Technology and Innovation Commons^™

Enterprise Digital Transformation: A Study Of Success Factors, Ngan Chau, Steve Schulz

Mountain Plains Business Conference

Digital transformation (DT) has been recognized as a driver of enterprise performance, enabling organizations to enhance operational efficiency, foster innovation, and maintain competitive advantage. This study aims to identify success factors of DT initiatives by examining organizational digital readiness, digital value mapping, and implementation tactics. The empirical study involved data collection at two points in time: in 2022, prior to the widespread popularity of generative AI (genAI) such as ChatGPT, and in 2024, amid genAI's integration into business practices. This study, therefore, offers timely insights into how organizations navigate the evolving landscape of digital transformation.

Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das

ICHRIE Research Reports

The airport airside environment is a unique and highly consequential setting for consumer behavior, where passengers’ food and beverage (F&B) decisions are shaped by time pressure, emotional states, and spatial constraints. This study empirically validates two complementary frameworks - the CX Delightors Framework and the Airport Airside Consumption Model - in the U.S. context to deepen understanding of passenger behavior in this liminal space. Using survey data from 1,374 passengers across three major U.S. hub airports (DEN, PHX, SLC), we conducted principal component analyses to refine the original nine CX Delightors attributes into five robust dimensions: Hospitality & Ambiance, Value …

Introduction: Facing The Challenge Of Ai With Feminist Pedagogy, Margaret A. Murray

Feminist Pedagogy

This special issue truly faces the challenge of AI with feminist pedagogy. The introduction briefly summarizes the five critical commentaries, five original teaching activities and three book reviews that make up this issue on AI.

Review Of Ai Needs You: How We Can Change Ai’S Future And Save Our Own, Tracy A. Fernandez Rysavy

Feminist Pedagogy

AI Needs You: How We Can Change AI’s Future and Save Our Own urges citizens to band together now, while A.I. is still in its nascent stages, to head off its potentially destructive repercussions and ensure that the technology serves more than just a wealthy few. While such efforts might seem out of reach in our polarized society, author Verity Harding points to three cases from history where policy was heavily influenced by multistakeholder collaborations. This review encourages educators to use the book as a way to study business ethics; out-of-the-box thinking; and intersectional, inclusive consensus-building over a top-down approach.

Prompt Engineering For Genai In Cybersecurity Incident Response: A Multi-Platform Evaluation Based On Nice Pr-Ir-001, Yuanyuan Liu

Journal of Cybersecurity Education, Research and Practice

This study explores the application of prompt engineering in cybersecurity education, mainly by evaluating the performance of different generative artificial intelligence (GenAI) platforms when performing tasks consistent with the NICE framework role pr-ir-001 - Network Defense Incident Responder. The study employed structured prompts designed for a medical technology environment compliant with HIPAA and NIST SP 800-53, while the tasks of the three GenAI models (GPT-4, Gemini, and DeepSeek) were to generate event response scenarios. Their outputs will be evaluated from four aspects: accuracy, relevance, clarity and completeness.

The results show that the three models differ in depth and consistency, but …

Arizona’S Experiential Learning Opportunities: Regional Security Operations Centers And Cybersecurity Clinics, Joshua Kipers, Paul Wagner, Robert J. Honomichl

Journal of Cybersecurity Education, Research and Practice

The increasing frequency, sophistication, and economic impact of cybersecurity incidents have intensified the global demand for a skilled cybersecurity workforce. Traditional academic programs often fail to provide the applied experience necessary to prepare graduates for the rapidly evolving threat landscape. This paper examines Arizona’s innovative approaches to experiential cybersecurity education through the establishment of Regional Security Operations Centers (RSOCs) and the Arizona Cybersecurity Clinic. These initiatives integrate Kolb’s Experiential Learning Theory and the NICE Cybersecurity Workforce Framework to align academic preparation with real-world practice. The RSOCs, supported by the Arizona Department of Homeland Security, provide paid student internships focused on …

Static Malware Analysis For Incident Response: Developing A Tactical Aid With Ember, Joel Meoak, Shengjie Xu

Journal of Cybersecurity Education, Research and Practice

Incident responders face a variety of challenges when identifying malware using existing solutions, particularly when rapid tactical decisions are needed. Traditional malware detection methods are often signature-based, limiting their effectiveness to previously known threats detected by anti-virus (AV) engines. Online analysis tools introduce confidentiality risks, potentially alerting adversaries that their actions are under scrutiny. While free sandbox environments offer useful capabilities, they often require substantial setup time and hardware resources that may not be available in the field. This research leverages the Elastic Malware Benchmark for Empowering Researchers (EMBER) dataset to develop a lightweight, portable tactical decision aid that enables …

Payments Systems Portfolio: The Genius Act And Stablecoins As A Geoeconomic Tool, Ashu Ebot-Tabi

Graduate Scholarly Works

In-depth research paper discussing stablecoins: specifically how they work, their rise in popularity, and how recent legislation could be used to make them a tool to further America's global economic power.

