Technology and Innovation Commons^™

Firms’ Darq Readiness And Marketing Implications: A Systematic Literature Review, Ali N. Tehrani, K. Roy, Richard Gruner

Research outputs 2022 to 2026

Purpose – This study aims to systematically review literature across diverse disciplines, including marketing, management and information systems, to synthesise insights on firms’ readiness to adopt and implement DARQ technologies and their marketing implications. DARQ technologies are emerging and cutting-edge technologies, including Distributed Ledger Technology, Artificial Intelligence, Extended Reality and Quantum Computing (hence, DARQ). Design/methodology/approach – Through a systematic review of over 2, 500 papers across three databases, this study distilled a focused sample of 88 papers. It comprehensively explores the reported dimensions, antecedents, outcomes and marketing implications of firms’ readiness for DARQ technologies. Findings – This study identified three …

Interpretive Flexibility And The Social Construction Of Generative Ai In Education: A Scot Analysis, Elham Mousavidin, Sujin K. Horwitz

Southwestern Business Administration Journal

The rapid rise of generative artificial intelligence (GenAI) tools has intensified discussions about their role in education. This study uses the Social Construction of Technology (SCOT) framework to explore how educational stakeholders interpret GenAI and how these interpretations influence its development and adoption. Through an interpretive literature review of research published between 2021 and 2025, we examine stakeholder perspectives using SCOT constructs, including relevant social groups, interpretive flexibility, technological frames, and controversies. Results identify three main interpretive tensions shaping current debates: transformational force versus transactional tool, cognitive augmentation versus cognitive atrophy, and digital empowerment versus digital enslavement. These tensions show …

Current Research On The Use Of Ai In Higher Education, Jim A. Mccleskey

Southwestern Business Administration Journal

The rapid adoption of artificial intelligence (AI), particularly generative artificial intelligence (GenAI) tools such as ChatGPT, has introduced profound opportunities and challenges for higher education. This paper presents a thematic scholarly review of recent empirical studies, systematic reviews, and conceptual analyses examining AI’s impact on teaching, learning, assessment, and institutional practice. The literature highlights substantial benefits associated with AI use, including increased academic productivity, personalized and adaptive learning pathways, enhanced accessibility for diverse learners, and new opportunities for pedagogical innovation. At the same time, significant risks emerge related to cognitive offloading, erosion of critical thinking, academic integrity, blurred authorship, assessment …

Strategic Judgment In Leadership Decision-Making: Evaluating Ai In Organizational Contexts, Cate Wengelnik

Southwestern Business Administration Journal

This paper presents a classroom-based approach for teaching strategic judgment in leadership decision-making through the evaluation workplace communication and incorporates the use of artificial intelligence (AI). As AI tools become more common in organizational settings, leaders and employees must be prepared to assess outputs that may appear professional while containing inaccurate, unsupported or potentially risky information. This paper describes an instructional case in which students examine an AI-generated response to an employee inquiry about workplace accommodations and Human Resources related matters. Students (1) evaluate the message for clarity, tone and apparent usefulness, then (2) analyze the organizational risks created when …

Refereed Research - Indispensable Yet Not Fully Legitimate: Street Markets As Invisible Subsistence Infrastructure, Raji Srinivasan, Maria C. Merino

Subsistence Marketplaces

Street markets are key provisioning systems across the Global South, supplying fresh food, employment, and retail access absent formal infrastructure. Yet despite street markets’ functional indispensability to millions of low-income consumers, their legitimacy is chronically contested, affirmed by vendors and communities yet challenged by planners, developers, and state authorities who apply formal-economy criteria in evaluating them. We theorize this as a legitimacy paradox and ask what structural mechanisms sustain it? Using composite vignettes grounded in fieldwork, we theorize three mechanisms. First, visibility without recognition: street markets are hyper-visible yet excluded from cognitive templates of legitimate, formal retail. Second, asymmetric essentiality: …

Advancing Blood Production And Distribution: Leveraging Ai In The Expeditionary Care Environment, Andrew Hall, Michael Carrillo, Garrion Jackson, Jennifer Hall, Ryan Comes

