Sports Management Commons^™

Marchmad, Richard C. Crepeau

On Sport and Society

For the past six weeks if you were around anything even vaguely connected with college sport, you were subjected to repeated references to “March Madness.” The only phrase that even remotely approaches “March Madness” in frequency of use is “student athlete.” If you prefer hyperbole over hypocrisy then, no doubt, you prefer “March Madness” over “student athlete.”

Bounties, Richard C. Crepeau

On Sport and Society

The shocking news out of the NFL this past week was that football is a violent game and that violence is encouraged by coaches. I suspect most American boys learned this basic truth about football when they were six or seven years old.

Braun, Richard C. Crepeau

On Sport and Society

From the time the story was leaked in early December, I had a feeling that Ryan Braun was going to be the first player to successfully appeal a positive drug test. I based this on two notions. First, someone sometime was going to be the victim of a false positive or some breach in the security of the urine sample. Second, I had a difficult time believing that someone of Braun’s obvious talent and public image, who did not exhibit a huge jump in his offensive numbers, was taking performance enhancing drugs. In most of the power categories (doubles, triples, …

Surf Lifeguard Perceptions And Practice Of Cardiopulmonary Resuscitation (Cpr), Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

While the importance of lifeguards in providing immediate and effective basic life support (BLS) in drowning has been well reported, not a lot is known about how lifeguards perceive the relative value of CPR as a lifeguard skill, their training in it, and the likelihood of resuscitation being successful. A self-complete questionnaire was completed by 252 volunteer surf lifeguards at 16 surf beaches in the Greater Auckland,NZ region. Results show that most lifeguards (65%) had received training in the 3 months before the survey, 83% were willing to perform CPR, few (9%) had used CPR in an emergency, and many …

A Study Of Golfers In Tennessee, Kelly Price-Rhea

ETSU Faculty Works

The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …

Bcs, Richard C. Crepeau

On Sport and Society

The Alabama Crimson Tide football team is now officially the BCS National Field Goal Champion. This was achieved despite the fact that the Tide did score a touchdown in the waning moments of the game and then watched their kicker miss the extra point. The Alabama coach, Nick Saban, must have been quite proud of this achievement, as it obliterated the loss to LSU in the Field Goal contest of November to determine which team was number one in the nation at that point in the season.

Building A Strong Corporate Ethical Identity: Key Findings From Suppliers, N. Kleyn, R. Abratt, K. Chipp, Michael M. Goldman

Sport Management

A recent series of reputational crises underscores the importance of building a strong corporate identity and reputation. The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative in today’s world and an integral part of a firm’s attempts to build a strong corporate identity across its various stakeholders. In this process we focus on ethicalization on the part of SAB Ltd, a large South African brewer that is part of the global SABMiller plc, and the impact of its efforts on supplier perceptions. Our findings show that leaders and managers must consider six …

Smooth Operators: Recent Collective Bargaining In Major League Baseball, Daniel A. Rascher, T D. Deschriver

Sport Management

In late 2011, at a time when other leagues such as the National Football League and the National Basketball Association had engaged in work stoppages, Major League Baseball owners and the MLB Players Association harmoniously agreed on a new five-year collective bargaining agreement. This article focuses on the reasons why MLB as an industry has maintained labor peace after decades of work stoppages. The primary aspects of the new MLB CBA, such as changes to the revenue sharing system, competitive balance tax, salary arbitration, and the amateur draft are addressed. The manner in which these economic mechanisms affect areas such …

An Examination Of Star Players' Effects On The Branding Process Of Professional Sports Teams, Nathan David Pifer

Theses, Dissertations and Capstones

Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team’s brand, more thorough analysis is required in order to decipher which areas of a brand’s development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that …

2012 Nsu Sharks Softball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2012 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2012 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2012 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Title Ix Compliance: A Comparison Of Coastal Carolina University To Other Regional Universities, Bailey Devon Howard

Bridges: A Journal of Student Research

Title IX of the Education Amendments of 1972 and its subsequent interpretations have created legal ground for gender equity in collegiate athletics departments. After 40 years of its existence, however, there are still fewer opportunities for women to be involved in athletics at the collegiate level at NCAA universities. While there are some general characteristics that appear to predispose universities to have lower compliance levels, little research has been done on institution-specific compliance. This study seeks to illustrate Title IX compliance levels of the Big South Conference and South Carolina Division I universities, using Coastal Carolina University as the focal …

The Impact Of Fantasy Football Participation On Ticket Sales, Merchandise Sales And Team Loyalty, Robert H. Smith

Undergraduate Honors Theses

The growth of fantasy football has opened new economic opportunities for a variety of companies (Otto, Mets and Ensmenger 2011) and many have taken advantage of them. The question remains as to the impact of fantasy sports on actual sports leagues that gave rise to the fantasy experience. Drawing on reports from the popular press and academic research on the topic, a series of hypotheses is developed and empirically tested to determine how fantasy sports impacts the ticket and merchandise sales of the sports on which they are based as well as the impact of fantasy sports on the team …

An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley

Marketing Faculty Publications

To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual "front porch" of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …

Reflection, Richard C. Crepeau

On Sport and Society

As I prepare to leave England and return to Florida and as the end of the year approaches, I have thought about writing an end of the year summary piece. Thinking about that I decided that what I only would reflect upon the last six or seven weeks of this year, weeks that have turned out to be most remarkable in content and emblematic of the past year.

Similarities In Fan Preferences For Minor-League Baseball Across The American Southeast, Tyler Anthony, Tim Kahn, Briana Madison, Rodney Paul, Andrew Weinbach

Falk College Research Center

Three Minor League Baseball leagues across the Southeastern United States are studied in order to determine what drives fan attendance. Individual game attendance and game characteristics are examined for three leagues located in the American southeast, the Florida State League, the Southern League, and the South Atlantic League. Despite the three leagues encompassing different levels of play (from A to AA), the determinants of attendance are similar across leagues. Factors affecting attendance such as winning percentage, weather conditions, local income and population, and individual game promotions, such as fireworks, are explored.

Thanksgiving, Richard C. Crepeau

On Sport and Society

(As with all American traditions if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece) The History of Thanksgiving and of Football both go back into the Middle Ages, and so it may not be so strange that the two would become intertwined in modern America.

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Topper Extra magazine, includes articles:

• Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
• Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
• Preseason Sun Belt Conference Men’s Basketball Poll
• Preseason Sun Belt Conference Women’s Basketball Poll
• Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
• Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
• Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women