Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies,
2012
National University of Singapore, Singapore
Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang
Business Review
This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to …
How Social Media Communities Impact Consumer Behavior,
2012
Gonzaga University
How Social Media Communities Impact Consumer Behavior, Leslie Martinka
Communication & Leadership Dissertations and Theses
Social media, in particular, Facebook and Twitter, are comprised of communities typically of like-minded individuals. Through social media sites we can network with these communities and converse in ways that are sometimes difficult to do offline. But do these social media communities influence how one purchases online? Mead’s theory of symbolic interactionism describes how offline communities influence one’s actions and helps to create our cultural norms and ideologies. Using Mead’s theory as a basis for the following study, this thesis attempted to determine if Facebook and Twitter communities influence consumers’ online purchasing behaviors. Employing a Likert-like scale of 1-3, a …
A Pleasant Surprise Or Injury Plus Insult? : Consumers' (Dis)Satisfaction With Recovery Strategies For Service Failure,
2012
Lingnan University
A Pleasant Surprise Or Injury Plus Insult? : Consumers' (Dis)Satisfaction With Recovery Strategies For Service Failure, Muyu Wei
Lingnan Theses
Dealing with service failure, one question is constantly asked: why certain consumers are still dissatisfied even though compensations are made? The effectiveness of recovery strategy has been discussed in the context of service failure paradox and second deviation in the past literature. In this thesis, these two issues were brought together under the same framework - from the perspective of expectation. We propose that expectation mediates consumers’ evaluation of recovery strategies, and leads to different levels of satisfaction and re-patronage intention. The expectation is further influenced by the type of resource spending consumers are reminded of and the failure type. …
2012 January,
2012
Morehead State University
2012 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2012.
Examining Customer Felt Gratitude And Indebtedness In Exchanges: Their Conceptualizations, Causes And Consequences,
2012
Louisiana State University and Agricultural and Mechanical College
Examining Customer Felt Gratitude And Indebtedness In Exchanges: Their Conceptualizations, Causes And Consequences, Dora Elizabeth Schmit
LSU Doctoral Dissertations
Although gratitude has been termed the second most frequently experienced positive emotion (Fredrickson 2009), marketing research has only recently started to explore the role of gratitude in customer relationships. As a result, many deficiencies exist in the literature, including the distinction between this emotion and indebtedness. Further and related to this issue, little is known about gratitude’s conceptualization, antecedents and consequences. This dissertation was conducted to address these deficiencies and extend knowledge concerning customer felt gratitude and indebtedness. Essay one was conducted to offer in-depth insight to the conceptualizations of customer felt gratitude and indebtedness. A hermeneutical interpretive approach was …
Consumer Values And Value Change As Influencing Factors Of Future Purchase Decisions In The Automotive Industry,
2012
School of Business, Cork Institute of Technology, Cork, Ireland
Consumer Values And Value Change As Influencing Factors Of Future Purchase Decisions In The Automotive Industry, Marc Uhl
Theses
The intense competition in the automotive industry and thus the pressure to correctly evaluate future consumer demands for successful product development provides the context for this thesis. Previous studies have drawn attention towards a potential change of automobile related personal values among younger consumers, yet failed to present a clear picture of this subject. Building on this background, this thesis investigates the automobile related personal value system of a younger and an older respondent group in order to determine the progression of values between both groups. For the first time, a qualitative approach was applied in this context in order …
Teaching Public Relations To Students With A Confucian Cultural Background,
2012
Singapore Management University
Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.
Pushing The Learning Curve Of Public Relations In Asia,
2012
Singapore Management University
Pushing The Learning Curve Of Public Relations In Asia, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Investor Sentiment, Disagreement, And The Breadth Return Relationship,
2012
Singapore Management University
Investor Sentiment, Disagreement, And The Breadth Return Relationship, Hai Lu, Ling Cen, Liyan Yang
Research Collection School Of Accountancy
We extend the theory and empirics in Chen, Hong, and Stein (2002) by assuming that investors subject to market sentiment hold a biased belief in the aggregate. With a dynamic multi-asset model, we predict that the breadth-return relationship can be either positive or negative depending on the relative strength of two offsetting forces — disagreement and sentiment. Using the sentiment index developed in Baker and Wurgler (2006, 2007), we find evidence consistent with our predictions. The breadth-return relationship is positive when the sentiment effect is small. However, the relationship becomes negative when (i) the time-series variation of market-wide sentiment is …
Preface,
2012
Singapore Management University
Preface, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
As late as 2001, Indian outward investment was less than US $1 billion. Instead, India, like all developing countries, was actively courting foreign investment into the country. By 2006, India had reached the tipping point. For the first time, Indian outward investment of US $10 billion had outstripped foreign investment into India. The spending spree continued unabated in 2007. Indian companies arranged or concluded US $21 billion in 40 foreign investment deals in January and February of 2007 alone. Moreover, Indian foreign investment in the financial year closing 31 March 2007 exceeded the cumulative total foreign investment by Indian companies …
The Competitive Dynamics Of New Dvd Releases,
2012
Singapore Management University
The Competitive Dynamics Of New Dvd Releases, Anirban Mukherjee, Vrinda Kadiyali
Research Collection Lee Kong Chian School Of Business