Joint Force Quarterly

It is a whole of government effort to ensure there is sufficient blood supply during times of crisis and conflict. The interagency is responsible for the blood production, delivery and ultimately utilizes blood across the world to treat hemorrhaging patients. Blood is an individually donated resource that saves lives in the expeditionary environment. The ideal blood supply chain maximizes production, utilization, and remaining shelf life of blood products where it is needed across the world. Optimized production and delivery of blood maximizes lifesaving while minimizing wastage. The advancement in artificial intelligence represents an opportunity to apply technology to this critical …

People Orientation And Thing Orientation In Business Majors: Implications For Assessing The Impacts Of Cross-Functional Business Program Curricula, Todd J. Hostager, David A. Christopher, Kristy J. Lauver, Christopher Knowles

International Journal for Business Education

Background/Introduction/Purpose:  Prior research documented significant differences in people orientation and thing orientation (PTO) based on type of major and sex.  This study examines a set of measures for helping business programs to assess whether they are producing graduates equipped to consider both people and things when making decisions, regardless of their major or sex.

Methods/Design:  Students in a strategic management capstone course spent a single 75-minute session responding to a brief new venture pitch by identifying what types of additional information they would need to decide whether to invest in the business.  Three Likert-scaled options gauged the extent to participant …

The Role Of Generative Ai In Secondary School Business Education: Insights From Teachers’ Perceptions, Leonard Busuttil, Emanuel Mizzi

International Journal for Business Education

Background/Introduction/Purpose: Generative artificial intelligence (GenAI) has entered classrooms more quickly than the evidence base needed to guide its use, and that evidence base remains concentrated in higher education. Comparatively little is known about secondary school business education, a curricular area that brings together accounting, business studies, economics, financial literacy, marketing, and retail, and in which teachers move between subjects whose epistemological and procedural demands differ considerably. Existing studies also tend to treat business education as a single homogeneous domain, or to examine one of its subjects in isolation. This study addresses that gap by examining how secondary school business education …

The Influence Of Entrepreneurial Marketing On Sustainable Competitive Advantage In Tanzanian Smes: A Lower-Order Dimensional Analysis, Omari Khalifa Mbura

Business Management Review

Although entrepreneurial marketing is increasingly recognised as multidimensional, limited understanding remains of whether its individual behaviours exhibit equivalent relationships with competitive advantage, particularly when behaviours associated with the same broad dynamic-capability process are considered separately. This study examines the associations between five lower-order dimensions of entrepreneurial marketing (EM)—proactiveness, innovativeness, resource leveraging, customer intensity and value creation—and sustainable competitive advantage (SCA) among food-processing small and medium-sized enterprises (SMEs) in Dar es Salaam, Tanzania. Guided by Dynamic Capability Theory (DCT), cross-sectional survey data from 255 SMEs were analysed using partial least squares structural equation modelling (PLS-SEM) in the SEMinR package in R. …

Neural Symphony Of Flow Experience: Evidence For High-Dimensional Metastable Dynamics, Abdelrahman B.M. Eldaly, Kris Zhangguang Kang, Fiona Fui Hoon Nah, Leanne Lai Hang Chan, Keng Leng Siau, Xiao Fan Liu, Richard Huskey, Langtao Chen, Tejaswini Yelamanchili, René Weber

Business and Information Technology Faculty Research & Creative Works

Flow, an optimal experience characterized by deep immersion and engagement in an activity, has been extensively studied in behavioral research. However, its neural dynamic mechanism remains poorly understood. In a within-subject video gaming experiment, we captured neural activity underlying flow, boredom, and anxiety using a 64-channel electroencephalogram (EEG) system. Compared to boredom and anxiety, flow exhibits the highest global functional connectivity, metastability, and dimensionality of dynamic functional connectivity patterns, suggesting that flow is a highly adaptable process that is supported by high-dimensional neural dynamics. Unlike previous studies that focused on identifying static or localized brain activity, we examine the neural …

Green Information Systems Adoption And Business Outcomes In Ugandan Smes: An Extended Theory Of Planned Behaviour Approach, Sonny Juma Nyeko, Samali Mlay, Cosmas Ogenmungu, Abdallah Ibrahim Nyero

