Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright

International Journal for Business Education

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with programs employing project-based education. The aim of this study was to better understand the experiences of business clients with whom students engaged as part of an undergraduate business capstone course. Two hundred fifty-three previous clients were surveyed with a 22.4% response rate. Responses were subjected to content analysis to cluster replies into …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

Contributions Of Information And Communication Technologies To Cultural Tourism Experiences: Toward A Smart Destination, Alexandra Georgescu Paquin, Ainhoa Carballido Risco

University of South Florida (USF) M3 Publishing

OVERVIEW

Cultural tourism is a growing sector in which technologies play an important role. Location-based technology, or augmented, virtual and mixed reality, amongst many others, open up new possibilities for managers and at the same time enhance cultural tourism experience in all its stages. In this context, cities, and destinations in particular, need to innovate in order to assure a sustainable and competitive offer that benefits to both tourists and residents by facilitating their daily life through smart initiatives. The purpose of this conceptual chapter is to analyze how the creation of cultural tourism experience with information and communication technologies …

Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun

University of South Florida (USF) M3 Publishing

OVERVIEW

Wearable technologies (WTs), started to play an important role within the tourism ecosystem. These technologies open up new possibilities for all types of tourism operators such as Destination Management Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and other attractions in terms of offering competitive advantage and assuring a sustainable offer. In this context, tourism-related companies and destinations, in particular, need to employ new strategies and be innovate in order to meet the demand of sophisticated consumers, improve the satisfaction of the tourist and increase the overall tourism experience. Although the role of this technology is still very …

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …

Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …

Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei

University of South Florida (USF) M3 Publishing

OVERVIEW

While the senior living industry has witnessed remarkable growth over the years, the challenges associated with labor shortage are becoming more evident as well. The gap between supply and demand is driving the integration of technological solutions to better support older people and their daily activities. Besides, the senior living industry has increasingly embraced the spirit of hospitality, which emphasizes the importance of enhancing services and amenities. Such a cultural shift also calls for more technologies to assist caregivers in fulfilling their job responsibilities more effectively. Therefore, this chapter delves into six prevalent types of technology adopted by senior …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

Evaluation Of Recommended Modular Email Building Approaches, Palak Sadhwani

Electronic Theses, Projects, and Dissertations

Customer relationship management acts as the backbone of marketing. For any company marketing is the most important sector to promote a company and attract customers. Email marketing is one of the most effective ways of digital marketing. However, the cost of design and development is time consuming and redundant. Marketers and project managers are frequently unassertive about how to solve these issues. Although there are blogs, articles and services available for marketing email development, the lack of research in the effectiveness of email building architecture bolsters the need for this study. The project presents an architecture that modularizes the way …

Phishing For All Ages, Rachana Vann

Electronic Theses, Projects, and Dissertations

Since the start of the pandemic in 2020 and the increase in teleworking, we have witnessed a subsequent increase in cyber-attacks. This project focused on the tools and techniques a teleworker should use to stay safe from online predators. An online predator or hacker is defined as someone who uses the internet to get access to proprietary information or seek a ransom. This project sought to introduce tools and techniques that would help people of all ages to stay safe online. The questions asked were: What techniques do online predators use to lure their unsuspecting victims? On the American Generation …

Cyber Security Vulnerability Assessment In Learning Management Systems, Mohammad Rabie

Electronic Theses, Projects, and Dissertations

With online learning becoming in high demand to deliver training and education during the COVID-19 pandemic, cybercriminals have more opportunities to take advantage of vulnerable Learning Management Systems to steal information like training materials, and students' private information, or they try to make easy money by deploying ransomware. Regardless of the cybercriminal motivation, the compromised system has consequences on the organization that affects it financially, legally, and reputationally. This requires the organization to invest in choosing the most secure LMS and apply the required security controls to avoid such consequences that may cost them much more than expected.

This project …

Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim

Electronic Theses, Projects, and Dissertations

Automobile collisions occur daily. We now live in an information-driven world, one where technology is quickly evolving. Blockchain technology can change the automotive industry, the safety of the motoring public and its surrounding environment by incorporating this vast array of information. It can place safety and efficiency at the forefront to pedestrians, public establishments, and provide public agencies with pertinent information securely and efficiently. Other industries where Blockchain technology has been effective in are as follows: supply chain management, logistics, and banking. This paper reviews some statistical information regarding automobile collisions, Blockchain technology, Smart Contracts, Smart Cities; assesses the feasibility …

The Effects Of Audio/Visual Stimulation And Virtual Reality To Increase The Rate Of Retention In First Semester Freshmen Graphic Communications Students, Hanna Gibson

All Theses

In March of 2020, the world entered the COVID-19 pandemic, leaving educators to answer the question, "how do we teach in a virtual environment?". This was especially difficult for deeply rooted STEM programs such as Graphic Communications at Clemson University. This research aims to analyze multiple methods of virtual teaching for correlation between enhanced retention rates.

This thesis attempts to solve the problem facing global STEM educators when they are attempting to prepare material for students in a virtual environment. This is achieved by presenting them with how different methodologies impact the retention rate on freshmen level students enrolled in …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …

Perspectives Of Knowledge Management Systems Implementation, De-Graft Johnson Dei

Library Philosophy and Practice (e-journal)

The implementation of systems to manage the knowledge of organizations requires robust technical and non-technical support in other to be successful. Knowledge management systems integrate people, processes, and technology. These systems result in changes in the operations and processes in organizations. The study assessed knowledge management systems from the two main perspectives (technical and non-technical) by emphasizing the technologies that drive the creation, processing, sharing, and storage of knowledge. From the nontechnological perspective, the study focussed on the interaction of people, process and that promote KM. This paved the way for the discussion of the various perspectives or procedures for …

Does The Provision Of High-Technology Health Services Change After The Privatization Of Public Hospitals?, Zo Ramamonjiarivelo, Ferhat Zengul, Josué Epané, Larry Hearld, Luceta Mcroy, Robert Weech-Maldonado

Healthcare Administration and Policy Faculty Research

Background: Public hospitals hold a key role in providing health care services especially to individuals without health insurance, those who are partially covered by health insurance, and low income population. However, some of these hospitals have converted to private status. The objective of this study was to assess the effect of the ownership conversion of public hospitals into private status on the provision of high-technology health services. Methods: This study used a non-experimental longitudinal design based on merged secondary data from the American Hospital Association annual survey, the Area Health Resources File, and the Local Area Unemployment Statistics [1997–2013]. The …

Leveraging Reward-Based Crowdfunding During Covid-19, Hannah H. Chang, Erin Jasmine Guillermo, Colin Chai

Research Collection Lee Kong Chian School Of Business

Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampered to find alternative sources of revenue and ramp up their efforts at digitalisation - or risk the possibility of business closure.

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock

International Journal for Business Education

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider the experiences of COVID-19 as a catalyst for digital transformation and distance learning in education. How digital collaboration can be fostered in times of distance learning is shown by using the example of business simulations such as practice enterprises (PE). While previously this multidimensional teaching and …