Technology and Innovation Commons^™

Managing The Personalization Paradox: Lessons From Spotify’S Ai Dj, Anirban Mukherjee, Hannah H. Chang, Jonathan Wibowo

Research Collection Lee Kong Chian School Of Business

This case study uses Spotify’s AI DJ to examine the “personalization paradox,” where product features designed to deepen user connection can instead cause alienation. An analysis of over 1,400 user comments identifies three core frictions: a perceived loss of user agency, mismanaged expectations for the human-like AI, and a scalability bottleneck that led to repetitive content. Students are placed in the role of a product manager tasked with developing a prioritized roadmap to address these issues, forcing them to grapple with the critical trade-offs between technological capability and user psychology.

Assessing The Adoption And Implementation Of Port Community System (Pcs) In Thailand, Boodsayapan Thitanon, Chalongrach Waraporn

World Maritime University Dissertations

No abstract provided.

Quantum Leap: Harnessing Quantum–Ai Synergy For Resilient Supply Chains And Predictive Routing Under Tariff Shocks, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.

Relationship Between Knowledge Sharing And Innovative Work Behaviour: The Role Of Flexible Work Arrangement, Thuy Phuong Nguyen, Quoc Trung Pham

The South East Asian Journal of Management

Research Aims: To examine the influence of Knowledge Sharing (KS) on Innovative Work Behaviour (IWB) of employees in the IT industry, as well as the role of Flexible Work Arrangement (FWA) in this relationship.

Design/Methodology/Approach: A survey was conducted gathering responses of employees of IT companies in Ho Chi Minh City. PLS-SEM approach was employed by using the SmartPLS application to analyse the model.

Research Findings: A significant impact of Theory of Planned Behaviour factors, which are Attitudes toward a behaviour, Subjective Norms, and Perceived Behaviour Control on KS Intention was found, leading to a significant relationship with KS Behaviour. …

Higher Education Cybersecurity: A Vulnerability Assessment Of The U.S. South’S Institutional Websites, Zachary W. Taylor, Vivi Vo

Journal of Cybersecurity Education, Research and Practice

As technology continues to advance, it is critical to understand how higher education institutions protect digital information of their stakeholders including students, faculty, and staff through cybersecurity measures. Although conceptual research has articulated various aspects of cybersecurity, no empirical research has explored the cybersecurity of higher education (.edu) websites through a vulnerability scan of these websites via an open PortScan and analysis. To fill a critical gap in the literature, this study conducted a vulnerability scan and open PortScan and analysis of all higher education websites in three of the lowest-income states in the United States: Louisiana (n=112), Mississippi (n=52), …

Understanding Film Tax Credits In Nevada And Nationally, Michael J. Brown, David F. Damore, William E. Brown Jr.

Policy Briefs and Reports

This policy primer provides an overview of Nevada’s transferable tax credit program for film and other productions and reviews articles, reports, audits, and studies of film tax credits as a tool for economic development in the United States. This review considers a significant body of work analyzing the use of film tax credits in support of economic development. Studies and state audits often show that because film tax credits do not create the number and quality of full-time jobs necessary to merit their costs and do little to stimulate other related industries, they are a poor financial choice for state …

Enabling Coercive Drivers With Green Supply Chain Management Practices To Gain Performance Nexus Through External Collaboration And Monitoring, Aamir Rashid, Rizwana Rasheed

Publications and Research

Businesses primarily provide products or services, expand operations, and generate profits. However, they frequently disregard the environmental and economic consequences of their actions as they strive for profitability and growth. Consequently, the main objective of this research was to examine the impact of a multifaceted supply chain function on performance. Data were collected from 415 respondents employed in various manufacturing companies within a developing economy. The hypotheses were evaluated using Structural Equation Modeling (SEM) through Smart PLS. The findings discovered that ten of the thirteen hypotheses tested were supported, while three were not. Coercive drivers were observed to significantly influence …

Adoption Of Blockchain Technology In Beverage Supply Chains: Drivers, Benefits, And Challenges In The Coca-Cola And Bodyarmor Sport Water Recall Case, Alexander Adams Jr., Nima Molavi

Communications of the IIMA

The beverage industry faces growing scrutiny as demands for transparency and accountability intensify. In today’s digital landscape, companies must prioritize enhanced traceability to ensure product safety, comply with regulations, maintain consumer trust, and safeguard brand reputation. This research investigates blockchain technology as a potential solution to these challenges, emphasizing its capacity to decentralize data, improve traceability, and accelerate response times during safety recalls.