Business Management Review

The study assesses the relationship between TPB antecedents and GIS business outcomes in SMEs, using an expanded TPB framework. Researchers gathered data from SMEs via a survey and analysed it using PLS-SEM. The framework used in the study explains 58.5% of the differences in GIS business outcomes. The results reveal that subjective norms, attitude, benefits, and obstacles are significant predictors of GIS business outcomes such as ecological IT practices, although perceived behavioural control displays an insignificant negative relationship. The study extended the TPB model by incorporating GIS benefits and GIS obstacles as additional factors influencing GIS adoption, business outcomes, …

Do Dynamic Capabilities Moderate The Effect Of Managerial Attitudes On E-Marketing Adoption? Evidence From Small And Medium Tourism Enterprises In Zanzibar, Hilal Maabad Ame, Omari Khalifa Mbura, Amani Gration Tegambwage

Business Management Review

This study examines the influence of managerial attitudes and dynamic capabilities on e-marketing adoption among Small and Medium Tourism Enterprises (SMTEs) in Zanzibar. Grounded in the Decomposed Theory of Planned Behaviour (DTPB) and Dynamic Capabilities Theory (DCT), the study tests the effects of perceived ease of use, perceived usefulness, compatibility, and perceived security on e-marketing adoption, with dynamic capabilities examined as a moderating factor. Data were collected from 216 SMTEs operating in the Urban and South Regions of Zanzibar and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use and perceived security …

Clinic-In-A-Box: A Portable, Software-Defined Cyber Range For Realistic, Scenario-Based Cybersecurity Training, Ethan Chumley, Aaron Nair, Royce Yaezenko, Joshua Payne, Veronika Kyles, Paul Wagner, Robert J. Honomichl, Ryan Straight, Shengjie Xu

Journal of Cybersecurity Education, Research and Practice

Realistic, hands-on cybersecurity training has traditionally depended on fixed infrastructure such as dedicated lab hardware, cloud subscriptions, or permanent network connectivity, limiting where and how often it can be delivered. This paper presents the design and implementation of a portable, scenario-based cybersecurity training platform housed in a single travel case and built from commodity hardware, type-1 hypervisor virtualization, containerized service orchestration, and software-defined networking. The platform clones, isolates, and resets complete lab environments on demand, allowing the same physical system to support repeated classroom, workshop, or field deployments with minimal manual reconfiguration. Training scenarios are grounded in generated organizational profiles …

Between Digital Transformation And Regulatory Vacuum: Cybersecurity Of Public Services In Mozambique, Faztudo Languisse Eng.

Journal of Cybersecurity Education, Research and Practice

The rapid expansion of digital public services in Mozambique—including e-government platforms, digital health systems, and electronic tax administration—has outpaced the development of a coherent legal framework for cybersecurity. While Law No. 3/2017 (Electronic Transactions Law) of 9 January 2017 introduced foundational data-protection principles, Mozambique long lacked a dedicated cybersecurity regulatory authority, mandatory security standards, and formal incident-notification mechanisms. This regulatory vacuum exposed critical public services to escalating cyber risks as digital transformation was actively promoted as a development priority. This article examines the legal and institutional gaps in Mozambique's cybersecurity governance framework prior to the 2026 Cybersecurity and Cybercrime Laws, …

Self Efficacy And Instructional Support Predict Cyber Deception Acceptance In Ics And Ot Cybersecurity, Daniel Ward

Journal of Cybersecurity Education, Research and Practice

Cyber deception can produce high-confidence evidence of unauthorized activity in industrial control systems (ICS) and operational technology (OT), but practitioners must consider the technology useful, safe, understandable, and supported before they will use it. This study reports a secondary quantitative analysis of a deidentified survey of United States-based ICS and OT professionals to determine whether psychological and instructional factors predict adoption readiness and effective utilization beyond education, experience, and sector. Hierarchical ordinary least squares regression with HC3 robust standard errors was conducted on 262 complete cases. The demographics-only model was not significant and explained 2.8 percent of outcome variance. Adding …

