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Taking It To The Streets: A Multimethod Investigation Of Street Credibility And Consumer Affinity Toward Street Credible Endorsers, Delancy Howard Sterling Bennett 2014 University of Massachusetts Amherst

Taking It To The Streets: A Multimethod Investigation Of Street Credibility And Consumer Affinity Toward Street Credible Endorsers, Delancy Howard Sterling Bennett

Doctoral Dissertations

Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they traditionally shy away from those who have been involved in illegal or immoral acts (Briggs, 2009; Creswell, 2008). However, the rules of endorser selection appear to be changing. Recently, a new type of endorser whose celebrity is built in part upon criminal activity or violent history has emerged. These celebrities, often rappers, successfully endorse major brands such as Vitamin Water and Chrysler. They are frequently described as having another form of …


Does Experience With Animals Improve Toddlers’ Understanding Of Others’ Sound Perception?, Rachelle Stover 2014 Georgia State University

Does Experience With Animals Improve Toddlers’ Understanding Of Others’ Sound Perception?, Rachelle Stover

Georgia State Undergraduate Research Conference

No abstract provided.


Condom Use Among Young Males, Michelle E. Camilleri 2014 University of Western Ontario

Condom Use Among Young Males, Michelle E. Camilleri

Undergraduate Honors Theses

Using the Information-Motivation-Behavioural Skills Model, the present study examined the relationship between condom use motivation and behavioural skills and their independent and joint influence on condom use consistency among adolescent heterosexual males. Participants were 98 currently sexually active, heterosexual males aged 18-23 (M = 18.5). Each participant was given a series of questionnaires to measure 5 dimensions od Attitudes Towards Condoms, Perceptions of Social Norms, condom use consistency, 3 types of condom-obtaining negotiation strategies, and 4 types of condom-avoiding negotiation strategies. Results indicated that the Pleasure dimension of Attitudes towards condoms, was positively correlated with condom use and the …


Modeling Dyadic Attunement: Physiological Concordance In Newly Married Couples And Alliance Similarity In Patient-Therapist Dyads, Holly Laws 2014 University of Massachusetts Amherst

Modeling Dyadic Attunement: Physiological Concordance In Newly Married Couples And Alliance Similarity In Patient-Therapist Dyads, Holly Laws

Doctoral Dissertations

Mutual influence within relationships is theorized as central to human development and functioning across the lifespan. Multiple theories posit a process of progressive bidirectional influence that results in greater similarity between dyad members over time, termed attunement. Yet attunement processes, from dyadic synchrony in healthy child development to partner influence within romantic relationships, are difficult to measure and model. One difficulty is that capturing information from both members of a relationship pair, or dyad, requires statistical modeling that appropriately accounts for the interdependence between them. The present study addressed this issue by putting forward a framework for modeling attunement processes …


Attitudes Toward Monsters, Jonathan R. Gaber, Suma Mallavarapu, Beth Randi Kirsner 2014 Kennesaw State University

Attitudes Toward Monsters, Jonathan R. Gaber, Suma Mallavarapu, Beth Randi Kirsner

The Kennesaw Journal of Undergraduate Research

The concept of monsters is ubiquitous across cultures, but there has been little research on monsters themselves and what factors shape people’s attitudes toward them. Kennesaw State University undergraduate psychology students (N = 450) read unbiased, positively biased, or negatively biased reports of one of 15 fictional monsters before all participants read identical stories about an encounter with the monster. Questionnaire responses indicated that reading a negatively biased report results in significantly more negative attitudes toward a monster than reading an unbiased report, that attitudes toward animals positively correlate with attitudes toward monsters, and that attitudes toward monsters differ depending …


Humour Styles And Negative Intimate Relationship Events, Chong Liang 2014 Western University

Humour Styles And Negative Intimate Relationship Events, Chong Liang

Undergraduate Honors Theses

Research has shown that humour is associated with satisfaction and conflict management in dyadic relationships, such as friendships and romantic relationships. However, humour is not inherently positive or negative in itself. The function of humour depends on the style through which it is expressed. Adaptive uses of humour, especially affiliative humour, are positively correlated with relationship satisfaction and conflict management. Maladaptive uses of humour, particularly aggressive humour, have the opposite effect. The current study examined daily changes in humour use, relationship satisfaction, and conflict over a period of ten days in participants who were in a dating relationship. As hypothesized, …


