Marketing Commons^™

Targeting A Niche Market In Las Vegas Gaming Industry, Sookyung Yeo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.

An Observation Of The Facebook Messaging Strategies Of Nonprofit Vs. For-Profit Organizations, Kristin Parker

Communication & Leadership Dissertations and Theses

Over the last five years, organizations have begun to invest in non-traditional marketing communications strategies, specifically, social media marketing. While organizations, in general, are clear about the value of social media marketing, their current strategies are not engaging and uninspiring. The literature on this topic highlights critical considerations for the most significant communications impact (Foulger, 2004; Lasswell, 1948), such as the importance of human interaction, interpersonal ability, personal influence and intimacy (Lazarsfeld, 1944 ; Short, Williams & Christie, 1976). Additionally, a study by Boase, Horrigan, Wellman & Rainie (2006) presents research on how the Internet and Social Networking are revolutionizing …

2011 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2011.

Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut it anymore. So argue Kumar and Puranam, of London Business School. The authors show how the growth of China and India as lead markets and as talent pools, coupled with advances in technology, enable companies to optimize their organizations by segmenting R&D both vertically and horizontally, thereby creating T-shaped structures.The greatest challenge of the T-shaped structure is managing integration across countries. The solution is to …

Hyper Norms: Searching For A Global Code Of Conduct, Gene R. Laczniak, Ann-Marie Kennedy

Marketing Faculty Research and Publications

As organizations continue to increase their level of operations across international borders, their ethical conduct becomes a greater social concern. A global code of ethics allows organizations to follow one code for all countries rather than creating and administering multiple separate codes. Currently, there are several thoughtful global codes of ethics developed by different stakeholders. This paper provides an analysis of some of the major global codes of ethics available to multinational corporations. Their shared norms are identified and synthesized into three Hyper Norms that can both aid marketing organizations in formulating their core principles and be applied to research …

Global Brand Alignment: Finding And Guarding 'The Force', Knowledge@Smu

Knowledge@SMU

Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned names, industry practitioners at the Brand Finance Singapore Forum 2011 treaded the tight rope between strong brand guardianship and adaptability.

2011 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2011.

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

The Impact Of Brand Quality On Shareholder Wealth, Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfer

Research Collection Lee Kong Chian School Of Business

This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth as they have a positive association with changes in systematic risk. The study introduces a contingency theory view to the marketing-finance interface by analyzing the moderating role of two factors that are widely followed by investors. The results show …

Analysis On Situation And Competitive Of The Shipping Market In China, Yutian Ding

World Maritime University Dissertations

No abstract provided.

The Strategy Of Yingkou Port Development Under The Competition And Cooperation Among Three Major Ports In Liaoning Province, Yangzi Dong

World Maritime University Dissertations

No abstract provided.

Economic Analysis On The Sustainability Of Slow Steaming In Liner Shipping, Zhou Dong

World Maritime University Dissertations

No abstract provided.

Analysis On Jingtang Container Terminal Port Competition Strategy, Xiaojiao Du

World Maritime University Dissertations

No abstract provided.

The Research On Competitiveness Of The Shipping Sectors In Pudong Shipping Cluster Of Shanghai International Shipping Center, Yuan Feng

World Maritime University Dissertations

No abstract provided.

Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits, Knoll David Brian

World Maritime University Dissertations

No abstract provided.

The Research On Ship Financing Lease Mode And Risk Prevention, Yang Liu

World Maritime University Dissertations

No abstract provided.

Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors, Ruoqi Qian

World Maritime University Dissertations

No abstract provided.

Research On The Impact Of Container Freight Derivatives On Shipping, Zhenle Shen

World Maritime University Dissertations

No abstract provided.

Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd, Jun Wang

World Maritime University Dissertations

No abstract provided.

Research On The Volume Forecasting And Economic Benefit Analysis Of Developing Inland Water Container Transport In Ningbo Section Of Hang Yong Canal, Di Wu

World Maritime University Dissertations

No abstract provided.