Dissociation Of Subjective And Objective Measures Of Trust In Vehicle Automation: A Driving Simulator Study, Samuel Petkac, Tetsuya Sato, Kun Xie, Yusuke Yamani

Psychology Faculty Publications

Trust is a crucial factor that influences human-automation interaction in surface transportation. Previous research indicates that participants tend to display higher levels of subjective trust toward lower-level automated systems compared to high-level automated systems. However, administering subjective trust measures via questionnaires can interfere with primary task performance, limiting researchers' ability to measure trust continuously in a real-world manner. In the current driving simulator study, 25 drivers using an advanced driving system (ADS) were randomly assigned to either an active (L2) or passive (L3) automated driving condition. Participants experienced eight near-miss driving scenarios with or without obstructions in a distributed driving …

Construction Of China's Online Platform Information Value Evaluation System, Shuyue Fang, Yuan Sun, Yuwei Ye, Liling Xia

Journal of Scientific Information Research

[Purpose/significance] This paper aims to explore the construction of the information value evaluation system of online platforms in China, so as to provide theoretical support and practical guidance for the information management of online platforms.

[Method/process] This paper firstly explores the connotation and dimension of the information value of the online platforms, and uses the analytic hierarchy process to distribute the weight, then,obtains the comprehensive evaluation results of the information value of each online platform through the fuzzy comprehensive evaluation method.

[Result/discussion] Through the comprehensive evaluation of the information interaction platforms, the multilateral trading platforms and the complementary innovation platform, …

Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal

Student Publications

This study examines how AI-driven features in e-commerce influence user satisfaction and the role of trust in these interactions. Using a survey-based dataset of 100 consumers, we investigated whether trust moderates or mediates the impact of AI persuasiveness and perceptions of bias, intrusiveness, and preference understanding on satisfaction. Results indicate that AI’s perceived ability to understand user preferences strongly predicts satisfaction, while trust partially mediates the relationship between helpful AI features and urgency messages and user satisfaction. Conversely, trust did not significantly moderate these relationships, and concerns about bias and intrusiveness had minimal impact. Findings suggest that AI-driven satisfaction is …

Product Technology Adoption And Aggregate Innovation, Qiugu He, Xuan Luo, Fan Zheng

Research Collection School Of Economics

We document that a firm's research and development (R&D) expenditure depends on its product diversity. Combining with the fact that Chinese manufacturers often enter new product markets via technology adoption, we develop a quantitative framework of innovation and technology adoption, allowing firms to expand their product scopes. Firms adopt technologies across multiple fields to expand their knowledge base, which in turn serves as an input for subsequent innovation or adoption. Counterfactual analysis from the 2000s reveals that two-thirds of knowledge privately held by all firms is generated through adoption, accounting for one-third of aggregate innovation.

Marching To The Beat: The Role Of Complementor Alignment In The Architectural Evolution Of Ecosystems, Pengxiang Zhang, Liang Chen, Yang Yang

Research Collection Lee Kong Chian School Of Business

The evolution of innovation ecosystems hinges on the effective coordination between ecosystem leaders and complementors. While ecosystem-sponsored architectural innovations create new technological opportunities for complementors, they may unintentionally disrupt the performance of complementor products that were originally developed based on legacy architectural designs. This study provides empirical evidence of these disruptive effects and explores how complementors’ alignment with the ecosystem leader mitigates such challenges. Focusing on Apple’s release of Core ML—a proprietary artificial intelligence module—in its mobile ecosystem, we employ a difference-in-differences design to investigate variations in complementor performance after adopting this ecosystem-sponsored architectural innovation. Our findings reveal that complementors’ …

The Future Of Higher Education Is Under Siege: Reinvention May Be Its Salvation, Lily Kong

Research Collection School of Social Sciences

Trust in universities, once a bedrock institution of modern society, is fraying. Affordability, political scrutiny, and cultural divides weigh heavily. Readers are all too aware of the wrenching developments: funding cuts, visa restrictions, pauses in student enrolment processes. These concerns are not confined to US universities only. From Australia to the United Kingdom to South Korea to the Global South, university leaders face parallel strains — affordability, governance, and relevance — and feel the weight of a future under siege.

