Marketing Commons^™

2024-January-30-Etsu Is No. 2 In The Nation For Naplex, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

"

JOHNSON CITY, Tenn. (January 30, 2024) — East Tennessee State University Bill Gatton College of Pharmacy rocketed to among the top accredited pharmacy schools in the country with its latest licensure exam results. A pharmacy school graduate must pass the North American Pharmacist Licensure Examination (NAPLEX) exam in order to be awarded a license to practice. 

The Class of 2023 at ETSU Gatton College of Pharmacy achieved an incredible 95.4% first attempt pass rate on their NAPLEX exam scores, placing the college at No. 2 in the country for accredited pharmacy schools. The Class of 2023 national mean for …

To Innovate Or Integrate: A Story Of Mergers And Acquisitions In The Video Game Industry, Charlie Geis, Dustin Rabin

The Journal of Purdue Undergraduate Research

No abstract provided.

Experiencing High Loneliness Increases Evaluation Of Products In Social Media Ads, Youjung Jun, Taehyeon Eom

Asia Marketing Journal

This research investigates how loneliness affects people’s preferences for products that appear in social media ads. Four studies examine the impact of loneliness that is both measured in an established scale and situationally induced via a recall task. Individuals who experience higher levels of loneliness evaluate the same products more highly when they are advertised in a social (i.e., Instagram) compared to non-social (i.e., brand website) media platform. This effect occurs because loneliness increases people’s attention to others’ social evaluation of a product, and social media ads provide this information via social cues such as “likes” embedded in the ads. …

Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling The Impact Of Csr On Customer Well-Being, Cheonglim Lee, Yongju Kwon, Youjae Yi

Asia Marketing Journal

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers’ perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through …

Uncovering The Relationship Between Esg Practices And Firm Value: The Role Of Reputation And Industry Sensitivity, Yanghee Kim, Hojoon Jang, Junhee Seok

Asia Marketing Journal

Considering the rising interest in environmental, social, and governance (ESG) globally, various studies have shown that ESG practice increases firm value; however, there is still much debate. This study focuses on the relationship between ESG practice and firm value. Further, we identify the mechanisms constituting this relationship to address relevant research gaps. Specifically, this study examines the connection between ESG practice and corporate valuation, emphasizing the mediating role of a company’s reputation. Using panel analysis of data from 145 Korean firms (2014-2021), the study reveals that ESG practices notably enhance firm value, signaling their significance to stakeholders. Corporate reputation acts …

Jay-Customer Behavior's Influence On Job Stress And Customer Orientation: Perceived Organizational Support's Moderating Effect, Li Mei Liu, Seong Ho Lee, Jin Choi

Asia Marketing Journal

The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management. Additionally, it aimed to identify strategies for managing job stress by examining perceived organizational support's moderating effects. The results show that the subdimensions of jay-customer behavior (i.e., verbal aggression, physical aggression, and sexual harassment) positively influenced employees' job stress. Second, job stress acts as a mediator between customer verbal and physical aggression and customer orientation, but not between customer sexual harassment and customer orientation. Third, organizational support had a moderating effect on the association between customer verbal aggression and …

Motives For Consumer Behavioral Engagement On Brand-Related Social Media Content : A Study Based On Organismic Integration Theory And Personality, Chi T.K Nguyen, Jusik Park

Asia Marketing Journal

This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for …

How Did Family Businesses Deal With The Corona Crisis (Covid-19) In The Field Of Human Resource Management And Marketing? A Case Study Of Palestinian Family Businesses, Fatima Wahaish, Nidal Darwish

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The study aimed at identifying how family-owned retail businesses in Ramallah and Al-Bireh Governorate dealt with the Corona crisis (Covid-19). The impacted areas demonstrated in the study are human resources and marketing. The study used the descriptive-analytical approach, and the questionnaire as a tool to collect data. The study population was made up of family businesses in the retail trade, which consisted of (164) companies of the targeted the sector according to the data available at the Chamber of Commerce and Industry of Ramallah and Al-Bireh Governorate. where the method of total survey was used, and thus the questionnaires were …

Tweeting For Change: Social Media Narratives For Sustainable Service, Maria Petrescu, Anjala S. Krishen, Jesse L. Barnes, Shaheena Janjuha-Jivraj

Publications

Purpose–This interdisciplinary study aims to analyze how service organizations communicate sustainable beliefs in their social media narratives and use them to generate brand awareness, customer recognition and ongoing demand for sustainable service.