Does Pornography Use Contribute To Antiwoman Aggression? Re-Examination Of The Confluence Model Considering Third Variable Explanations, Jodie L. Baer 2014 Western University

Does Pornography Use Contribute To Antiwoman Aggression? Re-Examination Of The Confluence Model Considering Third Variable Explanations, Jodie L. Baer

Undergraduate Honors Posters

The confluence model of sexual aggression (e.g. Malamuth, Heavey & Linz, 1996) suggests that pornography use, thought to promote sexual coercion of women through its presentation of submissive female imagery, works in conjunction with sexual promiscuity (SP) and hostile masculinity (HM) to produce antiwoman-aggressive outcomes. The following study re-examined the confluence model’s claims using a correlational Internet survey involving 188 adult male participants. As expected, confluence model results were replicated such that men higher in HM and SP were more likely to report sexually aggressing with higher (as compared to lower) pornography use. Furthermore, both HM and SP were strong …


Violence Sensitivity And Gender, Alexander Sovet 2014 University of Rhode Island

Violence Sensitivity And Gender, Alexander Sovet

Senior Honors Projects

While many believe that violence is both concrete and universal, research suggests that the definition of violence may be in the eye of the beholder. While some may define violence as physical aggression, others may define violence as both physical and psychological aggression. An individual's definition of violence may be an indicator of that person's tolerance towards violence. Someone who is violence-tolerant may believe that only physical aggression can be considered violence, while an someone who is violence-sensitive may have a broader definition of violence that includes forms of non-physical violence. Non-physical violence may include theft, manipulation, verbal abuse, or …


Attachment Representations And Mother-Child Dialogue, Baiba Barene 2014 Purdue University

Attachment Representations And Mother-Child Dialogue, Baiba Barene

Open Access Theses

With the emerging linguistic competencies of the child, dialogue becomes a regular part of mother-child everyday interactions, and may serve as one of the mechanisms of transmission of attachment in early and middle childhood. The goal of this study was to investigate the hypothesis about the co-constructive nature of children's knowledge of secure base script. Formation of the secure base script is a result of child-caregiver interactions that have been consolidated into a unit of knowledge available for use in attachment related situations. Individual attachment narratives and mother-child co-constructed narratives were collected from 86 mother-child dyads when children were 3.7 …


Perceptions And Expectations About The Use Of Social Media To Raise Situational Awareness In Emergency Events, Israa Bukhari 2014 Purdue University

Perceptions And Expectations About The Use Of Social Media To Raise Situational Awareness In Emergency Events, Israa Bukhari

Open Access Theses

Social media transformed the process of crisis communication. This technology enables the user to communicate with emergency officials as well as the whole virtual world in a click of a button. The emergence of social media in emergency management and its role in raising situational awareness is growing tremendously, making it important for emergency officials to better understand the users' needs and perceptions.

This study's goal is to gain a better understanding of the expectations and perceptions that Purdue associates have regarding the use of social media as it relates to emergencies. The set of interviews conducted in this study …


Ostracism And Interest In Extreme Groups, Andrew H. Hales 2014 Purdue University

Ostracism And Interest In Extreme Groups, Andrew H. Hales

Open Access Theses

Drawing from the temporal need-threat theory of ostracism (Williams, 2009), and uncertainty-identity theory (Hogg, 2007), I tested the hypothesis that ostracism increases interest in extreme groups. In a cross-sectional survey, Study 1 showed that chronic ostracism positively predicts interest in the Westboro Baptist Church, Mormonism, Scientology, and Alcoholics Anonymous. Study 2 established causal direction; relative to included participants, ostracized participants expressed greater willingness to attend a meeting of an extreme group following a recruitment attempt. Expressing a desire to attend meetings facilitated recovery of basic need satisfaction. Ostracism also induced self-uncertainty, but this did not mediate the effect. In an …


Prejudice Reduction Strategies And Their Efffect On Interracial Interactions, Mason Dyess Burns 2014 Purdue University