In the U.S. motion picture industry, DVDs are increasingly a major source of revenue for moviestudios. Two important strategic decisions for DVDs are the release date and price. Industry evidencesuggests studios consider various release options as evidenced by their pre-release announcements. Whendeciding DVD release dates and prices, studios must consider the following. First, weeks of high demandpotential, increase sales. Second, intense competition in weeks of peak demand might reduce marketshare, lower margins and lead to higher costs of release. Third, deferring a DVD release (e.g. to a nonpeakdemand week) after the movie’s theatrical run reduces the potential sales of the …
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool,
2012
University of South Florida
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika
USF Tampa Graduate Theses and Dissertations
The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …
The Impact Of Moral Stress Compared To Other Stressors On Employee Fatigue, Job Satisfaction, And Turnover: An Empirical Investigation,
2012
Brigham Young University - Provo
The Impact Of Moral Stress Compared To Other Stressors On Employee Fatigue, Job Satisfaction, And Turnover: An Empirical Investigation, Kristen Bell Detienne, Bradley R. Agle, James C. Phillips, Marc-Charles Ingerson
Faculty Publications
Moral stress is an increasingly significant concept in business ethics and the workplace environment. This study compares the impact of moral stress with other job stressors on three important employee variables—fatigue, job satisfaction, and turnover intentions—by utilizing survey data from 305 customer-contact employees of a financial institution’s call center. Statistical analysis on the interaction of moral stress and the three employee variables was performed while controlling for other types of job stress as well as demographic variables. The results reveal that even after including the control variables in the statistical models, moral stress remains a statistically significant predictor of increased …
Investigating The Role Of Online Social Media In Consumer-Firm Relationships,
2011
Coastal Carolina University
Investigating The Role Of Online Social Media In Consumer-Firm Relationships, Janna Cole
Honors Theses
Regarding the role of Web 2.0 in business activities, three primary areas of interest are under discussion: (1) how Web 2.0 tools should be integrated into firms' marketing strategies, (2) how Web 2.0 tools should be used to build or retain brand equity and create value with consumers, and (3) how the participation of brands in Web 2.0 influences consumers attitudes and behaviors, if at all. There are some overlaps between these subjects, particularly involving the role of consumers in appreciating or diminishing brands' reputations, as well as information gaps to be filled by further research as these technologies continue …
Remixing Business Models: Technology And The Future Of The Modern Music Industry,
2011
Coastal Carolina University
Remixing Business Models: Technology And The Future Of The Modern Music Industry, Ryan Brown
Honors Theses
The music industry has undergone significant changes throughout the past few decades. The primary basis of these changes is technology, which has impacted everything from finding artists to distributing music. However, record labels have been slow to adapt to these changes, which has led to serious problems such as illegal music downloading. Illegal downloading, also known as "music piracy," has radically changed the entire business and distribution structures within the music industry. Although lawsuits and other strategies have been undertaken to attempt to combat this particular issue, technology will continue to affect the music industry for the foreseeable future. Advances …
Recruiting For Higher Education: The Roles That Print, Web, And Social Media Play In The Decision Process For Prospective Students,
2011
Purdue University
Recruiting For Higher Education: The Roles That Print, Web, And Social Media Play In The Decision Process For Prospective Students, Brandon X. Karcher
Department of Computer Graphics Technology Degree Theses
Recruiting in higher education is a process that has been an evolving process since it first began. The most traditional methods for recruiting have been through print, web, and campus visits. However, with new social media like Facebook, Twitter, and other services, many universities have adopted the new media for recruiting purposes. Social media, coupled with a more technologically adept population of prospective students forces universities and colleges to look at an increasing number of mediums for recruiting. There is a lack of literature that documents the usefulness of the newer social media outlets. This study was designed to determine …
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods,
2011
Fordham University
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa
Fordham Business Student Research Journal
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …
The Role Of Identity In Disposal: Lessons From Mothers’ Disposal Of Children’S Possessions,
2011
University of Saskatchewan
The Role Of Identity In Disposal: Lessons From Mothers’ Disposal Of Children’S Possessions, Barbara J. Phillips, Trina Sego
Marketing Faculty Publications and Presentations
This study uses depth interviews with mothers about their disposal of children’s possessions to craft a new understanding of the role of identity in disposal. Our study asks: How does identity influence the disposal process of ordinary possessions? A disposal identity continuum of keepers and discarders emerged from the data. This new understanding suggests that disposal involves decisions regarding the match of possession to mother, partner, child, and family identities. When disposal identities lead to conflict between the actors in the disposal decision, decision makers use coping strategies such as subterfuge, avoidance, forced choice, and training/discussion. In addition, the disposal …
Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students,
2011
University of Nebraska-Lincoln
Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet
College of Journalism and Mass Communications: Theses
Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …
Lubin
The Consumption Of Concepts: The Hedonic And Utilitarian Effects Of Perceived Interactivity On The Consumption Of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris
Cornerstone 3 Reports : Interdisciplinary Informatics
No abstract provided.
