Customer Gaze Estimation In Retail Using Deep Learning, Shashimal Senarath, Primesh Pathirana, Dulani Meedeniya, Sampath Jayarathna

Computer Science Faculty Publications

At present, intelligent computing applications are widely used in different domains, including retail stores. The analysis of customer behaviour has become crucial for the benefit of both customers and retailers. In this regard, the concept of remote gaze estimation using deep learning has shown promising results in analyzing customer behaviour in retail due to its scalability, robustness, low cost, and uninterrupted nature. This study presents a three-stage, three-attention-based deep convolutional neural network for remote gaze estimation in retail using image data. In the first stage, we design a mechanism to estimate the 3D gaze of the subject using image data …

Gamification Usage And Platform Loyalty In Esports Livestreams: An Analysis Of Unobserved Heterogeneity With Fimix-Pls And Ipma, Yizhou Qian, Jeam Martinez, Robbie Matz

AMTP Proceedings 2022

Although gamification as a marketing strategy has been implemented by various domains, there is still a dearth of research on the use of gamification in social livestreams. In this study, we examined the relationships between technology acceptance model (TAM) variables, gamification usage, and loyalty toward a social livestreaming platform, where gamification was adopted to enhance the viewing of an esports event. Data from 396 viewers were analyzed using partial least squares structural equation modeling (PLS-SEM), finite mixture partial least squares (FIMIX-PLS), and importance performance map analysis (IPMA). To this end, our study underpinned the application and extension of TAM in …

The Impact Of A Gencyber Camp On In-Service Teachers’ Tpack, Kevin M. Thomas, Jessica Ivy, Kristin Cook, Robert R. Kelley

Journal of Cybersecurity Education, Research and Practice

The purpose of this study was to examine the impact of a GenCyber camp curriculum on teachers’ technology, pedagogy, and content knowledge (TPACK). The camp was designed to engage participants in developing the knowledge and skills to incorporate GenCyber Cybersecurity First Principles and GenCyber Cybersecurity Concepts (GenCyber, 2019) into their curriculums. Participants (37 middle and high school teachers from a variety of disciplines) attended one of two weeklong camps held at a Midwestern liberal arts university. Using the TPACK Self-Reflection and TPACK Self-Assessment Surveys, pre- and post-camp data were collected from participants. Findings indicate that participants demonstrated an increase in …

The Impact Of Perceived Manipulation, Motives, And Ethicality In Cause-Related Marketing: A Crm+ Model, Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters

Business and Information Technology Faculty Research & Creative Works

We Developed a CRM+ Model using Experimentation and Structural Equation Modeling Analysis. CRM+ Demonstrates Previously Unexplored Interrelationships among Consumer-Perceived Manipulation, Brand Motives, Perceived Ethicality of the Cause-Related Marketing, and Brand Attitude. CRM+ Reveals that Perceived Ethicality of the CRM Has a Significant Positive Effect on Brand Attitude, Though It is Not as Pronounced as the Effect of Perceived Altruistic Motives. Egoistic Motives Decrease Ethicality Perceptions But Has No Direct Effect on Brand Attitude. Altruistic Motive Perceptions Diminish Egoistic Motive Perceptions. CRM+ Suggests Marketing Managers Should Prioritize Emphasizing Altruistic Motives and Ethicality of the Partnership over Downplaying Egoistic Motives.

Information Systems Analysis And Design: Past Revolutions, Present Challenges, And Future Research Directions, Keng Siau, Carson Woo, Veda C. Storey, Roger H.L. Chiang, Cecil Eng Huang Chua, Jon W. Beard

Business and Information Technology Faculty Research & Creative Works

Systems Analysis and Design (SAND) is Undoubtedly a Pillar in the Field of Information Systems (IS). Some Researchers Have Even Claimed that SAND is the Field that Defines the Information Systems Discipline and is the Core of Information Systems. the Past Decades Have Seen the Development of Structured SAND Methodologies and Object-Oriented Methodologies. in the Early 1990s, Key Players in the Field Collaborated to Develop the Unified Modeling Language and the Unified Process. Agile Approaches Followed, as Did Other Dynamic Methods. These Approaches Remain Heavily Employed in the Development of Contemporary Information Systems. at the Same Time, New Approaches Such …