Prejudice Reduction Strategies And Their Efffect On Interracial Interactions, Mason Dyess Burns

Open Access Theses

With increased awareness of implicit bias in both research and media, understanding ways to reduce the negative effects of such bias has become of practical importance. The present research examined how implicit bias reduction strategies affect the experience of an implied interracial interaction. Results indicated that self-regulation learning (SRL) and counterstereotyping (CS) differentially impact how individuals experience an interracial interaction depending on their internal motivation to respond without prejudice (IMS). Specifically, results showed that individuals low in IMS self-disclosed more, were more promotion focused, and less physically avoidant following CS training relative to SRL training. At high levels of IMS, …


An Investigation Into The Perceptions Of International And Out-Of-State Students On The University Of Maine Campus, Matthew Pinkham 2014 University of Maine - Main

An Investigation Into The Perceptions Of International And Out-Of-State Students On The University Of Maine Campus, Matthew Pinkham

Honors College

The present study was designed to investigate in-state students’ perceptions of two out-groups on the University of Maine campus: out-of-state students and international students and the experiences of international students. Two separate surveys were administered online over two semesters: the first’s goal was to evaluate perceptions host students might have of their peers and if these peers were perceived to be from distinct out-groups, while the second survey was an exploratory survey allowing international students to describe their experiences while studying at UMaine. Two hundred and fifty seven in-state students responded to the first survey. Results from this survey showed …


Predicting Romantic Interest And Decisions In The Very Early Stages Of Mate Selection: Standards, Accuracy, And Sex Differences, Garth J. O. FLETCHER, Patrick S. G. KERR, Norman P. LI, Katherine A. VALENTINE 2014 Victoria University of Wellington

Predicting Romantic Interest And Decisions In The Very Early Stages Of Mate Selection: Standards, Accuracy, And Sex Differences, Garth J. O. Fletcher, Patrick S. G. Kerr, Norman P. Li, Katherine A. Valentine

Research Collection School of Social Sciences

In the current study, opposite-sex strangers had 10-min conversations with a possible further date in mind. Based on judgments from partners and observers, three main findings were produced. First, judgments of attractiveness/vitality perceptions (compared with warmth/trustworthiness and status/resources) were the most accurate and were predominant in influencing romantic interest and decisions about further contact. Second, women were more cautious and choosy than men—women underestimated their partner’s romantic interest, whereas men exaggerated it, and women were less likely to want further contact. Third, a mediational model found that women (compared with men) were less likely to want further contact because they …


Cross Cultural Variation In Men's Preference For Sexual Dimorphism In Women's Faces, U. M. Marcinkowska, M. V. Kozlov, H. Cai, J. Contreras-Garduño, B. J. Dixson, O. A. Gavita, G. Kaminski, Norman P. LI, M. T. Lyons, I. E. Onyishi, K. Prasai, F. Pazhoohi, P. Prokop, S. Cardozo, N. Sydney, Jose C. YONG 2014 Singapore Management University

Cross Cultural Variation In Men's Preference For Sexual Dimorphism In Women's Faces, U. M. Marcinkowska, M. V. Kozlov, H. Cai, J. Contreras-Garduño, B. J. Dixson, O. A. Gavita, G. Kaminski, Norman P. Li, M. T. Lyons, I. E. Onyishi, K. Prasai, F. Pazhoohi, P. Prokop, S. Cardozo, N. Sydney, Jose C. Yong

Research Collection School of Social Sciences

Both attractiveness judgements and mate preferences vary considerably cross-culturally. We investigated whether men's preference for femininity in women's faces varies between 28 countries with diverse health conditions by analysing responses of 1972 heterosexual participants. Although men in all countries preferred feminized over masculinized female faces, we found substantial differences between countries in the magnitude of men's preferences. Using an average femininity preference for each country, we found men's facial femininity preferences correlated positively with the health of the nation, which explained 50.4% of the variation among countries. The weakest preferences for femininity were found in Nepal and strongest in Japan. …


Emotional Fit With Culture: Predictor Of Individual Differences In Relational Well-Being, Jozefien DE LEERSNYDER, Batja MESQUITA, Heejung KIM, Kimin EOM, Hyewon CHOI 2014 Singapore Management University