Opengrcrmf: A Vendor-Neutral Framework For Teaching And Modeling Rmf Automation, Continuous Authorization, And Zero Trust Governance, Anand Janjal

Journal of Cybersecurity Education, Research and Practice

Abstract—Federal and regulated organizations continue to rely on document-centric Authorization to Operate (ATO) processes even as the NIST Risk Management Framework (RMF), continuous monitoring guidance, Zero Trust Architecture (ZTA), and continuous authorization initiatives require more continuous, evidence-driven risk management [1]-[3], [13], [15]. Manual System Security Plan (SSP) updates, spreadsheet-based Plan of Action and Milestones (POA&M) tracking, and disconnected assessment evidence create governance latency: the delay between operational security events and authorization-ready governance response. This paper presents OpenGRCRMF, a proposed open, vendor-neutral reference framework that models RMF lifecycle activities as workflow states, treats authorization artifacts as structured governance objects, and …

Personal Authenticity For Engagement And Transfer In Introductory Cybersecurity Education, Daniel T. Hickey, Ronald J. Kantor

Journal of Cybersecurity Education, Research and Practice

Abstract—This conceptual/theoretical paper explores how personal authenticity might promote generative learning in introductory cybersecurity courses. Generative learning transfers confidently to future educational, professional, personal, and testing situations. This cycle of design-based research addresses the concern that more typical professionally authentic contexts (e.g., hospitals, banks, etc.) may be alien and overwhelming to many students, particularly those in introductory courses and/or from non-professional families and communities. If so, this leads to “inert” knowledge that does not transfer. Personal authenticity is rooted in expansive framing, a modern theory of learning transfer. We reframe expansive framing as personal authenticity to make it …

A Return On Investment (Roi) Evaluation Tool For Quantifying The Value Of Cybersecurity Certifications, Nicolas Meysmans, Kelly Hughes

Journal of Cybersecurity Education, Research and Practice

The growing reliance on cybersecurity certifications has increased the financial and professional stakes associated with certification decision-making for cybersecurity professionals. Despite their widespread use in hiring and career advancement, there is limited objective guidance available to help individuals evaluate the return on investment (ROI) of specific certifications. This gap has created uncertainty regarding which credentials provide the greatest value relative to their cost and market impact. This study presents a data-driven, design science–based tool that supports cybersecurity professionals in evaluating certification ROI using practitioner survey data combined with certification cost and labor-market demand indicators. The paper also demonstrates how such …

From Disruption To Replacement: The 2026 Cae Cybersecurity Community Symposium And The Emerging Federal-Academic Compact For An Ai Workforce, Sunday Oludare Ogunlana

Journal of Cybersecurity Education, Research and Practice

The cybersecurity workforce gap in the United States is estimated at several hundred thousand unfilled positions, and the rapid integration of artificial intelligence into adversary tradecraft and federal cyber operations is widening that gap qualitatively as well as quantitatively, threatening national security and the operational readiness of graduates entering the field. This perspective article synthesizes the principal arguments advanced by five federal and academic speakers at the 2026 CAE Cybersecurity Community Symposium, using verbatim session transcripts, a structured thematic extraction process, and triangulation against published workforce policy and peer-reviewed literature. Findings document a unified speaker thesis that artificial intelligence now …

Strategic Information System Leadership And Information System Function Performance In Universities In Kenya: A Pls-Sem Analysis, Joseph K. Muchina, James M. Njihia Prof., Agnes N. Wausi Prof.

International Journal of Applied Management and Technology

Information systems as enablers have evolved from an efficiency and effectiveness focus to enterprise-wide performance, placing strong demands on information system leadership. Emerging leadership models call for collaborative practices. Information systems leadership in higher education is a challenging task. Universities' top management team members and their information system executive counterparts lack a common and shared vision and understanding of information systems capabilities and roles. As the highest-ranking officers in organizations, they make strategic IS decisions. Yet, noting that existing approaches are ineffective, there is a growing concern about the kind of leadership needed to guide the institutions. Four sets of …

Anatomiya Ng Karinderya: An Exploration On The Reflected Filipino Cultural Values On The Visual Identity Of Carinderias In Cavite, Dan Gabriel V. Bagadiong, Ellaine Marie L. De Castro, Miriam Joan C. Generoso, Ej Jimenez, Fernando R. Lacson