The study traces the evolution of food safety regulations and analyzes current traceability practices and technological innovations within the beverage sector. Using the Coca-Cola and BODYARMOR Sport Water recall as a case study, this study examines drivers, …

Sustainable Enterprise Architecture: Embedding Circular Economy And Lifecycle Thinking In It Strategy, Sai Chandrahas Kaveripakam, Frank Lin

Communications of the IIMA

This paper explores the integration of sustainability into traditional Enterprise Architecture (EA), proposing a novel Sustainable Enterprise Architecture (SEA) model, and uses the fashion industry to illustrate the efficacy of the proposed model. The SEA framework systematically embeds environmental, social, and economic sustainability principles into corporate strategy and operational practices. This research also addresses the significant intention-action gaps among consumers and organizations in sustainability practice. Through vivid case examples, such as MUD Jeans' leasing model and Pact's affordable circular apparel, this research highlights practical pathways for operationalizing sustainability. By leveraging Circular Economy (CE) and Product Life Cycle (PLC) concepts, SEA …

Impact Of Information Security Awareness Training On Knowledge, Attitude, And Behavior: A K-12 Case Study, Michael S. Robbins, Christopher Robbins

Journal of Cybersecurity Education, Research and Practice

Abstract— Information security breaches remain a serious threat across all sectors, often exploiting human factors rather than technical flaws. This study examines how a structured Information Security Awareness (ISA) training program influences employees’ knowledge of security policies, attitudes towards those policies, and self-reported security behaviors within a K-12 educational environment. A quantitative pre-test/post-test design was employed with 201 staff members (administrators, teachers, and support personnel) in a public school district. Participants completed the Human Aspects of Information Security Questionnaire (HAIS-Q) before and after undergoing an interactive cybersecurity training program. Statistical analysis revealed a significant improvement in information security knowledge, attitudes, …

Enterprise Digital Transformation: A Study Of Success Factors, Ngan Chau, Steve Schulz

Mountain Plains Business Conference

Digital transformation (DT) has been recognized as a driver of enterprise performance, enabling organizations to enhance operational efficiency, foster innovation, and maintain competitive advantage. This study aims to identify success factors of DT initiatives by examining organizational digital readiness, digital value mapping, and implementation tactics. The empirical study involved data collection at two points in time: in 2022, prior to the widespread popularity of generative AI (genAI) such as ChatGPT, and in 2024, amid genAI's integration into business practices. This study, therefore, offers timely insights into how organizations navigate the evolving landscape of digital transformation.

Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das

ICHRIE Research Reports

The airport airside environment is a unique and highly consequential setting for consumer behavior, where passengers’ food and beverage (F&B) decisions are shaped by time pressure, emotional states, and spatial constraints. This study empirically validates two complementary frameworks - the CX Delightors Framework and the Airport Airside Consumption Model - in the U.S. context to deepen understanding of passenger behavior in this liminal space. Using survey data from 1,374 passengers across three major U.S. hub airports (DEN, PHX, SLC), we conducted principal component analyses to refine the original nine CX Delightors attributes into five robust dimensions: Hospitality & Ambiance, Value …

Introduction: Facing The Challenge Of Ai With Feminist Pedagogy, Margaret A. Murray

Feminist Pedagogy

This special issue truly faces the challenge of AI with feminist pedagogy. The introduction briefly summarizes the five critical commentaries, five original teaching activities and three book reviews that make up this issue on AI.

Review Of Ai Needs You: How We Can Change Ai’S Future And Save Our Own, Tracy A. Fernandez Rysavy

Feminist Pedagogy

AI Needs You: How We Can Change AI’s Future and Save Our Own urges citizens to band together now, while A.I. is still in its nascent stages, to head off its potentially destructive repercussions and ensure that the technology serves more than just a wealthy few. While such efforts might seem out of reach in our polarized society, author Verity Harding points to three cases from history where policy was heavily influenced by multistakeholder collaborations. This review encourages educators to use the book as a way to study business ethics; out-of-the-box thinking; and intersectional, inclusive consensus-building over a top-down approach.