Emotional Fit With Culture: Predictor Of Individual Differences In Relational Well-Being, Jozefien De Leersnyder, Batja Mesquita, Heejung Kim, Kimin Eom, Hyewon Choi

Research Collection School of Social Sciences

There is increasing evidence for emotional fit in couples and groups, but also within cultures. In the current research, we investigated the consequences of emotional fit at the cultural level. Given that emotions reflect people’s view on the world, and that shared views are associated with good social relationships, we expected that an individual’s fit to the average cultural patterns of emotion would be associated with relational well-being. Using an implicit measure of cultural fit of emotions, we found across 3 different cultural contexts (United States, Belgium, and Korea) that (1) individuals’ emotional fit is associated with their level of …


Applying Sex Offender Registry Laws To Juvenile Offenders: Biases Against Adolescents From Stigmatized Groups, Jessica M. Salerno, Margaret Stevenson, Cynthia J. Najdowski, Tisha R.A. Wiley, Bette L. Bottoms, Liana Peter-Hagene 2014 University at Albany, State University of New York

Applying Sex Offender Registry Laws To Juvenile Offenders: Biases Against Adolescents From Stigmatized Groups, Jessica M. Salerno, Margaret Stevenson, Cynthia J. Najdowski, Tisha R.A. Wiley, Bette L. Bottoms, Liana Peter-Hagene

Psychology Faculty Scholarship

The need to protect children from dangerous sex offenders has led to policies that require juvenile sex offenders to register on public online registries. It is important to determine the implications of these laws for the wellbeing of child victims and also for juvenile offenders on these registries. Is the application of these laws—designed for adult offenders—to juveniles appropriate, necessary, and supported by public sentiment? The chapter reviews current sex offender registration policies and psychological research addressing whether the assumptions underlying these laws are supported by research, public sentiment toward these laws, factors that might drive biases against stigmatized youth …


Forming Impressions Of Others: Does Sexuality Matter?, Abigail V. Szotkowski 2014 University of Maine - Main

Forming Impressions Of Others: Does Sexuality Matter?, Abigail V. Szotkowski

Honors College

Previous research suggests that the sexual double standard still exists today, and that women face greater social repercussions for engaging in casual sex than men. This study investigates the effects of religious priming on attitudes toward a hypothetic female target, who is portrayed as either having a single or multiple romantic partners in the past year. In addition, we examined how participants preexisting levels of religiosity, sexual conservatism, and moral concerns might further affect attitudes toward this target. Consistent with our original hypothesis, self reported levels of religiosity, religious fundamentalism and right-wing authoritarianism are associated with more conservative attitudes toward …


An Investigation On The Effects Of Virtual Social Support On Working Memory And Stress, Erin Perry 2014 University of Maine - Main

An Investigation On The Effects Of Virtual Social Support On Working Memory And Stress, Erin Perry

Honors College

Stress has a negative effect on day-to-day behavior and cognition. Face-to-face social interactions often induce feelings of social support, which works to counteract the negative effects of stress. However, it is unclear if virtual interactions offer the same benefits as face-to-face interactions. This study explores the relationship between perceived stress levels and their effect on perceived social support and working memory functioning. We also explored how mood is affected by stressful experiences. Participants engaged in a laboratory stressor, where participants submerged their hand in cold water, to elicit an appropriate stress response. After the stress task, participants engaged in a …


The Effect Of Aggressive And Prosocial Video Games On Aggressive And Prosocial Behavior, Valerie L. Scelsa 2014 Trinity College

The Effect Of Aggressive And Prosocial Video Games On Aggressive And Prosocial Behavior, Valerie L. Scelsa

Senior Theses and Projects

The relationship between video games and aggressive and prosocial behavior has been a topic of special interest for psychologists, as it may have important implications for society. Research has suggested that violent video games increase aggressive behavior, and prosocial video games increase prosocial behavior (Adachi, Good and Willoughby, 2012; Brauer, Greitemeyer and Osswald, 2010). However, the literature on aggressive behavior is somewhat conflicting and the research on prosocial behavior is relatively recent. Therefore, the current study aimed to fill in some of the gaps in the current literature by examining the effect of prosocial and aggressive video games on prosocial …


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