Wimbledon,
2012
University of Central Florida
Wimbledon, Richard C. Crepeau
On Sport and Society
The term “historic” is often used in describing any number of sporting events. It is sometimes used to exaggerate the significance of an event, often in order to promote it. There are times, though, when the term is not only appropriate, but indeed, required. The Gentleman’s Final at Wimbledon today was historic in a number of ways.
Understanding Social Media Use And Its Marketing Implications,
2012
St. John Fisher University
Understanding Social Media Use And Its Marketing Implications, David Malerk
Sport Management Undergraduate
Social media has become an integral part in the communication process in today’s society. Research has found that social media’s unique characteristics allow sport organizations to meet the many wants of their fans. Eight total professional organizations from the professional and collegiate level were interviewed to answer the research question, to what extent are organizations utilizing social media? This study shows that organizations use social media more specific to their professional level. Professional sport organizations use social media more for their marketing efforts, as collegiate organizations primarily use it for public relations.
Relationship Of Facebook Usage To Team Identification,
2012
Marquette University
Relationship Of Facebook Usage To Team Identification, Caitlin Moyer
Master's Theses (2009 -)
This study examines the relationship of Facebook usage with sports team identification using Wann's (2006c) "Team Identification-Social Psychological Health Model" to help identify individuals' needs, or motives, for connecting with the team via Facebook as well as with the team itself. To the extent that the team's Facebook presence is believed to fulfill certain needs for an individual, connecting with a team via Facebook was expected to result in higher levels of team identification with that team. Thus, by determining the uses and gratifications that individuals glean from connecting with the team via the social networking site, marketers may be …
Baseball Verdicts,
2012
University of Central Florida
Baseball Verdicts, Richard C. Crepeau
On Sport and Society
It ended last week with the jury foreman announcing to the court that the jury had found Roger Clemens “not guilty.”
Title Ix,
2012
University of Central Florida
Title Ix, Richard C. Crepeau
On Sport and Society
This weekend marks the fortieth anniversary of the passage of the Educational Amendments Act of 1972 whose section, Title IX, transformed sport in America. After forty years the achievements of Title IX are impressive, while some controversy persists and some misinformation continues to persist. In the past decade the conservative political attack has subsided and Title IX seems to have been removed from those still fighting the culture wars particularly on the issue of feminism.
An Olympic-Size Debate: Cost Vs. Legacy,
2012
University of Central Florida
An Olympic-Size Debate: Cost Vs. Legacy, Richard C. Crepeau
UCF Forum
The Games of the XXXth Olympiad will begin in London on July 27, and they have been anticipated in England with a combination of excitement, media hype, public indifference, anxiety, and debate.
Father's Day,
2012
University of Central Florida
Father's Day, Richard C. Crepeau
On Sport and Society
This was first written in 1992 for Father's Day shortly after my father's death which is now 23 years ago. It was originally a radio commentary for WUCF-FM in Orlando. I send it out each year as a tribute to my father and as a tribute to all fathers on Father's Day.
Triple Crown,
2012
University of Central Florida
Triple Crown, Richard C. Crepeau
On Sport and Society
It has become one of the rarest of rarities in American sport. This Saturday for the twelfth time in the past thirty-four years a horse will come to the Belmont with an opportunity to become the twelfth horse in the history of the Triple Crown to achieve this elusive fete. The last time it was done was in 1978 by Affirmed.
Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport,
2012
University of Nevada, Las Vegas
Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough
School of Public Health Faculty Research
Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …
Differentiation Of Social And Cause-Related Marketing In Professional Sport,
2012
University of Nevada, Las Vegas
Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough
Environmental & Global Health Faculty Research
Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …
Employee Work Motivation In Japanese Fitness Clubs,
2012
Arkansas State University
Employee Work Motivation In Japanese Fitness Clubs, Yuko Mizuuchi
Student Theses and Dissertations
The purpose of this study was to identify factors that motivate fitness club employees, as well as, to investigate the relationship between 10 job-related motivational factors in Japanese fitness club employees. Participants for this study were 179 employees working in one of three fitness clubs in Japan, located in Tokyo, Osaka, or Yamaguchi. The questionnaire used was adapted from the ten job-related motivational factors developed by Kovach (1980). The results showed that "Sympathetic Help with Personal Problems" was the most important motivator, while "Good Wages" was the least important motivator. Additionally, there were statistically significant differences between the 10 job-related …
Metta,
2012
University of Central Florida
Metta, Richard C. Crepeau
On Sport and Society
Maybe I missed the memo. Perhaps I wasn’t paying close enough attention. Or somehow it wasn’t big enough news in London. Whatever the case may be, I was a startled when I read recently that someone named Metta World Peace was playing basketball in the NBA for the Los Angeles Lakers. I remember World B. Free of the NBA and He Hate Me of the XFL, but Metta World Peace was a new one.
Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees,
2012
Syracuse University
Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers
Renée Crown University Honors Thesis Projects - All
In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists,
2012
University of Nevada, Las Vegas
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown
UNLV Theses, Dissertations, Professional Papers, and Capstones
The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale,
2012
University of Nevada, Las Vegas
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
UNLV Theses, Dissertations, Professional Papers, and Capstones
The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches,
2012
Clemson University
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris
All Theses
Title IX facilitated an increase in the number of female athletes in the United States. However, the rate of female coaches of women's teams has declined since Title IX's passage in 1972, currently only 43% of women's teams are coached by women. Previous research has explored barriers to coaching for women, but limited research has looked at women's intent to coach. The purpose of this study was to examine what influences millennial generation, Division I Football Bowl Subdivision, female assistant coaches' decision to pursue careers as head coaches.
This study was grounded in feminist standpoint theory as the goal was …
The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl,
2012
Ursinus College
The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole
Business and Economics Honors Papers
Evaluation of a professional athlete's performance for the purposes of compensation determination is difficult, especially when decision making may not follow the expected "instrumental rationality." This paper will look to examine the factors, both productive and non-productive, impacting an Offensive Lineman's salary in the NFL. The purpose of this study is to determine whether an offensive lineman's salary is based on productive characteristics adhering to instrumental rationality, or whether the influence of non-productive characteristics influence salary as ultimately determined by team management. Results indicate that players within the tackle position with earning salaries in the seventy-fifth percentile gain additional benefits …
Summitt,
2012
University of Central Florida
Summitt, Richard C. Crepeau
On Sport and Society
From across the nation, from the world of basketball and the world of sport, the reaction to Pat Summitt relinquishing her position as head basketball coach at the University of Tennessee has been overwhelming in praise, admiration, and volume. Those who played for Summitt talked of the tremendous impact that she had on their lives, praising her as a coach and human being, often referring to her as a mother-figure. Those who knew her in other capacities talked about her strength in the face of adversity. This quality distinguished Pat Summitt throughout her career and not just in the past …
Assessing Major League Soccer's Efficiency,
2012
St. John Fisher University
Assessing Major League Soccer's Efficiency, Chris Maxwell
Sport Management Undergraduate
Since the North American Soccer League dissolved in 1984, there was no longer a prominent professional soccer league in North America until Major League Soccer was founded in 1996. Previous research on MLS efficiency was last recorded after the 2000 season, leaving a ten-year gap. This research revisits MLS efficiency for the 2010 season through a formula based on percentages against averages of each team for all tested elements. The factors used to compute efficiency are absolute attendance, television viewership, points awarded, and total team salary. Efficiency scores are then further analyzed for anomalies. In contrast to previous research, the …
Athlete Endorsements: Effects On College Students,
2012
St. John Fisher University
Athlete Endorsements: Effects On College Students, Cory Mcallister
Sport Management Undergraduate
Celebrities have been used as endorsements for years and have often been heralded as the best way for a company to sell their product through advertisements. Professional athletes are known around the globe as the most recognizable celebrities. Numerous studies have been completed in order to find the effects that athlete endorsements have on consumer spending. These studies have discovered changes in purchasing behaviors based on youth, gender, race and geographic location. Yet, there are limited sources that explain the effects on college students and their purchasing intentions. A sample of St. John Fisher College students was used to examine …