DLSU Arts Congress Conference Proceedings

This study explored Filipino cultural values reflected in the visual identity of carinderias and examined their sociocultural and psychological significance within Filipino society. Known for serving lutong bahay (home-cooked meals), carinderias have long been embedded in Filipino culture, embodying values such as bayanihan (community spirit), kapwa (shared identity), and resilience while fostering community connections through food. Grounded in the framework of Pantayong Pananaw, the study investigated how these cultural and psychological values shape the identity and perception of carinderias. Focusing on selected small carinderias in Cavite, the research analyzed their cultural relevance, visual identity, and sociopsychological dimensions. Findings revealed …

C.S.A. Assessment - Tamp Family Health Center Portal, Delante Clark

Graduate Scholarship and Creative Works

This C.A.S. assessment evaluates how the Tampa Family Health Centers website influences userattention, cognitive processing, information accessibility, navigation efficiency, and digital user experience.The assessment examines whether the platform supports intentional engagement and informed decision-making while minimizing cognitive overload, distraction, confusion, and unnecessary attentional demands.

TFHC serves as a healthcare access portal providing appointment scheduling, patient resources, providerinformation, healthcare services, MyChart access, payment services, and community health resources.These functions make attention management and information clarity critical to successful user outcomes.

Closing The Awareness–Behavior Gap: A Role-Based Phishing Training Framework For Higher Education, Ranylene O. Olaybal, Ryan A. Olaybal

Journal of Cybersecurity Education, Research and Practice

Phishing remains one of the most persistent cybersecurity threats facing higher education institutions, where diverse user populations and highly connected digital environments increase exposure to social engineering attacks. Although cybersecurity awareness initiatives are widely implemented, high awareness does not always translate into secure behavior. This study examined phishing awareness, phishing-related practices, phishing susceptibility, and phishing experiences among college students, teaching faculty, and administrative staff in a private higher education institution in the Philippines. Using a quantitative cross-sectional design, data were collected from 553 respondents through a validated survey instrument and analyzed using descriptive statistics, one-way analysis of variance, Tukey's honestly …

Pagbabago Ng Tema At Representasyon: Anita Magsaysay-Ho Tungo Kay Karen Ocampo Flores, Cristy Allen Serote, Ernesto V. Carandang Ii

DLSU Arts Congress Conference Proceedings

Maraming mga Pilipinong pintor ang nakilala sa loob at labas ng bansa dahil sa angking kahusayan ng kanilang mga likhang obra. Magkagayunpaman, iilang pintor lang ang nagkaroon ng mataas na rekognisyon o pagkilala. Mula sa malaking bilang ng mga tanyag at mahuhusay na pintor, mapapansing malaking bahagdan ng mga ito ay lalaki. Ang pag-aaral na ito ay naglalayong suriin ang teknik at estilo nina Anita Magsaysay-Ho (1914-2012) at Karen Ocampo Flores (1966) bilang tugon sa mga hamon ng kanilang panahon, masuri ang pagbabago ng tuon ng kanilang obra bilang politikal na alagad ng sining, at malaman kung paano ginamit ni …

Bekizine: A Zine Featuring Selected Queer Artists And Narratives, Daniel D. Sullano, Alex Ayson, Arianna Atas, Renee Sophia Caponong, Merix Kobi Blancaflor, Fernando R. Lacson

DLSU Arts Congress Conference Proceedings

Media serves as a powerful medium for shaping cultural norms and self-perception. Despite increasing visibility in Philippine media, LGBTQ+ representation remains dominated by metropolitan-centric narratives and reductive tropes that overlook the nuanced realities of provincial queer life. The study explored how BEKIZINE, a community-centered zine created by and for LGBTQ+ individuals aged 18–30 in Cavite, can serve as alternative media for self-expression, community building, and historical preservation. Adopting a practice-based, mixed-methods approach, the study integrates Queer Theory, Safe Space Theory, and Alternative Media Theory through semi-structured interviews with local queer artists and individuals, followed by zine launch evaluation surveys. Qualitative …