Design/methodology/approach– A two-phase exploratory analysis of 10,342 tweets from 2019–2020 was conducted by sustainable global corporations to identify best practices for their social media teams operating within a service-based business model. First, the significant themes were identified using an unguided machine learning approach of three types of firms: services, goods and mixed. Next, the full set of tweets with linguistic sentiment analysis was analyzed followed by a deeper …

2024-January-05-Pharmacy Career Exploration Day On Feb. 24, 2024, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Harnessing Ireland’S Food Heritage – The Role Of The Artisan Food Producer In Ireland’S Food Tourism Offering, Margaret Connolly, Rebecca O'Flynn

European Journal of Food Drink and Society

This research paper examines the role of the artisan food producer, not just as an entrepreneur and service provider but with a focus on how they contribute to the preservation of Ireland’s food culture and heritage. Using a qualitative methodology and in keeping with a phenomenological approach, in-depth interviews were conducted with a purposeful sample of ten artisan food producers from different parts of Ireland. A thematic analysis of the responses was carried out, with a desire to let the voice of the artisans themselves tell their story. The research shows that through the conservation and use of traditional ingredients, …

The Role Of Sociopolitical Workplace Networks In Involuntary Employee Turnover, Theresa M. Floyd, Alexandra Gerbasi, Giuseppe (Joe) Labianca

Management and Marketing Faculty Publications

While poor performance is one reason employees are fired, previous research suggests it plays a limited role in explaining terminations. We argue that sociopolitical concerns play a role in determining who is terminated. Using field data from a U.S. health care company and experimental data using participants with supervisory experience, we show how the supervisor’s political concerns with the focal employee, which are contingent on the supervisor-employee political relationship and the way it is embedded within the workplace network, are related to dismissal decisions. Not only do we expect that a supervisor will be less likely to terminate an employee …

Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang

Mahurin Honors College Capstone Experience/Thesis Projects

This Capstone Experience project establishes a compelling brand identity for the beverage switchel, under the name Lumina. Through a comprehensive branding blueprint, a strategic framework is crafted to guide brand development. This framework encompasses industry, competitor, and strategic analyses alongside consumer insights, a communication strategy, and cost of implementing ideas. With these insights, the project extends beyond theoretical constructs to practical applications, including label design, and website prototyping. By integrating elements of advertising and design, this project aims to not only reimagine switchel, but also to establish Lumina as a distinctive and resonant presence in the beverage industry. Through strategic …

The 4 Ps Of Marketing In Film: Examining The Relationship Between Power, Perspective, And Product Placement On Consumer Perception, Julia Haddad

Honors Projects in Marketing

In today's society, automobiles are the most used type of transportation and with that comes vast marketing opportunities for vehicles. However, with the growing popularity of media forms of television and film, marketing techniques such as the use of product placement have also become more common. This paper analyzes the effects of power through point of view in product placement, specifically through automotive advertising. By showing the population movie and television clips both from a driving, 1st-person perspective or an out of car, 3rd-person perspective, after a power priming question, it portrays the relationship between them. Additionally, the data collected …

The Marketable Me: A Personal Branding Exploration, Amanda Prichard

Mahurin Honors College Capstone Experience/Thesis Projects

The concept of personal branding was introduced in 1997 by Tom Peters in an essay entitled “The Brand Called You”. Since that term was introduced, there has been an explosion of media written about it and many different perspectives formed. In this social media driven age, much of the public understands personal branding as something for influencers and celebrities, when in reality it can, and should, be used by everyone. This project was created to be an intrinsic case study of my own personal branding experience as a college student looking to create a smooth transition into the post-graduation world. …

Ten Library Perks For Students, Judy Schmitt

Library Faculty Works

No abstract provided.

Ten Library Perks For Umsl Staff, Judy Schmitt

Library Faculty Works

No abstract provided.

Level Closed, Judy Schmitt

Library Faculty Works

No abstract provided.

Floor Plans Stairs, Judy Schmitt

Library Faculty Works

No abstract provided.

Floor Plan Posters, Judy Schmitt

Library Faculty Works

No abstract provided.