Prompt Engineering For Genai In Cybersecurity Incident Response: A Multi-Platform Evaluation Based On Nice Pr-Ir-001, Yuanyuan Liu

Journal of Cybersecurity Education, Research and Practice

This study explores the application of prompt engineering in cybersecurity education, mainly by evaluating the performance of different generative artificial intelligence (GenAI) platforms when performing tasks consistent with the NICE framework role pr-ir-001 - Network Defense Incident Responder. The study employed structured prompts designed for a medical technology environment compliant with HIPAA and NIST SP 800-53, while the tasks of the three GenAI models (GPT-4, Gemini, and DeepSeek) were to generate event response scenarios. Their outputs will be evaluated from four aspects: accuracy, relevance, clarity and completeness.

The results show that the three models differ in depth and consistency, but …

Arizona’S Experiential Learning Opportunities: Regional Security Operations Centers And Cybersecurity Clinics, Joshua Kipers, Paul Wagner, Robert J. Honomichl

Journal of Cybersecurity Education, Research and Practice

The increasing frequency, sophistication, and economic impact of cybersecurity incidents have intensified the global demand for a skilled cybersecurity workforce. Traditional academic programs often fail to provide the applied experience necessary to prepare graduates for the rapidly evolving threat landscape. This paper examines Arizona’s innovative approaches to experiential cybersecurity education through the establishment of Regional Security Operations Centers (RSOCs) and the Arizona Cybersecurity Clinic. These initiatives integrate Kolb’s Experiential Learning Theory and the NICE Cybersecurity Workforce Framework to align academic preparation with real-world practice. The RSOCs, supported by the Arizona Department of Homeland Security, provide paid student internships focused on …

Static Malware Analysis For Incident Response: Developing A Tactical Aid With Ember, Joel Meoak, Shengjie Xu

Journal of Cybersecurity Education, Research and Practice

Incident responders face a variety of challenges when identifying malware using existing solutions, particularly when rapid tactical decisions are needed. Traditional malware detection methods are often signature-based, limiting their effectiveness to previously known threats detected by anti-virus (AV) engines. Online analysis tools introduce confidentiality risks, potentially alerting adversaries that their actions are under scrutiny. While free sandbox environments offer useful capabilities, they often require substantial setup time and hardware resources that may not be available in the field. This research leverages the Elastic Malware Benchmark for Empowering Researchers (EMBER) dataset to develop a lightweight, portable tactical decision aid that enables …

Payments Systems Portfolio: The Genius Act And Stablecoins As A Geoeconomic Tool, Ashu Ebot-Tabi

Graduate Scholarly Works

In-depth research paper discussing stablecoins: specifically how they work, their rise in popularity, and how recent legislation could be used to make them a tool to further America's global economic power.

Construction Of China's Online Platform Information Value Evaluation System, Shuyue Fang, Yuan Sun, Yuwei Ye, Liling Xia

Journal of Scientific Information Research

[Purpose/significance] This paper aims to explore the construction of the information value evaluation system of online platforms in China, so as to provide theoretical support and practical guidance for the information management of online platforms.

[Method/process] This paper firstly explores the connotation and dimension of the information value of the online platforms, and uses the analytic hierarchy process to distribute the weight, then,obtains the comprehensive evaluation results of the information value of each online platform through the fuzzy comprehensive evaluation method.

[Result/discussion] Through the comprehensive evaluation of the information interaction platforms, the multilateral trading platforms and the complementary innovation platform, …

Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal

Student Publications

This study examines how AI-driven features in e-commerce influence user satisfaction and the role of trust in these interactions. Using a survey-based dataset of 100 consumers, we investigated whether trust moderates or mediates the impact of AI persuasiveness and perceptions of bias, intrusiveness, and preference understanding on satisfaction. Results indicate that AI’s perceived ability to understand user preferences strongly predicts satisfaction, while trust partially mediates the relationship between helpful AI features and urgency messages and user satisfaction. Conversely, trust did not significantly moderate these relationships, and concerns about bias and intrusiveness had minimal impact. Findings suggest that AI-driven satisfaction is …