Global Trends In Ai-Driven Product Development: A Cross-Country Analysis, Shilpa Dhananjayan

Journal of the Symposium of University Research and Creative Expression

Project Mentor(s): Hideki Takei, DBA

Artificial Intelligence (AI) is transforming industries and accelerating global innovation, yet its benefits remain unevenly distributed. A nation’s AI readiness—its capacity to adopt and implement AI technologies—plays a crucial role in economic growth and technological advancement. Key determinants of AI readiness include digital infrastructure, data accessibility, government policies, research and development (R&D) investment, and workforce development. This study examines the relationship between AI readiness, AI adoption, innovation, R&D investment of a nation, Digital Infrastructure Index (DII) and Human Capital Index (HCI) using a Random Forest regression model. Findings reveal a strong correlation between AI adoption …

Digital Leadership And Literacy As Strategic Levers For Employee Outcomes In Pakistan's Telecommunication Sector, Saman Javed, Shaista Nayyar

Business Review

Digitalizing operations is essential for gaining and maintaining competitive advantage, driving product and process innovations, and ensuring effective decision-making. The performance and engagement of today’s workforce are also contingent upon its capability to handle digital technologies. Here, the digital prowess of the leaders plays a cardinal role in the digitalization process. Keeping this in mind, this research aims to determine the impact of digital leadership on employees’ digital literacy, and their subsequent effect on key employee outcomes like engagement and performance in the telecom sector of Pakistan. Data was collected from 369 telecom workers employed at the three major Pakistani …

Experiential Learning: Innovative Approaches To Post-Secondary Cybersecurity Education, Brendan Bertone, Paul Wagner, Joshua Pauli

Journal of Cybersecurity Education, Research and Practice

The cybersecurity profession continues to face a significant shortfall of qualified professionals despite steady growth in degree programs. Employers consistently cite experience as the main barrier for entry-level cybersecurity hires. This paper argues that clinic-based experiential learning offers a scalable solution to that preparation gap. A systematic literature review spanning academic and professional literature was conducted to examine: (1) barriers to entry for aspiring cybersecurity professionals; (2) the effectiveness of experiential learning compared to traditional instruction; and (3) the viability and scalability of cybersecurity clinics. Screening emphasized workforce development, experiential pedagogy, and alignment with the NICE Cybersecurity Workforce Framework. Findings …

Information Security Awareness And Behavior Of Smartphone Users In The Ibadan Metropolis, Nigeria, Funmilola Olubunmi Omotayo

Journal of Cybersecurity Education, Research and Practice

Today, there is a rapid increase in the number of people using the Internet via smartphones and relying on them for most of their daily activities. Consequently, smartphones are becoming the target of criminals for atrocious purposes. This study investigated the information security awareness and behavior of smartphone users in the Ibadan metropolis, Nigeria. The study adopted a descriptive survey design. Data was collected with a questionnaire from 400 respondents who were conveniently selected. Findings revealed that most smartphone users knew about the smartphone security features available on their phones. However, most also engaged in behaviors that threatened their information …

Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci

Journal of Global Hospitality and Tourism

The hospitality and tourism industry is experiencing a technological shift through the integration of artificial intelligence (AI), transforming both guest experiences and service operations. While AI offers hyper-personalization, efficiency, and scalability, it challenges traditional notions of service quality rooted in human interaction. This viewpoint explores the emerging concept of tech-augmented hospitality, where AI and human employees co-create guest experiences. The paper highlights key research directions for reconceptualizing service quality in the era of AI-enhanced hospitality. It argues for the development of new evaluative frameworks that encompass hybrid service models, cultural adaptability, inclusivity, and AI literacy.

Elevating Entrepreneurship With Generative Artificial Intelligence, Yaojie Li, John Kirk Ring, Dan Jin, Saleh Bajaba

Management and Marketing Faculty Publications

Generative artificial intelligence (GenAI) transforms the entrepreneurial landscape by providing contextual information, identifying viable opportunities, and facilitating entrepreneurial decision-making. Despite the growing acknowledgment of its use in entrepreneurial activities, this field lacks a robust theoretical framework and practical implementation. This study seeks to fill this gap by drawing on information behavior literature to explore the effect of GenAI across the entrepreneurial spectrum. By leveraging large language models and prompt engineering patterns, we examined how GenAI could generate accurate, relevant, and inspiring content through various interaction scenarios. Our findings suggest that GenAI significantly mitigates early-stage entrepreneurial information asymmetry and supports sophisticated …