“You’Ll Never Really Be One Of Us”: Women’S Underrepresentation In The Aviation Workforce, Rebecca K. Lutte, Shannon M. Morrison

Journal of Aviation/Aerospace Education & Research

Women are underrepresented in many aviation occupations despite outreach and recruitment efforts from multiple organizations. Attracting women into aviation is a necessity not only to address workforce demand but also to achieve the benefits of a more diverse workforce to include enhanced profitability, safety, and innovation. To address the gender gap, the research presented here attempts to inform recruitment/retention strategies by identifying both the positive and negative factors that influence a woman’s decision to pursue a career in aviation and the decision to persist. Additionally, factors such as participation in youth outreach programs, role of mentors, influencers who support or …

Exploring Cyberterrorism, Topic Models And Social Networks Of Jihadists Dark Web Forums: A Computational Social Science Approach, Vivian Fiona Guetler

Graduate Theses, Dissertations, and Problem Reports (ETD)

This three-article dissertation focuses on cyber-related topics on terrorist groups, specifically Jihadists’ use of technology, the application of natural language processing, and social networks in analyzing text data derived from terrorists' Dark Web forums. The first article explores cybercrime and cyberterrorism. As technology progresses, it facilitates new forms of behavior, including tech-related crimes known as cybercrime and cyberterrorism. In this article, I provide an analysis of the problems of cybercrime and cyberterrorism within the field of criminology by reviewing existing literature focusing on (a) the issues in defining terrorism, cybercrime, and cyberterrorism, (b) ways that cybercriminals commit a crime in …

Identifying Industry 5.0 Contributions To Sustainable Development: A Strategy Roadmap For Delivering Sustainability Values, Morteza Ghobakhloo, Mohammad Iranmanesh, Muhammad Faraz Mubarak, Mobashar Mubarik, Abderahman Rejeb, Mehrbakhsh Nilashi

Research outputs 2022 to 2026

Scholars believe that the newly introduced Industry 5.0 has the potential to move beyond the profit-centered productivity of Industry 4.0 and to promote sustainable development goals such as human-centricity, socio-environmental sustainability, and resilience. However, little has been done to understand how this ill-defined phenomenon may deliver its indented sustainability values despite these speculative promises. To address this knowledge gap, the present study developed a strategy roadmap that explains the mechanism by which Industry 5.0 delivers its intended sustainable development functions. The study first developed and introduced the Industry 5.0 reference model that describes the technical and functional properties of this …

Future-Proofing Students In Higher Education With Unmanned Aerial Vehicles Technology: A Knowledge Management Case Study, Thomas Menkhoff, Siew Ning Kan, Eugene K. B. Tan, Shaohui Foong

Research Collection Lee Kong Chian School Of Business

In this paper we report experiences in implementing a new course ‘Understanding Drone & Robotics Technology – History, Usage, Ethics & Legal Issues’ at the Singapore Management University framed as a strategic knowledge management (KM) initiative in an institution of higher learning aimed at capturing, sharing and creating new knowledge about disruptive technologies such as unmanned aerial vehicles. We posit the new course as a knowledge innovation initiative (similar to a KM-enabled business case in a corporate setting) in support of the university’s mission and vision so as to deliver new value to students and to stay ahead of the …

Augmented Reality In Retail And Its Impact On Sales, Yong Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outline four broad uses of the technology in retail settings. Next, they focus specifically on the use of AR to facilitate product evaluation prior to purchase, and empirically investigate its impact on sales in online retail. Using data obtained from an international cosmetics retailer, they find that AR usage on the retailer’s mobile app is associated with …

Tourism Products And Sentiment Analysis, Ibrahim A. Ozen

University of South Florida (USF) M3 Publishing

OVERVIEW

Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …

Application Of Competitive Intelligence For Insular Territories: Automatic Analysis Of Scientific And Technology Trends To Fight The Negative Effects Of Climate Change, Henri Dou, Pierre Fournie