Budol-Budol Time: A Perspective From The Global South On Generation Z’S Digital Status Consumption Through An Interactive Video, Luis Angelo Francisco Lopa, Kateleen Claire Malabag Gonzales, Jaedon Tongol Santos Jats

DLSU Arts Congress Conference Proceedings

This research critiques the contemporary digital landscape, as social media influencers shape Gen Z's consumer behavior, often driving "status overconsumption," the repetitive purchase of trending goods to enhance social standing. The study investigates the complex relationship between social media exposure and consumption patterns among affluent Gen Z (ages 13 to 28) in Laguna, Makati, Taguig, and Quezon City, Philippines. Its objective is to address the environmental consequences of these behaviors, including excess waste and carbon emissions from production and related industries, which consumers often overlook. Grounded in social comparison and status consumption theories, the research utilizes a sequential mixed-methods triangulation …

Drawn For A Brighter Tomorrow: A Functional Art Workshop As A Path To Livelihood And Skills Development Under The Pasay Social Welfare And Development Department (Pswdd), Liane Oxana V. Estuesta, Giana Margaux D. Bustos, Anne Kirsten Cerish S. Gamayo, Julia Patrish P. Go

DLSU Arts Congress Conference Proceedings

This study examines how functional art workshops, where creativity results in usable, real-world objects, can be a tool for livelihood and skills development among children in need of special protection aged 7-17 under the Pasay Social Welfare and Development Department (PSWDD). Specifically, grounded in arts-based and qualitative research, the study seeks to understand how exposure to functional art-making can support participants’ confidence, agency, and practical competencies. Data was gathered through primary sources, including a needs assessment survey, semi-structured interviews with youth participants and administrators after the program, and visual documentation of completed artworks. Secondary sources were also used, including published …

Bikolearn: Enhancing Bicol Language Proficiency Among Heritage Learners, Nathalie T. Lim-Cheng, Mark E. Abergos, Joshua H. Baccaro, Edward E. Tab, Christian A. Dela Peña

DLSU Arts Congress Conference Proceedings

Heritage learners are individuals with cultural ties to a language but also who lack proficiency in them, therefore often struggling to maintain their linguistic heritage. This is a common challenge for Filipino Bicol Language learners, especially those who grew up outside the region. This paper presents BikoLearn, a new web application designed to help heritage learners acquire the Bikol Language starting at the A1 beginner level. The application, which is designed first for mobile phones, mixes gamification features with relevant cultural content to make learning accessible. Through formatted lessons, interactive quizzes, and progress tracking presented in a gamified format, BikoLearn …

Phantoms Of The Self: An Art Installation On The Commodification Of Anik-Anik Culture, Vito Lomod, Minuet Deniña, Jaihzel Failana, Joshua R. Marcial

DLSU Arts Congress Conference Proceedings

The practice of anik-anik culture remains relevant and prominent among Filipinos, especially among Gen Z. Decorating, collecting, and preserving miscellaneous items as an extension of one’s identity and memory exemplifies the Filipino maximalist aesthetic. In context, Filipinos are naturally inclined to be maximalists, driven by the desire to connect and the tendency to fill empty spaces, hence the aesthetic of Filipino maximalism. Usually, this is evidenced in, but not limited to, consumption and fashion practices. Correspondingly, its current practices have also sparked discussions about the effects of consumerism and the dilution of the origins of anik-anik, which is deeply rooted …

“Shh!” Bleaching As An Auto-Destructive Art Method Of Representing The Silencing Of Women, Kristelle Tenero De Leon

DLSU Arts Congress Conference Proceedings

This paper discusses the artistic representation of the muffling of women’s voices and the culture of silence through a theoretically auto-destructive method of artmaking—bleaching using mark-making on textile. Through studio art research, the reductive and erasing properties of bleaching agents are used by bleaching printed images of women in fabric to metaphorically represent and articulate the existence of silencing imposed upon women. Guided by the lens of feminism and Gustav Merger’s manifesto of auto-destructive art, this work presents the artistic images of 13 women across Philippine history—from the babaylans to Maria Ressa—on textile, imbued with bleaching effects. Moreover, the work …