel Moreno Moreno, Ouachita News Bureau Apr 2020

Ouachita Wins Grand Prize And Other Recognitions At Baptist Communicators Association Awards, Rachel Moreno Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Office of Communications and Marketing won a grand prize award as well as seven other awards in various categories at the Baptist Communicators Association’s (BCA) 2020 W.C. Fields Awards. Ouachita’s grand prize was one of seven total grand prizes awarded, one for each overall division within the competition.


The Moody Church Pastor Has Cedarville Roots, Mark D. Weinstein Apr 2020

The Moody Church Pastor Has Cedarville Roots, Mark D. Weinstein

News Releases

Philip Miller, a 2004 alumnus of Cedarville University, has been named the new senior pastor at The Moody Church in downtown Chicago, Illinois. He will officially begin his role in July.


Aerosol Box Protects Health Care Workers From Covid-19, Mark D. Weinstein Apr 2020

Aerosol Box Protects Health Care Workers From Covid-19, Mark D. Weinstein

News Releases

Stay-at-home orders, social distancing and medical masks have limited the exposure of most Americans to the coronavirus. But how do we protect the most exposed of all: health care workers?


South Korea Residents Benefiting From Cedarville Pharmacy Graduate, Mark D. Weinstein Apr 2020

South Korea Residents Benefiting From Cedarville Pharmacy Graduate, Mark D. Weinstein

News Releases

Dr. Jinwon Byun, a 2017 Cedarville University alumna, is the first graduate from the Cedarville University School of Pharmacy to work internationally. Byun, who earned her pharmacist’s license in South Korea in February, is using her education during the current COVID-19 pandemic.


Ouachita Team Wins Two First Place Prizes And $30,000 In Arkansas Governor’S Cup Business Plan Competition, Katie Kemp, Ouachita News Bureau Apr 2020

Ouachita Team Wins Two First Place Prizes And $30,000 In Arkansas Governor’S Cup Business Plan Competition, Katie Kemp, Ouachita News Bureau

Press Releases

Four Ouachita Baptist University seniors earned the top awards for undergraduates in the 20th annual Arkansas Governor’s Cup Collegiate Business Plan Competition for their plan, ImmunoSense. Ouachita seniors Olivia Brown, Savannah Edwards, Brandon Matros and Sheldon McCown and their faculty advisor, Dr. Blake Johnson, won first place in the overall undergraduate division as well as the undergraduate innovation award.


Covid-19 Pandemic Shifts Bookstore Sales Online, Mark D. Weinstein Apr 2020

Covid-19 Pandemic Shifts Bookstore Sales Online, Mark D. Weinstein

News Releases

The Cedarville University bookstore is now online.

The bookstore was in process of developing an online presence for its customers. But when the coronavirus pandemic hit last month, bookstore manager Tammy Slone began to immediately shift to the online store. The totally online bookstore went live Monday, April 20.