International Journal of Islands Research

Islands are fragile territories because of their geographical position. As a result, climate impacts can have serious consequences, of which some are irreversible. Therefore, it is necessary to allow insular territories to benefit from the latest scientific and technological advances in combating climate effects. The current article shows how to deal with automatic analysis of scientific information on the one hand, but also its applications via patents. We will analyse the latest scientific results as well as their possible applications using patent analysis. We will also focus on experts, laboratories, and leading companies, that are active on the field. The …

Exploring The Influential Determinants Of Iot Adoption In The U.S. Manufacturing Sector, Ronville D. Savoury, Jodine M. Burchell

International Journal of Applied Management and Technology

Manufacturers have been hesitant to adopt the Internet of Things (IoT) due to a lack of understanding of factors related to IoT adoption. This correlational study uses a combination of diffusion of innovation theory and technology–organization–environment framework to examine if a relationship exists between relative advantage, complexity, compatibility, technology readiness, top management support, firm size, competitive pressure, and regulatory support and intent to adopt IoT in U.S. manufacturing organizations. A sample of 168 IT leaders was used. Multiple regression analysis indicated significant relationships between intent to adopt IoT and three variables: technology readiness, top management support, and competitive pressure. The …

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/

Change Management In The Irish Defence Forces During Technological Change, Paul Hegarty Lt Cdr

Irish Business Journal

Extant literature fails to address change management in the military during technological change. Few researchers have examined how military organisations, undergo change and what, if any, processes do they use to manage this change. As such, whether change management processes are found to have a positive impact on military organisations or not, the extant literature in the sociology and military domains are being added to by the findings of this research.

The aim of this paper is to determine if the Irish Defence Forces would benefit from the introduction of change management processes when implementing new technological systems. The extant …

A Nation In Crisis... In Three Acts, William D. Senn

Proceedings from the Document Academy

A dramatic, spoken-word performance based on a detailed examination of the text of more than 1.7 million tweets concerning coronavirus and covid that were sent during the hours surrounding the president's declaration of emergency on March 13, 2020 including the transcript of the remarks made at the Rose Garden press conference. The researcher used the Twitter JSON API to retrieve all of the tweets containing the search terms "covid" and "corona" occurring during the timeframe. A text analysis was performed to identify the most frequently occurring n-grams present in the corpus of tweets. Thematic analysis and sentiment analysis were used …

Excelling In Telework: A Delphi Study, Ashley Carlin Smith

Dissertations

Purpose: The purpose of this Delphi study was to determine the factors IT management experts identify as necessary for healthcare employees to reach positive decision outcomes in virtual workplaces, to rate the importance of the identified factors, and to determine the practices IT management experts recommend for implementation for the five most important factors. Methodology: This study used a Delphi method that consisted of three rounds to collect data from 15 IT management professionals who are experts in leading virtual teams at Southern California hospitals. In Round 1, participants were asked to identify the factors healthcare employees need to reach …

The Application Of Design Thinking On Evaluating A User Self-Service Data Analytics/Science Platform, Aheeka Pattnaik

Dissertations and Theses

This thesis is aimed at utilising design thinking and the first half of the double diamond framework to i) set-up a research and select the appropriate participants, ii) gather requirements and define user personas from those eligible participants, and then iii) define the framework for evaluating a user self-service data analytics/science platform. Derived from the author’s own experiences, both as a Business Analyst (BA) and Citizen Data Scientist, with no-, low-, and code-based data analytics and science platforms are being implemented for enabling user self-service analytics – for users who are completely new to the space of data analysis and …

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

Government Workspace Digitalization And Socioeconomic Development Outcomes In Ghana, Winfred Ofoe Larkotey, John Effah, Richard Boateng

The African Journal of Information Systems

The study sought to understand how the structurational environment shapes socioeconomic outcomes of government workspace digitalization in Ghana based on a qualitative, interpretive case study and the structurational model of technology as a theoretical lens. The findings show how the availability of electronic transactions law, government borrowing, and extendable system design can positively influence socioeconomic outcomes of government workspace digitalization. However, use of multiple system development environments, bureaucracy, a within-country digital divide, and a persistent physical signature and letterhead culture can negatively influence the socioeconomic development goals of government workspace digitalization.