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Wright State University Women's Basketball Media Guide 2010-2011, Wright State University Athletics 2010 Wright State University

Wright State University Women's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Women's Basketball team. This guide includes photographs, player stats, game results, and records.


Wright State University Men's Basketball Media Guide 2010-2011, Wright State University Athletics 2010 Wright State University

Wright State University Men's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Men's Basketball team. This guide includes photographs, player stats, game results, and records.


"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg 2010 Marquette University

"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg

Joyce Wolburg

Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.


A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston 2010 Bond University

A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston

Jane Johnston

No abstract provided.


Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields 2010 Bucknell University

Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields

Faculty Contributions to Books

No abstract provided.


Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand 2010 Bond University

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jane Johnston

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


Engaging With The Media, Hamish McLean, Richard Phillipps 2010 Bond University

Engaging With The Media, Hamish Mclean, Richard Phillipps

Richard Phillipps

Extract:

Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).


Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College 2010 Cedarville University

Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College

Inspire

No abstract provided.


Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand 2010 Bond University

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jeffrey Brand

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas 2010 Rowan University

The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas

Theses and Dissertations

The purpose of this study was to the examine the influence of Broadcast Localism on news/talk radio in the Delaware Valley to determine how it might impact the future of the medium as a viable public relations tool. A non-scientific snowball survey of 19 Delaware Valley public relations professionals was used to forecast the likely impact of localism on radio. In addition, in-depth interviews with Delaware Valley radio executives were conducted to learn what impact localism might have on the radio industry. This research collected and quantified primary data from public relations professionals using surveymonkey.com. Interview responses were ...


Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe 2010 University of Nevada, Las Vegas

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities


An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans 2010 University of Tennessee - Knoxville

An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans

Masters Theses

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty ...


Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, carroy u. ferguson 2010 UMASS Boston

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is ...


What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier 2010 Rowan University

What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier

Theses and Dissertations

The purpose of the study was to examine physicians' opinions of a federalized health care system as well as the effect federalized health care will have on the quality of patient care provided by physicians. A survey was randomly administrated to physicians from across the United States. The survey was administered as an on-line instrument. Because physicians are difficult to gather together for a focus group, a survey, consisting of multiple choice questions and personal interviews, was used for data collection. The survey was comprised of matrix questions. Each physician was given the opportunity to write in additional comments or ...


Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang 2010 Bowling Green State University

Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang

School of Media and Communication Faculty Publications

Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.


The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter 2010 Rowan University

The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter

Theses and Dissertations

The purposes of this exploratory investigation were to (a) determine if the local government of Ocean Gate, NJ, would use communication techniques to achieve compliance, or sufficient approval, of government and citizens for wind turbine development and (b) determine if some citizens will express strong views against wind energy while the majority of Ocean Gate's citizens will favor wind turbine power generation in their municipality. This researcher used interviews with important figures surrounding the wind project. This researcher also conducted pen and paper survey research of 106 local residents of Ocean Gate and surrounding areas through a convenience sample ...


Sea Cruise: Israelis And Palestinians Drowning In Water Sport, Editor 2010 Embry-Riddle Aeronautical University

Sea Cruise: Israelis And Palestinians Drowning In Water Sport, Editor

International Bulletin of Political Psychology

The article discusses differing Israeli and Palestinian narratives in regards to the deaths of 9 people during an Israeli blockade of Hamas-controlled Gaza.


Inspire, Summer 2010: Restoring Lives, Cedarville College 2010 Cedarville University

Inspire, Summer 2010: Restoring Lives, Cedarville College

Inspire

No abstract provided.


Wine Advertising To The Millennial Generation, Jessica R. Luke 2010 California Polytechnic State University - San Luis Obispo

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.


Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race 2010 California Polytechnic State University - San Luis Obispo

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.


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